The global air purifying spray market size was valued at $28.7 million in 2019, and is projected to reach $46.6 million by 2027, registering a CAGR of 9.1%. The online sales channel was the most prominent sales channel throughout the forecast and is expected to witness exceptional growth in the coming years. An air purifying spray is an air care product that inhibits the growth of germs and airborne pathogens while also reducing the foul odor within the indoor premises of households, offices, airports, and more among others.
Most air purifying sprays have triethylene glycol as an active ingredient due to its disinfectant properties when aerosolized into the air; while there are also the essential oil-based air purifier sprays that are used as an alternative to the chemical-based (triethylene glycol) air purifying products. Air purifying spray is included in the category of products that is purchased by consumers occasionally. Hence, the demand for such products remains consistent among consumers. The outbreak of the novel coronavirus has not significantly affected the growth of the market in the U.S. and rest of the world. However, there has been slight decrease in sales of air purifying spray products due to the disruption of the supply chain during the COVID-19 pandemic. The consumer preference for air purifying spray has experienced a positive trend, in terms of demand, as its demand has somewhat increased during the virus outbreak.
The growth of the air purifying spray market can be attributed to growing concerns of people toward hygiene and health mostly due to the ongoing pandemic. The expanding retail market and easy availability of the product through various sales channel makes it very convenient for the consumers to purchase air care products worldwide. This helps drive the sales figures and makes way for the market growth. However, lack of awareness and skepticism about this product act as a major restrain for the global air purifying spray market. On the contrary, growing need for hygienic work environment in offices and other public places is expected to open avenues for global air purifying spray market growth.
The air purifying spray market is segmented based on type, end-use, sales channel and region. Based on the type, the market is segmented into aromatic and non-aromatic. Based on the end-use, the market is classified into institutional and household. Based on sales channel, the market is divided into supermarket/hypermarket, retail pharmacy, online and others. On the basis of region, the market is studied across North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, India, ASEAN, Australia and Rest of Asia-Pacific) and LAMEA (Latin America, Middle East and Africa).
By Type
The Aromatic segment was the fastest growing segment.
Based on the air purifying spray market analysis, by type, the aromatic segment accounted for the highest share in 2019. It is also expected to be the fastest growing segment throughout the forecast period. The growth in this segment can be attributed to rise in preference of the consumers toward scented products, especially in sanitation and indoor air care products.
By End User
The Institutional segment was the fastest growing segment.
Based on the air purifying spray market forecast, by end-use, the institutional segment accounted for the largest share of the global market share in 2019 and is estimated to dominate the market under the end-use category throughout the forecast period. The growth in this segment can be attributed to growing concerns about diseases caused by airborne pathogens at workplace and in public areas. Moreover, growing demand for sanitation by employees in the office premises is expected to make way for growth for the market.
By Sale Channel
The online segment was the fastest growing segment.
Based on the sales channel, the supermarket/hypermarket segment in the global air purifying spray market accounted for the highest share in 2019. The growth of the supermarket/hypermarket segment can be attributed to increase in adoption of supermarket and hypermarket in both the mature and emerging markets. Moreover, the one-stop solution provided by these retail format makes it a very popular option of shopping for consumers. However, the online segment is projected to witness the highest CAGR of 10.1% throughout the forecast period. This is due to ease of accessibility and convenience. This platform offers a number of discounts on online purchase of air purifying spray to attract more customers
By Region
Asia-Pacific was the fastest growing regional segment.
By region, Asia-Pacific was the most prominent region in the air purifying spray market and is expected to garner high growth rate in the forecast period. The North America market is also expected to witness steady growth rate throughout the forecast period owing to presence of a large number of local players in the region.
The players in the air purifying spray industry have adopted product launch as their key development strategy to increase profitability and improve their stance in the air purifying spray market share. The key players profiled in the report include North Woods, Pro Part International, Reckitt Benckiser, Remicure, Dabur, Pax Air, Puressentiel, 1001 Remedies, Arkopharma, and Remicure Lifescience Pvt. Ltd.
Key Benefits For Stakeholders
- The report provides a quantitative analysis of the current air purifying spray market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the market size and segmentation assists in determining the prevailing air purifying spray market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
Air Purifying Spray Market Report Highlights
| Aspects | Details |
 By Type |
|
 By END-USE |
|
 By Sales Channel |
|
 By Region |
|
 Key Market Players | ARKOPHARMA, DABUR, PURESSENTIEL, REMICURE LIFESCIENCE PVT. LTD., RECKITT BENCKISER, REMICURE, PRO PART INTERNATIONAL, .PAX AIR, NORTH WOODS, 1001 REMEDIES |
Analyst Review
Various CXOs from leading companies perceive changes in consumer’s perception about cleanliness. Growing awareness about airborne pathogens and growing affinity of consumer towards clean living space culture act as the key factors, which determine the growth of the air purifying spray market, globally. At present, consumers’ interest is shifting toward essential oil based air purifying products have increase, owing to it being natural and it having pleasant odor. Moreover, availability of a large number of fragrance and easy availability of this products have been an important factor driving the growth in this market. However, high cost of the product and low awareness about the product among consumers is expected to hamper the growth of market.
The global air purifying spray market size was valued at $28.7 million in 2019.
The forecast period in the Air Purifying Spray Market is 2021-2027.
The base year calculated in the Air Purifying Spray Market is 2019.
The key players profiled in the report include North Woods, Pro Part International, Reckitt Benckiser, Remicure, Dabur, Pax Air, Puressentiel, 1001 Remedies, Arkopharma, and Remicure Lifescience Pvt. Ltd.
Based on type, the aromatic segment is the most influencing segment growing in the Air Purifying Spray Market.
Based on the sales channel, the supermarket/hypermarket segment in the global air purifying spray market accounted for the highest share in 2019.
A total of 10 companies have been profiled in the report.
The global air purifying spray market was valued at $28.7 million in 2019.
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