Amethyst is a purple or violet color semi-precious stone, which is commonly used in jewellery; it is a natural tranquiliser which helps reduce stress, balance mood swings, rage, irritability, fear, & anxiety. Amethyst earrings are embedded with amethyst stone, which looks stunning and treated as a symbol of status. Value of amethyst earring majorly depends on amethyst stone color. Finest amethyst stones are produced from Siberian mines. Siberian amethyst earing are of rich purple color and glow with red and blue flashes. People who believe in rituals and religions have great importance of amethyst stone, as they believe amethyst stones are strongest antidote against intoxication. Amethyst gems enhance spiritual vision of peoples; therefore, rising significance of amethyst stone in day-to-day life drives the growth of the amethyst earing market.

COVID-19 Impact Analysis

• During COVID-19, many industries have been suffering from great economic crises. Global amethyst earing industry has also equally crippled by Wuhan virus. During outbreak of pandemic COVID-19 around the world, Gemstone and Jewelry industry has recorded highest fall in exports and devastating effects of COVID-19 on global amethyst market.
• Nation-wide lock down was imposed by government to control spread of corona virus diseases, which led to suffer a great down fall in gem & jewelry market. Implementation of lockdown resulted into no footfalls in jewelry stores. Spread of Wuhan virus led to great disruption in supply chain and market.
• E-commerce have played a significant role in uplifting supply chain and to boost sales of jewelry. Key players have re-evaluated their business models and offer wide range of products such as earing, rings, and other jewelry products on their online store portals. Due to the spread of corona virus diseases, consumers started avoiding instore purchases and widely started shifting toward online shopping modes.

Top Impacting Factors

• Increase in awareness about gems in individuals drives the growth of the market, as it is considered a status symbol as well as having enormous number of benefits. Amethyst earrings are embedded with amethyst gems. These amethyst gems are treated as a strongest antidote against intoxications. Amethyst earrings also have several physical benefits to body such as regulation of hormones in human bodies, enhance immune system, and prevention of headache. Rise in awareness among consumers about significance of amethyst gems in earring is prominent factor that drives the growth of the amethyst earring market.
• People who believe in ritual and religion are having a great importance of amethyst gems, as Christians connect amethyst with Christ and they believe that color of amethyst comes from pain and wound of Christ. Some people who follow birth month and birth stone tradition also use amethyst earing, as amethyst stone is treated as birth stone for people who are born in February. People who follow rituals and traditions are key customer of amethyst earing and increase in popularity of amethyst earrings among religious peoples is a key factor in the growth of the global amethyst earing market.
• Key manufactures are highly investing in innovations and indulge with R&D process to level up products and offer new designer products to its consumers. Key players have come with new designs and application of amethyst gems in gold, silver, and diamond, which looks attractive and beautiful as well as offers status & prestige to its consumers. Innovation in amethyst earing design is one of the major factors that fuels the growth of the global amethyst earing market.

Market Trends

Rise in trends of designer amethyst earrings

Everyone loves jewelry, and earings are most important parts of jewelry sets. With gearing up lifestyle of people, key players have made some significant changes in their business models and product designs. Nowadays, designer amethyst earing are introduced by key players such as Tanishq and Kalayan, which are attracting wide range of premium customers in the amethyst earing market. Designer amethyst earing has perfection and aesthetics designs, which are designed by artists and craftsman. This designer amethyst earing are premium in nature, which offers superior status in society. These significant factors boost the growth of the global amethyst earing market.

Increase in use of amethyst earing by working women

Over the past few years, there is a significant growth in number of working women, which resulted into increase in purchasing powers of women and rise in disposable income of consumers. With the growing trend of amethyst earing, demand for amethyst earing have risen among working women, as now women are capable of buying jewelry according to their choice. Health is also a major factor behind growth of amethyst earing market as life of working women have become very stressful, and amethyst earing helps relieve stress, balance of mood swings, and healing of mind, body & soul. These are the major factors that boost the growth of the global amethyst earing market.

Key Segments Covered

Products Type

• Amethyst & Diamond Earrings
• Amethyst & Gold Earrings
• Amethyst & Silver Earrings
• Others

Price Point

• Premium
• Medium
• Economy

Application

• Decoration
• Collection
• Others

Distribution Channel

• B2b
• B2C  
• Online    

Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Spain
  • Italy
  • Rest of Europe
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia-Pacific
• LAMEA
  • Latin America
  • Middle East
  • Africa

Key Benefits of Report

• This study presents the analytical depiction of the amethyst earing industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the amethyst earing market share.
• The current market is quantitatively analyzed from 2020 to 2028 to highlight the amethyst earing market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed amethyst earing market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions Answered in the Report

• Who are the leading market players active in the amethyst earing market?
• What current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?