Africa AdTech Market Size, Share, Competitive Landscape and Trend Analysis Report, by Solution (Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Ad Networks, Data Management Platforms (DMPs), Others), by Advertising Type (Programmatic Advertising, Search Advertising, Display Advertising, Mobile Advertising, Email Marketing, Native Advertising, Others), by Enterprise Size (Large Enterprises, Small and Medium-sized Enterprises), by Platform (Mobile, Web, Others), by Industry Vertical (Media and Entertainment, BFSI, Education, Retail and Consumer Goods, IT and Telecom, Healthcare, Others): Opportunity Analysis and Industry Forecast, 2021-2031

The Africa adtech market is analyzed on the basis of its current/ongoing and future growth rate. The report on the Africa adtech market discusses the potential growth factors responsible for the market expansion. The study further enables the readers to gain maximum insights and analyze the historical growth trend and future potential of the market through various segments. The tailor-made nature of the report enables to get relevant information about the Africa adtech market as per their specific research needs.

The scope of the report focuses on the potential industry players operating in the Africa adtech market and their relative share. In addition, it provides in-depth analysis of the market, outlining the company profiles, product/service portfolio, strategies, recent development, contact information, and revenue. The key USPs of the report are PESTEL analysis and heatmap overview of leading industry players. Moreover, it involves the details about revenue feasibility in various regions across globe.

COVID-19 Impact Analysis

The COVID-19 pandemic outburst has led to a notable impact on the economy, globally. The report provides an analysis on micro and macro economic impact due to the COVID-19. Moreover, it highlights the direct impact of COVID-19 on the Africa adtech market in form of a qualitative analysis. Furthermore, it summarizes the details about the market size and share due to the impact of COVID-19. Additionally, the study provides an analysis on the key strategies adopted by key players during the global health crisis. In addition, it portrays a post COVID-19 scenario, due to decline in the risk of infection and introduction of vaccines such as Covaxin, Sputnik, and Covishield.

The analysis period studied in the report is 2021-2031. The key questions answered from the report are provided below:

• What is the size and forecast of the Africa adtech market?

• What is the revenue contribution of different sub-segments?

• How the current trends and dynamics shape the growth of Africa adtech market?

• What is the impact of current challenges on the market growth in the coming future?

• How the market has been segmented? Which are the key revenue contributors?

• What is nature of the market (fragmented/consolidated)?

• How companies are performing in the current market environment?

  Africa AdTech Market Report Highlights

Aspects	Details
By Solution	Demand-side Platforms (DSPs) Supply-side Platforms (SSPs) Ad Networks Data Management Platforms (DMPs) Others
By Enterprise Size	Large Enterprises Small and Medium-sized Enterprises
By Advertising Type	Programmatic Advertising Search Advertising Display Advertising Mobile Advertising Email Marketing Native Advertising Others
By Platform	Mobile Web Others
By Industry Vertical	Media and Entertainment BFSI Education Retail and Consumer Goods IT and Telecom Healthcare Others

Author Name(s) : Shrawanty Yadav| Vishwa Mehta| & Kanhaiya Kathoke | Onkar Sumant

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