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The yoga market size was valued at $37,462.5 million in 2019, and is projected to reach $66,226.4 million by 2027, growing at a CAGR of 9.6% from 2021 to 2027. North America leads in terms of share in the yoga market; however, Asia-Pacific region is anticipated to grow at the highest CAGR during the forecast period.
Myriad of health benefits offered by yoga have resulted increase in number of individuals practicing around the world. Practicing yoga aids in effectively treating a majority of ailments such as insomnia hypertension, gastrointestinal afflictions, diabetes, anxiety, depression, psychosis, and sleep disorders. Furthermore, yoga significantly improves regulation of blood pressure, aids in prevention of diseases, stabilizes hormonal changes, maintains blood sugar, and helps in balancing bodily fluids. Such extended health benefits offered by yoga are expected to drive the market growth in the years to come.
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The global population is getting impacted profoundly amidst the outbreak of the coronavirus. The virus originated in China and is now spreading all across the globe, making it a pandemic, which resulted in lockdown and ceasing of activities. The widespread lockdown has enforced humans to stay within their homes. These restrictions have decreased social interactions, which, in turn, has resulted in increase in mental stress among the population. Practicing yoga has helped practitioners to release mental stress. Furthermore, various studies have been carried out to find the effect of yoga on health.
Increase in modernization and changes in lifestyle have caused devastating effects on the health of people, which has resulted in increase in awareness of health wellness programs. Consequently, the demand for instructors and teachers has escalated multifold in the past few years. This has further boosted the number of yoga accreditation programs helping practitioners to transform into teachers and instructors to guide people while performing yoga.
The global yoga market is analyzed depending on expenditure incurred by yoga practitioners. The report covers the study of the yoga market along with its types and geographical prospects. By type, the market is segregated into online yoga course, offline yoga course, and yoga accreditation training programs. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Online Yoga Course segment would exhibit the highest CAGR of 12.3% during 2021-2027.
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By type, the offline yoga course segment accounts for the major yoga market share; however, the online yoga market has flourished enormously, due to the outbreak of the COVID-19 pandemic. This is attributed to the fact that various online yoga platforms have emerged multifold amidst this pandemic. In addition, offline players are providing virtual classes to untap colossal opportunity arising due to widespread lockdown and social distancing norms. Considering highly infectious nature of virus and no sign of immediate recovery, the global yoga industry is transforming rapidly with much of the focus on high quality, easy to understand, and interactive virtual yoga content. Though offline classes were the major revenue contributor to the market, ongoing pandemic has certainly augmented the growth of such online platforms.
Asia-Pacific region would exhibit the highest CAGR of 10.8% during 2021-2027.
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The current pandemic disease of COVID-19 has affected several communities, countries, business, and lifestyle. Moreover, the COVID-19 has negatively affected the yoga studios or yoga classes, owing to stringent lockdown measures and social distancing norms imposed across North America. Yoga studios are likely to open in upcoming months with stringent measures such as online reservations, smaller batch size, touchless entry, and increased deep cleaning measures. However, lack of uniform standards and enforcement remains a major challenge for the players operating in the region.
Furthermore, the restrictions implemented in various fitness centers and other public places in Europe have forced people to train and exercise in confined places of their homes. This has severely affected the profitability of yoga centers in Europe. Practicing outdoor sports while maintaining physical distancing has now been permitted in most European countries and measures for indoor sports are further being relaxed. Yoga studios are now reopening in some countries such as Italy, Germany, and the UK. On the contrary, interest of people in Europe to exercise at home has increased tremendously. People have been more inclined toward bodyweight exercise, yoga, Pilates, and martial arts to stay healthy physically and mentally, which is anticipated to create remunerative opportunities for the expansion of online yoga classes.
The report focuses on the growth prospects, restraints, and opportunities of the global yoga market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the yoga market.
Some of the key players profiled in the yoga market report include Flyogi LLC., Gaia, Inc., Alo Moves, Inc., Omstars LLC., Momo Studio B.V. (Momoyoga), Yoga International, One Yoga London, Yoga Today LLC, Yogaglo, Inc., and Yogiapproved LLC.
Other players analyzed in the yoga market research study include Endurance Pilates & Yoga, Core Pilates & Yoga Studio, Breathe Pilates & Yoga, Pure International, The flow yoga and Pilates, Azulfit, the Movement Studio, Vista Equity Partners, YogaWorks Inc, and CureFit.
Key Benefits For Stakeholders
- The report provides an extensive analysis of the current and emerging yoga market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing opportunities in the market.
- The yoga market forecast is offered along with information related to key drivers, restraints, and opportunities.
- The yoga market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.
Yoga Market Segments
- Online Yoga Course
- Offline Yoga Course
- Yoga Accreditation Training Programs
- North America
Key Market Players
- Flyogi LLC.
- Gaia, Inc.
- Alo Moves, Inc.
- Omstars LLC.
- Momo Studio B.V. (Momoyoga)
- Yoga International
- One Yoga London
- Yoga Today LLC
- Yogaglo, Inc.
- Yogiapproved LLC
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
CHAPTER 3:MARKET LANDSCAPE
3.1.Market definition and scope
3.2.1.Top impacting factors
3.2.2.Top investment pockets
18.104.22.168.Multiple benefits offered by yoga
22.214.171.124.Outbreak of COVID-19 pandemic augmented practicing of yoga across world
126.96.36.199.Celebrity endorsement & promotion of yoga
188.8.131.52.Initiation of International Yoga Day and other government initiatives
184.108.40.206.Presence of other alternatives such as multi-specialty gym, fitness centers, and therapy classes
220.127.116.11.Increase in number of yoga accidents
18.104.22.168.Promotion of yoga for male participants
CHAPTER 4:YOGA MARKET, BY TYPE
4.1.1.Market size and forecast, by type
4.2.Online yoga course
4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
22.214.171.124.Online yoga classes market size before and during COVID-19, 2018–2020
126.96.36.199.Projected online yoga classes market size after COVID-19, 2021–2027
4.2.3.Market share analysis, by region
4.3.Offline yoga course
4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
188.8.131.52.Offline yoga classes market size before and during COVID-19, 2018-2020
184.108.40.206.Projected offline yoga classes market size after COVID-19, 2021–2027
4.3.3.Market share analysis, by region
4.4.Yoga accreditation training programs
4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
220.127.116.11.Yoga accreditation training programs market size before and during COVID-19, 2018–2020
18.104.22.168.Projected yoga accreditation training programs market size after COVID-19, 2021–2027
4.4.3.Market share analysis, by region
CHAPTER 5:YOGA MARKET, BY REGION
5.1.1.Market size and forecast, by region
5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by type
22.214.171.124.North America yoga market size before and during COVID-19, 2018–2020
126.96.36.199.Projected North America Yoga Market Size after Covid-19, 2021-2027
5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by type
188.8.131.52.Europe Yoga Market Size before and during Covid-19, 2018-2020
184.108.40.206.Projected Europe Yoga Market Size after Covid-19, 2021-2027
5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by type
220.127.116.11.Asia-Pacific yoga market size before and during COVID-19, 2018-2020
18.104.22.168.Projected Asia-Pacific yoga market size after COVID-19, 2021–2027
5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by type
22.214.171.124.LAMEA yoga market size before and during COVID-19, 2018-2020
126.96.36.199.Projected LAMEA yoga market size after COVID-19, 2021-2027
CHAPTER 6:COMPETITION LANDSCAPE
6.1.Top winning strategies
6.4.Competitive heat map
CHAPTER 7:COMPANY PROFILES
7.1.ALO MOVES, INC.
7.1.5.Key strategic moves and developments
7.3.6.Key strategic moves and developments
7.4.MOMO STUDIO B.V.(MOMOYOGA)
7.5.5.Key strategic moves and developments
7.6.ONE YOGA LONDON
7.8.5.Key strategic moves and developments
7.9.YOGA TODAY LLC
LIST OF TABLES
TABLE 01.GLOBAL YOGA MARKET, BY TYPE, 2018–2027 ($MILLION)
TABLE 02.ONLINE YOGA COURSE MARKET, BY REGION, 2018–2027 ($MILLION)
TABLE 03.OFFLINE YOGA COURSE MARKET, BY REGION, 2018–2027 ($MILLION)
TABLE 04.YOGA ACCREDITATION TRAINING PROGRAMS MARKET, BY REGION, 2018–2027 ($MILLION)
TABLE 05.GLOBAL YOGA MARKET, BY REGION, 2018–2027 ($MILLION)
TABLE 06.NORTH AMERICA YOGA MARKET VALUE, BY TYPE, 2018–2027 ($MILLION)
TABLE 07.EUROPE YOGA MARKET VALUE, BY TYPE 2018–2027 ($MILLION)
TABLE 08.ASIA-PACIFIC YOGA MARKET VALUE, BY TYPE 2018–2027 ($MILLION)
TABLE 09.LAMEA YOGA MARKET VALUE, BY TYPE 2018–2027 ($MILLION)
TABLE 10.ALO MOVES, INC.: KEY EXECUTIVE
TABLE 11.ALO MOVES, INC.: COMPANY SNAPSHOT
TABLE 12.ALO MOVES, INC.: PRODUCT PORTFOLIO
TABLE 13.FLYOGI LLC.: KEY EXECUTIVE
TABLE 14.FLYOGI LLC.: COMPANY SNAPSHOT
TABLE 15.FLYOGI LLC.: PRODUCT PORTFOLIO
TABLE 16.GAIA, INC.: KEY EXECUTIVE
TABLE 17.GAIA, INC.: COMPANY SNAPSHOT
TABLE 18.GAIA, INC.: PRODUCT PORTFOLIO
TABLE 19.GAIA, INC.: NET SALES, 2017–2019 ($MILLION)
TABLE 20.MOMO STUDIO B.V.(MOMOYOGA): KEY EXECUTIVE
TABLE 21.MOMO STUDIO B.V.(MOMOYOGA): COMPANY SNAPSHOT
TABLE 22.MOMO STUDIO B.V.(MOMOYOGA): PRODUCT PORTFOLIO
TABLE 23.OMSTARS LLC: KEY EXECUTIVE
TABLE 24.OMSTARS LLC: COMPANY SNAPSHOT
TABLE 25.OMSTARS LLC: PRODUCT PORTFOLIO
TABLE 26.ONE YOGA LONDON: KEY EXECUTIVE
TABLE 27.ONE YOGA LONDON: COMPANY SNAPSHOT
TABLE 28.ONE YOGA LONDON: PRODUCT PORTFOLIO
TABLE 29.YOGA INTERNATIONAL: KEY EXECUTIVE
TABLE 30.YOGA INTERNATIONAL: COMPANY SNAPSHOT
TABLE 31.YOGA INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 32.YOGAGLO, INC.: KEY EXECUTIVE
TABLE 33.YOGAGLO, INC.: COMPANY SNAPSHOT
TABLE 34.YOGAGLO, INC.: PRODUCT PORTFOLIO
TABLE 35.YOGA TODAY LLC: KEY EXECUTIVE
TABLE 36.YOGA TODAY LLC: COMPANY SNAPSHOT
TABLE 37.YOGA TODAY LLC: PRODUCT PORTFOLIO
TABLE 38.YOGIAPPROVED LLC.: KEY EXECUTIVE
TABLE 39.YOGIAPPROVED LLC.: COMPANY SNAPSHOT
TABLE 40.YOGIAPPROVED LLC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.EXECUTIVE SUMMARY
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.GLOBAL YOGA MARKET, BY TYPE, 2019 (%)
FIGURE 06.ACTUAL AND ESTIMATED MARKET SIZE OF ONLINE YOGA COURSE MARKET, 2018-2020 ($MILLION)
FIGURE 07.PROJECTED MARKET SIZE OF ONLINE YOGA COURSE MARKET, 2019-2027 ($MILLION)
FIGURE 08.COMPARATIVE VALUE SHARE ANALYSIS OF ONLINE YOGA COURSE MARKET, BY REGION, 2019 & 2027 (%)
FIGURE 09.ACTUAL AND ESTIMATED MARKET SIZE OF OFFLINE YOGA COURSE, 2018-2020 ($MILLION)
FIGURE 10.PROJECTED MARKET SIZE OF OFFLINE YOGA COURSE, 2019-2027 ($MILLION)
FIGURE 11.COMPARATIVE VALUE SHARE ANALYSIS OF OFFLINE YOGA COURSE MARKET, BY REGION, 2019 & 2027 (%)
FIGURE 12.ACTUAL AND ESTIMATED MARKET SIZE OF YOGA ACCREDITATION TRAINING PROGRAMS, 2018-2020 ($MILLION)
FIGURE 13.PROJECTED MARKET SIZE OF YOGA ACCREDITATION TRAINING PROGRAMS, 2019-2027 ($MILLION)
FIGURE 14.COMPARATIVE VALUE SHARE ANALYSIS OF YOGA ACCREDITATION TRAINING PROGRAMS MARKET, BY REGION, 2019 & 2027 (%)
FIGURE 15.YOGA MARKET, BY REGION 2019 (%)
FIGURE 16.ACTUAL AND ESTIMATED MARKET SIZE OF NORTH AMERICA YOGA MARKET, 2018-2020 ($MILLION)
FIGURE 17.PROJECTED MARKET ESTIMATIONS OF NORTH AMERICA YOGA MARKET, 2019-2027 ($MILLION)
FIGURE 18.ACTUAL AND ESTIMATED MARKET SIZE OF EUROPE YOGA MARKET, 2018-2020 ($MILLION)
FIGURE 19.PROJECTED MARKET ESTIMATIONS OF EUROPE YOGA MARKET, 2019-2027 ($MILLION)
FIGURE 20.ACTUAL AND ESTIMATED MARKET SIZE OF ASIA-PACIFIC YOGA MARKET, 2018-2020 ($MILLION)
FIGURE 21.PROJECTED MARKET ESTIMATIONS OF ASIA-PACIFIC YOGA MARKET, 2019-2027 ($MILLION)
FIGURE 22.ACTUAL AND ESTIMATED MARKET SIZE OF LAMEA YOGA MARKET, 2018-2020 ($MILLION)
FIGURE 23.PROJECTED MARKET ESTIMATIONS OF LAMEA YOGA MARKET, 2019-2027 ($MILLION)
FIGURE 24.TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 25.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 26.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 27.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 28.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 29.GAIA, INC.: NET SALES, 2017–2019 ($MILLION)
FIGURE 30.GAIA, INC.: REVENUE SHARE BY REGION, 2019 (%)