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Advanced driver assistance systems (ADAS) facilitates safe driving and warns the driver if the system detects risks from the surrounding objects. Deployment of ADAS in vehicles to enhance comfort and ensure safety on road has emerged as one of the major trends. The system provides dynamic features such as adaptive cruise control, parking assistance, blind spot detection, lane departure warning, drowsiness monitoring, tire pressure monitoring and night vision. The developments in the automotive industry are not only limited to the enhancement in the design or engine but also cover the safety of a vehicle, passenger as well as pedestrian. The growth of the market is driven by increasing focus of consumers on safety, the impending demand for comfort in driving along with a rise in government regulations for ensuring safety. However, factors such as pricing pressure, inflation, complexity and difficulty in testing systems are some of the biggest challenges of this industry. The major trends prevailing in the market are increased electronic content and electronic integration, deployment of ADAS in low-cost cars and a rise in number of driverless cars.

The European automotive industry is one of the largest and most innovative automotive markets in the world. With a massive transformation in the industry, there is rapid market penetration and mass adoption of ADAS amongst customers. There are regular upgrades in the ADAS technology which facilitate competitiveness in the market. Recently, Toyotas R&D labs in Japan, have conceptualized a prototype of the high-definition imaging Light Detection and Ranging (LiDAR) sensor for its ADAS system. This 3D sensor can detect objects up to a range of 100m and operate in adverse weather conditions as well. The company will use this 3D sensor as a part of their ADAS system in their upcoming Toyota vehicles.

Key players in the Advanced Driver Assistance System market are Valeo, Magna International Inc., Robert Bosch GmbH, Autoliv Inc., Continental AG, Denso Corporation, Audi AG, BMW AG, Ford Motors Co. and General Motors (GM). The ADAS market is segmented on the basis of component and geography. Component has been further bifurcated into systems and sensors.

Advanced Driver Assistance Systems Market Research 2013-2020

KEY BENEFITS

  • The report provides an in depth analysis of the ADAS market and offers current and future trends to identify lucrative investment pockets in the market
  • The report identifies the key drivers, opportunities and restraints which shape the market and provides an impact analysis for the forecast period
  • Porters five forces analysis provides a clear idea regarding the potency of the buyers and the suppliers participating in this market. This would further render a competitive advantage to the stakeholders
  • Current and future trends are outlined to determine the overall attractiveness and to single out profitable trends in order to gain a stronger foothold in the market

Key Market SegmentationThe market is segmented on the basis of component and geography.

MARKET BY COMPONENT

  • MARKET BY SYSTEM TYPE
    • Tire Pressure Monitoring System
    • Drowsiness Monitor System
    • Park Assist System
    • Adaptive Cruise Control System
    • Blind Spot Object Detection System
    • Lane Departure Warning System
    • Adaptive Front Lighting System
    • Others (Night Vision System and Driver Monitoring System)
  • MARKET BY SENSOR TYPE
    • Ultrasonic Sensor
    • Infrared (IR) Sensor
    • Radar Sensor
      • LRR (Long Range Radar Sensor)
      • SRR (Short Range Radar Sensor)
    • Image Sensor
    • LiDAR Sensor
    • LASER Sensor

MARKET BY GEOGRAPHY

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA

KEY PLAYERS

  • Magna International Inc.
  • Autoliv Inc.
  • Continental AG
  • Robert Bosch GmbH
  • Valeo
  • Denso Corporation
  • General Motors (GM)
  • Fords Motor Co.
  • BMW AG
  • Audi AG
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Title/ Chapter Name

Chapter: 1 INTRODUCTION

1.1 Report Description
1.2 Key Benefits
1.3 Key Market Segmentation
1.4 Research Methodology

1.4.1 Secondary Research
1.4.2 Primary Research
1.4.3 Analyst Tools and Models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO Perspective
2.2 Market Beyond What to Expect By 2025

2.2.1 Base Case Scenario
2.2.2 Optimistic Case Scenario
2.2.3 Critical Case Scenario

Chapter: 3 MARKET OVERVIEW

3.1 Market Definition and Scope
3.2 Key Findings

3.2.1 Top Factors Impacting the Advance Driver Assistance System Market
3.2.2 Top Winning Strategies in Advance Driver Assistance System Market
3.2.3 Top Investment Pockets of Advance Driver Assistance System Market

3.3 Porters Five Force Analysis

3.3.1 Large Number of Suppliers and Undifferentiated Product Lowers Bargaining Power of Suppliers
3.3.2 Negligible Switching Cost and Capacity to Perform Backward Integration Increases the Bargaining Power of Buyers
3.3.3 Unavailability of Other Driver Assistance Solutions Lowers Threat of Substitution
3.3.4 Easy Access to Distribution Channels and Supportive Regulations Increases the Threat of New Entrant
3.3.5 Presence of Numerous Competitors and Active Participation of Local Players Creates High Degree of Competition

3.4 Value Chain Analysis
3.5 Market Share Analysis, 2013
3.6 Case Study
3.7 Government Regulations

3.7.1 North America
3.7.2 Europe
3.7.3 Asia-Pacific
3.7.4 LAMEA

3.8 Market Dynamics

3.8.1 Drivers

3.8.1.1 Increasing Focus on Safety
3.8.1.2 Increase in Demand of Comfort Driving
3.8.1.3 Safety Regulations
3.8.1.4 Increase in Competition Among Manufacturers
3.8.1.5 Increase in Per Capita Income

3.8.2 Restraints

3.8.2.1 Complexity and Cost Pressure
3.8.2.2 Testing and Validating
3.8.2.3 Performance Affected by Environmental Factors

3.8.3 Opportunities

3.8.3.1 Increase in Electronic Content and Electronic Integration
3.8.3.2 Multifunctional Systems

Chapter: 4 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY COMPONENT

4.1 Introduction
4.2 System Type

4.2.1 Market Size and Forecast
4.2.2 Tire Pressure Monitoring Systems

4.2.2.1 Key Market Trends
4.2.2.2 Competitive Scenario
4.2.2.3 Key Growth Factors and Opportunities
4.2.2.4 Market Size and Forecast

4.2.3 Drowsiness Monitor System

4.2.3.1 Key Market Trends
4.2.3.2 Competitive Scenario
4.2.3.3 Key Growth Factors and Opportunities
4.2.3.4 Market Size and Forecast

4.2.4 Adaptive Front Lighting System

4.2.4.1 Key Market Trends
4.2.4.2 Competitive Scenario
4.2.4.3 Key Growth Factors and Opportunities
4.2.4.4 Market Size and Forecast

4.2.5 Lane Departure Warning System

4.2.5.1 Key Market Trends
4.2.5.2 Competitive Scenario
4.2.5.3 Key Growth Factors and Opportunities
4.2.5.4 Market Size and Forecast

4.2.6 Blind Spot Detection System

4.2.6.1 Key Market Trends
4.2.6.2 Competitive Scenario
4.2.6.3 Key Growth Factors and Opportunities
4.2.6.4 Market Size and Forecast

4.2.7 Adaptive Cruise Control

4.2.7.1 Key Market Trends
4.2.7.2 Competitive Scenario
4.2.7.3 Key Growth Factors and Opportunities
4.2.7.4 Market Size and Forecast

4.2.8 Park Assistance

4.2.8.1 Key Market Trends
4.2.8.2 Competitive Scenario
4.2.8.3 Key Growth Factors and Opportunities
4.2.8.4 Market Size and Forecast

4.2.9 Others (Night Vision System and Driver Monitoring System)

4.2.9.1 Key Market Trends
4.2.9.2 Competitive Scenario
4.2.9.3 Key Growth Factors and Opportunities
4.2.9.4 Market Size and Forecast

4.3 Sensor Type

4.3.1 Introduction
4.3.2 Market Size and Forecast
4.3.3 Image Sensor

4.3.3.1 Key Market Trends
4.3.3.2 Competitive Scenario
4.3.3.3 Key Growth Factors and Opportunities
4.3.3.4 Market Size and Forecast

4.3.4 LiDAR Sensor

4.3.4.1 Key Market Trends
4.3.4.2 Competitive Scenario
4.3.4.3 Key Growth Factors and Opportunities
4.3.4.4 Market Size and Forecast

4.3.5 Ultrasonic Sensor

4.3.5.1 Key Market Trends
4.3.5.2 Competitive Scenario
4.3.5.3 Key Growth Factors and Opportunities
4.3.5.4 Market Size and Forecast

4.3.6 Infrared(IR) Sensor

4.3.6.1 Key Market Trends
4.3.6.2 Competitive Scenario
4.3.6.3 Key Growth Factors and Opportunities
4.3.6.4 Market Size and Forecast

4.3.7 Radar Sensor

4.3.7.1 Key Market Trends
4.3.7.2 Competitive Scenario
4.3.7.3 Key Growth Factors and Opportunities
4.3.7.4 Market Size and Forecast
4.3.7.5 Long Range Radar(LLR)
4.3.7.6 Short Range Radar(SRR)

4.3.8 LASER Sensor

4.3.8.1 Key Market Trends
4.3.8.2 Competitive Scenario
4.3.8.3 Key Growth Factors and Opportunities
4.3.8.4 Market Size and Forecast

Chapter: 5 GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY GEOGRAPHY

5.1 Introduction

5.1.1 Market Size and Forecast

5.2 North America

5.2.1 Key Market Trends
5.2.2 Competitive Scenario
5.2.3 Market Growth Factors and Opportunities
5.2.4 Market Size and Forecast

5.3 Europe

5.3.1 Key Market Trends
5.3.2 Competitive Scenario
5.3.3 Market Growth Factors and Opportunities
5.3.4 Market Size and Forecast

5.4 Asia-Pacific

5.4.1 Key Market Trends
5.4.2 Competitive Scenario
5.4.3 Key Growth Factors and Opportunities
5.4.4 Market Size and Forecast

5.5 LAMEA

5.5.1 Key Market Trends
5.5.2 Competitive Scenario
5.5.3 Key Growth Factors and Opportunities
5.5.4 Market Size and Forecast

Chapter: 6 COMPANY PROFILES

6.1 Magna International Inc.

6.1.1 Company Overview
6.1.2 Company Snapshot
6.1.3 Business Performance
6.1.4 Strategic Moves and Developments
6.1.5 SWOT Analysis of Magna International Inc.

6.2 Autoliv Inc.

6.2.1 Company Overview
6.2.2 Company Snapshot
6.2.3 Business Performance
6.2.4 Strategic Moves and Developments
6.2.5 SWOT Analysis of Autoliv Inc.

6.3 Continental AG

6.3.1 Company Overview
6.3.2 Company Snapshot
6.3.3 Business Performance
6.3.1 Strategic Moves and Developments
6.3.2 SWOT Analysis of Continental AG

6.4 Robert Bosch GmbH

6.4.1 Company Overview
6.4.2 Company Snapshot
6.4.3 Business Performance
6.4.4 Strategic Moves and Developments
6.4.5 SWOT Analysis of Robert Bosch Gmbh

6.5 Valeo

6.5.1 Company Overview
6.5.2 Company Snapshot
6.5.3 Business Performance
6.5.4 Strategic Moves and Developments
6.5.5 SWOT Analysis of Valeo

6.6 Denso Corporation

6.6.1 Company Overview
6.6.2 Company Snapshot
6.6.3 Business Performance
6.6.4 Strategic Moves and Developments
6.6.5 SWOT Analysis of Denso Corporation

6.7 General Motors

6.7.1 Company Overview
6.7.2 Company Snapshot
6.7.3 Business Performance
6.7.4 Strategic Moves and Developments
6.7.5 SWOT Analysis of General Motors

6.8 Ford Motors Co.

6.8.1 Company Overview
6.8.2 Company Snapshot
6.8.3 Business Performance
6.8.4 Strategic Moves and Development
6.8.5 SWOT Analysis of Ford Motors Co.

6.9 BMW AG

6.9.1 Company Overview:
6.9.2 Company Snapshot
6.9.3 Business Performance
6.9.4 Strategic Moves and Development
6.9.5 SWOT Analysis of BMW AG

6.10 Audi AG

6.10.1 Company Overview
6.10.2 Company Snapshot
6.10.3 Business Performance
6.10.4 Strategic Moves and Development
6.10.5 SWOT Analysis of Audi AG

LIST OF TABLES

TABLE 1  GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEM MARKET BY COMPONENTS (2013 – 2020, $ MILLION)
TABLE 2  GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS  MARKET BY TYPE OF SYSTEM (2013 – 2020, $ MILLION)
TABLE 3  GLOBAL ADAS MARKET, BASE CASE SCENARIO (2020-2025, $MILLION)
TABLE 4  GLOBAL ADAS MARKET, OPTIMISTIC CASE SCENARIO (2020-2025, $MILLION)
TABLE 5  GLOBAL ADAS MARKET, CRITICAL CASE SCENARIO(2020-2025, $MILLION)
TABLE 6  EUROPE AUTOMOTIVE REGULATIONS
TABLE 7  EUROPE MANDATORY AUTOMOTIVE FEATURES
TABLE 8  APAC AUTOMOTIVE REGULATIONS
TABLE 9  GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY COMPONENT (2013 – 2020, $MILLION)
TABLE 10  GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY SYSTEM (2013 – 2020, $MILLION)
TABLE 11  TIRE PRESSURE MONITORING SYSTEM MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 12  STATISTICS OF DROWSY DRIVING ROAD ACCIDENTS
TABLE 13  DROWSINESS MONITORING SYSTEM MARKET BY GEOGRAPHY (2013 - 2020, $MILLION)
TABLE 14  ADAPTIVE FRONT LIGHTING SYSTEM MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 15  LANE DEPARTURE SYSTEM MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 16  BLIND SPOT DETECTION SYSTEM MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 17  ADAPTIVE CRUISE CONTROL MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 18  PARK ASSISTANCE SYSTEM MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 19  NIGHT VISION SYSTEM AND DRIVER MONITORING SYSTEM MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 20  GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET BY SENSOR TYPE (2013 – 2020, $MILLION)
TABLE 21  IMAGE SENSOR MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 22  LIDAR SENSOR MARKET BY GEOGRAPHY (2013-2020, $MILLION)
TABLE 23  DIFFERENT TYPES OF ULTRASONIC SENSORS
TABLE 24  ULTRASONIC SENSOR MARKET BY GEOGRAPHY (2013 - 2020, $MILLION)
TABLE 25  INFRARED SENSOR MARKET BY GEOGRAPHY (2013 - 2020, $MILLION)
TABLE 26  RADAR SENSOR MARKET BY GEOGRAPHY (2013 - 2020, $MILLION)
TABLE 27  LASER SENSOR MARKET BY GEOGRAPHY (2013 - 2020, $MILLION)
TABLE 28  GLOBAL ADVANCED DRIVER ASSISTANCE SYSTEMS MARKET REVENUE BY GEOGRAPHY (2013 - 2020, $MILLION)
TABLE 29  NORTH AMERICA ADVANCED DRIVER ASSISTANCE MARKET BY SYSTEM TYPE ( 2013 – 2020, $MILLION)
TABLE 30  EUROPE ADVANCED DRIVER ASSISTANCE MARKET BY SYSTEM TYPE (2013 – 2020, $MILLION)
TABLE 31  ASIA-PACIFIC ADVANCED DRIVER ASSISTANCE MARKET BY SYSTEM TYPE (2013 – 2020, $MILLION)
TABLE 32  LAMEA ADVANCED DRIVER ASSISTANCE MARKET BY SYSTEM TYPE (2013 – 2020, $MILLION)
TABLE 33  SNAPSHOT OF MAGNA INTERNATIONAL INC. COMPANY
TABLE 34  SNAPSHOT OF AUTOLIV INC.
TABLE 35  SNAPSHOT OF CONTINENTAL AG
TABLE 36  SNAPSHOT OF ROBERT BOSCH GMBH
TABLE 37  SNAPSHOT OF VALEO
TABLE 38  SNAPSHOT OF DENSO CORPORATION
TABLE 39  SNAPSHOT OF GENERAL MOTORS
TABLE 40  SNAPSHOT OF FORD MOTORS CO.
TABLE 41  SNAPSHOT OF BMW AG
TABLE 42  SNAPSHOT OF AUDI AG

LIST OF FIGURES

FIG. 1  TOP IMPACTING FACTORS, BASE CASE SCENARIO (2020-2025)
FIG. 2  TOP IMPACTING FACTORS, OPTIMISTIC CASE SCENARIO (2020-2025)
FIG. 3  TOP IMPACTING FACTORS, CRITICAL CASE SCENARIO (2020-2025)
FIG. 4  TOP IMPACTING FACTORS
FIG. 5  TOP WINNING STRATEGIES IN THE ADAS MARKET
FIG. 6  TOP WINNING STRATEGIES  (PERCENTAGE COMPARISON)
FIG. 7  TOP INVESTMENT POCKETS
FIG. 8  PORTERS FIVE FORCE ANALYSIS
FIG. 9  VALUE CHAIN ANALYSIS OF ADAS MARKET
FIG. 10  MARKET SHARE ANALYSIS OF AUTOMOTIVE MANUFACTURERS
FIG. 11  MARKET SHARE ANALYSIS OF ADVANCED DRIVER ASSISTANCE APPLICATION PROVIDERS
FIG. 12  DROWSINESS MONITOR SYSTEM
FIG. 13  ADAPTIVE FRONT LIGHTING SYSTEM
FIG. 14  BLIND SPOT DETECTION SYSTEM
FIG. 15  LIDAR SENSOR
FIG. 16  WORKING OF LONG RANGE RADAR SENSOR
FIG. 17  REVENUE OF MAGNA INTERNATIONAL INC. (2012 - 2014, $MILLION)
FIG. 18  REVENUE OF MAGNA INTERNATIONAL INC. BY CUSTOMER (2014, $MILLION)
FIG. 19  SWOT ANALYSIS OF MAGNA INTERNATIONAL INC.
FIG. 20  REVENUE OF AUTOLIV INC.  (2012 - 2014, $MILLION)
FIG. 21  REVENUE OF AUTOLIV INC. BY COMPONENTS (2014, $MILLION)
FIG. 22  REVENUE OF AUTOLIV INC. BY GEOGRAPHY (2014, $MILLION)
FIG. 23  SWOT ANALYSIS OF AUTOLIV INC.
FIG. 24  REVENUE OF CONTINENTAL AG (2012 - 2014, $MILLION)
FIG. 25  REVENUE OF CONTINENETAL AG BY BUSINESS SEGMENT (2014, $MILLION)
FIG. 26  SWOT ANALYSIS OF CONTINENTAL AG
FIG. 27  REVENUE OF ROBERT BOSCH GMBH  (2011 - 2013, $MILLION)
FIG. 28  SWOT ANALYSIS OF ROBERT BOSCH GMBH
FIG. 29  REVENUE OF VALEO (2011 - 2013, $MILLION)
FIG. 30  REVENUE OF VALEO BY GEOGRAPHY (2013, $MILLION)
FIG. 31  SWOT ANALYSIS OF VALEO
FIG. 32  REVENUE OF DENSO CORPORATION (2012 - 2014, $MILLION)
FIG. 33  REVENUE OF DENSO CORPORATION BY GEOGRAPHY (2014, $MILLION)
FIG. 34  REVENUE OF DENSO CORPORATION BY BUSINESS SEGMENTS (2014, $MILLION)
FIG. 35  SWOT ANALYSIS OF DENSO CORPORATION
FIG. 36  REVENUE OF GENERAL MOTORS  (2012 - 2014, $MILLION)
FIG. 37  SWOT ANALYSIS OF GENERAL MOTORS
FIG. 38  REVENUE OF FORD MOTOR CO.  (2012-2014, $MILLION)
FIG. 39  REVENUE OF FORD MOTORS CO. BY BUSINESS SEGMENTS (2014, $MILLION)
FIG. 40  REVENUE OF FORD MOTORS CO. BY GEOGRAPHY (2014, $MILLION)
FIG. 41  SWOT ANALYSIS OF FORD MOTOR CO.
FIG. 42  BMW AG COMPANY REVENUE INC (2012 - 2014, $MILLION)
FIG. 43  BMW AG REVENUE BY SEGMENT (2014, $MILLION)
FIG. 44  BMW AG REVENUE BY GEOGRAPHY (2014, $MILLION)
FIG. 45  SWOT ANALYSIS OF BMW AG
FIG. 46  AUDI AG COMPANY REVENUE INC (2012 - 2014, $MILLION)
FIG. 47  AUDI AG REVENUE BY SEGMENTS (2014, $MILLION)
FIG. 48  SWOT ANALYSIS OF AUDI AG

The Global Advanced Driver Assistance System (ADAS) market, is developing gradually with increasing penetration rate of active safety systems. Europe is the biggest market for ADAS followed by North America, Asia-Pacific countries especially China, Japan and India, and LAMEA. It has been forecast that the market for Advanced Driver Assistance Systems will grow at a CAGR of 22.8% from 2014 - 2020, due to the strong economic conditions, the rising disposable income of the population and supportive government initiatives. Adaptive Front Lighting System and Lane Departure Warning System are the highest revenue generating applications, owing to the ongoing New Car Assessment Program (NCAP) ratings and mandatory government regulations, in developed nations.

Currently, RADAR sensors are used in maximum number of intelligent driving applications such as Adaptive Cruise Control, Park Assist, Blind Spot Detection and Collision Avoidance. It has been estimated that in the coming years ultrasonic sensors would drive the market, due to its cost effectiveness. It would also replace costly sensors such as radar and laser sensors in the near future. In the coming years, multifunctional systems would come into the picture and most of the applications would be run through single technology, which would reduce the price of the vehicles featuring advanced driving applications.

Currently, governments in developed regions, particularly Europe and North America, are mandating and promoting advanced vehicle safety technologies. These technologies are driving the advanced driving assistance market in these regions. Asia-Pacific region is witnessing highest growth especially in countries such as China, Japan and India, due to the increasing purchasing power of the consumers. The adoption is increasing due to other macroeconomic factors, such as rising income and purchasing power, changing lifestyle, demand for comfort driving and increasing awareness about active safety systems.

 

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