Allied Market Research
Account-based Marketing Market

Account-Based Marketing Market

Size, Share, Competitive Landscape and Trend Analysis Report by Component (Tools, Services), by Deployment Model (On-premises, Cloud), by Type (Strategic account-based marketing, Account-based marketing Lite, Programmatic account-based marketing), by Organization Size (Large Enterprises, SMEs) and by Industry Vertical (BFSI, Retail and eCommerce, Healthcare and Life Sciences, Automotive, IT and Telecom, Government, Others): Global Opportunity Analysis and Industry Forecast, 2023-2032

Report Code: A12641
Pages: NA
Tables: NA
Charts: NA
  • Formats*:

  • pdf

    Single User License, Five User
    License & Enterprise User License

  • xls

    Data Pack Excel License

  • ppt

    It comes with the additional cost
    of $2500.00 contact sales.


Account-Based Marketing Market Statistics - 2030

Marketing in which sales and marketing team work simultaneously to target an account and turn them into customers is called as account based marketing and mostly focuses on B2B accounts. Account-based marketing targets a high value account instead targeting a large audience who are not even interested in the company's product. The pressure of customer acquisition, retention, and revenue generation is increasing on B2B companies as the market competition increases. Many businesses have started adopting account-based marketing as it improves customer relation, generate higher revenue, and provides higher ROI as compared to traditional marketing strategy.

Impact of COVID-19 Pandemic on Account-Based Marketing Market-

  • Due to the emergence of COVID-19 pandemic, the world economy has suffered a lot. Many businesses are coming up with new marketing techniques to overcome the losses and stay in the market. ABM is one of the marketing techniques adopted by many marketers.
  • B2B companies have started to re-evaluate their target list on priority basis during COVID-19. On one side, healthcare sectors are flourishing while on the other side, industries, such as tourism and hospitality, are suffering.
  • Customized solutions for many negatively small and medium enterprises can help these businesses drive a value and meaningful experience with marketing campaign.
  • Additionally, COVID-19 situation is relatively new. Companies have started ensuring that their customers find what they are looking for with minimum hustle. One should keep in mind the COVID-19 impact on the world while promoting product and services.
  • Furthermore, due to the pandemic, different industries are facing different problems. In such cases, customization plays a vital role in targeting the specific account. Therefore, more and more companies have started adopting account-based marketing strategy.   

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Many businesses are now focusing on identifying the correct audience, a right lead can generate more revenue than many wrong lead. Account-based marketing helps to target only those accounts, which are more likely to be closed. Targeting a prospecting client also helps business increase the cost efficiencies and make efficient use of marketing resource. Furthermore, account-based marketing allows the marketers to customize their business campaign according to their customers and also understand them. Therefore, identifying the right customer and personalized campaign are the major driving factors of this market.

However, account-based marketing focuses mainly on market and sales team work simultaneously. However, in many organizations, marketing and sales teams used to work independently, and thus total alignment of these two departments is difficult. Furthermore, account-based marketing needs resource investments. Although with this approach, companies can save their resources and increase their ROI but initially they have to invest as this technology requires new platform. For effective account-based marketing, one needs to deep research related to the target account. This additional research work requires more labor. For effective working of account-based marketing, marketers are required to engage in the account. Due to this, only few accounts can be handled at a single time. However, marketing automation not only helps marketers coordinate with sales and marketing team but also handle more accounts at a single time. Another market trend is the use of artificial intelligence (AI) in understanding the customers intimately. AI helps marketers to identify and justify the accounts to pursue precisely. Furthermore, with the help of AI, data can be mined directly from the CRM platforms rather than using traditional fields to get data.

Key Benefits of the Report

  • This study presents the analytical depiction of the account-based marketing industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the account-based marketing market share.
  • The current market is quantitatively analyzed to highlight the account-based marketing market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed account-based marketing market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Account-Based Marketing Market Research Report

  • Which are the leading market players active in the account-based marketing market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the account-based marketing market?
  • What are the projections for the future that would help in taking further strategic steps?

Account-Based Marketing Market Report Highlights

Aspects Details
By Component
  • Tools
  • Services
By Deployment Model
  • On-premises
  • Cloud
By Type
  • Strategic account-based marketing
  • Account-based marketing Lite
  • Programmatic account-based marketing
By Organization Size
  • Large Enterprises
  • SMEs
By Industry Vertical
  • BFSI
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Automotive
  • IT and Telecom
  • Government
  • Others
By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players Demandbase, Triblio, Albacross, Radius Intelligence, AdDaptive Intelligence, Inc., Celsius GKK International, HubSpot, Iterable, InsideView, Madison Logic

Loading Table Of Content...

With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

  • Consistent, valuable, robust and actionable data & analysis that can easily be referenced for strategic business planning
  • Technologically sophisticated and reliable insights through well audited and veracious research methodology
  • Sovereign research proceeds that present a tangible depiction of marketplace

With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, web-casts and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators and relevant press releases for market estimates and forecast

Primary research
Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develops analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

  • Chief executives and VPs of leading corporations specific to industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investments and valuation experts Key opinion leaders (KOLs)

Analyst tools and models
AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

Purchase Options

Call or Email Us

U.S.-Canada Toll-free: +1-800-792-5285
Int'l : +1-503-894-6022
Europe : +44-845-528-1300
Email : help@alliedmarketresearch.com

Looking for Customization?

 Customization Request

Have a Question?

 Speak with Analyst

Any Confusion?

 Inquire Before Buying

Have a glance of the Report

  Enquiry Now

Purchase Full Report of
Account-based Marketing Market

Start reading.
This Report and over 71,225+ more Reports, Available with Avenue Library. T&C*.

  • Online Only
  • $3,690  $3,321
  • Online cloud access only
  • Restricted print, copy, paste & download
  • Read only
  • Free industry update
    (Within 180 days)
  • Free report update in next update cycle
  • Data Pack
  • $3,930  $3,537
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Single User
  • $5,820  $4,947
  • Restricted to one authorized user
  • One print only
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Five Users
  • $6,540  $5,559
  • Limited to five authorized users
  • Print upto five copies
  • Available in
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Enterprise

  • $9,870  $7,896
  • Unlimited
  • Available in Excel & PDF
  • Free industry update
    (Within 180 days)
  •   Free report update in next update cycle
  • Library

  • $999 $ 1,175
    Per User/ Per month/ Billed annually
  • Published Content
  • Company Profiles
  • Newly Added Content Access
  • 10 PDF
  • 5 Excel Data
    Pack Downloads
  • 250 Company Profiles PDF Downloads
  • Buy Now

*Taxes/Fees, if applicable will be added during checkout. All prices in USD

Related Reports
*Terms and Conditions Apply

Why Allied Market Research?


Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of the scope of the report to exactly meet your needs

Targeted Market View

Targeted market view to provide pertinent information and save time for readers

Get fresh content delivered

Get insights on topics that are crucial for your business. Stay abreast of your interest areas.

Get Industry Data Alerts

Why Allied Market Research?

Infallible Methodology

To ensure high-level data integrity, accurate analysis, and impeccable forecasts

Analyst Support

For complete satisfaction


On-demand customization of the scope of the report to exactly meet your needs


Targeted market view to provide pertinent information and save the time of readers