Air Freshener Market Overview:
Global Air Freshener Market is expected to garner $11.04 billion by 2020, registering a CAGR of 2.8% during the forecast period 2015-2020. Globally, Europe was the leading market in 2014, with about 36% of the market share, followed by North America. Asia-Pacific is anticipated to exhibit the fastest growth, registering a CAGR of 4.5% during the forecast period.
Air freshener is designed to eliminate unpleasant odor as it emits fragrance. Air fresheners contain different ingredients such as aerosol propellants, fragrances and solvents such as 2-butoxyethanol, mineral oil and glycol ethers, which neutralize unpleasant odor. Growing importance of air care and increasing concerns over indoor air quality have generated a high demand for air fresheners worldwide. The demand is further fueled by the rapidly increasing car sales and rising number of pet ownerships, worldwide. Consumers’ willingness to use premium air fresheners is also boosting the growth of the market. All these factors coupled with increasing disposable income and improving life style of consumers are driving the market growth. Air fresheners with natural fragrances are gaining popularity among the consumers.
Top factors impacting world air freshener market
Source: Secondary research and AMR analysis
Increasing concerns over indoor air quality:
Nowadays, most of the individuals spend much of their time indoors. Indoor places such as corporate offices lack proper ventilation in buildings, which creates a damp odor. As air fresheners eliminate unpleasant odor and creates better environment in indoor places, it has gained popularity among buyers. The use of air freshener has increased in places such as residential, corporate offices, and other places. The type of air freshener used depends on the application.
Increased population and rapid urbanization have resulted in aggrandized solid waste generation. Locally uncollected solid waste results in air pollution due to the decay process. Hence, air fresheners have gained popularity among buyers. The World Bank estimated that municipal solid waste (MSW) generation levels are expected to increase by two-folds by 2025. The demand for air freshener is expected to increase in future, owing to the rising waste generation, worldwide.
Increasing preference for natural fragrance
Nowadays, consumers are getting inclined towards natural fragrance to avoid health-related risks. Increased health awareness has resulted in higher adoption of air freshener, which contain natural fragrance.
Lack of product awareness
Air freshener are available in different types such as sprays/aerosols, electric air freshener, gels air freshener, candle air freshener, potpourri, and others. Adoption of different types of air freshener depends on the area of application. Low awareness regarding the type of air freshener and availability of a wide range of products have created a negative impact on the market. This is one of the key factors hampering the growth of the market.
Value chain analysis
Air freshener market comprises raw material providers, manufacturers, distribution channels, and end-users. Each entity contributes a specific value at their point of operation, thereby contributing to the competitive value of the end product.
Value chain analysis of air freshener market
Source: Secondary research and AMR analysis
Top investment pockets
In the illustration for top investment pockets, the popular air fresheners, such as sprays/aerosols, electric, gels, candles, and others, are positioned as per their respective market potencies. The analysis presented in this section elaborates the attractiveness of each segment to identify the lucrative market areas for investment. Sprays/aerosols is the most lucrative product among all air freshener types with regards to market attractiveness.
Based on product, the market is broadly classified into sprays/aerosols, electric (plug-in), gel, candles, and others. The application segment includes residential, corporate offices, cars, and others. Among these, residential segment accounts for the highest market size by value. The residential segment is expected to continue its dominance throughout the forecast period.
The market is analyzed from the perspective of type of customer including individual and enterprise customers. Presently, individual customers drive the market, owing to the bulk buying of products. The individual customer segment would continue its dominance throughout the forecast period. Geographically, the market is segmented into North America, Europe, Asia-Pacific, and LAMEA (Latin America, Middle East and Africa). Europe was the highest revenue-generating region and is expected to continue its dominance during the forecast period.
Source: AMR analysis
World Air Freshener Market by Product Type
Different types of air fresheners are available in the global market. Air fresheners market can be segmented into four major types including sprays/aerosols air freshener, electric air freshener, gel air freshener, and candle air freshener. Apart from these, liquid, solid, potpourri, papers, vents, and clips air freshener are considered under the other type segment.
Sprays/ Aerosols is a major type of air freshener which has gained increasing acceptance from buyers since it is easy and convenient to use. This air freshener is mostly used by individuals and car owners. Operating players in the market are increasingly replacing traditional style pump & straw with airless pumps technology. Sprays/Aerosols air freshener containers made of steel and aluminium have gained significant acceptance among buyers.
Reckitt Benckiser Group Plc., a UK based company, sells air freshener under the brand name Air Wick with an all-encompassing product range comprising Scented oils, Freshmatic Ultra, Freshmatic Compact, Scent ribbons, Scented candles and Aerosol sprays. Dabur International Limited, an Indian company offers aerosol air freshener under the brand name Odonil. Odonil air freshener sprays are available in a variety of fragrances.
- The study provides an in-depth analysis of the world air freshener market with current and future trends to elucidate the imminent investment pockets in the market.
- Current and future trends have been outlined to determine the overall attractiveness and to single out profitable trends to gain a stronger foothold in the market.
- The report provides information regarding key drivers, restraints and opportunities with impact analysis.
- Quantitative analysis of the current market and forecast during the period of 2015‐2020 have been provided to highlight the financial appetency of the market.
- Porter’s five forces model analysis of the industry illustrates the potency of the buyers and suppliers participating in the market.
- Value chain analysis in the report provides a clear understanding on the roles of stakeholders involved in the value chain.
AIR FRESHENER MARKET SEGMENT
The world air freshener market is segmented as:
Market by Product Type
- Electric Air Freshener (Plug-In)
- Gel Air Freshener
- Candle Air Freshener
- Car Air Freshener
- Other Freshener (Liquid, solid, pot pourri, papers, vents, clips and crystal beads)
Market by Application
- Corporate offices
- Others (Hotels, malls, hospitals, railways, public bathrooms, theaters, gov. buildings & institutions)
Market by Type of Customer
- Individual customer
- Enterprise customer
Market by Geography
- North America