The global acai berry market has been gaining consistent growth momentum from the growing consumption of healthy foods in various populations across the globe. Acai berry is widely considered for its health properties as the beverages made from its extracts are enriched with high antioxidant properties.

Acai berry is a deep black-purple fruit about 25 mm in circumference that is harvested from the Acai palm tree and is available in Central and South America. It is a delicious dark berry fruit that consists of natural antioxidants, which incorporates vitamin C, E, and unique phytonutrients referred to as anthocyanin. Acai is enriched with fibers and includes nutrition B1, B2, B3, vitamin E, C, Calcium, Zinc, Potassium, Proteins, and healthy fatty acids: Omega 6 and Omega 9. The diverse health benefits have been a key factor which led to the exponential demand for Acai berries in the food and beverages industry. Some of the key benefits are: improving cardiovascular health, anticancer properties, and lowering the risks of common cognitive diseases such as Alzheimer's and Parkinson's disease. Moreover, they are increasingly being demanded as supplements for weight loss. Acai berries are also being used in the production of certain nutraceuticals and pharmaceuticals. Acai berries are widely preferred in dried form due to the ease of storage and transportation. The dried form can be consumed to help heal scars and treat dry skin problems. Advances in processing of acai berry have helped manufacturers and producers to preserve the nutritional efficacy of the products.

Market Scope and Structure Analysis

COVID-19 Impact analysis

• The COVID-19 pandemic is hindering economies and industries in various countries due to lockdowns and business shutdowns. The food & beverages is one of the significant industries facing severe disruptions such as office and factory shutdown and supply chain break, which is restraining the growth of the Acai berry market.
• The closure of restaurants has had a ripple effect in related sectors such as food production, alcohol production, food and beverage transportation, fishing, and agriculture. The problems have been particularly damaging in industrialized areas where large proportions of entire food categories are generally imported using just-in-time logistics.
• In lockdown period gyms are closed and people are working from home. To maintain health, dietary control seems to be the only viable option. Due to the awareness regarding Acai berry’s special healing properties and health benefits, its demand has risen significantly in the COVID-19 pandemic.

Top Impacting Factors

• Consumer demand due to the various health benefits provided such as anti-aging, claimed cancer-cure, skin firmer, prevention of premature hair loss and weight loss.
• People adapting healthy lifestyles and mindset.
• Increase in awareness about the health benefits of Acai berries.
• Increasing popularity in advanced areas of natural nutritional supplements.
• Ease of purchase through online distribution channels.  
• The constant flow of new products containing acai berries from various food and beverage companies in recent years is a vital factor driving the rapid expansion of the global acai berry market.
• The increasing fame of natural supplements in developed regions is also catalyzing the demand for acai berries.
• However, the production costs are very high.
• Population’s main source of income has been hit in COVID-19. Subsequently, they are unable to afford the high-priced acai berry products.
• Lack of awareness about it in developing and underdeveloped countries.
• Side effects of consuming acai berry also pose a risk to the consumer’s health and its usage should be limited.

Market Trends:

There has consistent innovation in the product line of Acai berry made products to flourish the market.

To meet the growing demand and expectations for Acai berries, Nativo Acai started to offer raw acai berries without any addition of any preservatives along with acai fused, which is actually a blend of raw acai berry with guarana berry.

The rising awareness about the health benefits of acai berry is the most vital factor compelling the consumers for its steady demand worldwide. The growing demand for acai berry for improving heart health in individuals is a prominent example. The constant flux of new products containing acai berry by several food and beverage companies over the past few years is a notable trend boosting the acai berry market.

After an extensive market research of four years on increasing consumer demand for acai berry in South Florida, Energy Foods International unveiled worldwide company capacity at the Natural Products Expo West. 

Key Segments Covered:

Segment 1: Application

• Beverages
• Dietary Supplements
• Confectionary

Segment 2:  Product Form

• Pulp
• Dried

Segment 3:  Distribution Channel:

• Hypermarkets or Supermarkets
• Convenience Stores
• Online

Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe 
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

It is expected that Asia-Pacific will be increasingly promising on the Acai berry market for the brands, due to increased consumption of nutritional and dietary supplements as well as the increase in the acai berry market among the native population. There are seemingly endless growth possibilities.

As for the developed nations, it is expected that increasing demand for dietary supplements to reduce cardiovascular hazards in general population will add a significant share of income to the worldwide economy.

Key Benefits of the Report:

• This study presents the analytical depiction of the acai berry industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the acai berry market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the acai berry market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed acai berry market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the Report:

• Who are the leading market players active in the acai berry market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
• What is "acai berry" market prediction in the future?
• Which will be the niches at which players profiling with recent advancements should set a presence?
• What are the driving factors and opportunities in the market?
• What are the current trends and predicted trends?
• What are the challenges faced in the "acai berry" market?