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| Report Code: A00677 | May 2019 | Pages: 210 | ||
| Tables: 123 | Charts: 42 |
| |
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Request Now !The global air freshener market was valued at $10,124.4 million in 2017, and is expected to garner $13,279.1 million by 2025, registering a CAGR of 3.5% from 2018 to 2025. An air freshener is a product that typically emits fragrance to eliminate unpleasant odor in a room. It contains different ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize unpleasant odor. These air fresheners adsorb the bad odor, thereby masking the bad smell in the air. Air fresheners are being used throughout society. Typically, indoor environments with air fresheners may include buildings and facilities such as offices, schools, hospitals, theaters, stores, hotels, health clubs, restaurants, restrooms, and more. Apart from these indoor environments, they are also being used in transportation such as airplanes, cars, taxis, buses, trains, terminals, boats, and many more.
Rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. Furthermore, rise in disposable income and change in lifestyle & spending habits further boost the market growth. Moreover, rapid growth in car sales along with a surge in number of pets’ ownerships and increase in consumers’ willingness to use premium air fresheners drives the growth of the global air freshener market. However, high cost of production hampers the widespread adoption and act as the major restraint for the global air freshener market. On the contrary, increase in demand for high-end lifestyles and luxury in everyday lives provide lucrative opportunity for the use of air fresheners in an extensive manner. The need for luxury has increased at a rapid pace owing to rise in disposable income of individuals. Moreover, bad odor in hospitals or healthcare centers due to chemicals and bacterial infections has fueled the demand for air fresheners. In near future, these areas would be prime opportunity areas for the growth of the air freshener industry.
The report segments the global air freshener market based on product type, application, type of customer, and region. Based on product type, the market has been bifurcated into sprays/aerosols, electric air fresheners, gels, candles, and others. Based on application, the market has been segmented into residential, corporate offices, cars, and others. Based on type of customer, the market has been classified into individual customers and enterprise customers. By region, the global air freshener market has been studied and analyzed across North America, Europe, Asia-Pacific, and LAMEA.
In 2017, the sprays/aerosols segment accounted for the highest share in the product type segment. The market for sprays/aerosols is driven by ease of use and availability all over the world. The gel air freshener segment is expected to witness the substantial growth with CAGR of 4.2% throughout the forecast period. This was attributed to increase in adoption of this product for use in cars. Increase in demand for cars drives the growth of gel air fresheners worldwide.
In 2017, the household segment dominated the application segment in the air freshener market. This was attributed to favorable demography and rise in inclination toward sanitation throughout the globe. However, the car segment is projected to grow at the highest CAGR of 4.0% throughout the forecast period. This was attributed to increased disposable income and rise in affinity of consumers to spend on premium products. Moreover, surge in the growth of the automobile industry has also helped achieve this high growth rate.
In 2017, the individual customers had the highest contribution in the global air freshener market share. This was due to rise in affinity of consumers toward sanitation and premium products. Moreover, attractive advertising and ease of availability also drive the global air freshener market growth. The enterprise customer segment is expected to witness the highest CAGR of 4.3% in 2017 owing to increase in adoption of air care products in offices and other landmarks to maintain good environmental hygiene.
In 2017, Europe is expected to dominate the market for air freshener due to mature and developed retail infrastructure. Effective retail infrastructure allows companies to easily make its product available to the customers, which in turn helps by increase in overall sales. Furthermore, European population have high disposable income that allows them to consume premium quality products, which further adds to the growth of this region in the global air freshener industry.
Players have adopted product launch as their key strategy to increase their market share and to remain competitive in the market. The leading players in the air freshener industry have also focused on acquisition and business expansion as their key strategies to gain a significant market share globally. The key players profiled in the report include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., and Newell Brands.
The other market players (not profiled in this report) include Air Delights Inc., Dabur India Ltd., Hamilton Beach Brands Holding Company, Rexair LLC, Beaumont Products, Inc., Scott's Liquid Gold, Dr.Marcus International, Jelly Belly UK, Pinnacle Horizons Pty Ltd and Balev Corporation Eood.
Air Freshener Market Report Highlights
| Aspects | Details |
|---|---|
| By Product Type |
|
| By Application |
|
| By Type |
|
| By Region |
|
| Key Market Players | Newell Brands, Farcent Enterprise Co. Ltd., Procter & Gamble, Reckitt Benckiser Group plc., Godrej Consumer Products Limited, Church & Dwight, Inc., Car-Freshener Corporation, Kobayashi Pharmaceutical Co. Ltd., S. C. Johnson & Son, Inc., Henkel AG & Co. KGaA |
CHAPTER 1:Â Â Â INTRODUCTION
1.1.   Report description
1.2.   Key market segments
1.3.   Key benefits
1.4.   Research methodology
1.4.1.   Primary Research
1.4.2.   Secondary research
1.4.3.   Analyst tools and models
CHAPTER 2:Â Â Â EXECUTIVE SUMMARY
2.1.   Key findings of the study
2.2.   CXO perspective
CHAPTER 3:Â Â Â MARKET LANDSCAPE
3.1.   Market definition and scope
3.2.   Key findings
3.2.1.   Top investment pockets
3.2.2.   Top winning strategies
3.3.   Value Chain Analysis
3.3.1.   Raw material providers
3.3.2.   Manufacturers
3.3.3.   Distribution Channels
3.3.4.   Consumers
3.4.   Porter’s five force
3.4.1.   Bargaining power of suppliers
3.4.2.   Bargaining power of buyers
3.4.3.   Threat of new entrants
3.4.4.   Threat of substitutes
3.4.5.   Intensity of competitive rivalry
3.5.   Top player positioning
3.6.   Market dynamics
3.6.1.   Drivers
3.6.1.1.   Need for aromatherapy
3.6.1.2.   High focus on indoor air quality and healthcare improvement
3.6.1.3.   Rise in car and pet ownership
3.6.2.   Restraints
3.6.2.1.   High cost
3.6.3.   Opportunity
3.6.3.1.   Definitive luxury commodity
CHAPTER 4:Â Â Â AIR FRESHNER MARKET, BY PRODUCT TYPE
4.1.   Overview
4.1.1.   Market size and forecast
4.2.   Sprays/Aerosols
4.2.1.   Key market trends, growth factors and opportunities
4.2.2.   Market Size and forecast
4.3.   Electric air fresheners
4.3.1.   Key market trends, growth factors and opportunities
4.3.2.   Market Size and forecast
4.4.   Gels air fresheners
4.4.1.   Key market trends, growth factors and opportunities
4.4.2.   Market Size and forecast
4.5.   Candles air fresheners
4.5.1.   Key market trends, growth factors and opportunities
4.5.2.   Market Size and forecast
4.5.3.   Market Size and forecast
4.6.   Other air fresheners
4.6.1.   Key market trends, growth factors and opportunities
4.6.2.   Market size and forecast
CHAPTER 5:Â Â Â AIR FRESHNER MARKET, BY APPLICATION
5.1.   Overview
5.1.1.   Market size and forecast
5.2.   Households
5.2.1.   Key market trends, growth factors and opportunities
5.2.2.   Market size and forecast
5.3.   Corporate
5.3.1.   Key market trends, growth factors and opportunities
5.3.2.   Market size and forecast
5.4.   Car
5.4.1.   Key market trends, growth factors and opportunities
5.4.2.   Market size and forecast
5.5.   Others
5.5.1.   Key market trends, growth factors and opportunities
5.5.2.   Market size and forecast
CHAPTER 6:Â Â Â AIR FRESHNER MARKET, BY TYPE OF CUSTOMERS
6.1.   Overview
6.1.1.   Market size and forecast
6.2.   Individual customers
6.2.1.   Key market trends, growth factors and opportunities
6.2.2.   Market size and forecast
6.3.   Enterprise customers
6.3.1.   Key market trends, growth factors and opportunities
6.3.2.   Market size and forecast
CHAPTER 7:Â Â Â AIR FRESHNER, BY REGION
7.1.   Overview
7.1.1.   Market size and forecast
7.2.   North America
7.2.1.   Key market trends, growth factors and opportunity
7.2.2.   Market size and forecast by product type
7.2.3.   Market size and forecast by distribution channel
7.2.4.   Market size and forecast by Type of Customer
7.2.5.   Market size and forecast by country
7.2.6.   U.S.
7.2.6.1.   Market size and forecast by product type
7.2.6.2.   Market size and forecast by Application
7.2.6.3.   Market size and forecast by Type of Customer
7.2.7.   Canada
7.2.7.1.   Market size and forecast by product type
7.2.7.2.   Market size and forecast by Application
7.2.7.3.   Market size and forecast by Type of Customer
7.2.8.   Mexico
7.2.8.1.   Market size and forecast by product type
7.2.8.2.   Market size and forecast by Application
7.2.8.3.   Market size and forecast by Type of Customer
7.3.   Europe
7.3.1.   Key market trends, growth factors and opportunity
7.3.2.   Market size and forecast by product type
7.3.3.   Market size and forecast by Application
7.3.4.   Market size and forecast by Type of Customer
7.3.5.   Market size and forecast by country
7.3.6.   UK
7.3.6.1.   Market size and forecast by product type
7.3.6.2.   Market size and forecast by Application
7.3.6.3.   Market size and forecast by Type of Customer
7.3.7.   Germany
7.3.7.1.   Market size and forecast by product type
7.3.7.2.   Market size and forecast by Application
7.3.7.3.   Market size and forecast by Type of Customer
7.3.8.   France
7.3.8.1.   Market size and forecast by product type
7.3.8.2.   Market size and forecast by Application
7.3.8.3.   Market size and forecast by Type of Customer
7.3.9.   Spain
7.3.9.1.   Market size and forecast by product type
7.3.9.2.   Market size and forecast by Application
7.3.9.3.   Market size and forecast by Type of Customer
7.3.10.   Italy
7.3.10.1.   Market size and forecast by product type
7.3.10.2.   Market size and forecast by Application
7.3.10.3.   Market size and forecast by Type of Customer
7.3.11.   Rest of Europe
7.3.11.1.   Market size and forecast by product type
7.3.11.2.   Market size and forecast by Application
7.3.11.3.   Market size and forecast by Type of Customer
7.4.   Asia-Pacific
7.4.1.   Key market trends, growth factors and opportunity
7.4.2.   Market size and forecast by product type
7.4.3.   Market size and forecast by Application
7.4.4.   Market size and forecast by Type of Customer
7.4.5.   Market size and forecast by country
7.4.6.   China
7.4.6.1.   Market size and forecast by product type
7.4.6.2.   Market size and forecast by Application
7.4.6.3.   Market size and forecast by Type of Customer
7.4.7.   India
7.4.7.1.   Market size and forecast by product type
7.4.7.2.   Market size and forecast by Application
7.4.7.3.   Market size and forecast by Type of Customer
7.4.8.   Japan
7.4.8.1.   Market size and forecast by product type
7.4.8.2.   Market size and forecast by Application
7.4.8.3.   Market size and forecast by Type of Customer
7.4.9.   South Korea
7.4.9.1.   Market size and forecast by product type
7.4.9.2.   Market size and forecast by Application
7.4.9.3.   Market size and forecast by Type of Customer
7.4.10.   Australia
7.4.10.1.   Market size and forecast by product type
7.4.10.2.   Market size and forecast by Application
7.4.10.3.   Market size and forecast by Type of Customer
7.4.11.   Rest of Asia-Pacific
7.4.11.1.   Market size and forecast by product type
7.4.11.2.   Market size and forecast by Application
7.4.11.3.   Market size and forecast by Type of Customer
7.5.   LAMEA
7.5.1.   Key market trends, growth factors and opportunity
7.5.2.   Market size and forecast by product type
7.5.3.   Market size and forecast by Application
7.5.4.   Market size and forecast by Type of Customer
7.5.5.   Market size and forecast by country
7.5.6.   Brazil
7.5.6.1.   Market size and forecast by product type
7.5.6.2.   Market size and forecast by Application
7.5.6.3.   Market size and forecast by Type of Customer
7.5.7.   UAE
7.5.7.1.   Market size and forecast by product type
7.5.7.2.   Market size and forecast by Application
7.5.7.3.   Market size and forecast by Type of Customer
7.5.8.   Saudi Arabia
7.5.8.1.   Market size and forecast by product type
7.5.8.2.   Market size and forecast by Application
7.5.8.3.   Market size and forecast by Type of Customer
7.5.9.   Rest of LAMEA
7.5.9.1.   Market size and forecast by product type
7.5.9.2.   Market size and forecast by Application
7.5.9.3.   Market size and forecast by Type of Customer
CHAPTER 8:Â Â Â COMPANY PROFILES
8.1.   Car-Freshener Corporation
8.1.1.   Company overview
8.1.2.   Company snapshot
8.1.3.   Operating business segments
8.1.4.   Product portfolio
8.2.   Church & Dwight, Inc.
8.2.1.   Company overview
8.2.2.   Company snapshot
8.2.3.   Operating business segments
8.2.4.   Product portfolio
8.2.5.   Business performance
8.2.6.   Key strategic moves and developments
8.3.   Farcent Enterprise Co. Ltd.
8.3.1.   Company overview
8.3.2.   Company snapshot
8.3.3.   Operating business segments
8.3.4.   Product portfolio
8.4.   Godrej Consumer Products Limited
8.4.1.   Company overview
8.4.2.   Company snapshot
8.4.3.   Operating business segments
8.4.4.   Product portfolio
8.4.5.   Business performance
8.4.6.   Key strategic moves and developments
8.5.   Henkel AG & Co. KGaA
8.5.1.   Company overview
8.5.2.   Company snapshot
8.5.3.   Operating business segments
8.5.4.   Product portfolio
8.5.5.   Business performance
8.5.6.   Key strategic moves and developments
8.6.   Kobayashi Pharmaceutical Co. Ltd.
8.6.1.   Company overview
8.6.2.   Company snapshot
8.6.3.   Operating business segments
8.6.4.   Product portfolio
8.6.5.   Business performance
8.7.   Newell Brands
8.7.1.   Company overview
8.7.2.   Company snapshot
8.7.3.   Operating business segments
8.7.4.   Product portfolio
8.7.5.   Business performance
8.7.6.   Key strategic moves and developments
8.8.   Procter & Gamble
8.8.1.   Company overview
8.8.2.   Company snapshot
8.8.3.   Operating business segments
8.8.4.   Product portfolio
8.8.5.   Business performance
8.8.6.   Key strategic moves and developments
8.9.   Reckitt Benckiser Group plc.
8.9.1.   Company overview
8.9.2.   Company snapshot
8.9.3.   Operating business segments
8.9.4.   Product portfolio
8.9.5.   Business performance
8.10.   S. C. Johnson & Son, Inc.
8.10.1.   Company overview
8.10.2.   Company snapshot
8.10.3.   Product portfolio
LIST OF TABLES
TABLE 01.   AIR FRESHNER MARKET VALUE, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 02.   AIR FRESHNER MARKET VOLUME, BY PRODUCT TYPE, 2017–2025 (MILLION UNITS)
TABLE 03.   SPRAYS/AEROSOLS MARKET VALUE, BY REGION, 2017–2025 ($MILLION)
TABLE 04.   SPRAYS/AEROSOLS MARKET VOLUME, BY REGION, 2017–2025 (MILLION UNITS)
TABLE 05.   ELECTRIC AIR FRESHENERS MARKET VALUE, BY REGION, 2017–2025 ($MILLION)
TABLE 06.   ELECTRIC AIR FRESHENERS MARKET VOLUME, BY REGION, 2017–2025 (MILLION UNITS)
TABLE 07.   GELS AIR FRESHENERS MARKET VALUE, BY REGION, 2017–2025 ($MILLION)
TABLE 08.   GELS AIR FRESHENERS MARKET VOLUME, BY REGION, 2017–2025 (MILLION UNITS)
TABLE 09.   CANDLES AIR FRESHENERS MARKET VALUE, BY REGION, 2017–2025 ($MILLION)
TABLE 10.   CANDLES AIR FRESHENERS MARKET VOLUME, BY REGION, 2017–2025 (MILLION UNITS)
TABLE 11.   OTHERS AIR FRESHNERS MARKET VALUE, BY REGION, 2017–2025 ($MILLION)
TABLE 12.   OTHERS AIR FRESHNERS MARKET VOLUME, BY REGION, 2017–2025 (MILLION UNITS)
TABLE 13.   AIR FRESHNER MARKET BY APPLICATION 2017–2025 ($MILLION)
TABLE 14.   AIR FRESHNER MARKET FOR HOUSEHOLDS, BY REGION 2017–2025 ($MILLION)
TABLE 15.   AIR FRESHNER MARKET FOR CORPORATE, BY REGION 2017–2025 ($MILLION)
TABLE 16.   AIR FRESHNER MARKET FOR CAR, BY REGION 2017–2025 ($MILLION)
TABLE 17.   AIR FRESHNER MARKET FOR OTHERS, 2017–2025 ($MILLION)
TABLE 18.   AIR FRESHNER MARKET, BY TYPE OF CUSTOMERS, 2017–2025 ($MILLION)
TABLE 19.   AIR FRESHNER MARKET FOR INDIVIDUAL CUSTOMERS, 2017–2025 ($MILLION)
TABLE 20.   AIR FRESHNER MARKET FOR ENTERPRISE CUSTOMERS, 2017–2025 ($MILLION)
TABLE 21.   AIR FRESHNER MARKET, BY REGION, 2017–2025 ($MILLION)
TABLE 22.   NORTH AMERICA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 23.   NORTH AMERICA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 24.   NORTH AMERICA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 25.   NORTH AMERICA AIR FRESHNER MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 26.   U.S. AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 27.   U.S. AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 28.   U.S. AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 29.   CANADA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 30.   CANADA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 31.   CANADA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 32.   MEXICO AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 33.   MEXICO AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 34.   MEXICO AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 35.   EUROPE AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 36.   EUROPE AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 37.   EUROPE AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 38.   EUROPE AIR FRESHNER MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 39.   UK AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 40.   UK AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 41.   UK AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 42.   GERMANY AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 43.   GERMANY AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 44.   GERMANY AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 45.   FRANCE AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 46.   FRANCE AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 47.   FRANCE AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 48.   SPAIN AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 49.   SPAIN AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 50.   SPAIN AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 51.   ITALY AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 52.   ITALY AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 53.   ITALY AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 54.   REST OF EUROPE AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 55.   REST OF EUROPE AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 56.   REST OF EUROPE AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 57.   ASIA-PACIFIC AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 58.   ASIA-PACIFIC AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 59.   ASIA-PACIFIC AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 60.   ASIA-PACIFIC AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 61.   CHINA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 62.   CHINA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 63.   CHINA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 64.   INDIA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 65.   INDIA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 66.   INDIA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 67.   JAPAN AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 68.   JAPAN AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 69.   JAPAN AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 70.   SOUTH KOREA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 71.   SOUTH KOREA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 72.   SOUTH KOREA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 73.   AUSTRALIA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 74.   AUSTRALIA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 75.   AUSTRALIA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 76.   REST OF ASIA-PACIFIC AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 77.   REST OF ASIA-PACIFIC AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 78.   REST OF ASIA-PACIFIC AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 79.   LAMEA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 80.   LAMEA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 81.   LAMEA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 82.   LAMEA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 83.   BRAZIL AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 84.   BRAZIL AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 85.   BRAZIL AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 86.   UAE AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 87.   UAE AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 88.   UAE AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 89.   SAUDI ARABIA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 90.   SAUDI ARABIA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 91.   SAUDI ARABIA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 92.   REST OF LAMEA AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 93.   REST OF LAMEA AIR FRESHNER MARKET, BY APPLICATION, 2017–2025 ($MILLION)
TABLE 94.   REST OF LAMEA AIR FRESHNER MARKET, BY TYPE OF CUSTOMER, 2017–2025 ($MILLION)
TABLE 95.   CAR-FRESHENER CORPORATION: COMPANY SNAPSHOT
TABLE 96.   CAR-FRESHENER CORPORATION: OPERATING SEGMENTS
TABLE 97.   CAR-FRESHENER CORPORATION: PRODUCT PORTFOLIO
TABLE 98.   CHURCH & DWIGHT, INC.: COMPANY SNAPSHOT
TABLE 99.   CHURCH & DWIGHT, INC.: OPERATING SEGMENTS
TABLE 100.   CHURCH & DWIGHT, INC.: PRODUCT PORTFOLIO
TABLE 101.   FARCENT ENTERPRISE CO. LTD: COMPANY SNAPSHOT
TABLE 102.   FARCENT ENTERPRISE CO. LTD: OPERATING SEGMENTS
TABLE 103.   FARCENT ENTERPRISE CO. LTD: PRODUCT PORTFOLIO
TABLE 104.   GODREJ CONSUMER PRODUCTS LIMITED: COMPANY SNAPSHOT
TABLE 105.   GODREJ CONSUMER PRODUCTS LIMITED: OPERATING SEGMENTS
TABLE 106.   GODREJ CONSUMER PRODUCTS LIMITED: PRODUCT PORTFOLIO
TABLE 107.   HENKEL: COMPANY SNAPSHOT
TABLE 108.   HENKEL: OPERATING SEGMENTS
TABLE 109.   HENKEL: PRODUCT PORTFOLIO
TABLE 110.   KOBAYASHI PHARMACEUTICAL CO. LTD.: COMPANY SNAPSHOT
TABLE 111.   KOBAYASHI PHARMACEUTICAL CO. LTD.: OPERATING SEGMENTS
TABLE 112.   KOBAYASHI PHARMACEUTICAL CO. LTD.: PRODUCT PORTFOLIO
TABLE 113.   NEWELL BRANDS: COMPANY SNAPSHOT
TABLE 114.   NEWELL BRANDS: OPERATING SEGMENTS
TABLE 115.   BOSTON SCIENTIFIC: PRODUCT PORTFOLIO
TABLE 116.   PROCTER & GAMBLE: COMPANY SNAPSHOT
TABLE 117.   PROCTER & GAMBLE: OPERATING SEGMENTS
TABLE 118.   PROCTER & GAMBLE: PRODUCT PORTFOLIO
TABLE 119.   RECKITT BENCKISER GROUP PLC.: COMPANY SNAPSHOT
TABLE 120.   RECKITT BENCKISER GROUP PLC.: OPERATING SEGMENTS
TABLE 121.   RECKITT BENCKISER GROUP PLC.: PRODUCT PORTFOLIO
TABLE 122.   S. C. JOHNSON & SON, INC.: COMPANY SNAPSHOT
TABLE 123.   S. C. JOHNSON & SON, INC.: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01.   KEY MARKET SEGMENTS
FIGURE 02.   TOP INVESTMENT POCKETS
FIGURE 03.   TOP WINNING STRATEGIES, BY YEAR 2018-2019*
FIGURE 04.   TOP WINNING STRATEGIES, BY DEVELOPMENT 201-2019 (%)*
FIGURE 05.   TOP WINNING STRATEGIES, BY COMPANY 2016-2019
FIGURE 06.   VALUE CHAIN ANALYSIS
FIGURE 07.   LOW - MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08.   HIGH BARGAINING POWER OF BUYERS
FIGURE 09.   MODERATE THREAT OF NEW ENTRANTS
FIGURE 10.   HIGH - MODERATE THREAT OF SUBSTITUTES
FIGURE 11.   HIGH - MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 12.   TOP PLAYER POSITIONING
FIGURE 13.   AIR FRESHNER MARKET: DRIVERS, RESTRAINT, AND OPPORTUNITIES
FIGURE 01.   AIR FRESHNER MARKET, BY PRODUCT TYPE, 2017(%)
FIGURE 02.   AIR FRESHNER MARKET, BY APPLICATION, 2017(%)
FIGURE 03.   AIR FRESHNER MARKET, BY TYPE OF CUSTOMERS, 2017(%)
FIGURE 04.   AIR FRESHNER MARKET, BY REGION, 2017(%)
FIGURE 05.   U.S. AIR FRESHNER MARKET, 2017-2025
FIGURE 06.   CANADA AIR FRESHNER MARKET, 2017-2025
FIGURE 07.   MEXICO AIR FRESHNER MARKET, 2017-2025
FIGURE 08.   UK AIR FRESHNER MARKET, 2017-2025
FIGURE 09.   GERMANY AIR FRESHNER MARKET, 2017-2025
FIGURE 10.   FRANCE AIR FRESHNER MARKET, 2017-2025
FIGURE 11.   SPAIN AIR FRESHNER MARKET, 2017-2025
FIGURE 12.   ITALY AIR FRESHNER MARKET, 2017-2025
FIGURE 13.   REST OF EUROPE AIR FRESHNER MARKET, 2017-2025
FIGURE 14.   CHINA AIR FRESHNER MARKET, 2017-2025
FIGURE 15.   INDIA AIR FRESHNER MARKET, 2017-2025
FIGURE 16.   JAPAN AIR FRESHNER MARKET, 2017-2025
FIGURE 17.   SOUTH KOREA AIR FRESHNER MARKET, 2017-2025
FIGURE 18.   AUSTRALIA AIR FRESHNER MARKET, 2017-2025
FIGURE 19.   REST OF ASIA-PACIFIC AIR FRESHNER MARKET, 2017-2025
FIGURE 20.   BRAZIL AIR FRESHNER MARKET, 2017-2025
FIGURE 21.   UAE AIR FRESHNER MARKET, 2017-2025
FIGURE 22.   SAUDI ARABIA AIR FRESHNER MARKET, 2017-2025
FIGURE 23.   REST OF LAMEA AIR FRESHNER MARKET, 2017-2025
FIGURE 24.   CHURCH & DWIGHT, INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 25.   CHURCH & DWIGHT, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 26.   GODREJ CONSUMER PRODUCTS LIMITED: NET SALES, 2016–2018 ($MILLION)
FIGURE 27.   GODREJ CONSUMER PRODUCTS LIMITED: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 28.   GODREJ CONSUMER PRODUCTS LIMITED: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 29.   HENKEL: NET SALES, 2016–2018 ($MILLION)
FIGURE 30.   HENKEL: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 31.   HENKEL: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 32.   KOBAYASHI PHARMACEUTICAL CO. LTD.: NET SALES, 2016–2018 ($MILLION)
FIGURE 33.   KOBAYASHI PHARMACEUTICAL CO. LTD.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 34.   NEWELL BRANDS: NET SALES, 2016–2018 ($MILLION)
FIGURE 35.   NEWELL BRANDS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 36.   NEWELL BRANDS: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 37.   PROCTER & GAMBLE: NET SALES, 2016–2018 ($MILLION)
FIGURE 38.   PROCTER & GAMBLE: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 39.   PROCTER & GAMBLE: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 40.   RECKITT BENCKISER GROUP PLC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 41.   RECKITT BENCKISER GROUP PLC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 42.   RECKITT BENCKISER GROUP PLC.: REVENUE SHARE BY REGION, 2018 (%)
Globally, the air freshener market share is estimated to escalate at a higher growth rate due to increase in demand for home and air care products across the world.
Based on the interviews of various top-level CXOs of leading companies, the increase in sale of air freshener is driven by increase in concerns over indoor air quality. Moreover, rapid growth in car sales all around the globe along with a surge in number of pet ownership as well as increase in consumers’ willingness to purchase premium products fuel the growth of the global air freshener market. Furthermore, increase in disposable income and improvement in lifestyle of consumers especially in the emerging economies have paved the way for the air freshener market growth. To meet the consumer’s demand to expand their business, air freshener manufacturers across various regions focus on improving their existing products as well as increasing the manufacture of a number of air freshener with different fragrance. This is one of the major factors due to which the demands of air freshener are experiencing a surge. Europe is among the dominating region holding a major share in the air freshener market in terms of value in 2017 and is closely followed by North America and Asia-Pacific, respectively.
However, as per CXOs’ perspectives, high cost of production hampers the widespread adoption and act as the major restraint for the global air freshener market.
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A. The growth rate of air freshener market is 3.5% from 2018 to 2025, owing to rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, surge in number of pet ownerships, and increase in consumers’ willingness to use premium air fresheners.
A. The global air freshener market was valued at $10,124.4 million in 2017, and is expected to garner $13,279.1 million by 2025, registering a CAGR of 3.5% from 2018 to 2025. High disposable income and improvement in lifestyle of consumers provide lucrative opportunities for the market development. However, factors such as high operational cost are expected to restrain the market growth.
A. The key players operating in the market include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd., and Newell Brands.
A. The growth of the air freshener industry is driven by increase in disposable income of people along with rise in the living standards of consumers around the globe. Moreover, increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. Furthermore, rapid growth in car sales along with a surge in number of pets ownerships and increase in consumers’ willingness to use premium air fresheners are expected to boost the growth of the global air freshener market
A. Need for aromatherapy, High focus on indoor air quality and healthcare improvement, Rise in car and pet ownership, are some of the driving factors fuelling the global Air Freshener market. Therefore, air freshener is an important product in the car aftermarket, especially in countries such as the U.S. and the UK. In addition, the number of car sales has increased rapidly in emerging economies, which is expected to boost the air freshener market
A. Air freshener diffusers, be it electronic or manual, need to be refilled at the end of a fortnight or a month. Thus, high cost associated with air fresheners limits market growth. The use of toxic-free natural beeswax and plug-in devices is expensive, as these cannot be used in all the indoor enterprises such as high business-end corporate sectors, which further restricts the growth of this market.
A. Emerging countries such as India, Brazil, and rest of LAMEA are growing with a growth rate OF 5.6%, 3.4%, and 3.7% respectively. Increasing disposable income and improvement in lifestyle of consumers provide lucrative opportunities for the market development in emerging countries. However, factors such as high operational cost are expected to restrain the market growth.
A. Based on the interviews of various top-level CXOs of leading companies, the increase in sale of air freshener is driven by rise in concerns over indoor air quality. Moreover, rapid growth in car sales across the globe along with a surge in number of pet ownerships as well as an increase in consumers’ willingness to purchase premium products have fueled the growth of the global air freshener market.
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