A supplement is a manufactured product anticipated to supplement the diet when taken by mouth as a pill, capsule, tablet, or liquid. A supplement can provide nutrients which is extracted from food sources or synthetic, individually or in combination, in order to rising the quantity of their consumption. Changing dietary habits and inadequate nutrient consumption is also responsible for causing fertility issues and other problems in women. Various dietary supplement product available in the market such as vitamins, minerals, enzymes, botanicals, proteins, omega-3, probiotics, etc., this associated product helps to treat the women health condition and beauty associated with skin care, hair care, nail care, and other. Post menopause female population is affected to various disorders such as anemia, osteoporosis, osteoarthritis (OA), fibromyalgia, obesity, and depression. New product developments that help to minimize the risk of health problems related with post menopause such as osteoporosis is anticipated to rising the acceptance of the product. As per the WHO report, hot flashes are experienced by 73% of postmenopausal women, and the sleep disturbances and fatigue rising their dependence on certain medications. Good Manufacturing Practices (CGMPs) providing guidelines to industries for dietary supplements should follow to ensure the purity, strength, and composition of the products. “National Institute of Health” (NIH), independent organizations such as NSF International, U.S. Pharmacopeia and ConsumerLab.com offers quality testing and mark a seal of quality assurance on products that pass these tests.

Market scope and structure analysis:

COVID-19 Scenario Analysis:

Pharmaceutical and biotech companies together with governments around the globe are working to address the COVID-19 outbreak, from supporting the development of vaccines to planning for medicines supply chain challenges. Currently, around 115 vaccine candidates and 155 molecules are in the R&D pipeline. Moreover, commonly used drugs such as Hydroxychloroquine have witnessed dramatic surge in demand for the management of COVID-19. Such high demand for these drugs has presented huge opportunity for manufacturers of COVID-19 management drugs, as many developed countries are short of these drugs. Owing to the demand for vaccine and treatment drugs for COVID-19, the pharmaceutical and biotechnology industry is expected to witness a significant growth in the future.

 As the COVID-19 virus outbreak in December 2019, the disease has spread to almost 100 countries across the globe with the “World Health Organization” announcing it a public health emergency. The global impacts of the COVID-19 pandemic are already starting to be felt, and will significantly affect the women health & beauty supplements market in 2020. COVID-19 can affect the global economy in three main ways by directly affecting production and demand, by creating supply chain and market disruption, and by its financial impact on firms and financial markets.

Top impacting factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis:

Vitamins hold the largest share across the globe in the women health & beauty supplements market due to the increasing the incidence of poor vision, hair loss, brittle nails, and anemia, growing awareness about health issues, and changing lifestyles,

Globally, Asia Pacific is considered as a most dominating region of women health & beauty supplements market. This attributed to the factor such as growing large number of population, increasing incidence of chronic diseases like cancer and diabetes and digestive tract diseases, rising focus on healthy diet to maintain fitness levels, increasing demand for beauty product, growing consumer awareness about nutritional products,  However, North America is expected to expand highest market growth rate due to growing population, rising number of gyms, concerns related to lifestyle diseases, increasing government initiative regarding creating health awareness 

In 2019, “Ministry of Health, Australia” given the 5.6 million funds to “Jean Hailes”, a health organization for women. This initiative is undertaken to help the organization in expanding its education and outreach.  “WHO”, stated that in 2016, 15% women were obese due to higher intake of fat-constituted products, rising physical inactivity, and changes in dietary pattern.  Increasing incidence of such conditions post menopause is one of the key factors driving the adoption of such supplements. In 2018, Government introduce the “National Happiness and Positivity programme” across the globe which provide right information to public employees to adopt healthy habits and building a work environment that supports healthy lifestyle.  In 2019, “World Health Organization” (WHO), reported that globally, 18.0% of women above 60 years have osteoarthritis out of which 80% have movement limitations and 25% are not able to perform major activities of daily life.  In 2019, “Food and Drug Administration” (FDA) reported that women use various dietary supplements to deal with menopausal symptoms.

The factor such as increasing incidences of hormonal imbalances as a consequence of poor dietary habits, growing stress levels, increasing alcohol consumption, growing awareness regarding preventive health practices growing awareness among women regarding nutritional requirement, increasing women population suffering from menstrual disorders is, increasing geriatric population, mental health issues, rising prevalence of chronic diseases like cancer and cardiovascular diseases, increasing adoption of dietary supplement, increasing consumer spending on health and beauty supplements, rising participation of female population in all aspects of workforce are drive the growth of women health & beauty supplements market. However, the factor that restrain the market growth such as, high cost of beauty products and vitamin and dietary supplement, lack of awareness among the women regarding health related advanced product. 

New Product launch to flourish the market:

Major Key market manufacturer have been focusing on increasing research and development activities and producing new product solution for specific applications as there are varying demands based on the utilization. Leading market players have determined how improved accuracy can be influential in many applications. In 2019, “Pfizer Inc.”, has launch new dietary supplement for women health such as “ProNutrients”. This dietary supplement is the first-ever dietary supplement line from the maker of Centrum multivitamins. 

In 2018, “Herbalife International of America Inc” has launched “Herbalife SKIN® Collagen Beauty Booster”. This product used to nourish the skin from within and provides the nutrients to maintain a youthful and radiant skin.

In 2018, “Bayer AG” has launched “One-A-Day, Women's Complete Multivitamin, 200 Tablets”. This medication is a multivitamin product used to treat or prevent vitamin deficiency due to poor diet, certain illnesses, or during pregnancy. 

In 2017, “Garden of Life”, has launched “MyKind Organics, Prenatal Multi, 180 Vegan Tablets”. This tablet helps women body prepare for pregnancy and nourishes and protects women and their baby during pregnancy and support healthy fetal development.

Key segments covered:

Key benefits of the report:

• This study presents the analytical depiction of the global women health & beauty supplements market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global women health & beauty supplements market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global women health & beauty supplements market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
• The report provides a detailed global women health & beauty supplements market analysis based on competitive intensity and how the competition will take shape in coming years. 

Questions answered in the Women Health & Beauty Supplements Market research report:

• Who are the leading market players active in women health & beauty supplements market?
• What are the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the women health & beauty supplements market?
• What are the projections for the future that will help in taking further strategic steps?