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Antivirus Software Package Market by Device (Laptops, Desktops, and Others) and End Use (Corporate and Personal Use) - Global Opportunity Analysis and Industry Forecast, 2017-2023

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Accessing various websites allows illegal entities to infect the host computer system to secretly gather information or spy on the host system. An antivirus software is used to prevent, detect, and remove malware, including worms, computer viruses, and Trojan horses from home computer systems. This software enables the user to stay safe and secure from any threat while browsing online.

Increase in number of partnerships among antivirus software vendors, smartphone manufacturers, and telecom services providers drives the global antivirus software package market. In addition, growth in dependency and usage of the internet, rise in popularity of cloud-based antivirus, need to safeguard information & data fuel the growth. However, performance threat of virtual machines restricts this growth. The need to provide both detective and preventative capabilities between all elements of the collective "network" of communities of interest offers a major opportunity for market expansion.

The global antivirus software package market is segmented on the basis of device, end use, and region. The device segment covered in this study includes laptops, desktops, and others. Based on end use, the market is bifurcated into corporate use and personal use. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global antivirus software package market is dominated by key players such as Avast Software s.r.o., Microsoft, AVG Technologies., Avira Operations GmbH & Co. KG., McAfee, LLC, Symantec Corporation, F-Secure, Lavasoft, Adaware Advertising, and BullGuard.

Key Benefits

  • The study provides an in-depth analysis of the global antivirus software package market and current & future trends to elucidate the imminent investment pockets.
  • Information about the key drivers, restrains, and opportunities and their impact analysis on the market size is provided.
  • Porters Five Forces analysis illustrates the potency of buyers & suppliers operating in the industry.
  • The quantitative analysis of the global market from 2017 to 2023 is provided to determine the market potential.

Antivirus Software Package Market Key Segments:

By Device

  • Laptops
  • Desktops
  • Others (Smartphones and Tablets)

By End Use

  • Corporate Use
  • Personal Use

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Russia
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa

Key Market Players Profiled in the Report

  • Avast Software s.r.o.
  • Microsoft
  • AVG Technologies.
  • Avira Operations GmbH & Co. KG.
  • McAfee, LLC
  • Symantec Corporation
  • F-Secure
  • Lavasoft
  • Adaware Advertising
  • BullGuard
 

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. KEY BENEFITS
1.3. KEY MARKET SEGMENTS
1.4. RESEARCH METHODOLOGY

1.4.1. Secondary research
1.4.2. Primary research
1.4.3. Analyst tools & models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top investment pockets
3.2.2. Top winning strategies

3.3. MARKET SHARE ANALYSIS, 2016
3.4. PORTER’S FIVE FORCES ANALYSIS

3.4.1. MARKET DYNAMICS
3.4.2. Drivers
3.4.3. Restraints
3.4.4. Opportunities

Chapter: 4 ANTIVIRUS SOFTWARE PACKAGE MARKET, BY DEVICE TYPE

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. LAPTOP

4.2.1. Key market trends
4.2.2. Growth factors and opportunities
4.2.3. Market size and forecast

4.3. DESKTOP

4.3.1. Key market trends
4.3.2. Growth factors and opportunities
4.3.3. Market size and forecast

4.4. OTHER (SMARTPHONE, TABLET)
 
4.4.1. Key market trends
4.4.2. Growth factors and opportunities
4.4.3. Market size and forecast

Chapter: 5 ANTIVIRUS SOFTWARE PACKAGE MARKET, BY END USE

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. CORPORATE USE

5.2.1. Key market trends
5.2.2. Growth factors and opportunities
5.2.3. Market size and forecast

5.3. PERSONAL USE

5.3.1. Key market trends
5.3.2. Growth factors and opportunities
5.3.3. Market size and forecast

Chapter: 6 ANTIVIRUS SOFTWARE PACKAGE MARKET, BY GEOGRAPHY

6.1. OVERVIEW
6.2. NORTH AMERICA

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.2.3.1. U.S. market size and forecast
6.2.3.2. Canada market size and forecast
6.2.3.3. Mexico market size and forecast

6.2.4. North America Antivirus Software Package Market by Device Type
6.2.5. North America Antivirus Software Package Market by End Use

6.3. EUROPE

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.3.3.1. Germany market size and forecast
6.3.3.2. France market size and forecast
6.3.3.3. UK market size and forecast
6.3.3.4. Italy market size and forecast
6.3.3.5. Spain market size and forecast
6.3.3.6. Rest of Europe market size and forecast

6.3.4. Europe Antivirus Software Package Market by Device Type
6.3.5. Europe Antivirus Software Package Market by End Use

6.4. ASIA-PACIFIC

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.4.3.1. Japan market size and forecast
6.4.3.2. China market size and forecast
6.4.3.3. Australia market size and forecast
6.4.3.4. India market size and forecast
6.4.3.5. South Korea market size and forecast
6.4.3.6. Taiwan market size and forecast
6.4.3.7. Rest of Asia-Pacific market size and forecast

6.4.4. Asia-Pacific Antivirus Software Package Market by Device Type
6.4.5. Asia-Pacific Antivirus Software Package Market by End Use

6.5. LAMEA

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.5.3.1. Brazil market size and forecast
6.5.3.2. Turkey market size and forecast
6.5.3.3. Saudi Arabia market size and forecast
6.5.3.4. South Africa market size and forecast
6.5.3.5. Rest of LAMEA market size and forecast

6.5.4. LAMEA Antivirus Software Package Market by Device Type
6.5.5. LAMEA Antivirus Software Package Market by End Use

Chapter: 7 COMPANY PROFILES

7.1. AVAST SOFTWARE S.R.O.

7.1.1. Operating business segments
7.1.2. Business performance
7.1.3. Key strategic moves and developments

7.2. MICROSOFT

7.2.1. Operating business segments
7.2.2. Business performance
7.2.3. Key strategic moves and developments

7.3. AVG TECHNOLOGIES.

7.3.1. Operating business segments
7.3.2. Business performance
7.3.3. Key strategic moves and developments

7.4. AVIRA OPERATIONS GMBH & CO. KG.

7.4.1. Operating business segments
7.4.2. Business performance
7.4.3. Key strategic moves and developments

7.5. MCAFEE, LLC

7.5.1. Operating business segments
7.5.2. Business performance
7.5.3. Key strategic moves and developments

7.6. SYMANTEC CORPORATION

7.6.1. Operating business segments
7.6.2. Business performance
7.6.3. Key strategic moves and developments

7.7. F-SECURE

7.7.1. Operating business segments
7.7.2. Business performance
7.7.3. Key strategic moves and developments

7.8. LAVASOFT

7.8.1. Operating business segments
7.8.2. Business performance
7.8.3. Key strategic moves and developments

7.9. ADAWARE

7.9.1. Operating business segments
7.9.2. Business performance
7.9.3. Key strategic moves and developments

7.10. BULLGUARD

7.10.1. Operating business segments
7.10.2. Business performance
7.10.3. Key strategic moves and developments

 

 
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