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Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

A05996
Pages: 229
Feb 2020 | 3136 Views
 
Author(s) : Shankar Bhandalkar , Roshan Deshmukh
Tables: 118
Charts: 52
 

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The yoga mat market size was valued at $13.3 billion in 2018, and is estimated to reach $23.2 billion by 2026, registering a CAGR of 7.1% from 2019 to 2026. In 2018, the PVC segment accounted for more than one-third of the total yoga mat market share. Yoga is considered to be one of the most effective ways to keep mind and body healthy. Yoga mats of different types and materials provide comfort while practicing yoga, and serve as the most essential accessory purchased by yoga practitioners across the globe. 

Rise in prevalence of obesity and increase in health consciousness among consumers are the key factors that drive the growth of the yoga mat market. Obesity is associated with a number of health issues or disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to participate in yoga, thereby supporting the yoga mat market growth. Owing to increasing health consciousness, consumers are increasingly joining yoga studios and fitness clubs for practicing yoga and other fitness activities. According to annual surveys conducted by the International Health, Racquet, & Sportsclub Association (IHRSA), significant increase has been witnessed in the number of health clubs, gyms, and other fitness centers in the recent past. This is expected to encourage people to engage into practicing yoga and fitness activities, which, in turn, will contribute toward the growth of the yoga mat market.

Furthermore, manufacturers have been focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to consumers to gain a competitive edge in the global market. 

Yoga Mat Market

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The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga and fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).

Yoga Mat Market
By Material

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The Cotton/Jute segment would witness the fastest growth, registering a CAGR of 7.9% during the forecast.

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On the basis of material, the PVC segment accounted for the highest share in the global market in 2018. Yoga mat made from PVC have been the widely used among consumers, due to its worldwide availability and cost-effectiveness. However, the market for cotton/jute yoga mat is expected to grow at the highest CAGR during the yoga mat market forecast period, owing to its eco-friendly nature and surge in inclination of consumers toward yoga mats made from natural material. 

Yoga Mat Market
By End User

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Yoga and fitness clubs segment would witness the fastest growth, registering a CAGR of 7.6% during the forecast period.

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On the basis of end user, the household segment held a significant share in the global market in 2018. However, the yoga fitness & clubs segment is expected to garner the highest share during the forecast period, owing to increase in number of health & fitness centers. This is attributed to increase in consumer awareness about the health benefits offered by practicing yoga. 

Yoga Mat Market
By Distribution Channel

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The E Commerce segment would witness the fastest growth, registering a CAGR of 6.8% during the forecast.

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Depending on distribution channel, the specialty stores segment dominated the yoga mat market, with more than half of the share in 2018, and is expected to retain its dominance throughout the forecast period. Specialty stores are the most preferred for purchasing yoga mats, as customers are conscious about the accessories they are buying for yoga & fitness activities, due health concerns. Moreover, specialty stores provide guidance and suggestions depending on the requirements of customers, which enable customers to choose the most suitable accessory for themselves. Owing to these advantages, the specialty stores segment is expected to dominate throughout the forecast period. Furthermore, owing to busy lifestyle and increase in trend of convenient lifestyle among consumers, e-commerce channels serves as an ideal option for purchasing accessories such as yoga mats. This is anticipated to propel the growth of the e-commerce segment during the forecast period.

Yoga Mat Market
By Region

2026
Asia-pacific 
North America
Europe
Lamea

Asia-Pacific is the largest market growing at a CAGR of 8.1% from 2019-2026.

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Region wise, Asia-Pacific was the prominent market in 2018, accounting for the maximum share. This is attributed to increase in number of yoga practitioners and surge in adoption of yoga mats from India, China, Japan, and Australia. Increase in initiatives by government and fitness clubs to promote yoga is expected to drive the market for yoga accessories in the region, eventually propelling the growth during the yoga mat market forecast.

The key players profiled in the report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex. 

Key Benefits for Stakeholders:

  • The report provides a quantitative analysis of the current yoga mat market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market size and segmentation assist to determine the prevailing yoga mat market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the yoga mat market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the yoga mat industry. 

Key Market Segments:

By Material

  • PVC
  • TPE
  • Rubber
  • Cotton/Jute
  • Others 

By End User

  • Yoga & Fitness Clubs
  • Household
  • Others

By Distribution Channel

  • Supermarket/Hypermarket
  • Specialty Stores
  • E commerce
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • Australia
    • India
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
 

CHAPTER 1: INTRODUCTION

1.1. Key benefits for stakeholders
1.2. Key market segments
1.3. Research methodology

1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. Key findings of the study
2.2. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Parent Market Overview: Yoga Industry Market (2018)
3.3. Key findings

3.3.1. Top investment pockets

3.4. Value chain analysis
3.5. Porter’s five forces analysis

3.5.1. High bargaining power of suppliers
3.5.2. Moderate bargaining power of buyers
3.5.3. Moderate threat of substitution
3.5.4. Moderate threat of new entrants
3.5.5. Low intensity of competitive rivalry

3.6. Market dynamics

3.6.1. Drivers

3.6.1.1. Surge in demand for yoga mats from emerging markets
3.6.1.2. Increase in obese population
3.6.1.3. Increase in government initiatives to promote healthy lifestyle

3.6.2. Restraint

3.6.2.1. Rise in issues associated with yoga mats

3.6.3. Opportunities

3.6.3.1. Product innovation and inclination toward mats made from natural materials

CHAPTER 4: YOGA MAT MARKET, BY MATERIAL

4.1. Overview

4.1.1. Market size and forecast

4.2. Polyvinyl chloride (PVC)

4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast

4.3. Thermal plastic elastomer (TPE)

4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast

4.4. Rubber

4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast

4.5. Cotton/jute

4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast

4.6. Others

4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast

CHAPTER 5: YOGA MAT MARKET, BY END USER

5.1. Overview

5.1.1. Market size and forecast

5.2. Yoga & fitness clubs

5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast

5.3. Households

5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast

5.4. Others

5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

CHAPTER 6: YOGA MAT MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview

6.1.1. Market size and forecast

6.2. Supermarket/Hypermarket

6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast

6.3. Specialty store

6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast

6.4. E-commerce

6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast

6.5. Others

6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast

CHAPTER 7: YOGA MAT MARKET, BY REGION

7.1. Overview

7.1.1. Market size and forecast, by region

7.2. North America

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by Material
7.2.3. Market size and forecast, by end user
7.2.4. Market size and forecast, by distribution channel
7.2.5. Market size and forecast, by country

7.2.5.1. U.S.

7.2.5.1.1. Market size and forecast by Material
7.2.5.1.2. Market size and forecast by end user
7.2.5.1.3. Market size and forecast by distribution channel

7.2.5.2. Canada

7.2.5.2.1. Market size and forecast by Material
7.2.5.2.2. Market size and forecast by end user
7.2.5.2.3. Market size and forecast by distribution channel

7.2.5.3. Mexico

7.2.5.3.1. Market size and forecast by Material
7.2.5.3.2. Market size and forecast by end user
7.2.5.3.3. Market size and forecast by distribution channel

7.3. Europe

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by Material
7.3.3. Market size and forecast, by end user
7.3.4. Market size and forecast, by distribution channel
7.3.5. Market size and forecast, by country

7.3.5.1. Germany

7.3.5.1.1. Market size and forecast by Material
7.3.5.1.2. Market size and forecast by end user
7.3.5.1.3. Market size and forecast by distribution channel

7.3.5.2. France

7.3.5.2.1. Market size and forecast by Material
7.3.5.2.2. Market size and forecast by end user
7.3.5.2.3. Market size and forecast by distribution channel

7.3.5.3. UK

7.3.5.3.1. Market size and forecast by Material
7.3.5.3.2. Market size and forecast by end user
7.3.5.3.3. Market size and forecast by distribution channel

7.3.5.4. Italy

7.3.5.4.1. Market size and forecast by Material
7.3.5.4.2. Market size and forecast by end user
7.3.5.4.3. Market size and forecast by distribution channel

7.3.5.5. Spain

7.3.5.5.1. Market size and forecast by Material
7.3.5.5.2. Market size and forecast by end user
7.3.5.5.3. Market size and forecast by distribution channel

7.3.5.6. Rest of Europe

7.3.5.6.1. Market size and forecast by Material
7.3.5.6.2. Market size and forecast by end user
7.3.5.6.3. Market size and forecast by distribution channel

7.4. Asia-Pacific

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by Material
7.4.3. Market size and forecast, by end user
7.4.4. Market size and forecast, by distribution channel
7.4.5. Market size and forecast, by country

7.4.5.1. China

7.4.5.1.1. Market size and forecast by Material
7.4.5.1.2. Market size and forecast by end user
7.4.5.1.3. Market size and forecast by distribution channel

7.4.5.2. Japan

7.4.5.2.1. Market size and forecast by Material
7.4.5.2.2. Market size and forecast by end user
7.4.5.2.3. Market size and forecast by distribution channel

7.4.5.3. Australia

7.4.5.3.1. Market size and forecast by Material
7.4.5.3.2. Market size and forecast by end user
7.4.5.3.3. Market size and forecast by distribution channel

7.4.5.4. India

7.4.5.4.1. Market size and forecast by Material
7.4.5.4.2. Market size and forecast by end user
7.4.5.4.3. Market size and forecast by distribution channel

7.4.5.5. Rest of Asia-Pacific

7.4.5.5.1. Market size and forecast by Material
7.4.5.5.2. Market size and forecast by end user
7.4.5.5.3. Market size and forecast by distribution channel

7.5. LAMEA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by Material
7.5.3. Market size and forecast, by end user
7.5.4. Market size and forecast, by distribution channel
7.5.5. Market size and forecast, by country

7.5.5.1. Latin America

7.5.5.1.1. Market size and forecast by Material
7.5.5.1.2. Market size and forecast by end user
7.5.5.1.3. Market size and forecast by distribution channel

7.5.5.2. Middle East

7.5.5.2.1. Market size and forecast by Material
7.5.5.2.2. Market size and forecast by end user
7.5.5.2.3. Market size and forecast by distribution channel

7.5.5.3. Africa

7.5.5.3.1. Market size and forecast by Material
7.5.5.3.2. Market size and forecast by end user
7.5.5.3.3. Market size and forecast by distribution channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Top winning strategies
8.2. PRODUCT MAPPING
8.3. Top player positioning
8.4. Competitive heatmap
8.5. Competitive dashboard

CHAPTER 9: COMPANY PROFILES

9.1. ADIDAS AG, (ADIDAS)

9.1.1. Company overview
9.1.2. Key executive
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D expenditure
9.1.7. Business performance

9.2. Aurorae Yoga, LLC

9.2.1. Company Overview
9.2.2. Key executive
9.2.3. Company snapshot
9.2.4. Product portfolio

9.3. Ecoyoga Ltd

9.3.1. Company overview
9.3.2. Key executive
9.3.3. Company snapshot
9.3.4. Product portfolio

9.4. Eupromed

9.4.1. Company overview
9.4.2. Key executive
9.4.3. Company snapshot
9.4.4. Product portfolio

9.5. Hugger Mugger

9.5.1. Company overview
9.5.2. Key executive
9.5.3. Company snapshot
9.5.4. Product portfolio

9.6. Jade Yoga

9.6.1. Company overview
9.6.2. Key executive
9.6.3. Company snapshot
9.6.4. Product portfolio

9.7. LULULEMON ATHLETICA INC

9.7.1. Company overview
9.7.2. Key executive
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments

9.8. Manduka

9.8.1. Company overview
9.8.2. Key executive
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Key strategic moves and developments

9.9. prAna

9.9.1. Company overview
9.9.2. Key executive
9.9.3. Company snapshot
9.9.4. Product portfolio

9.10. YAAZHTEX

9.10.1. Company overview
9.10.2. Key executive
9.10.3. Company snapshot
9.10.4. Product portfolio

LIST OF TABLES

TABLE 01. GLOBAL YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 02. PVC YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 03. TPE YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 04. RUBBER YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 05. COTTON/JUTE YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 06. OTHER TYPE YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 07. YOGA MAT MARKET REVENUE, BY END USER 2018–2026 ($MILLION)
TABLE 08. YOGA MAT MARKET REVENUE FOR YOGA & FITNESS CLUBS, BY REGION, 2018–2026 ($MILLION)
TABLE 09. YOGA MAT MARKET REVENUE FOR HOUSEHOLD, BY REGION, 2018–2026 ($MILLION)
TABLE 10. YOGA MAT MARKET FOR OTHER END USER REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 11. YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 12. YOGA MAT MARKET REVENUE FOR SUPERMARKET/HYPERMARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 13. YOGA MAT MARKET REVENUE FOR SPECIALTY STORE, BY REGION, 2018–2026 ($MILLION)
TABLE 14. YOGA MAT MARKET REVENUE FOR E COMMERCE, BY REGION, 2018–2026 ($MILLION)
TABLE 15. YOGA MAT MARKET REVENUE FOR OTHER DISTRIBUTION CHANNEL, BY REGION, 2018–2026 ($MILLION)
TABLE 16. GLOBAL YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 17. NORTH AMERICA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 18. NORTH AMERICA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 19. NORTH AMERICA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 20. NORTH AMERICA YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 21. U.S. YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 22. U.S. YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 23. U.S. YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 24. CANADA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 25. CANADA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 26. CANADA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 27. MEXICO YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 28. MEXICO YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 29. MEXICO YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 30. EUROPE YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 31. EUROPE YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 32. EUROPE YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 33. EUROPE YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 34. GERMANY YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 35. GERMANY YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 36. GERMANY YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 37. FRANCE YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 38. FRANCE YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 39. FRANCE YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 40. UK YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 41. UK YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 42. UK YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 43. ITALY YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 44. ITALY YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 45. ITALY YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 46. SPAIN YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 47. SPAIN YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 48. SPAIN YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 49. REST OF EUROPE YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 50. REST OF EUROPE YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 51. REST OF EUROPE YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 52. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 53. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 54. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 55. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 56. CHINA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 57. CHINA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 58. CHINA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 59. JAPAN YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 60. JAPAN YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 61. JAPAN YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 62. AUSTRALIA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 63. AUSTRALIA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 64. AUSTRALIA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 65. INDIA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 66. INDIA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 67. INDIA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 68. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 69. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 70. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 71. LAMEA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 72. LAMEA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 73. LAMEA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 74. LAMEA YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 75. LATIN AMERICA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 76. LATIN AMERICA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 77. LATIN AMERICA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 78. MIDDLE EAST YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 79. MIDDLE EAST YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 80. MIDDLE EAST YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 81. AFRICA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 82. AFRICA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 83. AFRICA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 84. ADIDAS: KEY EXECUTIVES
TABLE 85. ADIDAS: COMPANY SNAPSHOT
TABLE 86. ADIDAS: OPERATING SEGMENTS
TABLE 87. ADIDAS: PRODUCT PORTFOLIO
TABLE 88. ADIDAS: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 89. ADIDAS: NET SALES, 2016–2018 ($MILLION)
TABLE 90. AURORAE YOGA: KEY EXECUTIVES
TABLE 91. AURORAE YOGA: COMPANY SNAPSHOT
TABLE 92. AURORAE YOGA: PRODUCT PORTFOLIO
TABLE 93. ECOYOGA: KEY EXECUTIVES
TABLE 94. ECOYOGA: COMPANY SNAPSHOT
TABLE 95. ECOYOGA: PRODUCT PORTFOLIO
TABLE 96. EUPROMED: KEY EXECUTIVES
TABLE 97. EUPROMED: COMPANY SNAPSHOT
TABLE 98. EUPROMED: PRODUCT PORTFOLIO
TABLE 99. HUGGER MUGGER: KEY EXECUTIVES
TABLE 100. HUGGER MUGGER: COMPANY SNAPSHOT
TABLE 101. HUGGER MUGGER: PRODUCT PORTFOLIO
TABLE 102. JADE YOGA: KEY EXECUTIVES
TABLE 103. JADE YOGA: COMPANY SNAPSHOT
TABLE 104. JADE YOGA: PRODUCT PORTFOLIO
TABLE 105. LULULEMON: KEY EXECUTIVES
TABLE 106. LULULEMON: COMPANY SNAPSHOT
TABLE 107. LULULEMON: OPERATING SEGMENTS
TABLE 108. LULULEMON: PRODUCT PORTFOLIO
TABLE 109. LULULEMON: NET SALES, 2016–2018 ($MILLION)
TABLE 110. MANDUKA: KEY EXECUTIVES
TABLE 111. MANDUKA: COMPANY SNAPSHOT
TABLE 112. MANDUKA: PRODUCT PORTFOLIO
TABLE 113. PRANA: KEY EXECUTIVES
TABLE 114. PRANA: COMPANY SNAPSHOT
TABLE 115. PRANA: PRODUCT PORTFOLIO
TABLE 116. YAAZHTEX: KEY EXECUTIVES
TABLE 117. YAAZHTEX: COMPANY SNAPSHOT
TABLE 118. YAAZHTEX: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. GLOBAL YOGA MAT MARKET SNAPSHOT
FIGURE 02. GLOBAL YOGA MAT MARKET SEGMENTATION
FIGURE 03. PARENT MARKET OVERVIEW: YOGA INDUSTRY MARKET (2018)
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. VALUE CHAIN ANALYSIS
FIGURE 06. GLOBAL YOGA MAT MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 07. YOGA MAT MARKET, BY MATERIAL, 2019 (%)
FIGURE 08. COMPARATIVE SHARE ANALYSIS OF PVC YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 09. COMPARATIVE SHARE ANALYSIS OF TPE YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 10. COMPARATIVE SHARE ANALYSIS OF RUBBER YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF COTTON/JUTE YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF OTHER YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 13. GLOBAL YOGA MAT MARKET, BY END USER, 2019 (%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF YOGA AND FITNESS CLUBS YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF HOUSEHOLD CLUBS YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF OTHER END USER YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. GLOBAL YOGA MAT MARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF SUPERMARKET/HYPERMARKET YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF SPECIALTY STORES YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF OTHER DISTRIBUTION CHANNEL YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. YOGA MAT MARKET, BY REGION, 2019 (%)
FIGURE 23. U.S. YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 24. CANADA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 25. MEXICO YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 26. GERMANY YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 27. FRANCE YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 28. UK YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 29. ITALY YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 30. SPAIN YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 31. REST OF EUROPE YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 32. CHINA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 33. JAPAN YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 34. AUSTRALIA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 35. INDIA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 36. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 37. LATIN AMERICA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 38. MIDDLE EAST YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 39. AFRICA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 40. TOP WINNING STRATEGIES, BY YEAR, 2017–2019*
FIGURE 41. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2019* (%)
FIGURE 42. TOP PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 43. TOP PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 44. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 45. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 46. ADIDAS: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 47. ADIDAS: NET SALES, 2016–2018 ($MILLION)
FIGURE 48. ADIDAS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 49. ADIDAS: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%)
FIGURE 50. LULULEMON: NET SALES, 2016–2018 ($MILLION)
FIGURE 51. LULULEMON: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 52. LULULEMON: REVENUE SHARE BY REGION, 2018 (%)

 
 

Surge in demand for ecofriendly yoga mats has been witnessed in the recent past, which is expected to continue during the forecast period. Inclination toward yoga mats with different shapes and portability is among the key factors attracting a large customer base. In addition, increase in investment in R&D to provide innovative yoga mats fuels the market growth. For instance, Smartmat launched the world’s first intelligent yoga mat, which indicates the correct pose as a real-time feedback if the user is not in the alignment and stores the data about the same. Thus, all these factors together are expected to offer lucrative growth opportunities for market expansion in the near future.     

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The global Yoga Mat market was valued at $14.3 billion in 2019

A. The global yoga mat market is anticipated to reach $23.2 billion by 2026.

A. The Yoga Mat Market projected to grow at the CAGR of 7.1% in the forecast period (2019-2026)

A. The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga & fitness clubs, household, and others.

A. The active players in the yoga mat Market include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex

A. Surge in demand for yoga mats from emerging markets and government initiatives to promote healthy lifestyle are the key trends in yoga mat market.

A. PVC yoga mats are likely to lead the market for yoga mats in the near future.

A. E commerce segment in terms of distribution channel is expected to showcase the fastest growth in the global Yoga Mat Market

 

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