A2P SMS Market by Application (Customer Relationship Management Services, Inquiry-related Services, Interactive Services, Promotional Campaigns, and Pushed Content Services) and Industry Verticals (BFSI, Healthcare & Life Sciences, Telecommunications &IT, Government & Public Sector, Manufacturing, Consumer Goods & Retail, Media & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027
A09679 | Pages: NA | Jan 2021 | 100 Views | | |
Author(s) : Stuti Gandhi | Tables: NA | Charts: NA | Formats*: | |
COVID-19
Pandemic disrupted the entire world and affected many industries.
Get detailed COVID-19 impact analysis on the A2p Sms Market
Request Now !A2P SMS Market Insight
A2P stands for application-to-person messaging.It is a type of traffic in which a person gets messages from an application. A2P messaging includesappointment reminders, marketing messages chat bots or virtual assistants, one-time passwords (OTPs), or PIN codes& notifications. Businesses have used it in several technical modes to communicate with authenticate users of online services, consumers, or distribute time-sensitive alerts in emergency.Diverse corporate platforms, support services, and online reservation systems have deployed A2P SMS to increase productivity and improve communication with end users. Financial institutions have been consuming A2P SMS by carrying automated, event-based SMS notifications to their consumers’ mobile phones. Financial A2P SMS includes anti-fraud alerts, balance statements, payment reminders, and withdrawal notifications. The most popular modes of using A2P messaging are SMS API integration, access via a web interface, or the deployment of a professional enterprise solution.
A2P SMS Market Scope and Structure Analysis:
Report Metric | Details |
Market size available for years | 2020–2027 |
Base year considered | 2019 |
Forecast period | 2021–2027 |
Forecast units | Value ($) |
Segments covered | Application, Industry Vertical, and Regions |
Regions covered | North America (U.S. and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia-Pacific (China, Japan, India, and the Rest of Asia-Pacific), Latin America (Brazil, Mexico, and the Rest of LATAM) and The Middle East and Africa |
Companies covered | Major players analyzed in the market includeAnam Technologies Limited, CLX Communication AB, DIMOCO Europe GmbH, Infobip Ltd., Nexmo Inc., Syniverse Technologies LLC, Tanla Solutions Limited, Trillian Group, Twilio Inc., and Tyntec Ltd. |
Â
Impact of COVID-19 on A2P SMS Market:
- During the COVID-19 crisis, SMS/A2P has proven to be a reliable, simple way to relay information or alerts to everyone, even populations not equipped with smartphones or digitally connected via social media.
- Governments, health authorities, and agencies are relying on SMS/A2P for time-critical communications. More recently, with plans to relax confinement rolling out at different times in different locations, enterprises, and shops are also dispatching quick information to employees and/or customers via SMS/A2P.
- With the increasing SMS traffic,imposters are trying to take advantage of the COVID-19 situation regarding government aid, tax filing notifications, and more. Kontxt detected and blocked a growing number of fraud messages promising free devices or subscriptions in order to cope with the Covid-19 lockdowns.
Top impacting factors: market scenario analysis, trends, drivers, and impact analysis:
The A2P SMS market is driven by numerous factors including globally increase in number of mobile users, expansion of A2P messaging services in mobile payment, mobile banking, and mobile health sector. Furthermore, increase in mobile activities by application marketer and developer acts as driver for ARP SMS market demand. A2P messaging services are widely used for broadcasting transactional SMS by a number of industries such as entertainment, banking, financial services, marketing, media, tourism, health, and retail which have led to increase in demand for A2P SMS market. However, certain factors such as phishing& spam message and concept of bulk SMS are acting as a restraining factor for the growth of A2P SMS market. Contrarily, increasing demand of mobile marketing and hybrid technology are expected to create significant opportunity for A2P SMS market in forecasted years.
Growth in mobile marketing activities by marketers, application developers, and brands
Application developers, marketers, and brands uses SMS services to strengthen their customer base, by updating their users with breaking news, campaign offer perks, location-based opportunities, and other important information.Impact of mobile marketing activities on the A2P SMS market is currently high due to the growing trend of SMS marketing in verticals across BFSI, hospitality, leisure, and advertising industries is driving the demand for A2P SMS market.
Proliferation of mobile banking and mobile paymentsservicesin end users
SMS is used as a customer service tool, customer engagement tool, authentication and activation mechanism, and a service distributionoccupation byorganizations.Banking and financial institutions and ticketing services are widely adopting the practice of networking with their clients through SMS which is anticipated to fuel A2P SMS market. Availability of low-cost smartphones, along with rising penetration of mobile payments, Internet, and mobile banking is expected to drive A2P SMS market growth in the forecasted years.
Key segments covered:
Segments | Subsegments |
Application |
|
Industry Verticals |
|
Key benefits of the report:
- This study presents the analytical depiction of the global A2P SMSindustry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global A2P SMSmarket share.
- The current market is quantitatively analyzed from 2021 to 2027 to highlight the global A2P SMSmarket growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global A2P SMS market analysis depending on competitive intensity and how the competition will take shape in coming years
The impact of Covid-19 on the technology market in Asia-Pacific has been realized as changing customer priorities and reduced investments place increased pressure on the organizations.The substantial shift in market dynamics has prompted international data corporation (IDC) to revise its IT spending forecast for Asia Pacific (excluding Japan and China) in 2020, significantly dropping to 1.2 per cent growth compared to original projections of 5.2% in January. IDC estimates that the impact would be seen across all software markets like application development and deployment, applications and system infrastructure software with the exception of digital workplace, cloud platform and automation technologies which can aid in the current situation of work from home during pandemic
We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:
- Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
- Technologically sophisticated and reliable insights through well audited and veracious research methodology
- Sovereign research proceeds that present a tangible depiction of marketplace
With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.
Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, web-casts and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast
Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develops analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth and forecasts
Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:
- Chief executives and VPs of leading corporations specific to industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)
Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.
Access from any device, anywhere
Clients can easily download both quantitative as well as
qualitative reports in PDF and excel formats.
REQUEST TOC/SAMPLE
Purchase Full Report of
A2P SMS Market
- Online Only
-
$3,456$3,110 - Online cloud access only
- Restricted print, copy, paste & download
- Read only
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Data Pack
-
$3,840$3,456 - Restricted to one authorized user
- One print only
- Available in
Excel - Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Single User
-
$5,769$5,192 - Restricted to one authorized user
- One print only
- Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Five Users
-
$6,450$5,805 - Limited to five authorized users
- Print upto five copies
- Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
-
Enterprise
License/PDF -
$8,995$8,096 - Unlimited
within
company/enterprise - Available in Excel & PDF
- Free quarterly industry update
- Free report update (Within 180 days)
- Subscription model sign in
10%
Discount
- Library Membership
- $ 699/mo
- Published Content
E-access - Company Profiles
E-access - Newly Added Content Access
- 10 PDF
Downloads - 5 Excel Data
Pack Downloads - 250 Company Profiles PDF Downloads
-
Start reading.
Buy Now
This title and over 12,000+ are available on the Avenue Library. T&C*.
*Taxes/Fees, if applicable will be added during checkout. All prices in USD
Why Allied Market Research?
Infallible Methodology
To ensure high-level data integrity, accurate analysis, and impeccable forecasts
Analyst Support
For complete satisfaction
Customization
On-demand customization of scope of the report to exactly meet your needs
TARGETED MARKET VIEW
Targeted market view to provide pertinent information and save time of readers
Featured Reports
Get fresh content delivered
Get insights on topics that are crucial for your business. Stay abreast of your interest areas.
Why Allied Market Research?
Infallible Methodology
To ensure high-level data integrity, accurate analysis, and impeccable forecasts
Analyst Support
For complete satisfaction
Customization
On-demand customization of scope of the report to exactly meet your needs
TARGETED MARKET VIEW
Targeted market view to provide pertinent information and save time of readers