3D Audio Market Outlook – 2027
The global 3D audio market is experiencing significant growth and is expected to grow considerably in the next few years. 3D audio sound is an acoustic system which is used to provide sound in 3-dimensional space to the users. 3D audio effect is a combination of different sound effects that are produced by 3D speaker-arrays, stereo speakers, surround-sound speakers, or headphones.
3D audio frequently contains the virtual placement of sound sources anywhere in three-dimensional space, including behind, above or below the listener. The 3D audio system that is used to record and play the music is undergoing advancement in constant developing flux, intended to enhance the user experience.
The global 3D audio market is segmented on the basis of component, end user, industry vertical, and region. Based on component, the 3D audio market is divided into hardware, software, and services. In terms of end user, the market is categorized into mobile devices, gaming, home theater, automobile, virtual reality/augmented reality, cinema, VR concerts, and others. On the basis of industry vertical, the market is bifurcated into personal, and commercial. Geographically, the market is analyzed across several regions such as North America, Europe, Asia-Pacific, and Latin America, Middle East & Africa (LAMEA).
Key players operating in the global 3D audio industry include DTS, Dolby Laboratories, Barco, Garmin Ltd., 3D Sound Labs, Waves Audio, Auro Technologies, Hooke Audio, Qualcomm, Sennheiser, Terma A/S, Røde Microphones, Roland Corporation. These companies have adopted several strategies such as product launches, partnerships, collaborations, mergers & acquisitions, and joint ventures to strengthen their foothold in the global 3D audio market.
Top Impacting Factors
One of the most prominent factors aiding the market growth is the fact that consumer acceptance toward 3D audio technology has increased significantly due to growing consumer awareness about this new technology. The key trend observed in the global market for 3D audio is shifting focus from analogue to digital cinema screens and increasing adoption of 3D audio sound systems across cinema industries are the factors that further support the growth of the global market in future.
In addition, continuous technological development across the audio technology is expected to further propel the market growth. Augmented reality (AR), virtual reality (VR), and rising demand for 3D audio across museums and exhibitions are other factors anticipated to create lucrative opportunities for the market.
Though, the slowdown in economy is attributed to COVID-19 pandemic that affects negatively for further large-scale proliferation of technology and high cost associated with 3D technology. These factors may hamper the 3D audio market growth during forecast period.
New Product Launches to Flourish the Market
Key companies in this market are focused on integrating head-related transfer function (HRTF) technology into their products to offer enhanced user experience. HRTF technology is used to create the sense of virtual surroundings. HRTF is used in several applications, including tele-ensemble systems, producing more realistic environments, teleconferencing system, and sensations. HRTF technology is also deployed in applications such as gaming and media & entertainment. Headphone manufacturers are also adopting HRTF technology to provide a 3D acoustic environment to their users.
For instance, Audeze LLC., a manufacturer of planar magnetic headphones, has launched Mobius, a high-end, fully immersive 3D cinematic audio, and uses HRTF technology in headphones. These headphones
are specially designed for gamers. Furthermore, rising consumer awareness about this new technology has further anticipated to contribute to the 3D audio market size.
Surge in Usage in Automotive and Industrial Applications
3D audio systems are installed in a wide range of applications, including mobile devices, gaming, home theatre, AR/VR based audio systems, and others. In addition, industries, such as media & entertainment, automobiles, consumer electronics, and others, are adopting 3D audio technology to improve the sound experience and provide a real-time visualization as well as 3D audio experience to the users. 3D audio-visual (AV) technology is in an evolving stage and the demand for this technology is increasing exponentially from cinema and gaming industries.
Currently, the audio industry is observing substantial technological advancements and it is re-emerging. The continuous ongoing development in the media & entertainment industry and the introduction of audio-visual technologies are anticipated to fuel the 3D audio market growth. The 3D audio manufacturers are focusing on incorporation of sound-mix technology in hardware to improve the consumer experience and offer enhanced music (sound) to a listener in 3D dimensions.
Key Benefits of the Report
- This study presents the analytical depiction of the global 3D audio market forecast along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global 3D audio market share.
- The current market is quantitatively analyzed to highlight the global 3D audio market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed 3D audio market analysis based on competitive intensity and how the competition will take shape in the coming years.
COVID-19 Scenario Analysis
- The Covid-19 pandemic is impacting the society and the overall economy globally. The effect of this pandemic is increasing day by day as well as affecting the supply chain.
- The overall impact of the pandemic is impacting the production process of several industries, including semiconductor & electronics, automotive, and healthcare.
- Trade barriers are further constraining the demand and supply outlook. As the governments of different countries have already announced total lockdown and temporarily shutdown of industries, the overall production process is adversely affected. Therefore, this has hampered the overall market globally.
- This technology is highly suitable for videogames to virtual reality; hence, the market-leading players are highly investing in growth strategies during the pandemic to tackle the negative impact of the COVID-19 on the market.
Questions Answered in the 3D Audio Market Research Report
- Which are the leading market players active in the 3D audio market?
- What would be the detailed impact of COVID-19 on the 3D audio market size?
- How the current 3D audio market trends that will influence the industry in the next few years?
- What are the driving factors, restraints, and opportunities of the market?
- What are the projections for the future that would help in taking further strategic steps?
3D Audio Market Report Highlights
| Aspects | Details |
 By Component |
|
 By End User |
|
 By Region |
|
 Key Market Players | Waves Audio, Dirac Research, DTS, THX Ltd., Sennheiser, AES3, Audeze, Fraunhofer IIS, BarcoPIX, Dolby Laboratories |
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