The U.S. cleaning products market was valued at $1,957.9 million in 2020, and is projected reach $2,898.5 million by 2030, registering a CAGR of 4.1% from 2021 to 2030
The U.S. cleaning products market is analyzed across Washington, Oregon, Massachusetts, Colorado, California, Florida, Texas, and rest of the U.S. California, Florida, and Texas are the major markets for cleaning products in U.S. and they collectively accounted for 26.9% of the U.S. cleaning products market share in 2020. These three states are among the top three highly populated states in the U.S.
The rise in awareness regarding health and hygiene, increased disposable income, rapid urbanization, surge in population, increased consumer spending, and rise in number of households propel the U.S. cleaning products market growth. The growth of the U.S. cleaning products industry is highly dependent on the number of households. According to the United States Census Bureau, there were 128.4 million households in 2020 in the U.S. The total number of households grew by 3.8 million in 5 years, from 124.5 million in 2015 to 128.4 million in 2020 (at a CAGR of 0.6%). Therefore, the rise in number of households coupled with surge in urbanization are expected to foster the growth of the U.S. cleaning products market at a considerable rate during the forecast period.
According to the newly released Census Bureau data 2020, there is an increase in the number of households in the U.S. due to surge in the number of families and households in the country. The data indicates that the population in households has grown by 6% since the last decade, resulting in the emergence of new households in the U.S. The consumers are looking for effective and attractive products for their homes and houses in the market. Thus, there is an increase in the demand for home care and home cleaning products in the U.S. market, which is expected to positively impact the growth of the U.S. cleaning products market during the forecast period.
Brooms, mops, and brushes are few of the important products required in daily life. The consumers in the U.S. are becoming more hygiene conscious and looking for effective cleaning products in the market. The manufacturers are intensively tapping the market demand for the products by launching and distributing the cleaning products in the retail market.
Big box retailers and supermarkets hold major market share in generation of market revenue. According to the report published on U.S. grocery sectors 2019, supermarkets hold more than 70%. Thus, the manufacturers are increasing market penetration of cleaning products in supermarkets. Thus, the rise in number of supermarkets is expected to increase the sales of cleaning products during the forecast period.
However, the e-commerce platforms are booming all across the world and U.S. is one of the prominent countries to support online retailing. The consumers in the country are also preferring online shopping owing to the ease of access and home delivery facilities. The sales of cleaning products are comparatively low in online retail sectors and it holds approx. 20% share in overall revenue generation in the market. The online retail segment is expected to experience growth at the highest CAGR of 6.6% during the forecast period. Thus, establishment of e-platforms, developing convenience interface, and effective supply chain network are the factors expected to offer U.S. cleaning products market opportunity.
Segment review
The U.S. cleaning products market is segmented into product type, and distribution channel. By product type, the market is classified into brooms, mops, brush, and others. By distribution channel, the market is divided into dollar stores, big box retailers, grocery stores, supermarket, and others (online retailers & B2B sellers). By country, the market is analyzed across the U.S. The state-wise analysis of the market is included in the report.
By Product Type
Brushes would exhibit the highest CAGR of 4.6% during 2021-2030, owing to the increase in innovations in the segments.
By product type, the U.S. cleaning products market is segmented into brooms, brushes, mops, and others. The brooms segment dominated the market, garnering a market share of around 41.3% in 2020 as brooms are the most common and primary cleaning products used for sweeping at home and workplaces. The brushes segment is expected to witness the fastest growth rate owing to increase in use for removing dust particles from the surface.
By Distribution Channel
Others segment would exhibit the highest CAGR of 6.6% during 2021-2030, owing to the increase in usage and adaption of e-commerce services.
By distribution channel, the U.S. cleaning products market is segregated into dollar stores, big box retailers, grocery stores, supermarkets, and others. Big box retailers and supermarkets segments dominate the market due to their immense popularity and increased penetration across the U.S. The surge in popularity of online retailers is expected to boost the growth of the others distribution channel segment during the period of U.S. cleaning products market.
By State
Oregon would exhibit the highest CAGR of 8.5% during 2021-2030, owing to the increasing households in the state.
Some of the key players profiled in the U.S. cleaning products market analysis include Procter & Gamble, Gordon Brush Mfg. Co., Inc., The Libman Company, Weiler Corporation, Carolina Mop Manufacturing Co, Perfex Corporation, American Textile & Supply, Inc., Malish Corporation, Brush Research Manufacturing Co Inc., and Carlisle Sanitary Maintenance Products Inc.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the current U.S. cleaning products market trends, estimations, and dynamics of the U.S. cleaning products market size from 2020 to 2030 to identify the prevailing opportunity.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- A comprehensive analysis of factors that drive and restrict the market growth is provided.
- An in-depth analysis of the market helps determine the prevailing market opportunities.
- The report includes detailed analysis of the U.S. markets, key players, market segments, competitive scenarios, sales areas, and growth strategies.
U.S. Cleaning Products Market Report Highlights
| Aspects | Details |
 By Product Type |
|
 By Distribution Channels |
|
 By STATE |
|
 Key Market Players | MALISH CORPORATION, BRUSH RESEARCH MANUFACTURING CO INC, GORDON BRUSH MFG. CO., INC., CARLISLE SANITARY MAINTENANCE PRODUCTS INC, WEILER CORPORATION, PROCTER & GAMBLE COMPANY, THE LIBMAN COMPANY, PERFEX CORPORATION, CAROLINA MOP MANUFACTURING CO, AMERICAN TEXTILE & SUPPLY, INC |
Analyst Review
The cleaning products market is witnessing a decent growth since past several years and is expected to exhibit steady growth during the forecast period (2021-2028). The rise in concerns among the consumers for cleanliness and trends for innovative cleaning products have shaped the U.S. cleaning products market. The consumers are looking for novel and unique cleaning products that offer health convenience along with the rapid cleaning effect. Followed by California, Texas is a major market for brooms and other cleaning products as the demand for home cleaning products has increased decently in the past few years. Leading companies such as Procter and Gamble, Weiler Corporation, and The Libman Company witnessed a significant growth and a considerable expansion of their overall consumer base, as they offered numerous attractive cleaning products in the last few years. Moreover, innovative marketing and positioning strategies have influenced to expand the overall market size in the U.S.
However, they are expected to face tough competition from other local players. Thus, key market players focus on the development and launch of high-quality products to cater to the consumer needs and preferences. In addition, they focus on providing differentiated products with high-quality cleaning.
The U.S. cleaning products market was valued at $1,957.9 million in 2020, and is projected reach $2,898.5 million by 2030.
The forecast period in the U.S. cleaning products market report would be 2021-2030.
The year 2020 is the base year calculated in the U.S. cleaning products market report.
Procter & Gamble, Gordon Brush Mfg. Co., Inc., and The Libman Company are some of the top companies hold the market share in the U.S. cleaning products market.
Mop is the most influencing segment growing in the U.S. cleaning products market report.
California holds the maximum market share of the U.S. cleaning products market.
The company profile has been selected by analyzing the market share, product offerings, market reach, product penetration, and other growth indicators.
The U.S. cleaning products market was valued at $1,957.9 million in 2020.
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