BYOD Security Market Outlook: 2020
BYOD security market size is expected to garner $24.6 billion by 2020, registering a CAGR of 36.3% during the forecast period 2014-2020. BYOD Security Market has significantly evolved in regions such as North America and Europe. Rise in the productivity of the organizations has led to the increased adoption of BYOD across varied industry verticals. This ultimately helps the market to grow at a rapid pace. As the BYOD concept is gaining popularity across various regions, implementation of BYOD security solutions has become highly important. These BYOD security solutions allow remote management of mobile devices used for business purposes viz., smartphones, tablets and laptops. To secure the confidential corporate data on mobile devices, BYOD security policies play an important role and regulate the use of the employee’s personal devices at work places. Increasing adoption of BYOD concepts across emerging markets is a key driver of the BYOD security market.
BYOD is an emerging technology across various geographies, however, security remains the major concern. Due to security concerns, many countries from European region are not adopting BYOD policies, as a large number of employees working in organizations are concerned about personal data theft on their personal devices.
Segment Overview:
The commonly observed devices which are used for business purposes are laptops, tablets and smartphones. Amongst these, smartphones account for the larger market size by value as these devices provide convenience to the employee to work at his/her comfort.
The market is analyzed form the perspective of software tools such as Mobile Device Management (MDM), Mobile Application Management (MAM), Mobile Content Management (MCM) and Mobile Identity management. Presently MDM is driving the market of global BYOD security.
The BYOD security market analysis is also performed through various security software such as Mobile Data security, mobile data security and network security. Additionally, according to various end-users and large enterprises adopts the BYOD policies and have large tendency to use BYOD security tools amongst others (small and medium scale and government organizations).
Geographically, the market is segmented across North America, Europe, Asia-Pacific and LAMEA (Latin America, Middle East & Africa). North America was the highest revenue-generating segment in 2013. A larger adoption of BYOD considerably increases security concerns and internal threats in the North American countries. This in-turn increases the BYOD security market size in the region.
Upsurge in the adoption of BYOD by organizations
Presently, most of the enterprises are implementing BYOD policies, which is influencing the market at a higher rate. Nearly 70% of the enterprises across world, are adopting BYOD policies. They are opting for BYOD security measures to secure the enterprise data and employee owned devices which has largely impacted the BYOD security market share in 2013. The adoption of BYOD would be widespread by 2020, due to which the impact would reduce, as almost every organization would have implemented BYOD security.
BYOD Implementation Reduce hardware cost
The reduction in hardware cost for the enterprises is boosting the BYOD implementation across various enterprises. This is enhancing the BYOD adoption rate which ultimately drives the BYOD security market. The considerable use of BYOD security software, positively impacted the market in 2013. Whereas, by 2020, the adoption of BYOD would be saturated, rendering a lesser impact of the factor.
Increased Productivity
The widespread awareness about the availability of security tools, reduces the risks associated with BYOD. This promotes the use of personal devices amongst employees. The proliferation in the use of mobile devices for business purposes, enable the employees to work at their preferred time. This also results in an increased level production in the organizations, which majorly drives the growth of this market.
The average adoption of BYOD across all the regions is approximately 70%. This newfound trend has found popular acceptance amongst tech-savvy individuals worldwide. The worldwide acceptance of BYOD would positively impact the market which in turn increases the productivity of the organizations. Thus the factor would be more impactful in the coming years.
Take-up of BYOD amongst diverse industries
Currently, security concerns restrict the enterprises to implement BYOD policies and thereby limit the employee’s use of personal devices at work places. Majorly, the BYOD trend is adopted by finance insurance and IT industry. Hence, the BYOD security required in these sectors is high. Eventually, the widespread awareness about BYOD security measures amongst enterprises and employees would result in the increased use of personally owned devices across various industry verticals. Hence, this factor would have a high impact on global BYOD security market in 2020.
High market penetration - Mobile devices
Every year, market penetration of mobile devices such as smartphones, tablets and laptops is rising at a rapid pace. Rise in the use of mobile devices by working professionals, boosts the BYOD adoption across diverse sectors and regions, which has a greater impact on the global BYOD security industry.
Low awareness about the BYOD security measures and tools
Low awareness limits the use of personal devices for business purposes, which in turn hinders the growth of the BYOD security market. Further, an increase in the awareness for BYOD security software would increase the adoption rate in the years ahead. Hence, the impact of the factor would decrease by 2020.
Inadequate trust among employees
Employees majorly trust mobile service provider or device manufacturer for the security of their personal data. The security concerns involved in the adoption of BYOD, hinders the adoption rate of BYOD trend, which largely impacts the growth of the market.
Key Benefits
- The analysis of the global market provides an overview of the global market with special reference to BYOD security market trends, market structure, limiting factors and opportunities
- The global market has been analyzed in a comprehensive manner to help the stakeholders identify key BYOD security market opportunities
- Quantitative analysis of the current market and estimations through 2013-2020 would help determine the financial appetency of the market
- Porter’s five forces model has been used to analyze the potential of buyers and suppliers along with the competitive structure of the market, to guide the market players in developing effective strategies
- Value chain analysis provides a systematic study on the key intermediaries involved, which in turn, would help the stakeholders devise appropriate strategies
BYOD Security Market Report Highlights
| Aspects | Details |
 By Devices Type |
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 By SOLUTION |
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 By SECURITY SOFTWARE |
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 By End User |
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 By Geography |
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 Key Market Players | VMware, Trend Micro, Good Technology, Mobile iron, Cisco Systems, Citrix Systems, SAP, INTERNATIONAL BUSINESS MACHINE (IBM), Symantec Corporation, Alcatel Lucent |
Analyst Review
BYOD is an emerging concept across various geographies. However, security remains the major concern. Considering security concerns and stringent regulatory policies in many European countries, companies in this region are not adopting BYOD policies in their organizations. Rather, employees are scared about their personal data theft. Security of corporate data and personal data remains a major concern and therefore, nearly 40% of the world’s workplaces are not implementing BYOD technology. On the other hand, approximately 60% of the organizations across the world are implementing BYOD policies in their organizations.
Implementation of BYOD reduces the hardware cost for the organizations and increases the productivity of the organizations as well. This leads to increased adoption rate of BYOD which is anticipated to grow at a faster rate in coming years. Due to high initial investment in BYOD security policies, majorly, large-scale enterprises in various industry verticals are adopting BYOD concept. However, the demand of security solutions is also increasing year on year. Eventually, widespread awareness about BYOD security tools would help the BYOD security market to grow. As the BYOD adoption would increase, the demand for BYOD security would also increase and the market would grow at a significant rate. The key players in the market such as Citrix Systems, VMware etc. are developing new security solutions according to the customers’ demand. Additionally, market players are also adopting partnerships and acquisitions as their strategic moves to provide improved services to their customers.
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