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Asia-Pacific Professional 3D Camera Market by Type (Target Camera and Target-Free Camera), Technology (Time -of -Flight, Stereo Vision and Structured Light) and Application (Photography and Recording) - Opportunity Analysis and Industry Forecast, 2014 - 2020

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Pages: 136
Mar 2016 | 1948 Views
 
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Tables: 30
Charts: 47
 

Asia-Pacific Professional 3D Camera Market Overview:

Asia-Pacific Professional 3D Camera Market is expected to garner $888.6 million by 2020, registering a CAGR of 36.8% during the forecast period 2015-2020. 3D camera is a technically evolved camera, equipped to capture images and image decoding to successfully render three dimensional images. The growing demand of 3D content from entertainment industry and enhancement in 3D scanning technology drives the market growth in the Asia-Pacific region. Additionally, increased adoption of home automation, virtual reality applications and the increasing popularity among professionals and photography enthusiasts would provide lucrative growth opportunities to the 3D camera market. However, high price and lack of awareness are the major challenges restraining the market growth.

Numerous companies operating in the Asia-Pacific region are identifying 3D imaging technology as a primary yardstick to innovate their product offerings owing to the increased adoption of 3D cameras in automobile designing, architecture, construction, healthcare, virtual reality applications and the entertainment industry. Healthcare industry primarily use 3D cameras to create visual representation, owing to its requirement in high precision medical activities. Thus, the widespread adoption of these cameras across prominent industry verticals drives the growth of the professional 3D camera market in the Asia-Pacific region.

The Asia-Pacific 3D camera market is segmented on the basis of type, technology, application and country. Target cameras account for the major market share in the type segment, owing to their large application and adoption in professional photography. The technology segment comprises time of flight, stereo vision and structured light. Stereo vision technology generated higher revenue as compared to the time of flight and structured light imaging technologies. Based on application, the market is segmented into professional cameras that are extensively used for still photography and video recording. The segment of still photography accounted for a larger market share and would consolidate this position over the forecast period. Whereas, the segment of 3D professional cameras used in recording applications would witness significant growth in terms of adoption.

Based on geography, 3D camera market covers Japan, China, India, South Korea and Rest of APAC. Key players in the market include Sony Corp., Canon, Nikon, Panasonic Corp., Fujifilm Corp., Go Pro Inc., Faro Technologies, Olympus Corporation, Samsung electronics Corp. and Casio Computer Company Limited. Prominent market players operating in the APAC region adopt product launch, collaborations and expansion strategies in an effort to expand their market reach. Introduction of double full HD 3D handycam HDR-TD10 by Sony Corporation is one such strategy that boosted the market growth.

POTENTIAL BENEFITS FOR STAKEHOLDERS:

  • Comprehensive analysis of current and future trends in the APAC 3D camera market is outlined in the report to gain a stronger foothold in the market
  • SWOT analysis of key market players highlight the essential strengths and potential opportunities in the market
  • Value chain analysis in the report highlights the role of stakeholders involved in the value chain of 3D camera market
  • The report provides impact analysis of key drivers, restraints and opportunities that shape the market over the forecast period
  • Porters Five Forces analysis illustrates the potency of buyers and suppliers participating in the 3D camera market. This would offer a competitive advantage to stakeholders to make profit-oriented business decisions and help strengthen their supplier and buyer network
  • The report provides an in-depth analysis of 3D camera market to identify lucrative investment pockets in the market

APAC 3D CAMERA MARKET KEY SEGMENTATION

The market is segmented on the basis of type, technology, application and countries.

MARKET BY TYPE

  • Target Camera
  • Target-Free Camera

MARKET BY TECHNOLOGY

  • Time -of -Flight
  • Stereo Vision
  • Structured Light

MARKET BY APPLICATION

  • Photography
  • Recording

MARKET BY COUNTRY

  • China
  • Japan
  • India
  • South Korea
  • Rest of APAC

KEY PLAYERS

  • Sony Corporation
  • Nikon Corporation
  • Go Pro Inc.
  • Panasonic Corporation
  • Canon Inc.
  • Olympus Corporation
  • Samsung Electronics Co. Ltd.
  • Casio Computer Company Limited
  • Fujifilm Holdings Corporation
  • Faro Technologies Inc.
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key take away
1.3 Market segmentation
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 CXO perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key findings

3.2.1 Top impacting factors
3.2.2 Top winning strategies
3.2.3 Top investment pockets

3.3 Porters five forces model

3.3.1 Moderate bargaining power of suppliers due to threat of backward integration by 3D camera manufacturers
3.3.2 Sophisticated and organized buyers increases the bargaining power of customers
3.3.3 Moderate industry rivalry due to competing players with sophisticated product offerings
3.3.4 Higher prices increases threat of substitutes
3.3.5 Higher initial investment limits threat of new entrants

3.4 Value chain analysis
3.5 Market player positioning
3.6 Market dynamics

3.6.1 Drivers

3.6.1.1 Increasing demand for 3D content from entertainment industry
3.6.1.2 Innovations in 3D scanning technology
3.6.1.3 Improved user preferences

3.6.2 Restraints

3.6.2.1 High prices
3.6.2.2 Lack of awareness

3.6.3 Opportunities

3.6.3.1 Virtual reality applications
3.6.3.2 Automated operations in industries

Chapter: 4 APAC PROFESSIONAL 3D CAMERA MARKET BY TYPE

4.1 Target camera

4.1.1 Key Market Trends
4.1.2 Competitive scenario
4.1.3 Key driving factors and opportunities
4.1.4 Market size and forecast

4.2 Free camera

4.2.1 Key Market Trends
4.2.2 Competitive scenario
4.2.3 Key market trends and opportunities
4.2.4 Market size and forecast

Chapter: 5 APAC PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY

5.1 Time-of-flight (TOF)

5.1.1 Key Market Trends
5.1.2 Competitive scenario
5.1.3 Key growth factors and opportunities
5.1.4 Market size and forecast

5.2 Stereo Vision/ Stereoscopy

5.2.1 Key Market Trends
5.2.2 Competitive scenario
5.2.3 Key growth factors and opportunities
5.2.4 Market size and forecast

5.3 Structured Light

5.3.1 Key Market Trends
5.3.2 Competitive scenario
5.3.3 Key growth drivers and opportunities
5.3.4 Market size and forecast

Chapter: 6 APAC PROFESSIONAL 3D CAMERA MARKET BY APPLICATION

6.1 Photography

6.1.1 Introduction
6.1.2 Market size and forecast

6.2 Recording

6.2.1 Introduction

6.2.1.1 Camcorder

6.2.2 Market size and forecast

Chapter: 7 APAC PROFESSIONAL 3D CAMERA MARKET BY COUNTRY

7.1 Japan

7.1.1 Key Market Trends
7.1.2 Competitive scenario
7.1.3 Key Market Drivers and Opportunities
7.1.4 Market size and forecast

7.2 China

7.2.1 Key Market Trends
7.2.2 Competitive scenario
7.2.3 Key market drivers and opportunities
7.2.4 Market size and forecast

7.3 India

7.3.1 Key Market Trends
7.3.2 Competitive scenario
7.3.3 Key market drivers and opportunities
7.3.4 Market size and forecast

7.4 South Korea

7.4.1 Key Market Trends
7.4.2 Competitive scenario
7.4.3 Key market drivers and opportunities
7.4.4 Market size and forecast

7.5 Rest of Asia-Pacific

7.5.1 Key Market Trends
7.5.2 Competitive scenario
7.5.3 Key market drivers and opportunities
7.5.4 Market size and forecast

Chapter: 8 COMPANY PROFILE

8.1 Sony Corporation

8.1.1 Company overview
8.1.2 Company snapshot
8.1.3 Business performance
8.1.4 Strategic moves and developments
8.1.5 SWOT analysis of Sony Corp.

8.2 Canon Inc.

8.2.1 Company overview
8.2.2 Company snapshot
8.2.3 Business performance
8.2.4 Strategic moves and developments
8.2.5 SWOT analysis of Canon Inc.

8.3 Nikon Corp.

8.3.1 Company overview
8.3.2 Company snapshot
8.3.3 Business performance
8.3.4 Strategic moves and developments
8.3.5 SWOT analysis of Nikon Corp.

8.4 Panasonic Corporation

8.4.1 Company overview
8.4.2 Company snapshot
8.4.3 Business performance
8.4.4 Strategic moves and developments
8.4.5 SWOT analysis of Panasonic Corp.

8.5 Fujifilm Corp.

8.5.1 Company overview
8.5.2 Company snapshot
8.5.3 Business performance
8.5.4 Strategic moves and developments
8.5.5 SWOT analysis of Fujifilm Corp.

8.6 GoPro Inc.

8.6.1 Company overview
8.6.2 Company snapshot
8.6.3 Business performance
8.6.4 Strategic moves and developments
8.6.5 SWOT analysis of GoPro Inc.

8.7 Faro Technologies Inc.

8.7.1 Company overview
8.7.2 Company snapshot
8.7.3 Business performance
8.7.4 Strategic moves and developments
8.7.5 SWOT analysis of Faro Technologies

8.8 Olympus Corporation

8.8.1 Company overview
8.8.2 Company snapshot
8.8.3 Business performance
8.8.4 Strategic moves and developments
8.8.5 SWOT analysis of Olympus Corporation

8.9 SAMSUNG ELECTRONICS Co., Ltd.

8.9.1 SAMSUNG ELECTRONICS Co., Ltd. Overview
8.9.2 Company snapshot
8.9.3 Business performance
8.9.4 Strategic moves and developments
8.9.5 SWOT analysis of SAMSUNG ELECTRONICS Co., Ltd.

8.10 Casio Computer Co., Ltd.

8.10.1 Casio Computer Co., Ltd. Overview
8.10.2 Company snapshot
8.10.3 Business performance
8.10.4 SWOT analysis of Casio Computer Co., Ltd.

List of Figures

FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES ACROSS PROFESSIONAL 3D CAMERA MARKET
FIG. 3 TOP INVESTMENT POCKETS OF PROFESSIONAL 3D CAMERA MARKET
FIG. 4 PORTERS FIVE FORCES ANALYSIS
FIG. 5 VALUE CHAIN ANALYSIS OF PROFESSIONAL 3D CAMERA MARKET
FIG. 6 MARKET PLAYER POSITIONING
FIG. 7 VIDEO GAME REVENUE GENERATION IN CHINA, JAPAN AND SOUTH KOREA, (2011-2013)
FIG. 8 3D STEREO VISION CAMERA OPERATION
FIG. 9 3D TV SALES IN CHINA, (2009-2014)
FIG. 10 REVENUE GENERATED BY SONY CORP.(2012-2015)
FIG. 11 REVENUE OF SONY CORP. BY BUSINESS SEGMENT(%), 2014
FIG. 12 REVENUE OF SONY CORP. BY GEOGRAPHY(%), 2014
FIG. 13 SWOT ANALYSIS OF SONY CORP
FIG. 14 REVENUE GENERATED BY CANON INC. (2012-2013)
FIG. 15 REVENUE OF CANON INC., BY BUSINESS SEGMENT (%), 2014
FIG. 16 REVENUE OF CANON INC., BY GEOGRAPHY (%), 2014
FIG. 17 SWOT ANALYSIS OF CANON INC.
FIG. 18 NET SALES GENERATED BY NIKON CORP. (2012 - 2014)
FIG. 19 NET SALES OF NIKON CORP. BY SEGMENTS(%), 2014
FIG. 20 SWOT ANALYSIS OF NIKON CORP.
FIG. 21 REVENUE GENERATED BY PANASONIC CORP.(2012-2015)
FIG. 22 REVENUE OF PANASONIC CORP. BY BUSINESS SEGMENT(%), 2014
FIG. 23 REVENUE OF PANASONIC CORP. BY GEOGRAPHY(%), 2014
FIG. 24 SWOT ANALYSIS OF PANASONIC CORP.
FIG. 25 REVENUE GENERATED BY FUJIFILM CORP.(2012 - 2014)
FIG. 26 REVENUE OF FUJIFILM CORP., BY BUSINESS SEGMENT (%), 2014
FIG. 27 REVENUE OF FUJIFILM CORP., BY GEOGRAPHY (%), 2014
FIG. 28 SWOT ANALYSIS OF FUJIFILM CORP.
FIG. 29 REVENUE GENERATED BY GOPRO INC., (2012 - 2014)
FIG. 30 REVENUE OF GOPRO INC. BY GEOGRAPHY(%), 2014
FIG. 31 SWOT ANALYSIS OF GOPRO INC.
FIG. 32 REVENUE GENERATED BY FARO TECHNOLOGIES, (2012 - 2014)
FIG. 33 REVENUE OF FARO TECHNOLOGIES BY BUSINESS SEGMENTS(%), 2014
FIG. 34 REVENUE OF FARO TECHNOLOGIES BY GEOGRAPHY(%), 2014
FIG. 35 SWOT ANALYSIS OF FARO TECHNOLOGIES
FIG. 36 REVENUE GENERATED BY OLYMPUS CORPORATION, (2012 - 2014)
FIG. 37 REVENUE OF OLYMPUS CORPORATION BY BUSINESS SEGMENTS(%), 2014
FIG. 38 REVENUE OF OLYMPUS CORPORATION BY GEOGRAPHY(%), 2014
FIG. 39 SWOT ANALYSIS OF OLYMPUS CORPORATION
FIG. 40 REVENUE GENERATED BY SAMSUNG ELECTRONICS CO., LTD., (2011-2013)
FIG. 41 REVENUE OF SAMSUNG ELECTRONICS CO., LTD.BY BUSINESS SEGMENTS(%), 2013
FIG. 42 REVENUE OF SAMSUNG ELECTRONICS CO., LTD. BY GEOGRAPHY(%), 2013
FIG. 43 SWOT ANALYSIS OF SAMSUNG ELECTRONICS CO., LTD.
FIG. 44 REVENUE GENERATED BY CASIO COMPUTER CO., LTD, (2012 - 2014)
FIG. 45 REVENUE OF CASIO COMPUTER CO., LTD BY BUSINESS SEGMENTS (%), 2014
FIG. 46 REVENUE OF CASIO COMPUTER CO., LTD BY GEOGRAPHY (%), 2014
FIG. 47 SWOT ANALYSIS OF CASIO COMPUTER CO., LTD.

List of Tables

TABLE 1 APAC PROFESSIONAL 3D CAMERA MARKET BY TYPE, 2014 - 2020 ($MILLION)
TABLE 2 APAC PROFESSIONAL 3D TARGET CAMERA MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 3 APAC PROFESSIONAL 3D FREE CAMERA MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 4 COMPARISON OF 3D IMAGING TECHNOLOGIES
TABLE 5 APAC PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY, 2014 - 2020 ($MILLION)
TABLE 6 APAC PROFESSIONAL 3D TIME OF FLIGHT CAMERA MARKET REVENUE BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 7 APAC PROFESSIONAL 3D STEREO VISION CAMERA MARKET REVENUE BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 8 APAC PROFESSIONAL 3D STRUCTURED LIGHT CAMERA MARKET REVENUE BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 9 APAC PROFESSIONAL 3D CAMERA MARKET BY APPLICATION, 2014 - 2020 ($MILLION)
TABLE 10 3D CAMERAS FOR PHOTOGRAPHY
TABLE 11 APAC PROFESSIONAL 3D PHOTOGRAPHY CAMERA MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 12 3D CAMERAS FOR RECORDING
TABLE 13 APAC PROFESSIONAL 3D RECORDING CAMERA MARKET BY COUNTRY, 2014 - 2020 ($MILLION)
TABLE 14 JAPAN PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY, 2014 - 2020 ($MILLION)
TABLE 15 CHINA PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY, 2014 - 2020 ($MILLION)
TABLE 16 INDIA PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY, 2014 - 2020 ($MILLION)
TABLE 17 SOUTH KOREA PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY, 2014 - 2020 ($MILLION)
TABLE 18 REST OF APAC PROFESSIONAL 3D CAMERA MARKET BY TECHNOLOGY, 2014 - 2020 ($MILLION)
TABLE 19 SNAPSHOT OF SONY CORP.
TABLE 20 SNAPSHOT OF CANON INC.
TABLE 21 SNAPSHOT OF NIKON CORP.
TABLE 22 SNAPSHOT OF PANASONIC CORP.
TABLE 23 SNAPSHOT OF FUJIFILM CORP.
TABLE 24 SNAPSHOT OF GOPRO INC.
TABLE 25 SNAPSHOT OF FARO TECHNOLOGIES INC.
TABLE 26 SNAPSHOT OLYMPUS CORPORATION
TABLE 27 SNAPSHOT OF SAMSUNG ELECTRONICS CO., LTD.
TABLE 28 SNAPSHOT OF CASIO COMPUTER CO., LTD.

 

Professional 3D cameras facilitate a smooth photo capturing experience and help to obtain the most detailed and intricate aspects of an object. Professional 3D cameras are primarily used for recording 3D content for movies and games. 3D movies are gaining high popularity in the Asia-Pacific region, especially in China. Nearly 80% of the cinema screens in China support 3D technology. Gaming industries in Japan, China and South Korea exhibit a large demand of 3D cameras, which can be attributed to the growing gaming industry in the region. Professional 3D cameras, especially based on stereo vision technology, are largely used for recording in the entertainment and media industry. The key reason for high preference of stereovision technology is the enhanced picture quality that is offers over structured light and time of fight technology. 

A large demand of professional 3D cameras in the region is observed due to its extensive applications in the manufacturing of automobiles and consumer electronics, especially in Japan and China. As China is a manufacturing hub for consumer electronics and Japan is a leading automobile manufacturer, these cameras find wide application in these countries. The demand for professional 3D camera is largely driven by their application in capturing detailed scans of automobile parts and electronic components. Further, Asia Pacific is witnessing a lack in 3D content which can be broadcasted through TV channels. The growing sales of 3D TVs and the associated rising demand for 3D content would bring a combined effect on the professional 3D camera market. Today, numerous manufacturers offer high resolution cameras in smartphones. This is acting as a pullback for the professional 3D camera market. However, to keep pace on the competitive front, digital camera manufacturers are conceptualizing and manufacturing novel products equipped with dynamic 3D technologies. 

Numerous camera manufacturers offer professional 3D cameras in their product portfolio. There is a large demand of 3D studio cameras which are extensively used in movie recording. The Asia Pacific region exhibits a high purchasing power and adoption of electronic gadgets such as compact 3D cameras and camcorders. Also, there is a significant demand of 3D cameras in the applications of healthcare. Product launch is the primary strategy adopted by the key players in the market. In 2014, Sony introduced the double full HD 3D handycam HDR-TD10. The device uses BIONZ image processors which offer high 3D image quality. HDR-TD10 consists of a 3D LCD touch panel. In 2011, GoPro introduced the 3D HERO SYSTEM camera, which was the world’s smallest camera and the least expensive amongst the 3D cameras. The camera is 5 inches in length and 2.5 inches height. The camera offers several features such as waterproofing housing, canter mount adapter and 3D HERO Sync Cable. 

 

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