Allied Market Research

2024

Account-based Marketing Market

Account-Based Marketing Market Size, Share, Competitive Landscape and Trend Analysis Report by Component, by Deployment Model, by Type, by Organization Size and by Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

IC : Software and Services

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Author's: | Onkar Sumant
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Account-Based Marketing Market Statistics - 2030

Marketing in which sales and marketing team work simultaneously to target an account and turn them into customers is called as account based marketing and mostly focuses on B2B accounts. Account-based marketing targets a high value account instead targeting a large audience who are not even interested in the company's product. The pressure of customer acquisition, retention, and revenue generation is increasing on B2B companies as the market competition increases. Many businesses have started adopting account-based marketing as it improves customer relation, generate higher revenue, and provides higher ROI as compared to traditional marketing strategy.

Impact of COVID-19 Pandemic on Account-Based Marketing Market-

  • Due to the emergence of COVID-19 pandemic, the world economy has suffered a lot. Many businesses are coming up with new marketing techniques to overcome the losses and stay in the market. ABM is one of the marketing techniques adopted by many marketers.
  • B2B companies have started to re-evaluate their target list on priority basis during COVID-19. On one side, healthcare sectors are flourishing while on the other side, industries, such as tourism and hospitality, are suffering.
  • Customized solutions for many negatively small and medium enterprises can help these businesses drive a value and meaningful experience with marketing campaign.
  • Additionally, COVID-19 situation is relatively new. Companies have started ensuring that their customers find what they are looking for with minimum hustle. One should keep in mind the COVID-19 impact on the world while promoting product and services.
  • Furthermore, due to the pandemic, different industries are facing different problems. In such cases, customization plays a vital role in targeting the specific account. Therefore, more and more companies have started adopting account-based marketing strategy.   

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Many businesses are now focusing on identifying the correct audience, a right lead can generate more revenue than many wrong lead. Account-based marketing helps to target only those accounts, which are more likely to be closed. Targeting a prospecting client also helps business increase the cost efficiencies and make efficient use of marketing resource. Furthermore, account-based marketing allows the marketers to customize their business campaign according to their customers and also understand them. Therefore, identifying the right customer and personalized campaign are the major driving factors of this market.

However, account-based marketing focuses mainly on market and sales team work simultaneously. However, in many organizations, marketing and sales teams used to work independently, and thus total alignment of these two departments is difficult. Furthermore, account-based marketing needs resource investments. Although with this approach, companies can save their resources and increase their ROI but initially they have to invest as this technology requires new platform. For effective account-based marketing, one needs to deep research related to the target account. This additional research work requires more labor. For effective working of account-based marketing, marketers are required to engage in the account. Due to this, only few accounts can be handled at a single time. However, marketing automation not only helps marketers coordinate with sales and marketing team but also handle more accounts at a single time. Another market trend is the use of artificial intelligence (AI) in understanding the customers intimately. AI helps marketers to identify and justify the accounts to pursue precisely. Furthermore, with the help of AI, data can be mined directly from the CRM platforms rather than using traditional fields to get data.

Key Benefits of the Report

  • This study presents the analytical depiction of the account-based marketing industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the account-based marketing market share.
  • The current market is quantitatively analyzed to highlight the account-based marketing market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed account-based marketing market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Account-Based Marketing Market Research Report

  • Which are the leading market players active in the account-based marketing market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the account-based marketing market?
  • What are the projections for the future that would help in taking further strategic steps?

Account-Based Marketing Market Report Highlights

Aspects Details
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By Component
  • Tools
  • Services
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By Deployment Model
  • On-premises
  • Cloud
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By Type
  • Strategic account-based marketing
  • Account-based marketing Lite
  • Programmatic account-based marketing
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By Organization Size
  • Large Enterprises
  • SMEs
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By Industry Vertical
  • BFSI
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Automotive
  • IT and Telecom
  • Government
  • Others
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By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

HubSpot, Demandbase, Radius Intelligence, Celsius GKK International, Triblio, AdDaptive Intelligence, Inc., Albacross, Iterable, Madison Logic, InsideView

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Account-Based Marketing Market

Global Opportunity Analysis and Industry Forecast, 2023-2032