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Air Freshener Market by Product (Sprays/Aerosols, Electric Air Fresheners (Plug-in), Gels, Candles, and Others), Application (Residential, Corporate, Cars, and Others), and Type of Customer (Individual and Enterprise Customers) - Global Opportunity Analysis and Industry Forecast, 2017-2023

CO 17815
Pages: 160
Sep 2017 | 6782 Views
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Author's : Sanchit Goyal
Tables: 48
Charts: 43
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Air Freshener Market Overview:

Global Air Freshener Market was valued at $10 billion in 2016, and is expected to reach $12 billion by 2023, registering a CAGR of 3.2% from 2017 to 2023. An air freshener is a product that typically emits fragrance to eliminate unpleasant odor in a room. These air fresheners adsorb the bad odor, thereby purifying the air. They contains different ingredients such as aerosol propellants, fragrances, and solvents such as 2-butoxyethanol, mineral oil, and glycol ethers, which neutralize the unpleasant odor.

Rise in demand for air care and increase in concerns over indoor air quality have led to a high demand for air fresheners worldwide. The demand is further fueled by the rapid growth in car sales, surge in number of pet ownerships, and increase in consumers’ willingness to use premium air fresheners. High disposable income and improvement in lifestyle of consumers present as lucrative opportunities for market development. However, high operational cost is expected to impede the market growth.

Market Segmentation

AIR FRESHENER MARKET SEGMENTATION

Rise in Car and Pet Ownership

Air in cars gets polluted due to emission of pollutants from petrol, diesel, and alternative fuels. As per the data released by the German Association of the Automotive Industry (VDA), sales of cars has increased in 2015 over 2014 in almost every region. Therefore, air freshener is an important product in the car aftermarket, especially in countries such as the U.S. and UK, which is expected to boost the air freshener market. Moreover, air fresheners are preferred by pet owners in Europe and North America, which report high pet ownership, to maintain rooms free of pet odor. Increased number of pet ownership is expected to favor the market growth.

Global Air Freshener Market, 2016-2023

GLOBAL AIR FRESHENER MARKET, 2016-2023

The global air freshener market is expected to witness significant growth during the forecast period, owing to increase in demand in China, Japan, India, and other countries of the Asia-Pacific region. Europe dominated the global air freshener market in 2016 in terms of revenue.

The global air freshener market is segmented on the basis of product, application, type of customer, and geography. Based on application, it is divided into household, corporate, cars, and others. In 2016, the household segment generated the highest revenue, followed by the corporate segment. However, the cars and others segment are projected to be the potential areas for investment in the near future.

The key players operating in the market include Procter & Gamble Co., Reckitt Benckiser Inc., Henkel KGaA, Church & Dwight Co. Inc., Car-Freshener Corporation, SC Johnson & Son Inc., Kobayashi Pharmaceutical Co. Ltd., Godrej Household Products Ltd., Farcent Enterprise Co. Ltd. and Jarden Corporation. These players focus on the development of organic air fresheners to increase their market share.

 Buy this report from $2765 Air Freshener Market

Key Benefits:

  • The report provides an in-depth analysis of the global air freshener market across major regions and estimated revenues generated during the forecast period.
  • Quantitative analysis of the current market trends and estimations from 2017 to 2023 is provided to help the manufacturers analyze the market scenario.
  • The report conducts extensive analysis of the market by closely following key product positioning and monitoring the top contenders within the market framework.
  • Qualitative & quantitative market trends are provided to assist stakeholders to understand the prevailing situations in the industry.

Air Freshener Market Key Segmentation:

By Product

  • Sprays/Aerosols
  • Electric Air Fresheners (Plug-in)
  • Gels
  • Candles
  • Others (Liquid, Solid, Pot Pourri, Papers, Vents, Clips, and Crystal Beads)

By Application

  • Residential
  • Corporate Offices
  • Cars
  • Others (Hotels, Malls, Hospitals, Railways, Public Bathrooms, Theaters, and Government Buildings & Institutions)

By Type of Customer

  • Individual
  • Enterprise

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA

Key Companies

  • Procter & Gamble Co.
  • Reckitt Benckiser Inc.
  • Henkel KGaA
  • Church & Dwight Co. Inc.
  • Car-Freshener Corporation
  • SC Johnson & Son Inc.
  • Kobayashi Pharmaceutical Co. Ltd.
  • Godrej Household Products Ltd.
  • Farcent Enterprise Co. Ltd.
  • Jarden Corporation
 

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. VALUE CHAIN ANALYSIS
3.5. PORTER’S FIVE FORCES ANALYSIS
3.6. MARKET DYNAMICS

3.6.1. Drivers

3.6.1.1. Need for aromatherapy
3.6.1.2. High focus on indoor air quality and healthcare improvement
3.6.1.3. Rise in car and pet ownership

3.6.2. Restraint

3.6.2.1. High operational cost

3.6.3. Opportunity

3.6.3.1. Definitive luxury commodity

Chapter: 4 AIR FRESHENER MARKET, BY PRODUCT

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. SPRAYS/AEROSOLS

4.2.1. Introduction
4.2.2. Key market trends, growth factors, and opportunities
4.2.3. Competitive scenario
4.2.4. Market size and forecast

4.3. ELECTRIC AIR FRESHENERS (PLUG-IN)

4.3.1. Introduction
4.3.2. Key market trends, growth factors, and opportunities
4.3.3. Competitive scenario
4.3.4. Market size and forecast

4.4. GELS

4.4.1. Introduction
4.4.2. Key market trends, growth factors, and opportunities
4.4.3. Competitive scenario
4.4.4. Market size and forecast

4.5. CANDLES

4.5.1. Introduction
4.5.2. Key market trends, growth factors, and opportunities
4.5.3. Competitive scenario
4.5.4. Market size and forecast

4.6. OTHERS

4.6.1. Introduction
4.6.2. Key market trends, growth factors, and opportunities
4.6.3. Competitive scenario
4.6.4. Market size and forecast

Chapter: 5 AIR FRESHENER MARKET, BY APPLICATION

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. RESIDENTIAL

5.2.1. Introduction
5.2.2. Key market trends, growth factors, and opportunities
5.2.3. Competitive scenario
5.2.4. Market size and forecast

5.3. CORPORATE

5.3.1. Introduction
5.3.2. Key market trends, growth factors, and opportunities
5.3.3. Competitive scenario
5.3.4. Market size and forecast

5.4. CARS

5.4.1. Introduction
5.4.2. Key market trends, growth factors, and opportunities
5.4.3. Competitive scenario
5.4.4. Market size and forecast

5.5. OTHERS

5.5.1. Introduction
5.5.2. Key market trends, growth factors, and opportunities
5.5.3. Competitive scenario
5.5.4. Market size and forecast

Chapter: 6 AIR FRESHENER MARKET, BY TYPE OF CUSTOMER

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. INDIVIDUAL CUSTOMERS

6.2.1. Introduction
6.2.2. Key market trends, growth factors, and opportunities
6.2.3. Competitive scenario
6.2.4. Market size and forecast

6.3. ENTERPRISE CUSTOMERS

6.3.1. Introduction
6.3.2. Key market trends, growth factors, and opportunities
6.3.3. Competitive scenario
6.3.4. Market size and forecast

Chapter: 7 AIR FRESHENER MARKET, BY GEOGRAPHY

7.1. OVERVIEW
7.2. NORTH AMERICA

7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Competitive scenario
7.2.3. Market size and forecast

7.3. EUROPE

7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Competitive scenario
7.3.3. Market size and forecast

7.4. ASIA-PACIFIC

7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Competitive scenario
7.4.3. Market size and forecast

7.5. LAMEA

7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Competitive scenario
7.5.3. Market size and forecast

Chapter: 8 COMPANY PROFILES

8.1. CAR-FRESHENER CORPORATION

8.1.1. Company overview
8.1.2. Operating business segments

8.2. CHURCH & DWIGHT CO. INC.

8.2.1. Company overview
8.2.2. Operating business segments
8.2.3. Business performance
8.2.4. Key strategic moves and developments

8.3. FARCENT ENTERPRISE CO. LTD

8.3.1. Company overview
8.3.2. Operating business segments

8.4. GODREJ CONSUMER PRODUCTS LIMITED

8.4.1. Company overview
8.4.2. Operating business segments
8.4.3. Business performance
8.4.4. Key strategic moves and developments

8.5. HENKEL AG & CO. KGAA

8.5.1. Company overview
8.5.2. Operating business segments
8.5.3. Business performance
8.5.4. Key strategic moves and developments

8.6. KOBAYASHI PHARMACEUTICAL CO. LTD.

8.6.1. Company overview
8.6.2. Operating business segments
8.6.3. Business performance

8.7. NEWELL BRANDS

8.7.1. Company overview
8.7.2. Operating business segments
8.7.3. Business performance
8.7.4. Key strategic moves and developments

8.8. PROCTER & GAMBLE COMPANY

8.8.1. Company overview
8.8.2. Operating business segments
8.8.3. Business performance
8.8.4. Key strategic moves and developments

8.9. RECKITT BENCKISER GROUP PLC

8.9.1. Company overview
8.9.2. Operating business segments
8.9.3. Geographical categorization
8.9.4. Business performance

8.10. S.C. JOHNSON & SON INC.

8.10.1. Company overview
8.10.2. Operating business segments

List of Figures

FIGURE 1. AIR FRESHENER MARKET SEGMENTATION
FIGURE 2. TOP IMPACTING FACTORS
FIGURE 3. TOP INVESTMENT POCKETS, BY APPLICATION
FIGURE 4. TOP WINNING STRATEGIES: PERCENTAGE DISTRIBUTION (2014-2016)
FIGURE 5. MARKET SHARE ANALYSIS, 2016
FIGURE 6. VALUE CHAIN ANALYSIS
FIGURE 7. BARGAINING POWER OF BUYERS
FIGURE 8. BARGAINING POWER OF SUPPLIERS
FIGURE 9. THREAT OF NEW ENTRANTS
FIGURE 10. THREAT OF SUBSTITUTION
FIGURE 11. COMPETITIVE RIVALRY
FIGURE 12. GLOBAL AIR FRESHENER MARKET SEGMENTATION, BY PRODUCT TYPE
FIGURE 13. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR SPRAYS/AEROSOLS, 2016 & 2023 (%)
FIGURE 14. GLOBAL AIR FRESHENER MARKET FOR SPRAYS/AEROSOLS, 2016-2023 ($MILLION)
FIGURE 15. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR ELECTRIC AIR FRESHENERS, 2016 & 2023 (%)
FIGURE 16. GLOBAL AIR FRESHENER MARKET FOR ELECTRIC AIR FRESHENERS, 2016-2023 ($MILLION)
FIGURE 17. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR GELS, 2016 & 2023 (%)
FIGURE 18. GLOBAL AIR FRESHENER MARKET FOR GELS, 2016-2023 ($MILLION)
FIGURE 19. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR CANDLES, 2016 & 2023 (%)
FIGURE 20. GLOBAL AIR FRESHENER MARKET FOR CANDLES, 2016-2023 ($MILLION)
FIGURE 21. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR OTHERS, 2016 & 2023 (%)
FIGURE 22. GLOBAL AIR FRESHENER MARKET FOR OTHERS, 2016-2023 ($MILLION)
FIGURE 23. GLOBAL AIR FRESHENER MARKET SHARE, BY APPLICATION
FIGURE 24. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR RESIDENTIAL APPLICATION, 2016 & 2023 (%)
FIGURE 25. GLOBAL AIR FRESHENER MARKET FOR RESIDENTIAL APPLICATION, 2016-2023 ($MILLION)
FIGURE 26. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR CORPORATE APPLICATION, 2016 & 2023 (%)
FIGURE 27. GLOBAL AIR FRESHENER MARKET FOR CORPORATE APPLICATION, 2016-2023 ($MILLION)
FIGURE 28. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR CARS, 2016 & 2023 (%)
FIGURE 29. GLOBAL AIR FRESHENER MARKET FOR CARS, 2016-2023 ($MILLION)
FIGURE 30. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR OTHER APPLICATIONS, 2016 & 2023 (%)
FIGURE 31. GLOBAL AIR FRESHENER MARKET FOR OTHER APPLICATIONS, 2016-2023 ($MILLION)
FIGURE 32. GLOBAL AIR FRESHENER MARKET SHARE, BY TYPE OF CUSTOMER
FIGURE 33. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR INDIVIDUAL CUSTOMERS, 2016 & 2023 (%)
FIGURE 34. GLOBAL AIR FRESHENER MARKET FOR INDIVIDUAL CUSTOMERS, 2016-2023 ($MILLION)
FIGURE 35. COMPARATIVE REGIONAL SHARE ANALYSIS OF AIR FRESHENER MARKET FOR ENTERPRISE CUSTOMERS, 2016 & 2023 (%)
FIGURE 36. GLOBAL AIR FRESHENER MARKET FOR ENTERPRISE CUSTOMERS, 2016-2023 ($MILLION)
FIGURE 37. CHURCH & DWIGHT CO. INC.: COMPANY FINANCIALS
FIGURE 38. GODREJ CONSUMER PRODUCTS LIMITED: COMPANY FINANCIALS
FIGURE 39. HENKEL AG & CO. KGAA: COMPANY FINANCIALS
FIGURE 40. KOBAYASHI PHARMACEUTICAL CO. LTD.: COMPANY FINANCIALS
FIGURE 41. NEWELL BRANDS: COMPANY FINANCIALS
FIGURE 42. PROCTER & GAMBLE COMPANY: COMPANY FINANCIALS
FIGURE 43. RECKITT BENCKISER GROUP PLC: COMPANY FINANCIALS

List of Tables

TABLE 1. GLOBAL AIR FRESHENER MARKET, BY PRODUCT TYPE, 2016-2023 ($MILLION)
TABLE 2. AIR FRESHENER MARKET FOR SPRAYS/AEROSOLS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 3. AIR FRESHENER MARKET FOR ELECTRIC AIR FRESHENERS (PLUG-IN), BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 4. AIR FRESHENER MARKET FOR GELS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 5. AIR FRESHENER MARKET FOR CANDLES, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 6. AIR FRESHENER MARKET FOR OTHERS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 7. GLOBAL AIR FRESHENER MARKET, BY APPLICATION, 2016-2023 ($MILLION)
TABLE 8. AIR FRESHENER MARKET FOR RESIDENTIAL APPLICATION, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 9. AIR FRESHENER MARKET FOR CORPORATE APPLICATION, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 10. AIR FRESHENER MARKET FOR CARS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 11. AIR FRESHENER MARKET FOR OTHER APPLICATIONS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 12. GLOBAL AIR FRESHENER MARKET, BY TYPE OF CUSTOMER, 2016-2023 ($MILLION)
TABLE 13. AIR FRESHENER MARKET FOR INDIVIDUAL CUSTOMERS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 14. AIR FRESHENER MARKET FOR ENTERPRISE CUSTOMERS, BY GEOGRAPHY, 2016-2023 ($MILLION)
TABLE 28. CAR-FRESHENER CORPORATION: COMPANY SNAPSHOT
TABLE 29. CAR-FRESHENER CORPORATION: OPERATING SEGMENTS
TABLE 30. CHURCH & DWIGHT CO. INC.: COMPANY SNAPSHOT
TABLE 31. CHURCH & DWIGHT CO. INC.: OPERATING SEGMENTS
TABLE 32. FARCENT ENTERPRISE CO. LTD: COMPANY SNAPSHOT
TABLE 33. FARCENT ENTERPRISE CO. LTD: OPERATING SEGMENTS
TABLE 34. GODREJ CONSUMER PRODUCTS LIMITED: COMPANY SNAPSHOT
TABLE 35. GODREJ CONSUMER PRODUCTS LIMITED: OPERATING SEGMENTS
TABLE 36. HENKEL AG & CO. KGAA: COMPANY SNAPSHOT
TABLE 37. HENKEL AG & CO. KGAA: OPERATING SEGMENTS
TABLE 38. KOBAYASHI PHARMACEUTICAL CO. LTD.: COMPANY SNAPSHOT
TABLE 39. KOBAYASHI PHARMACEUTICAL CO. LTD.: OPERATING SEGMENTS
TABLE 40. NEWELL BRANDS: COMPANY SNAPSHOT
TABLE 41. NEWELL BRANDS: OPERATING SEGMENTS
TABLE 42. PROCTER & GAMBLE COMPANY: COMPANY SNAPSHOT
TABLE 43. PROCTER & GAMBLE COMPANY: OPERATING SEGMENTS
TABLE 44. RECKITT BENCKISER GROUP PLC: COMPANY SNAPSHOT
TABLE 45. RECKITT BENCKISER GROUP PLC: OPERATING SEGMENTS
TABLE 46. RECKITT BENCKISER GROUP PLC: OPERATING SEGMENTS
TABLE 47. S.C. JOHNSON & SON INC.: COMPANY SNAPSHOT
TABLE 48. S.C. JOHNSON & SON INC.: OPERATING SEGMENTS

 

Over the last five to six years, the air freshener market has witnessed substantial growth due to increase in spending capacity of individuals, urbanization, rise in sales of cars, and trend of pet adoption. Moreover, launch of innovative, natural ingredient-based air fresheners by market players has further accelerated the adoption of air fresheners among health-conscious buyers.
 
North America and Europe were early adopters of air fresheners, thereby collectively accounting for 67% in 2016. In terms of growth, Asia-Pacific would be a lucrative market, due to the significantly increasing adoption of air fresheners in China and India. Growth in need for aromatherapy and rise in focus on indoor air quality drive the market in the region. Air fresheners are widely used in commercial spaces such as offices, and hotels, as well as in households, to maintain an odor-free environment. Residential usage of air fresheners accounted for the highest revenue share, constituting over 56% in 2016.

Product launch, partnership, and acquisition are the major strategies adopted by players to sustain competition and strengthen their foothold in the air freshener market. For instance, Reckitt Benckiser partnered with Cinnabon, Inc., one of the market leaders in cinnamon roll bakeries, to introduce highly innovative Cinnamon Roll air fresheners.  Similarly, S.C. Johnson & Son Inc. acquired the air fresher brand named HomeBrands A.S. from Unilever CR, in 2015, to strengthen its presence in the European market.

 

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