Alcohol Wipes Market Size, Share, Competitive Landscape and Trend Analysis Report, by Fabric Material, End User and Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2030

Alcohol Wipes Market Research, 2030​​​

The global Alcohol wipes market was valued at $ 568.0 million in 2020, and is estimated to reach $ 1137.7 million by 2030, registering a CAGR of 7.3% from 2021 to 2030. Alcohol wipe contains additives such as chlorhexidine and benzalkonium chloride, which inhibit the growth of microorganism on high-touch surfaces. In addition, it can be used to effectively disinfect home electronics, restaurants, supermarket touch-surfaces, and medical facility working surfaces. Moreover, it is effective as hand rubs for the extermination of disease-causing microbes. 

The growth of the global alcohol wipes market is majorly driven by increase in awareness regarding the usage of wipes and maintaining optimal hygiene. Consumers are increasingly using alcohol wipes for basic routines such as skin cleansing and makeup removal, aided by cheaper product availability. As a result, rise in awareness regarding the benefits of alcohol wipes contributes toward the growth of the global market. Moreover, in hospitals, alcohol wipes are primarily used to clean and sanitize operating rooms and ICUs. Furthermore, alcohol wipes containing nearly 70% alcohol are widely used for disinfection of medical equipment and devices, as they aid in the removal of bacteria and prevention of microbial growth.

The global alcohol wipes market is segmented on the basis of fabric material, end user, distribution channel, and region. Depending on fabric material, the market is categorized into natural and synthetic. By end user, it is fragmented into personal & household and commercial. 

According to distribution channel, it is segregated into supermarkets & hypermarkets, convenience stores, specialty stores, and e-commerce. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, Italy, France, Spain, Netherlands, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, New Zealand, and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, and the rest of LAMEA).

According to the alcohol wipes market forecast, based on fabric material, the natural segment is expected to grow at a significant rate during the forecast period. Natural fabrics such as wool, cotton, and silk are biodegradable, highly absorbent, affordable, and easy to dispose, with no impact on the environment. Furthermore, on burning, they do no emit any poisonous gases. These factors are propelling the growth of the natural segment. 

As per the alcohol wipes market analysis, based on the end user, the commercial segment dominated the market in 2020, garnering around 61.7% of the alcohol wipes market share. Alcohol wipes are used as disinfectants and cleaning of medical equipment. Hence the growth of hospitals and healthcare centers are boosting the demand for the alcohol wipes.

According to the alcohol wipes market trends, based on distribution channel, the e-commerce segment is expected to witness fastest growth during the forecast period due to the growing penetration of internet and online shopping platforms across the globe.

Based on the region, Europe is the market leader in the global alcohol wipes market followed by North America. Asia-Pacific is expected to witness exponential growth due to rising disposable income, growing consciousness regarding personal hygiene, and growing consumer awareness regarding cleanliness.

The major players operating in the global market are 3M Company, Cardinal Health Inc., Diamond Wipes International Inc., GAMA Healthcare Ltd., GOJO Industries Inc, Honeywell International Inc, Pal International Ltd., Robinson Healthcare Ltd., The Clorox Company, and Unilever Group.

Key Benefits For Stakeholders

• The report provides an extensive analysis of the current trends and future estimations of the alcohol wipes market.

• The report provides detailed qualitative and quantitative analyses that help evaluate prevailing market opportunities.

• A comprehensive analysis of the factors that drive and restrict the growth of the market is provided.
• An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
• The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.

Key Market Segments

By Fabric Material

• Natural

• Synthetic

By End User

• Personal & Household

• Commercial

By Distribution Channel

• Supermarkets & Hypermarkets

• Convenience Stores

• Specialty Stores
• E-commerce

By Region

• North America

  • U.S.

  • Canada
  • Mexico
• Europe 
  • UK
  • Germany
  • Italy
  • France
  • Spain
  • Netherlands
  • Rest of Europe
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • New Zealand
  • Rest of Asia-Pacific
• LAMEA
  • Brazil
  • South Africa
  • Saudi Arabia
  • Rest of LAMEA

  Alcohol Wipes Market Report Highlights

Aspects	Details
By FABRIC MATERIAL	Natural Synthetic
By END USER	Personal & household Commercial
By DISTRIBUTION CHANNEL	Supermarkets & hypermarkets Convenience stores Specialty stores .E-commerce
By Region	North America  (U.S., Canada, Mexico) Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe) Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific) LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
Key Market Players	The Clorox Company, Robinson Healthcare Ltd., Diamond Wipes International Inc., Cardinal Health Inc., GAMA Healthcare Ltd., GOJO Industries Inc., Unilever plc, 3M, Honeywell International Inc., Pal International Ltd.

Analyst Review

Based on the insights of the top CXOs, surge in demand for alcohol wipes during traveling is expected to drive the growth of the global alcohol wipes market. This is attributed to the fact that alcohol wipes are essential for travelers for cleaning skin, face, and hands. Moreover, the antibacterial and disinfecting properties of alcohol wipes serve the sanitizing needs of travelers. During long journeys and rides, they are included in many survival kits and can be used after spending a long time in the sun. These features of alcohol wipes enable them to be widely used during the summer and when climatic conditions are harsh, resulting in increased demand in the long run. Alcohol wipes are thought to be as effective as soap and water at eradicating microorganisms. Alcohol wipes are highly effective on soiled hands and are regarded as effective and convenient alternatives when sinks are unavailable or while travelling. As a result, the increased demand for alcohol wipes while driving, trekking, and travelling is expected to create lucrative opportunities for the market.

The CXOs further added that increase in use of alcohol wipes in healthcare centers, hospitals, and restaurants is significantly boosting the market growth. Moreover, the demand for natural alcohol wipes is anticipated to be a key driving factor. Furthermore, the natural alcohol wipes are gaining high traction in the market, due to their benefits. For instance, natural fabrics such as wool, cotton, and silk are biodegradable, good absorbent, affordable, and easy to dispose without harming the environment. In addition, natural alcohol wipes are safe for human skin, as they are nonallergic.

Author Name(s) : Aniket Kadam | Roshan Deshmukh

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