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Sports Apparel Market by End User (Men, Women, Kids) and Mode of Sale (Retail stores, Supermarkets, Brand outlets, Discount stores, Online stores) - Global Opportunity Analysis and Industry Forecast, 2014 - 2020

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Pages: 106
Oct 2015 | 81539 Views
 
Author's : Priyanka Bisht
Tables: 26
Charts: 39
 

Sports Apparel Industry Overview:

Global Sports apparel market is expected to garner $184.6 billion by 2020, registering a CAGR of 4.3% during the forecast period 2015 - 2020. Sports apparel market are mainly worn during workout sessions or while playing sports. Sports apparel are designed to provide comfort and agility during physical movements.

The global sports apparel market has witnessed significant growth owing to growing health awareness and increasing fitness activities such as aerobics, swimming, running, and yoga among consumers. The market is further supplemented by the increasing participation of women in sports and fitness activities. Based on geography, North America was the largest revenue-generating region in global sports apparel market in 2014. However, Asia-Pacific would be the leading revenue-generating region by 2020, owing to increasing disposable income and improving living standards in the emerging countries such as China and India. However, availability of low quality and counterfeit products has restricted the growth of the global sports apparel market.

Numerous key players are operating in the global sports apparel market which include Nike, Inc., Ralph Lauren Corporation, Umbro, Ltd., Fila, Inc., Lululemon Athletica Incorporation, New Balance Athletic Shoe, Inc. and Columbia Sportswear Company. They have adopted various growth strategies to capture a larger market share and increase their customer base. Product launches, partnerships and acquisitions are the prime growth strategies adopted by these companies to sustain the intense competition in the global sports apparel market. In July 2014, Adidas entered into partnership with Manchester United, one of the most successful and popular football clubs in the global, to promote its products globally. This has helped the company to strengthen its market position in various geographies.

Global Sports Apparel Market Segmentation

World sports apparel market segmentation

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Segment Review:

The report analyses the sports apparel market based on end users, mode-of-sale and geography. Based on mode-of-sale, the market is segmented into retail stores and online stores. Retail stores dominated the market in the market by mode-of-sale. This is the most common channel of sale for market players. Favorable demographics and rising inclination towards trendy sports apparel have boosted the growth of the market. Numerous companies are focusing on setting up retail and company owned stores to increase their product sale which led to the growth of this segment. North America stands as the market leader in the sports apparel retail stores market however, Asia-Pacific is expected to grow at the highest growth rate. The future growth is expected to come from the online mode of sale which has witnessed a dynamic growth in the past few years owing to increased popularity and penetration of internet and availability of a wide range of products at a discounted price.

Sports Apparel Market Share, and Industry Analysis

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TOP FACTORS IMPACTING GLOBAL SPORTS APPAREL MARKET

Increasing disposable income

Increasing disposable income has encouraged people to buy quality and trendy sports apparel. Rising propensity of consumers to buy comfortable clothing, which helps in proper workout session, has fostered the growth of sports apparel market. High spending capabilities of consumers has increased the sale of premium products. Over the period, disposable income has witnessed growth in major economies of the global. According to the National Bureau of Statistics of China, the overall annual disposable income in India increased from $1,366.2 billion in 2010 to $1,587.6 billion in 2013. However, the annual per capita disposable income of urban households in China increased from $2,818.6 in 2010 to $4,692.9 in 2014. Furthermore, the per capita annual disposable personal income in the USA increased from $37,807.0 in 2011 to $41,099.0 in 2014. Thus, increasing disposable income is one of the major growth factors of global sports apparel market.

Fitness conscious consumers

Consumers have become more health conscious due to the work-related stress and lifestyle disorders. Working individuals opt for fitness regimes such as swimming, gym and running to remain healthy, and active in daily life. Presently, majority of the individuals are investing their time in performing various fitness activities to keep themselves fit and healthy. This has created the demand for fitness and sports apparel among all age groups, thereby, fostering the market growth.

Trendy & fashionable sports apparel

The growing demand of trendy and fashionable sports apparel has led the companies to launch new products to cater to the demand of the customers. The increasing demand of trendy fitness apparel by the middle-aged individuals segment has increased in the past few years. Newer technologies such as Polotech Smartshirt by Ralph Lauren, helps in monitoring a person’s heart rate, breathing depth, stress level and calories consumed. Such products help in increasing the popularity of a brand and improve its customer base.

Counterfeit products

The sports apparel market offers lucrative potential of growth; however, the presence of fake and low-priced products restrict the growth of the market. Sports and fitness apparel by renowned brands have a high price range, which are not affordable by the lower income groups. Hence, the local suppliers design the same style products at comparatively lower costs. Such products are of low quality and reduces the brand image of forerunners in the market; thereby, hampering the sale of original product of the company. Availability of counterfeit or low quality apparel restricts the sale of branded apparel; thus, threatening the growth of the sports apparel market.

Increased women participation in fitness and sports

In the past few years, there has been a considerable increase in the number of female participating in sports and fitness events. Women professionals have become conscious about their health, so they opt for fitness programs such as Yoga, Zumba and visit fitness centers. Nowadays, women prefer wearing sports apparel in their daily wear, which results in the growth of the sports apparel market. Numerous companies launch products in vibrant colors, which offer enhanced comfort, thereby increasing their popularity among women.

KEY BENEFITS

  • The report includes extensive analysis of the factors driving as well as restraining the global sports apparel market
  • The market projections for the period 2014-2020 have been included along with factors affecting the same
  • The report also provides quantitative as well as qualitative market trends to help the stakeholders in understanding the situations prevailing in the market
  • An in-depth analysis of key segments of the market demonstrates stakeholders with different types of green solvents consumed across different industries on the globe
  • SWOT analysis enables to study the internal environment of the leading companies for strategy formulation
  • Competitive intelligence highlights the business practices followed by the leading market players across various geographies

SPORTS APPAREL MARKET SEGMENTS

BY END USER

  • Men
  • Women
  • Kids

BY MODE OF SALE

  • Retail stores
  • Supermarkets
  • Brand outlets
  • Discount stores
  • Online stores

BY GEOGRAPHY

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 MARKET OVERVIEW

2.1 Executive summary
2.2 CXO perspectives
2.3 Market definition and scope
2.4 Key findings

2.4.1 Top impacting factors
2.4.2 Top investment pockets
2.4.3 Top winning strategies

2.5 Value chain analysis
2.6 Market share analysis, 2014
2.7 Porters five forces analysis

2.7.1 Limited number of renowned market players, reduces the bargaining power of buyers
2.7.2 Limited number of quality raw material suppliers, increases the bargaining power of suppliers
2.7.3 Low entry barriers, results in reduced threat of new entrants
2.7.4 Unavailability of substitutes, results in low threat from substitutes
2.7.5 Stiff competition in the world sports apparel market, leads to high rivalry among competitors

2.8 Market dynamics

2.8.1 Drivers

2.8.1.1 Increasing disposable income
2.8.1.2 Fitness conscious consumers
2.8.1.3 Trendy and fashionable sports apparel

2.8.2 Restraints

2.8.2.1 Counterfeit products

2.8.3 Opportunities

2.8.3.1 Increased women participation in fitness and sports

Chapter: 3 WORLD SPORTS APPAREL MARKET BY END USER

3.1 Men

3.1.1 Key market trends
3.1.2 Competitive scenario
3.1.3 Key growth factors and opportunities
3.1.4 Market size and forecast

3.2 Women

3.2.1 Key market trends
3.2.2 Competitive scenario
3.2.3 Key growth factors and opportunities
3.2.4 Market size and forecast

3.3 Kids

3.3.1 Key market trends
3.3.2 Competitive scenario
3.3.3 Key growth factors and opportunities
3.3.4 Market size and forecast

Chapter: 4 WORLD SPORTS APPAREL MARKET BY MODE OF SALE

4.1 Retail Stores

4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Market size and forecast
4.1.4 Sub-segments

4.1.4.1 Supermarket
4.1.4.2 Brand Outlets
4.1.4.3 Discount Stores

4.1.5 Comparative scenario of retail platforms
4.1.6 Market size and forecast

4.2 Online Stores/Platforms

4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Market size and forecast

Chapter: 5 WORLD SPORTS APPAREL MARKET BY GEOGRAPHY

5.1 North America

5.1.1 Key market trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 Europe

5.2.1 Key market trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

5.3 Asia-Pacific

5.3.1 Key market trends
5.3.2 Competitive scenario
5.3.3 Key growth factors and opportunities
5.3.4 Market size and forecast

5.4 LAMEA

5.4.1 Key market trends
5.4.2 Competitive scenario
5.4.3 Key growth factors and opportunities
5.4.4 Market size and forecast

Chapter: 6 COMPANY PROFILE

6.1 Adidas AG

6.1.1 Company overview
6.1.2 Company snapshot
6.1.3 Business performance
6.1.4 Key strategies and developments
6.1.5 SWOT analysis and strategic conclusion of Adidas AG

6.2 Nike, Inc.

6.2.1 Company overview
6.2.2 Company snapshot
6.2.3 Business performance
6.2.4 Key strategies and developments
6.2.5 SWOT analysis and strategic conclusion of Nike, Inc.

6.3 Puma SE

6.3.1 Company overview
6.3.2 Company snapshot
6.3.3 Business performance
6.3.4 Key strategies and developments
6.3.5 SWOT analysis and strategic conclusion of Puma SE

6.4 Under Armour, Inc.

6.4.1 Company overview
6.4.2 Company snapshot
6.4.3 Business performance
6.4.4 Key strategies and developments
6.4.5 SWOT analysis and strategic Under Armour

6.5 Ralph Lauren Corporation

6.5.1 Company overview
6.5.2 Company Snapshot
6.5.3 Business Performance
6.5.4 Key strategies and developments
6.5.5 SWOT analysis and strategic conclusion of Ralph Lauren Corporation

6.6 Umbro, Ltd.

6.6.1 Company overview
6.6.2 Company snapshot
6.6.3 Business performance
6.6.4 Key Strategies and Developments
6.6.5 SWOT analysis and strategic conclusion of Umbro Ltd.

6.7 Fila, Inc.

6.7.1 Company overview
6.7.2 Company snapshot
6.7.3 Business performance
6.7.4 Key strategies and developments
6.7.5 SWOT analysis and strategic conclusion of Fila, Inc.

6.8 Lululemon Athletica Incorporation

6.8.1 Company overview
6.8.2 Company snapshot
6.8.3 Business performance
6.8.4 Key strategies and developments
6.8.5 SWOT analysis and strategic conclusion of Lululemon Athletica Incorporation

6.9 New Balance Athletic Shoe, Inc.

6.9.1 Company overview
6.9.2 Company snapshot
6.9.3 Key Strategies and Developments
6.9.4 SWOT analysis and strategic conclusion of New Balance Athletic Shoe, Inc.

6.10 Columbia Sportswear Company

6.10.1 Company overview
6.10.2 Company snapshot
6.10.3 Business Performance
6.10.4 Key strategies and developments
6.10.5 SWOT analysis and strategic conclusion of Columbia Sportswear Company

LIST OF TABLES

TABLE 1 WORLD SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 2 WORLD SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)
TABLE 3 WORLD MEN SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 4 WORLD WOMEN SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 5 WORLD KIDS SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 6 WORLD SPORTS APPAREL MARKET REVENUE BY MODE OF SALE, 2014-2020 ($MILLION)
TABLE 7 WORLD RETAIL STORES SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 8 WORLD SUPERMARKET SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 9 WORLD BRAND OUTLET SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 10 WORLD DISCOUNT STORE SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 11 WORLD RETAIL SPORTS APPAREL MARKET REVENUE BY SUB-SEGMENTS, 2014-2020 ($MILLION)
TABLE 12 WORLD ONLINE STORES SPORTS APPAREL MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 13 NORTH AMERICA SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)
TABLE 14 EUROPE SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)
TABLE 15 ASIA PACIFIC SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)
TABLE 16 LAMEA SPORTS APPAREL MARKET REVENUE BY END USER, 2014-2020 ($MILLION)
TABLE 17 SNAPSHOT OF ADIDAS AG
TABLE 18 SNAPSHOT OF NIKE, INC.
TABLE 19 SNAPSHOT OF PUMA SE
TABLE 20 SNAPSHOT OF UNDER ARMOUR, INC.
TABLE 21 SNAPSHOT OF RALPH LAUREN CORPORATION
TABLE 22 SNAPSHOT OF UMBRO, LTD
TABLE 23 SNAPSHOT OF FILA INC.
TABLE 24 SNAPSHOT OF LULULEMON ATHLETICA INCORPORATION
TABLE 25 SNAPSHOT OF NEW BALANCE ATHLETIC SHOE, INC.
TABLE 26 SNAPSHOT OF COLUMBIA SPORTSWEAR COMPANY

LIST OF FIGURES

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP INVESTMENT POCKETS
FIG. 3 TOP WINNING STRATEGIES IN WORLD SPORTS APPAREL MARKET
FIG. 4 WORLD SPORTS APPAREL MARKET VALUE CHAIN
FIG. 5 MARKET SHARE ANALYSIS, 2014
FIG. 6 PORTERS FIVE FORCES MODEL
FIG. 7 REVENUE OF ADIDAS AG, 2012-2014 ($MILLION)
FIG. 8 REVENUE OF ADIDAS AG, BY BUSINESS SEGMENT (%), 2014
FIG. 9 REVENUE OF ADIDAS AG, BY REGION (%), 2014
FIG. 10 SWOT ANALYSIS OF ADIDAS AG
FIG. 11 REVENUE OF NIKE, INC., 2013-2015 ($MILLION)
FIG. 12 REVENUE OF NIKE, INC. BY BRANDS (%), 2015
FIG. 13 SWOT ANALYSIS OF NIKE, INC.
FIG. 14 REVENUE OF PUMA SE, 2012-2014 ($MILLION)
FIG. 15 REVENUE OF PUMA SE, BY BUSINESS SEGMENT (%), 2014
FIG. 16 REVENUE OF PUMA SE, BY REGION (%), 2014
FIG. 17 SWOT ANALYSIS OF PUMA SE
FIG. 18 REVENUE OF UNDER ARMOUR, INC., 2012-2014 ($MILLION)
FIG. 19 REVENUE OF UNDER ARMOUR, INC., BY PRODUCT CATEGORY (%), 2014
FIG. 20 REVENUE OF UNDER ARMOUR, BY REGION (%), 2014
FIG. 21 SWOT ANALYSIS OF UNDER ARMOUR, INC.
FIG. 22 REVENUE OF RALPH LAUREN CORPORATION, 2013-2015 ($MILLION)
FIG. 23 REVENUE OF RALPH LAUREN CORPORATION, BUSINESS SEGMENT (%), 2014
FIG. 24 SWOT ANALYSIS OF RALPH LAUREN CORPORATION
FIG. 25 REVENUE OF UMBRO LTD, 2012-2014 ($MILLION)
FIG. 26 REVENUE UMBRO LTD., BY REGION (%), 2014
FIG. 27 REVENUE UMBRO LTD., BY CATEGORY (%), 2014
FIG. 28 SWOT ANALYSIS OF UMBRO
FIG. 29 REVENUE OF FILA, INC., 2012-2014 ($MILLION)
FIG. 30 SWOT ANALYSIS OF FILA, INC.
FIG. 31 REVENUE OF LULULEMON ATHLETICA INCORPORATION, 20132015 ($MILLION)
FIG. 32 REVENUE OF LULULEMON ATHLETICA INCORPORATION, BY SEGMENT (%), 2014
FIG. 33 SWOT ANALYSIS OF LULULEMON ATHLETICA INCORPORATION
FIG. 34 SWOT ANALYSIS OF NEW BALANCE ATHLETIC SHOE, INC.
FIG. 35 REVENUE OF COLUMBIA SPORTSWEAR COMPANY 2012-2014 ($MILLION)
FIG. 36 REVENUE OF COLUMBIA SPORTSWEAR COMPANY, BY BRANDS (%), 2014
FIG. 37 REVENUE OF COLUMBIA SPORTSWEAR COMPANY, BY PRODUCT CATEGORYT (%), 2014
FIG. 38 REVENUE OF COLUMBIA SPORTSWEAR COMPANY, BY REGION (%), 2014
FIG. 39 SWOT ANALYSIS OF COLUMBIA SPORTSWEAR COMPANY

 

The world sports apparel market has witnessed a noticeable growth in the recent years, especially in the developing countries of Asia-Pacific region such as India and China. Growing health awareness and increasing disposable income are the major factors driving the global sports apparel market. The increasing number of lifestyle related heath disorders due to the hectic work schedule is leading the working professional to indulge in some or the other kind of sports or physical activity. This has resulted in increased popularity of sports clubs and gyms. In addition, consumers have opted for branded and high quality sports apparels in the emerging economies, such as India owing to increase in disposable income. 

Moreover, sports events, such as FIFA World Cup, Cricket World Cup and Olympics, have further boosted the overall demand of sports apparels. For instance, Brazil witnessed a surge in the sales of sports apparels during the “2014 FIFA World Cup” owing to the presence of huge number of football fans. The growth is further supplemented by increasing interest of women in different kind of sports activities. Women are not only interested in watching sports but are actively participating in different sports activities. According to National Football League (NFL), women’s jersey is the fastest growing consumer business of the league. 

Several companies operating in the global sports apparel market have adopted product launch and acquisition as their key growth strategies to sustain the market competition and to increase their market presence. Prominent companies, such as Nike Inc., Adidas AG and Puma SE, endorse their products through renowned sports players; thereby, increasing their customer base. With changing technology and availability of variety of fabrics, companies are able to offer high quality and durable sports apparels. Several companies are proactively setting up new retail outlets, especially in the developing countries such as India and China to expand their geographical presence and tap the emerging markets. In 2014, Nike had over 400 franchise stores in India. In addition, Lululemon has set up 40 company-owned retail outlets in the United States to expand its market outreach. Exhaustive marketing campaigns by established companies have increased brand awareness in the global market; thus, leading to the growth of the market

 

 

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