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2021
Agritourism Market

Agritourism Market by Activity (On-Farm Sales, Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, and Others), Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast 2021–2027

A09097
Pages: 228
Jan 2021 | 2493 Views
   
Author(s) : Anil Kamble , Roshan Deshmukh
Tables: 90
Charts: 50
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The agritourism market size was valued at $ 42,460.3 million in 2019, and is estimated to reach $ 62,982.6 million by 2027, registering a CAGR of 13.4% from 2021 to 2027. 

Agritourism refers to the enterprises that combine the farm activities and tourism for the purpose of entertainment and recreation. Agritourism is known for various names such as agri-tourism, sustainable agriculture, farm tourism, agrotourism, agricultural tourism, and village tourism. There are various activities involved in Agritourism, which include agricultural museum and displays, barn dances, biking trails, bird watching, breweries, corn mazes, cut flowers, farm cooking contest, farm store, and herb walks. People are increasingly finding innovative and new ways of entertainment and peace in their life and finding different ways to go and stay in village areas. Agritourism is one of such ways opening new door for tourism where people can experience farm activities, rural lifestyle, green peace ambiance, which people cannot find it easily in urban areas.  Agritourism is gaining major traction in the farmer community as it not only provides additional income to the farmers along with their farm production activities but also better sustainability. It has immense potential to provide good business to the farmers as it is cost-effective, demand for family-oriented recreation environment, and growing curiosity regarding farm activities in young minds.

Agritourism-Market-2021-2027

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The outbreak of the COVID-19 pandemic has adversely affected the agritourism market. People are restricted to stay at their homes to stop the spared of the corona virus. In most of the countries, boundaries are closed that directly affect the Agritourism activities. The tourism sector is majorly affected industry, owing to the growth of the corona virus cases in the world. Decrease in cases of corona virus and development in corona virus vaccination have been further supporting the tourism industry to regain its position.  

Agritourism is subset of the rural tourism, which bridge up the gap between rural and urban people. It is untapped, niche, and emerging market. Most of the big giant companies, operating in the tourism industry are investing in the farm-based tourism segment. This is majorly attributed to growing interest of the new generation people in farm activities and they want to have some knowledge along with entertainment. Educational tourism is one of such segments in Agritourism, which provides knowledge regarding the various activities involved in the daily farm activities. Activities involved form cultivation to harvesting. In this, form of Agritourism people actually experience the farm activities along with farmers. Educational Agritourism has been gaining major traction form various agricultural and non-agricultural educational institution and is likely to sustain its traction during the forecast period. This is majorly attributed to growing admissions for agriculture related professional courses.       

According to the agritourism market analysis, the agritourism market is segmented into activity, sales channel, and region. On the basis of activity, the market is categorized into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others. By sales channel, it is segregated into travel agents and direct. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, India, South Korea, and rest of Asia-Pacific) and LAMEA (Latin America, the Middle East, and Africa)

On the basis of activity, on-farm sales segment accounted for the around one-third half of the global agritourism market share in 2019, and is expected to sustain its share during the forecast period. On-farm sales is crucial and major revenue making part of the Agritourism centers. Cattle farming farmers, wine breweries, and grapes growers are having significant profit from on-farm sales of their products. Some farmers are operating their own farm sales chain outlets to increase the on-farm sales of the products. Various products are considered in the on-farm sales and it totally depend on what farmer is producing and type of Agritourism operating in, products such as grapes, apples, wine, goats, and rural antique show pieces. People are increasingly purchasing products form on-farm sites as it is an incredible experience for the people to pick farm products by their own hand, and also the products are fresh and non-adulterated.   

Agritourism Market
By Activity

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On-farm Sales segment helds the major share of 57.9% in 2019

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According to the agritourism market trends, depending on sales channel, the travel agents segment was valued at $28,678.3 million in 2019, and is expected to reach $41,657.9 million by 2027, with a CAGR of 13.1%. 

Agritourism Market
By Sales Channel

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Travel Agent segment helds the major share of 67.5% in 2019

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Agritourism is niche and emerging market segment of the tourism industry and it has been gaining major traction in the urban areas. This is majorly attributed to growing demand for farm stays and rising curiosity about the rural and farm activities in young minds. Travel agents in Agritourism are playing very crucial role in marketing and selling of the Agritourism packages as people hardly know about the Agritourism, ecotourism, and related concepts. It is unexplored sector of the tourism industry, most of the people may have experienced the farm stays and farm activities but they unaware that it is Agritourism. Travel agents not only provide holyday packages but also create awareness about Agritourism concepts, which is likely to escalate the growth of the market during the forecast period.      

Agritourism Market
By Region

2027
North America 
Europe
Asia Pacific
Lamea

North America region helds the higest market share of 38.7% in 2019

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According to agritourism market report, North America dominated the agritourism market size in 2019, and is expected to sustain its dominance throughout the agritourism market forecast period. The key factors
driving the growth of the agritourism market in the region are farmers in the region are finding adjoined business and additional revenue along with their regular farm activities. Therefore, farmers in the U.S. are opening their farm and agro-based companies for visitors and showing them how they produce it and invite them to take actual experience on the farm.  Furthermore, growing demand for nature tourism and health wellness tourism are expected to drive the agritourism market growth as agritourism is collective experience of nature, greenery, fresh air, calm & peace, and rural lifestyle.    

The players operating in the global agritourism market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Agricultural Tour Operators International, Agrilys Voyages, Bay Farm Tours, Blackberry Farm, LLC, Farm to Farm Tours, Greenmount Travel, Harvest Travel International, Field Farm Tours Limited, Select Holidays, and Stita Group. 

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing Agritourism market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market. 
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the agritourism industry.


Key Market Segments

  • BY ACTIVITY
    • On-farm sales
    • Outdoor recreation
    • Agritainment
    • Educational tourism
    • Accommodations
    • Others
  • By Sales Channel
    • TRAVEL AGENTS
    • DIRECT
  • By Region
    • NORTH AMERICA
      • US
      • CANADA
      • MEXICO
    • EUROPE
      • GERMANY
      • FRANCE
      • UK
      • ITALY
      • SPAIN
      • RUSSIA
      • REST OF EUROPE
    • ASIA-PACIFIC
      • CHINA
      • JAPAN
      • AUSTRALIA
      • INDIA
      • SOUTH KOREA
      • REST OF ASIA-PACIFIC
    • LAMEA
      • LATIN AMERICA
      • MIDDLE EAST
      • AFRICA


Key Market Players

  • AGRICULTURAL TOUR OPERATORS INTERNATIONAL (ATOI).
  • AGRILYS VOYAGES.
  • BAY FARM TOURS
  • BLACKBERRY FARMS, LLC.
  • FARM TO FARM TOURS
  • GREENMOUNT TRAVEL.
  • .HARVEST TRAVEL INTERNATIONAL
  • FIELD FARM TOURS LTD.
  • SELECT HOLIDAYS
  • STITA FARM TOURS.
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Value chain analysis
3.4.Porter’s five forces analysis
3.5.Market dynamics

3.5.1.Drivers

3.5.1.1.Agritourism- An untapped and unexplored concept of tourism
3.5.1.2.Growing travel and tourism industry
3.5.1.3.Farmers urging to adopt Agri-allied business
3.5.1.4.Government Initiatives towards Agritourism to Propel Market Growth

3.5.2.Restraints

3.5.2.1.Lack of awareness among tourist
3.5.2.2.Improper commercialization of Agritourism

3.5.3.Opportunities

3.5.3.1.Rising Health Consciousness to Support Adoption of Agritourism

3.7.Market Share Analysis (2019)
3.8.Parent Market Analysis
3.9.Case Studies
3.10.Impact of Covid-19 on Agritourism market

CHAPTER 4:AGRITOURISM MARKET, BY ACTIVITY

4.1.Overview

4.1.1.Market size and forecast

4.2.On-farm sales

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast

4.3.Outdoor recreation

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Agritainment

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

4.5.Educational tourism

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast

4.6.Accommodations

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast

4.7.Others

4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast

CHAPTER 5:AGRITOURISM MARKET, BY SALES CHANNEL

5.1.Overview

5.1.1.Market size and forecast

5.2.Travel Agents

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Direct

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

CHAPTER 6:AGRITOURISM MARKET, BY REGION

6.1.Overview

6.1.1.Market size and forecast, by region

6.2.North America

6.2.1.Key market trends, growth factors, and opportunities
6.2.2.Market size and forecast, by activity.
6.2.3.Market size and forecast, by Sales Channel
6.2.4.Market size and forecast, by country

6.2.4.1.U.S.

6.2.4.1.1.Market size and forecast, by activity
6.2.4.1.2.Market size and forecast, by Sales Channel

6.2.4.2.Canada

6.2.4.2.1.Market size and forecast, by activity
6.2.4.2.2.Market size and forecast, by Sales Channel

6.2.4.3.Mexico

6.2.4.3.1.Market size and forecast, by Activity
6.2.4.3.2.Market size and forecast, by Sales Channel

6.3.Europe

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast, by activity.
6.3.3.Market size and forecast, by Sales Channel
6.3.5.Market size and forecast, by country

6.3.5.1.Germany

6.3.5.1.1.Market size and forecast, by activity
6.3.5.1.2.Market size and forecast, by Sales Channel

6.3.5.2.France

6.3.5.2.1.Market size and forecast, by activity
6.3.5.2.2.Market size and forecast, by Sales Channel

6.3.5.3.UK

6.3.5.3.1.Market size and forecast, by Activity
6.3.5.3.2.Market size and forecast, by Sales Channel

6.3.5.5.Italy

6.3.5.5.1.Market size and forecast, by activity
6.3.5.5.2.Market size and forecast, by Sales Channel

6.3.5.6.Spain

6.3.5.6.1.Market size and forecast, by Activity
6.3.5.6.2.Market size and forecast, by Sales Channel

6.3.5.7.Russia

6.3.5.7.1.Market size and forecast, by activity
6.3.5.7.2.Market size and forecast, by Sales Channel

6.3.5.8.Rest of Europe

6.3.5.8.1.Market size and forecast, by activity
6.3.5.8.2.Market size and forecast, by Sales Channel

6.4.Asia-Pacific

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast, by activity.
6.4.3.Market size and forecast, by Sales Channel
6.4.5.Market size and forecast, by country

6.4.5.1.China

6.4.5.1.1.Market size and forecast, by activity
6.4.5.1.2.Market size and forecast, by Sales Channel

6.4.5.2.Japan

6.4.5.2.1.Market size and forecast, by activity
6.4.5.2.2.Market size and forecast, by Sales Channel

6.4.5.3.Australia

6.4.5.3.1.Market size and forecast, by Activity
6.4.5.3.2.Market size and forecast, by Sales Channel

6.4.5.4.India

6.4.5.4.1.Market size and forecast, by activity
6.4.5.4.2.Market size and forecast, by Sales Channel

6.4.5.5.South Korea

6.4.5.5.1.Market size and forecast, by activity
6.4.5.5.2.Market size and forecast, by Sales Channel

6.4.5.7.Rest of Asia-Pacific

6.4.5.7.1.Market size and forecast, by activity
6.4.5.7.2.Market size and forecast, by Sales Channel

6.5.LAMEA

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast, by activity.
6.5.3.Market size and forecast, by Sales Channel
6.5.5.Market size and forecast, by country

6.5.5.1.Latin America

6.5.5.1.1.Market size and forecast, by activity
6.5.5.1.2.Market size and forecast, by Sales Channel

6.5.5.2.Middle East

6.5.5.2.1.Market size and forecast, by activity
6.5.5.2.2.Market size and forecast, by Sales Channel

6.5.5.3.Africa

6.5.5.3.1.Market size and forecast, by Activity
6.5.5.3.2.Market size and forecast, by Sales Channel

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Top winning strategies
7.2.Product mapping
7.3.Competitive dashboard
7.4.Competitive heat map
7.5.Key developments

7.5.1.Acquisition
7.5.2.Agreement
7.5.3.Business Expansion
7.5.4.Investment
7.5.5.Partnership
7.5.6.Product Launch

CHAPTER 8:COMPANY PROFILES

8.1.AGRICULTURAL TOUR OPERATORS INTERNATIONAL (ATOI).

8.1.1.Company overview
8.1.2.Key Executive
8.1.3.Company snapshot
8.1.4.Product portfolio
8.1.5.Key strategic moves and developments

8.2.AGRILYS VOYAGES.

8.2.1.Company overview
8.2.2.Key Executives
8.2.3.Company snapshot
8.2.4.Product portfolio

8.3.BAY FARM TOURS

8.3.1.Company overview
8.3.2.Key Executives
8.3.3.Company snapshot
8.3.4.Product portfolio

8.4.BLACKBERRY FARMS, LLC.

8.4.1.Company overview
8.4.2.Key Executives
8.4.3.Company snapshot
8.4.4.Product portfolio
8.4.5.Key strategic moves and developments

8.5.FARM TO FARM TOURS

8.5.1.Company overview
8.5.2.Key Executives
8.5.3.Company snapshot
8.5.4.Product portfolio

8.6.GREENMOUNT TRAVEL.

8.6.1.Company overview
8.6.2.Key Executives
8.6.3.Company snapshot
8.6.4.Product portfolio

8.7.HARVEST TRAVEL INTERNATIONAL

8.7.1.Company overview
8.7.2.Key Executive
8.7.3.Company snapshot
8.7.4.Product portfolio

8.8.FIELD FARM TOURS LTD.

8.8.1.Company overview
8.8.2.Key Executives
8.8.3.Company snapshot
8.8.4.Product portfolio

8.9.SELECT HOLIDAYS

8.9.1.Company overview
8.9.2.Company snapshot
8.9.3.Product portfolio

8.10.STITA FARM TOURS.

8.10.1.Company overview
8.10.2.Key Executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.4.1.DISCLAIMER

LIST OF TABLES

TABLE 01.GLOBAL AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 02.ON-FARM SALES MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 03.OUTDOOR RECREATION MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 04.AGRITAINMENT MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 05.EDUCATIONAL TOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 06.ACCOMMODATIONS MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 07.OTHERS MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 08.GLOBAL AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 09.TRAVEL AGENTS AGRITOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 10.DIRECT AGRITOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 11.AGRITOURISM MARKET REVENUE, BY REGION, 2019–2027 ($BILLION)
TABLE 12.NORTH AMERICA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 13.NORTH AMERICA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 14.NORTH AMERICA AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 15.U.S. AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 16.U.S AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 17.CANADA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 18.CANADA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 19.MEXICO AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 20.MEXICO AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 21.EUROPE AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 22.EUROPE AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 23.EUROPE AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 24.GERMANY AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 25.GERMANY AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 26.FRANCE AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 27.FRANCE AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 28.UK AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 29.UK AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 30.ITALY AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 31.ITALY AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 32.SPAIN AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 33.SPAIN AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 34.RUSSIA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 35.RUSSIA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 36.REST OF EUROPE AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 37.REST OF EUROPE AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 38.ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 39.ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 40.ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 41.CHINA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 42.CHINA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 43.JAPAN AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 44.JAPAN AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 45.AUSTRALIA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 46.AUSTRALIA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 47.INDIA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 48.INDIA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 49.SOUTH KOREA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 50.SOUTH KOREA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 51.REST OF ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 52.REST OF ASIA-PACIFIC AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 53.LAMEA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 54.LAMEA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 55.LAMEA AGRITOURISM MARKET REVENUE, BY COUNTRY, 2019–2027 ($BILLION)
TABLE 56.LATIN AMERICA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 57.LATIN AMERICA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 58.MIDDLE EAST AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 59.MIDDLE EAST AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 60.AFRICA AGRITOURISM MARKET REVENUE, BY ACTIVITY, 2019–2027 ($BILLION)
TABLE 61.AFRICA AGRITOURISM MARKET REVENUE, BY SALES CHANNEL, 2019–2027 ($BILLION)
TABLE 62.AGRICULTURAL TOUR OPERATORS INTERNATIONAL: KEY EXECUTIVE
TABLE 63.AGRICULTURAL TOUR OPERATORS INTERNATIONAL: COMPANY SNAPSHOT
TABLE 64.AGRICULTURAL TOUR OPERATORS INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 65.AGRILYS VOYAGES.: KEY EXECUTIVES
TABLE 66.AGRILYS VOYAGES: COMPANY SNAPSHOT
TABLE 67.AGRILYS VOYAGES: PRODUCT PORTFOLIO
TABLE 68.BAY FARM TOURS : KEY EXECUTIVES
TABLE 69.BAY FARM TOURS: COMPANY SNAPSHOT
TABLE 70.BAY FARM TOURS: PRODUCT PORTFOLIO
TABLE 71.BLACKBERRY FARMS, LLC: KEY EXECUTIVES
TABLE 72.BLACKBERRY FARMS, LLC: COMPANY SNAPSHOT
TABLE 73.BLACKBERRY FARMS, LLC : PRODUCT PORTFOLIO
TABLE 74.FARM TO FARM TOURS: KEY EXECUTIVES
TABLE 75.FARM TO FARM TOURS: COMPANY SNAPSHOT
TABLE 76.FARM TO FARM TOURS: PRODUCT PORTFOLIO
TABLE 77.GREENMOUNT TRAVEL.: KEY EXECUTIVES
TABLE 78.GREENMOUNT TRAVEL: COMPANY SNAPSHOT
TABLE 79.GREENMOUNT TRAVEL: PRODUCT PORTFOLIO
TABLE 80.HARVEST TRAVEL INTERNATIONAL: KEY EXECUTIVE
TABLE 81.HARVEST TRAVEL INTERNATIONAL: COMPANY SNAPSHOT
TABLE 82.HARVEST TRAVEL INTERNATIONAL: PRODUCT PORTFOLIO
TABLE 83.FIELD FARM TOURS LTD: KEY EXECUTIVES
TABLE 84.FIELD FARM TOURS LTD: COMPANY SNAPSHOT
TABLE 85.FIELD FARM TOURS LTD: PRODUCT PORTFOLIO
TABLE 86.SELECT HOLIDAYS: COMPANY SNAPSHOT
TABLE 87.SELECT HOLIDAYS: PRODUCT PORTFOLIO
TABLE 88.STITA FARM TOURS: KEY EXECUTIVES
TABLE 89.STITA FARM TOURS: COMPANY SNAPSHOT
TABLE 90.STITA FARM TOURS.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.AGRITOURISM MARKET SNAPSHOT
FIGURE 02.GLOBAL AGRITOURISM MARKET SEGMENTATION
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.VALUE CHAIN ANALYSIS
FIGURE 05.HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 06.LOW BARGAINING POWER OF BUYERS
FIGURE 07.LOW THREAT OF SUBSTITUTION
FIGURE 08.LOW THREAT OF NEW ENTRANTS
FIGURE 09.LOW INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.AGRITOURISM MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 11.MARKET SHARE ANALYSIS (2019)-BY ACTIVITY
FIGURE 12.MARKET SHARE ANALYSIS (2019)-BY SALES CHANNEL
FIGURE 13.MARKET SHARE ANALYSIS (2019)-BY REGION
FIGURE 14.PARENT MARKET SHARE ANALYSIS (2019)
FIGURE 15.GLOBAL AGRITOURISM MARKET, BY ACTIVITY, 2019 (%)
FIGURE 16.COMPARATIVE SHARE ANALYSIS OF ON-FARM SALES MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 17.COMPARATIVE SHARE ANALYSIS OF OUTDOOR RECREATION MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 18.COMPARATIVE SHARE ANALYSIS OF AGRITAINMENT MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 19.COMPARATIVE SHARE ANALYSIS OF EDUCATIONAL TOURISM MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 20.COMPARATIVE SHARE ANALYSIS OF ACCOMMODATIONS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 21.COMPARATIVE SHARE ANALYSIS OF OTHERS MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 22.AGRITOURISM MARKET, BY SALES CHANNEL, 2019 (%)
FIGURE 23.COMPARATIVE SHARE ANALYSIS OF TRAVEL AGENTS AGRITOURISM MARKET, BY COUNTRY, 2019 & 2027 (%)
FIGURE 24.COMPARATIVE SHARE ANALYSIS OF DIRECT AGRITOURISM MARKET, BY COUNTRY,  2019 & 2027 (%)
FIGURE 25.AGRITOURISM MARKET, BY REGION, 2019 (%)
FIGURE 26.U.S.AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 27.CANADA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 28.MEXICO AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 29.GERMANY AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 30.FRANCE AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 31.UK AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 32.ITALY AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 33.SPAIN AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 34.RUSSIA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 35.REST OF EUROPE AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 36.CHINA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 37.JAPAN AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 38.AUSTRALIA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 39.INDIA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 40.SOUTH KOREA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 41.REST OF ASIA-PACIFIC AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 42.LATIN AMERICA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 43.MIDDLE EAST AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 44.AFRICA AGRITOURISM MARKET REVENUE, 2019–2027 ($BILLION)
FIGURE 45.TOP WINNING STRATEGIES, BY YEAR, 2017–2020*
FIGURE 46.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2017–2020* (%)
FIGURE 47.TOP WINNING STRATEGIES, BY COMPANY, 2017–2020*
FIGURE 48.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 49.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 50.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS

 
 

The concepts of agritourism are attracting tourists through developing farms into vacation ventures and hosting farming-based activities. It is mixed activities of the agriculture and tourism, it not only supports the farms with additional income and better sustainability, but also create employment. Thereby, supporting the ancillary line of business. Many farmers are increasingly inclining to adopt agritourism as agri-allied business, owing to its cost-effective nature, demand for family-oriented recreation environment, and growing curiosity of farm activities in young minds.

The global agritourism market exhibits high growth potential in the developing economies such as India and China, owing to increase in personal disposable income and high spending for improving high standard of living. Along with increasing personal income, people are going through various mental disorders such as anxiety disorder, depression, and post-traumatic stress disorder, which are outcomes of the hectic lifestyle and always being surrounded with cement world. In order to take precautionary action for these disorders, people are actively searching for nature-related tourism spots, including ecotourism and agritourism.

There are various activities conducted in agritourism such as farm stays, on-farm sales & market, local food, rural games including wrestling, bull fight, hunting, fishing, fruits picking, and river & well swimming. These activities can differ according to the type of farm, region, country, and interest of the farmer. All these activities are attracting tourist, which is anticipated to increase the demand for agritourism centers during the forecast period.      

With an increasing consumer interest in locally and sustainably sourced foods and health, direct market farms have increased appeal. Often, there is opportunity to expand a direct market farm’s destination appeal beyond just the sale of food products by offering education tours, enrichment and special events, classes, tours and agritainment activities. For example, combining a goat creamery and some entertainment-type attractions would become goat-tainment. Offering tours of the entire process of producing cheese positions a farm as an enrichment destination experience. This collectively, likely to increase the value of agritourism, which helps to commercialize the agritourism.    `

However, lack of awareness regarding the emerging and evolving concept of agritourism and proper marketing strategies are some of the factors hindering the growth of the agritourism market. Furthermore, decreasing size of the agriculture farm area, lack of proper electrification and water facilities, and proper guidance and knowledge to commercialize the agritourism sites are some of the challenges, which are faced by the agritourism operators and new entrants. 

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A. The total market value of the agritourism market is $ 42,460.3 million in 2019.

A. the forecast period considered in this report is 2021-2027.

A. The base year calculated in the agritourism market report in 2019.

A. Agricultural Tour Operators International, Agrilys Voyages, Bay Farm Tours, Blackberry Farm, LLC, Farm to Farm Tours, Greenmount Travel and Harvest Travel International are some of the top companies hold market share in the agritourism market.

A. Accommodation is the most influencing segment growing in the agritourism market report.

A. North America market hold the maximum market share of the agritourism market.

A. Companies are selected on the basis of revenue, global reach, product portfolio and market share.

A. The market value of the agritourism is $42,460.3 million in 2019

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