Above Ground Swimming Pools Market Size, Share, Competitive Landscape and Trend Analysis Report by Material Type, Shape Type, Liner Type and End-user Industry : Global Opportunity Analysis and Industry Forecast, 2021-2030

COVID-19 Impact analysis

• The COVID-19 pandemic ceased the production of various products in the above ground swimming pools industry, which is attributed to the global lockdown. This has hampered the growth of above ground swimming pools market in the year  and a similar trend is expected to be seen in the first half of 2022.
• The major demand for above ground swimming pools was previously noticed from giant developed and developing countries including the U.S., Germany, Italy, UK, and China, which are negatively affected by the spread of the coronavirus, thereby declining the demand for above ground swimming pools.
• Further, the long-term impact of the lockdown is currently vague and financial recovery of companies is totally based on their cash reserves. Above ground swimming pools manufacturers can afford a lockdown only for a few months, after which the players have to modify their investment plans. For instance, various players in the market halted their production activities for several weeks to reduce their expenses. On the contrary, few players adopted employee lay-offs to sustain themselves during the COVID-19 health crisis.
• Above ground swimming pools manufacturers are expected to focus on protecting their workforce, operations, and supply chains to respond to immediate crises and find new ways of working after COVID-19. For instance, provision of sanitizers, maintaining social distancing, as well as ensuring the vaccination of every employee in the company can assist in promoting the health & safety of the workforce. 

Top Impacting Factors

Above ground swimming pool is becoming a common phenomenon across the world due to increase in urbanization. Urbanization led to the demand in smaller houses, and having an in-ground swimming pool is a challenge due to space constraints. In such places, the demand for above ground swimming pool is rising. Increase in the disposable income of public in general has led to rise in the recreational activities, which again has a positive impact on the above ground swimming pools market.

Further, since it is above the ground, it becomes a safer option for the household with pets and children to ensure their safety; hence, it is preferred over the in-ground swimming pools. However, PVC liners used in above ground swimming pools pose a health hazard which is one of the restraining factors hindering the above ground swimming pools market growth. Contrarily, the latest advancements in materials like aluminum and PVC is expected to help in reducing the health hazard and reduce the price of above ground swimming pools. This is anticipated to create lucrative opportunities for the above ground swimming pools market growth during the forecast period.

Market Trends

• New products that contain improved capabilities are launched by leading market players. They take necessary steps to improve overall functionality of the products. For instance, in April 2019, the UK-based above ground swimming pools manufacturer, Bestway Inc., launched new above ground swimming pools with built-in windows. The product launch enhanced the product offerings by Bestway Inc. to sustain the competition in above ground swimming pools market.
• Similarly, competitors in the above ground swimming pools market adopted acquisition as their key developmental strategy to expand their geographical foothold and upgrade their product technologies. For instance, in November 2021, Latham Group, Inc., the largest designer, manufacturer, and marketer of in-ground and above ground residential swimming pools in the U.S., announced the acquisition of Radiant. This move is expected to help Latham to expand its product portfolio into vinyl-lined aluminum-walled swimming pools. 
• Moreover, businesses are employing partnership strategies to assist in enhancing their product portfolios and help in gaining significant market share for above ground swimming pools products. For instance, in August 2021, the U.S.-based Fluidra S.A. partnered with Len's Pool and Spa, Inc., where LEN recognized Fluidra as its “official partner” for temporary swimming pools and equipment.