Air-laid Product Market

Air-laid Product Market Research, 2031

The global air-laid product market was valued at $2.1 billion in 2021, and is projected to reach $3.9 billion by 2031, growing at a CAGR of 6.3% from 2022 to 2031.

The air-laid product market witnessed little impact due to the wake of the COVID-19 pandemic, owing to disruptions in the supply chain for various air-laid-based personal hygiene, home care, and medical products.

Air-Laid product is a type of textile material made up of fluff pulp. It provides adequate absorbency, flexibility and comfort for products manufactured in the hygiene and personal care segment extending from female care products to home decoration and mattress covers.

The air-laid product market is segmented into Product Type and Application.

Air-laid products are widely used in the manufacturing of flushable and sustainable wipes. In addition, increase in demand for food pads is anticipated to boost the growth of the market for air-laid products, as they ensure longer shelf life of food products. Moreover, air-laid products are soft, light in weight, nontoxic, and have antibacterial properties; these factors are expected to augment the demand for air-laid products during the forecast period.

However, there are some disadvantages associated with air-laid products such as the strength and durability of air-laid product is poor as compared to other woven cloth. Furthermore, it cannot be washed like other fabrics. These factors restrain the customers from buying air-laid products; thus, hampering the growth of the air-laid product market.

On the contrary, increase in purchasing power of consumers and fast-paced lifestyles have boosted the sales of packed food items in both developed and developing economies. Air-laid products serve as effective, low-cost absorbent pads for poultry and red meat packaging. Furthermore, air-laid products are soft, flexible and provide excellent liquid distribution for superior absorbency that makes it best suited for food tray pads, and other food packaging applications. Moreover, rise in trend of adopting healthy eating habits has surged the popularity of air-laid products in the growing food packaging sector. These factors together are anticipated to offer lucrative opportunities for the air-laid product market.

The air-laid product market is segmented on the basis of product type, application, and region. On the basis of product type, the market is categorized into latex bonded air-laid, thermal bonded air-laid, multi bonded air-laid, and hydrogen bonded air-laid. On the basis of application, the market is classified into personal hygiene, food packaging, home care, and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

The major companies profiled in this report include Duni Group, Domtar Corporation, Fitesa S.A., Gelok International, Glatfelter Corporation, Kinsei Seishi Co., Ltd., MAIN s.p.a., McAirlaids Vliesstoffe GmbH, Oji Holdings Corporation, and Phoenix Fabrikations BV.

The Asia-Pacific air-laid product market size is projected to grow at the highest CAGR of 7.1% during the forecast period and accounted for 40.10% of the air-laid product market share in 2021. This is attributed to rise in personal care & hygiene, food packaging, and other sectors that have enhanced demand for air-laid product in the Asia-Pacific region. China's food packaging sector is increasing rapidly, which has forced the air-laid product manufacturers to produce more efficient air-laid products used as table top products, meat pads, food wrappings and others. Furthermore, the personal hygiene & beauty sector in India is witnessing a significant growth, owing to increase in number of newborns and rise in awareness regarding hygiene and cleanliness activities where ail-laid products are widely used to produce baby diapers, pads (wet & dry), oshibori towels, masks, and others. For instance, according to a report published by United Nations Children's Fund (UNICEF), around 67,385 babies are born in India daily, that’s one sixth of the world’s child births. These factors together are augmenting the growth of the air-laid product market in the Asia-Pacific region.

In 2021, the latex bonded air-laid segment was the largest revenue generator, and is anticipated to grow at a CAGR of 5.9% during the forecast period. This is attributed to rise in awareness among consumers of both developed and developing economies, owing to wake of several infectious diseases, which has surged the demand for a wide range of personal care & hygiene products where latex bonded air-laid products are widely used as wet/dry towels, toilet papers, folded tissues, napkins, and others. This has fueled the popularity of latex bonded type air-laid products among the personal care & hygiene sector.

By application, the personal hygiene segment dominated the global market in 2021, and is anticipated to grow at a CAGR of 6.7% during the forecast period. This is attributed to rise in consumer focus on personal wellness and hygiene-related activities, which has surged the demand for various air-laid-based personal care products such as diapers, pads, towels, tissue, and others. Furthermore, increase in elderly population has surged the demand for various air-laid adult incontinence products such as bladder control pads, absorbent pads, underpads, and others.

For instance, according to a report by World Health Organization in 2020, the number of people aged 80 years or older is expected to triple between 2020 and 2050 to reach 426 million. This factor is expected to fuel the demand for air-laid products for personal hygiene applications.

IMPACT OF COVID-19 ON THE GLOBAL AIR-LAID PRODUCT MARKET

• The novel coronavirus is an incomparable global pandemic that has spread to over 180 countries and caused huge losses of lives and the economy around the globe.
• The air-laid product market witnessed a little impact due to wake of the COVID-19 pandemic, owing to disruptions in the supply chain for various air-laid-based personal hygiene, home care, and medical products.
• Furthermore, to control the surge of novel coronavirus cases, there is a drastic shift of investments from other sectors toward healthcare.  
• Also, several air-laid product manufacturing companies have either shut down or shrank their operations, due to risk of infection among the workforce. This has temporarily hampered the demand and supply chain of air-laid products amid the COVID-19 period.    
• However, growth in awareness related to health and sustainable development has surged the demand for personal hygiene products such as masks, wipes, and others, during the COVID-19 pandemic, which in turn has increased the demand for air-laid product market. Furthermore, several air-laid manufacturing companies have adopted safety strategies and techniques, which in turn are expected to increase the demand for air-laid products as the market starts stabilizing. Moreover, several studies have found that air-laid products possess anti-bacterial properties that has made customer more linear toward using air-laid product in food packaging.
• In 2020, air-laid product’s prices were higher in the Asia-Pacific region. The price rise was due to continued regional demand trends and less product availability. Firm downstream air-laid product’s demand and stronger upstream costs are expected to sustain the price gain.
• However, the air-laid product market is expected to recover rapidly post the COVID-19 situation, due to its increased dependency on the other healthcare sectors. For instance, according to an article published by Financial Express, the Indian medical industry registered a growth of 15% in 2021, and is expected to grow at an average annual growth rate of 18.6% by 2025. This is expected to enhance the performance of the air-laid product market in the post-COVID-19 scenario.

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the air-laid product market analysis from 2021 to 2031 to identify the prevailing air-laid product market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the air-laid product market segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global air-laid product market trends, key players, market segments, application areas, and market growth strategies.

 Air-laid Product Market Report Highlights