Air Fryer Market

The air fryer market size was valued at $894.3 million in 2018, and is expected to reach $1,425.7 million by 2026, registering a CAGR of 6.1% from 2019 to 2026. The residential end user segment led in terms of air fryer market share in 2018 and is expected to retain its dominance throughout the forecast period.

Recent years have experienced surge in popularity of air fryers owing to multiple factors. Prominent factors responsible for increased adoption of air fryers includes rise in awareness of healthfulness and concern over fat intake. Air fryers are now being used in residential as well as commercial applications to cook deep-fried food in a healthier way. Air fryers are now being exclusively used to replace traditional deep fryers. Air fryer uses a fraction of the oil as compared to deep fryers without compromising flavors and textures. Decrease in oil intake has beneficial effect on human health. Many researches have indicated high intake of fat from vegetable oil leading to a variety of health conditions, inflammatory disorders, diabetes and other lifestyle disorders. Air fryers help in removing high-fat and high-calorie oils from the cooking process. These fryers use heated air enriched with very fine droplets of oil used for removing the moisture out of the food. As a result, air fried food has similar characteristics to deep fried food, though with significantly lower levels of fat.

Rapid growth of the hospitality industry is expected to drive the global air fryer market growth. Expansion of gastronomy industry to further augment market expansion in the upcoming years. Continuous innovation in product performance and functionality along with continuous consumer feedback have allowed active players in the market to sustain in the highly competitive consumer-centric business. Moreover, multifunctionality of air fryers including but not limited to deep fryer, skillet, toaster, and oven have attracted a large consumer base. The residential consumer base is preferring novel type of air fryers with multifunctional attributes over traditional deep fryers. Thus, the companies operating in the market are more inclined towards offering more advanced, compact and user friendly product to cater residential demand.

Segment review

The global air fryer market is segmented into end user, sales channel and region. Depending on end user, the market is bifurcated residential and commercial. Based on sales channel, the global market is studied across hypermarket & supermarket, specialty store and online sales channel. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA

Based on end user the global market is segmented into residential and commercial. Residential segment constitutes the major market share and is poised to grow at highest CAGR during the forecast period. Surge in popularity of air fryers owing to preparation of food items with up to 80% less fat than food cooked with other types of traditional fryers have resulted in increased demand for air fryers. Moreover, rise in consumer awareness toward the product, extensive marketing & advertising by leading brands and shift in consumer preference toward air fryers augment the demand from the residential segment
Based on sales channel, the global market is classified into hypermarket & supermarket, specialty store and online sales channel. Online channel will continue to grow with robust CAGR during the forecast period. The convenience offered by e-commerce is a key reason behind the success of online portals in the air fryer market. Not only ease of convenience and comfort, e-commerce enables customers to deep dive for product information, prices and benefits comparison and comprehensive value evaluation before committing purchase.

Based on region, the air fryer market is studied across North America, Europe, Asia-Pacific, and LAMEA. North America leads in terms of market share however LAMEA region in estimated to grow with highest CAGR during the forecast period.

The report focuses on the growth prospects, restraints, and opportunities of the global air fryer industry. The study provides Porters five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the air fryer market.

Some of the key players in the global analysis includes Koninklijke Philips N.V., BLACK+DECKER Inc., Conair Corporation, Avalon Bay, Breville Group Ltd, Meyer Manufacturing Company Limited, GoWISE USA, NuWave LLC, Groupe SEB, Newell Brands.

Key Benefits for Air Fryer Market:

• The air fryer report provides an extensive analysis of the current and emerging trends and opportunities.
• The report provides detailed qualitative and quantitative analysis of the current air fryer market trends and future estimations that help evaluate the prevailing market opportunities in the market.
• Air fryer market forecast is offered along with information related to key drivers, restraints, and opportunities.
• The air fryer market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Air Fryer Key Market Segments:

By End User

• Residential
• Commercial

By Sales Channel

• Hypermarket & Supermarket
• Specialty Store
• Online sales Channel

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • BENELUX
  • Italy
  • Spain
  • Rest of Europe
• Asia-pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

 Air Fryer Market Report Highlights