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2020

Yoga Mat Market

Yoga Mat Market Size, Share, Competitive Landscape and Trend Analysis Report by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026

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Author's: Shankar Bhandalkar | Roshan Deshmukh
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The yoga mat market size was valued at $13.3 billion in 2018, and is estimated to reach $23.2 billion by 2026, registering a CAGR of 7.1% from 2019 to 2026. In 2018, the PVC segment accounted for more than one-third of the total yoga mat market share. Yoga is considered to be one of the most effective ways to keep mind and body healthy. Yoga mats of different types and materials provide comfort while practicing yoga, and serve as the most essential accessory purchased by yoga practitioners across the globe. 

Rise in prevalence of obesity and increase in health consciousness among consumers are the key factors that drive the growth of the yoga mat market. Obesity is associated with a number of health issues or disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. Therefore, to lose weight, reduce stress, and improve blood circulation, obese people tend to participate in yoga, thereby supporting the yoga mat market growth. Owing to increasing health consciousness, consumers are increasingly joining yoga studios and fitness clubs for practicing yoga and other fitness activities. According to annual surveys conducted by the International Health, Racquet, & Sportsclub Association (IHRSA), significant increase has been witnessed in the number of health clubs, gyms, and other fitness centers in the recent past. This is expected to encourage people to engage into practicing yoga and fitness activities, which, in turn, will contribute toward the growth of the yoga mat market.

Furthermore, manufacturers have been focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to consumers to gain a competitive edge in the global market. 

Yoga Mat Market

The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga and fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).

Yoga Mat Market
By Material
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The Cotton/Jute segment would witness the fastest growth, registering a CAGR of 7.9% during the forecast.

On the basis of material, the PVC segment accounted for the highest share in the global market in 2018. Yoga mat made from PVC have been the widely used among consumers, due to its worldwide availability and cost-effectiveness. However, the market for cotton/jute yoga mat is expected to grow at the highest CAGR during the yoga mat market forecast period, owing to its eco-friendly nature and surge in inclination of consumers toward yoga mats made from natural material. 

Yoga Mat Market
By End User
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Yoga and fitness clubs segment would witness the fastest growth, registering a CAGR of 7.6% during the forecast period.

On the basis of end user, the household segment held a significant share in the global market in 2018. However, the yoga fitness & clubs segment is expected to garner the highest share during the forecast period, owing to increase in number of health & fitness centers. This is attributed to increase in consumer awareness about the health benefits offered by practicing yoga. 

Yoga Mat Market
By Distribution Channel
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The E Commerce segment would witness the fastest growth, registering a CAGR of 6.8% during the forecast.

Depending on distribution channel, the specialty stores segment dominated the yoga mat market, with more than half of the share in 2018, and is expected to retain its dominance throughout the forecast period. Specialty stores are the most preferred for purchasing yoga mats, as customers are conscious about the accessories they are buying for yoga & fitness activities, due health concerns. Moreover, specialty stores provide guidance and suggestions depending on the requirements of customers, which enable customers to choose the most suitable accessory for themselves. Owing to these advantages, the specialty stores segment is expected to dominate throughout the forecast period. Furthermore, owing to busy lifestyle and increase in trend of convenient lifestyle among consumers, e-commerce channels serves as an ideal option for purchasing accessories such as yoga mats. This is anticipated to propel the growth of the e-commerce segment during the forecast period.

Yoga Mat Market
By Region
2026
Asia-pacific 
North America
Europe
LAMEA

Asia-Pacific is the largest market growing at a CAGR of 8.1% from 2019-2026.

Region wise, Asia-Pacific was the prominent market in 2018, accounting for the maximum share. This is attributed to increase in number of yoga practitioners and surge in adoption of yoga mats from India, China, Japan, and Australia. Increase in initiatives by government and fitness clubs to promote yoga is expected to drive the market for yoga accessories in the region, eventually propelling the growth during the yoga mat market forecast.

The key players profiled in the report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex. 

Key Benefits for Stakeholders:

  • The report provides a quantitative analysis of the current yoga mat market trends, estimations, and dynamics of the market size from 2018 to 2026 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis of the market size and segmentation assist to determine the prevailing yoga mat market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the yoga mat market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the yoga mat industry. 

Yoga Mat Market Report Highlights

Aspects Details
Yoga Mat Market By Material
By Material
  • Polyvinyl chloride (PVC)
  • Thermal plastic elastomer (TPE)
  • Rubber
  • Cotton/jute
  • Others
Yoga Mat Market By END USER
By END USER
  • Yoga & fitness clubs
  • HOUSEHOLDS
  • OTHERS
Yoga Mat Market By DISTRIBUTION CHANNEL
By DISTRIBUTION CHANNEL
  • SUPERMARKET/HYPERMARKET
  • SPECIALTY STORE
  • E-COMMERCE
  • OTHERS
Yoga Mat Market By Region
By Region
  • NORTH AMERICA  (US, CANADA, MEXICO)
  • EUROPE  (GERMANY, FRANCE, UK, ITALY, SPAIN, REST OF EUROPE)
  • ASIA-PACIFIC  (CHINA, JAPAN, AUSTRALIA, INDIA, REST OF ASIA-PACIFIC)
  • LAMEA  (LATIN AMERICA, MIDDLE EAST, AFRICA)
Key Market Players
Key Market Players

ADIDAS AG, (ADIDAS), Jade Yoga, YAAZHTEX, LULULEMON ATHLETICA INC, Eupromed, prAna, Hugger Mugger, Manduka, Ecoyoga Ltd, Aurorae Yoga, LLC

Analyst Review

Surge in demand for ecofriendly yoga mats has been witnessed in the recent past, which is expected to continue during the forecast period. Inclination toward yoga mats with different shapes and portability is among the key factors attracting a large customer base. In addition, increase in investment in R&D to provide innovative yoga mats fuels the market growth. For instance, Smartmat launched the world’s first intelligent yoga mat, which indicates the correct pose as a real-time feedback if the user is not in the alignment and stores the data about the same. Thus, all these factors together are expected to offer lucrative growth opportunities for market expansion in the near future.     

Author Name(s) : Shankar Bhandalkar | Roshan Deshmukh
Frequently Asked Questions?

The global Yoga Mat market was valued at $14.3 billion in 2019

The global yoga mat market is anticipated to reach $23.2 billion by 2026.

The Yoga Mat Market projected to grow at the CAGR of 7.1% in the forecast period (2019-2026)

The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga & fitness clubs, household, and others.

The active players in the yoga mat Market include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex

Surge in demand for yoga mats from emerging markets and government initiatives to promote healthy lifestyle are the key trends in yoga mat market.

PVC yoga mats are likely to lead the market for yoga mats in the near future.

E commerce segment in terms of distribution channel is expected to showcase the fastest growth in the global Yoga Mat Market

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Yoga Mat Market

Global Opportunity Analysis and Industry Forecast, 2019-2026