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App Analytics Market by Component (Software and Service), Type (Mobile App Analytics, and Web App Analytics), Deployment Mode (On-Premise and Cloud), Application (Marketing Analytics, Performance Analytics, In-app Analytics, Revenue Analytics, and Others), Industry Vertical (Gaming, Entertainment, Social Media, IT & Telecom, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning, BFSI, and Others): Global Opportunity Analysis and Industry Forecast, 2018 - 2025

IC_185136
Pages: 307
Jan 2019 | 2088 Views
 
Author(s) : Rachita Rake
Tables: 159
Charts: 62
 

App Analytics Market Overview:

The global app analytics market size was valued at $920 million in 2017 and is projected to reach $3,798 million by 2025, growing at a CAGR of 19.5% from 2018 to 2025. Data analytics leaders use the web and mobile app analytics to analyze customer behavior, application performance, and usage patterns to improve the digital customer experience. Organizations of all sizes use app analytics to see how users interact with their products.

App analytics software captures and visualizes tremendous amounts of data generated by the organizations. It also captures the data from multiple sources, which is critical because most apps don't exist in just one place. Their data is often scattered across operating systems, devices, networks, and servers. There is an increase in the adoption of app analytics software among companies that use a centralized dashboard to view their app data.

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The software segment dominated the overall app analytics market share in 2017 and is expected to continue this trend during the forecast period, a number of organizations are integrating app analytics software into their applications to monitor the users, app performance, revenue, ad monitoring, and marketing.

The mobile app analytics segment dominated the overall market in 2017 and is expected to continue this trend during the forecast period owing to the growth in penetration of smartphones worldwide and increase in use of apps for mobile advertising.

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The retail & e-commerce industry is expected to witness the highest growth rate in the upcoming years owing to the rapid growth of adoption of app analytics software and services. This growth in adoption is due to massive usage of shopping apps. Moreover, retailers are compelled to use advanced analytics to ensure their business survives the competition due to growth in competition in the retail & e-commerce industry. This drives the adoption of app analytics software in this industry.

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North America dominated the overall market in 2017, owing to technological advancements and recent developments pertaining to the market. However, Asia-Pacific is expected to witness the highest growth rate during the forecast period due to increase in the number of people equipped with tablets and smartphones across countries such as China, India, and Indonesia which presents a major app analytics market opportunity.
The report focuses on the growth prospects, restraints, and trends of the global app analytics market. The study provides Porters five forces analysis of the app analytics industry to understand the impact of various factors, such as bargaining power of suppliers, competitive intensity of competitors, the threat of new entrants, the threat of substitutes, and bargaining power of buyers on the app analytics market growth.

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Segment review

The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is classified into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on-premise. Based on the application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others.

Based on the region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the global app analytics market include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.

Top impacting factors

Increasing inclination of enterprises towards mobile-based advertising, rise in smartphone penetration in developing economies, growth in number of mobile & web apps, and rise in investment in the analytics technology drive the app analytics market demand. However, the availability of open source alternatives and non-uniformity of data are the factors expected to hamper the growth of the app analytics market during the forecast period. Furthermore, major shift towards customer-focused marketing and increase in focus on higher ROI and growth in trend of bring-your-own-device (BYOD) are expected to provide lucrative opportunities for the market.

Growth in penetration of smartphones among developing economies

With the rise in economic and social connectivity, technology adoption is the major factor that contributes to the human progress. Developing economies are constantly moving toward technology adoption, supported by government initiatives and rise in expenditure. Smartphones have also seen as a huge symbol for opportunities in reducing the communication gap between these economies and their citizens. These devices have helped them in getting easy access to improved education, healthcare, and economic growth. According to a study, there has been significant adoption of smartphones over the past years across the developing economies. Several developing countries have reported very high penetration of smartphones, which is a major indicator of their progress. For instance, smartphone ownership is extremely high in South Korea, around 94%, and Israel with 83%. In addition, about one-third of the world's population across the developing nations use a smartphone. Growth in penetration of smartphones among the developing economies is expected to increase the adoption of mobile apps among customers and in turn, is expected to drive the adoption of app analytics.

Major shift toward customer-focused marketing

A specific set of customers can be individually targeted through push messages by using app analytics software, which can double the rate of app opening and can help to attract more customers much better than generic push messages. Also, it provides the organization's deep insights, which helps engage new customers, who can be converted into higher stages of the lifecycle. App analytics helps the organization to learn about customers, which don't return to their app after a single use, and the insights received help figure out targeted strategies of customer-focused marketing. Also, organizations are analyzing in-app customer behavior and profile data for customer-focused marketing, which drives the adoption of app analytics.

Increase in focus on higher ROI

The adoption of app analytics is expected to increase in the upcoming years as the focus of organizations is shifting toward higher return on investment (ROI). App analytics helps the organizations to monitor customer lifetime value by users generating high revenue from customers. Moreover, a number of apps are contesting for visibility and customer attention due to which they are increasingly adopting different strategies to gain the best return on investment. However, app analytics software is not only an app store optimization (ASO) but also an app store search engine. They provide a robust ASO strategy for high ranking in search results, which can improve the ROI of organizations, which is expected to provide lucrative opportunities for the market.

Key Benefits for App Analytics Market:

  • This study includes the analytical depiction of the global app analytics market trends and future estimations to determine the imminent investment pockets.

  • The report presents information related to key drivers, restraints, and opportunities.

  • The current market is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the industry.

  • Porters five forces analysis illustrates the potency of buyers & suppliers in the global app analytics industry.

App Analytics Key Market Segments:

By Component

  • Software

  • Service

By Type

  • Mobile App Analytics

  • Web App Analytics

By Deployment Mode

  • On premise

  • Cloud

By Application

  • Marketing Analytics

  • Performance Analytics

  • In-App Analytics

  • Revenue Analytics

  • Others

By Industry Vertical

  • Gaming

  • Entertainment

  • Social Media

  • IT & Telecom

  • Health & Fitness

  • Travel & Hospitality

  • Retail & E-commerce

  • Education & Learning

  • BFSI

  • Others

By Region

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

    • Rest of Europe

  • Asia-Pacific

    • China

    • India

    • Japan

    • South Korea

    • Rest of APAC

  • LAMEA

    • Latin America

    • Middle East

    • Africa

Key Market Players

  • Adobe

  • Appsee

  • IBM Corporation

  • Countly

  • Mixpanel

  • Localytics

  • App Annie

  • Appdynamics

  • Appsflyer

  • Clevertap

 

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key benefits for stakeholders
1.3. Research methodology

1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings

3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies

3.3. Porter's five forces analysis
3.4. Key player positioning, 2017
3.5. Market dynamics

3.5.1. Drivers

3.5.1.1. Increase in inclination of enterprises toward mobile-based advertising
3.5.1.2. Major shift toward personalized and customer-focused marketing
3.5.1.3. Growing penetration rate of smartphones and other smart devices

3.5.2. Restraints

3.5.2.1. Availability of open source alternatives
3.5.2.2. Concerns over data privacy in mobile apps

3.5.3. Opportunities

3.5.3.1. Increase in focus on higher ROI
3.5.3.2. Emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA)

CHAPTER 4: APP ANALYTICS MARKET, BY TYPE

4.1. Overview
4.2. Mobile App Analytics

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country

4.3. Web App Analytics

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country

CHAPTER 5: APP ANALYTICS MARKET, BY COMPONENT

5.1. Overview
5.2. Software

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast, by region
5.2.4. Market analysis by country

5.3. Services

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast, by region
5.3.4. Market analysis by country

CHAPTER 6: APP ANALYTICS MARKET, BY DEPLOYMENT MODE

6.1. Overview
6.2. On-premise

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast, by region
6.2.4. Market analysis by country

6.3. Cloud

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast, by region
6.3.4. Market analysis by country

CHAPTER 7: APP ANALYTICS MARKET, BY APPLICATIONS

7.1. Overview
7.2. Advertising and Marketing Analytics

7.2.1. Key market trends
7.2.2. Key growth factors and opportunities
7.2.3. Market size and forecast, by region
7.2.4. Market analysis by country

7.3. App Performance Analytics

7.3.1. Key market trends
7.3.2. Key growth factors and opportunities
7.3.3. Market size and forecast, by region
7.3.4. Market analysis by country

7.4. User Analytics

7.4.1. Key market trends
7.4.2. Key growth factors and opportunities
7.4.3. Market size and forecast, by region
7.4.4. Market analysis by country

7.5. Revenue Analytics

7.5.1. Key market trends
7.5.2. Key growth factors and opportunities
7.5.3. Market size and forecast, by region
7.5.4. Market analysis by country

CHAPTER 8: APP ANALYTICS MARKET, BY INDUSTRY VERTICAL

8.1. Overview
8.2. Gaming

8.2.1. Key market trends
8.2.2. Key growth factors and opportunities
8.2.3. Market size and forecast, by region
8.2.4. Market analysis by country

8.3. Entertainment

8.3.1. Key market trends
8.3.2. Key growth factors and opportunities
8.3.3. Market size and forecast, by region
8.3.4. Market analysis by country

8.4. Social Media

8.4.1. Key market trends
8.4.2. Key growth factors and opportunities
8.4.3. Market size and forecast, by region
8.4.4. Market analysis by country

8.5. IT & Telecom

8.5.1. Key market trends
8.5.2. Key growth factors and opportunities
8.5.3. Market size and forecast, by region
8.5.4. Market analysis by country

8.6. Health & Fitness

8.6.1. Key market trends
8.6.2. Key growth factors and opportunities
8.6.3. Market size and forecast, by region
8.6.4. Market analysis by country

8.7. Travel & Hospitality

8.7.1. Key market trends
8.7.2. Key growth factors and opportunities
8.7.3. Market size and forecast, by region
8.7.4. Market analysis by country

8.8. Retail & E-Commerce

8.8.1. Key market trends
8.8.2. Key growth factors and opportunities
8.8.3. Market size and forecast, by region
8.8.4. Market analysis by country

8.9. Education & Learning

8.9.1. Key market trends
8.9.2. Key growth factors and opportunities
8.9.3. Market size and forecast, by region
8.9.4. Market analysis by country

8.10. BFSI

8.10.1. Key market trends
8.10.2. Key growth factors and opportunities
8.10.3. Market size and forecast, by region
8.10.4. Market analysis by country

8.11. Others

8.11.1. Key market trends
8.11.2. Key growth factors and opportunities
8.11.3. Market size and forecast, by region
8.11.4. Market analysis by country

CHAPTER 9: APP ANALYTICS MARKET, BY REGION

9.1. Overview
9.2. North America

9.2.1. Key market trends
9.2.2. Key growth factors and opportunities
9.2.3. Market size and forecast

9.2.3.1. Market size and forecast, by type
9.2.3.2. Market size and forecast, by component
9.2.3.3. Market size and forecast, by deployment mode
9.2.3.4. Market size and forecast, by applications
9.2.3.5. Market size and forecast, by industry vertical
9.2.3.6. Market size and forecast, by country
9.2.3.7. U.S.

9.2.3.7.1. Market size and forecast, by type
9.2.3.7.2. Market size and forecast, by component
9.2.3.7.3. Market size and forecast, by deployment mode
9.2.3.7.4. Market size and forecast, by applications
9.2.3.7.5. Market size and forecast, by industry vertical

9.2.3.8. Canada

9.2.3.8.1. Market size and forecast, by type
9.2.3.8.2. Market size and forecast, by component
9.2.3.8.3. Market size and forecast, by deployment mode
9.2.3.8.4. Market size and forecast, by applications
9.2.3.8.5. Market size and forecast, by industry vertical

9.3. Europe

9.3.1. Key market trends
9.3.2. Key growth factors and opportunities
9.3.3. Market size and forecast

9.3.3.1. Market size and forecast, by type
9.3.3.2. Market size and forecast, by component
9.3.3.3. Market size and forecast, by deployment mode
9.3.3.4. Market size and forecast, by applications
9.3.3.5. Market size and forecast, by industry vertical
9.3.3.6. Market size and forecast, by country
9.3.3.7. UK

9.3.3.7.1. Market size and forecast, by type
9.3.3.7.2. Market size and forecast, by component
9.3.3.7.3. Market size and forecast, by deployment mode
9.3.3.7.4. Market size and forecast, by applications
9.3.3.7.5. Market size and forecast, by industry vertical

9.3.3.8. Germany

9.3.3.8.1. Market size and forecast, by type
9.3.3.8.2. Market size and forecast, by component
9.3.3.8.3. Market size and forecast, by deployment mode
9.3.3.8.4. Market size and forecast, by applications
9.3.3.8.5. Market size and forecast, by industry vertical

9.3.3.9. France

9.3.3.9.1. Market size and forecast, by type
9.3.3.9.2. Market size and forecast, by component
9.3.3.9.3. Market size and forecast, by deployment mode
9.3.3.9.4. Market size and forecast, by applications
9.3.3.9.5. Market size and forecast, by industry vertical

9.3.3.10. Italy

9.3.3.10.1. Market size and forecast, by type
9.3.3.10.2. Market size and forecast, by component
9.3.3.10.3. Market size and forecast, by deployment mode
9.3.3.10.4. Market size and forecast, by applications
9.3.3.10.5. Market size and forecast, by industry vertical

9.3.3.11. Rest of Europe

9.3.3.11.1. Market size and forecast, by type
9.3.3.11.2. Market size and forecast, by component
9.3.3.11.3. Market size and forecast, by deployment mode
9.3.3.11.4. Market size and forecast, by applications
9.3.3.11.5. Market size and forecast, by industry vertical

9.4. Asia-Pacific

9.4.1. Key market trends
9.4.2. Key growth factors and opportunities
9.4.3. Market size and forecast

9.4.3.1. Market size and forecast, by type
9.4.3.2. Market size and forecast, by component
9.4.3.3. Market size and forecast, by deployment mode
9.4.3.4. Market size and forecast, by applications
9.4.3.5. Market size and forecast, by industry vertical
9.4.3.6. Market size and forecast, by country

9.4.3.7. China

9.4.3.7.1. Market size and forecast, by type
9.4.3.7.2. Market size and forecast, by component
9.4.3.7.3. Market size and forecast, by deployment mode
9.4.3.7.4. Market size and forecast, by applications
9.4.3.7.5. Market size and forecast, by industry vertical

9.4.3.8. India

9.4.3.8.1. Market size and forecast, by type
9.4.3.8.2. Market size and forecast, by component
9.4.3.8.3. Market size and forecast, by deployment mode
9.4.3.8.4. Market size and forecast, by applications
9.4.3.8.5. Market size and forecast, by industry vertical

9.4.3.9. Japan

9.4.3.9.1. Market size and forecast, by type
9.4.3.9.2. Market size and forecast, by component
9.4.3.9.3. Market size and forecast, by deployment mode
9.4.3.9.4. Market size and forecast, by applications
9.4.3.9.5. Market size and forecast, by industry vertical

9.4.3.10. Australia

9.4.3.10.1. Market size and forecast, by type
9.4.3.10.2. Market size and forecast, by component
9.4.3.10.3. Market size and forecast, by deployment mode
9.4.3.10.4. Market size and forecast, by applications
9.4.3.10.5. Market size and forecast, by industry vertical

9.4.3.11. South Korea

9.4.3.11.1. Market size and forecast, by type
9.4.3.11.2. Market size and forecast, by component
9.4.3.11.3. Market size and forecast, by deployment mode
9.4.3.11.4. Market size and forecast, by applications
9.4.3.11.5. Market size and forecast, by industry vertical

9.4.3.12. Rest of Asia-pacific

9.4.3.12.1. Market size and forecast, by type
9.4.3.12.2. Market size and forecast, by component
9.4.3.12.3. Market size and forecast, by deployment mode
9.4.3.12.4. Market size and forecast, by applications
9.4.3.12.5. Market size and forecast, by industry vertical

9.5. LAMEA

9.5.1. Key market trends
9.5.2. Key growth factors and opportunities
9.5.3. Market size and forecast

9.5.3.1. Market size and forecast, by type
9.5.3.2. Market size and forecast, by component
9.5.3.3. Market size and forecast, by deployment mode
9.5.3.4. Market size and forecast, by applications
9.5.3.5. Market size and forecast, by industry vertical
9.5.3.6. Market size and forecast, by country
9.5.3.7. Latin America

9.5.3.7.1. Market size and forecast, by type
9.5.3.7.2. Market size and forecast, by component
9.5.3.7.3. Market size and forecast, by deployment mode
9.5.3.7.4. Market size and forecast, by applications
9.5.3.7.5. Market size and forecast, by industry vertical

9.5.3.8. Middle East

9.5.3.8.1. Market size and forecast, by type
9.5.3.8.2. Market size and forecast, by component
9.5.3.8.3. Market size and forecast, by deployment mode
9.5.3.8.4. Market size and forecast, by applications
9.5.3.8.5. Market size and forecast, by industry vertical

9.5.3.9. Africa

9.5.3.9.1. Market size and forecast, by type
9.5.3.9.2. Market size and forecast, by component
9.5.3.9.3. Market size and forecast, by deployment mode
9.5.3.9.4. Market size and forecast, by applications
9.5.3.9.5. Market size and forecast, by industry vertical

CHAPTER 10: COMPANY PROFILE

10.1. Adobe

10.1.1. Company overview
10.1.2. Company snapshot
10.1.3. Operating business segments
10.1.4. Product portfolio
10.1.5. Business performance
10.1.6. Key strategic moves and developments

10.2. Appsee

10.2.1. Company overview
10.2.2. Company snapshot
10.2.3. Product portfolio

10.3. App Annie

10.3.1. Company overview
10.3.2. Company snapshot
10.3.3. Product portfolio
10.3.4. Key strategic moves and developments

10.4. AppDynamics (Cisco)

10.4.1. Company overview
10.4.2. Company snapshot
10.4.3. Product portfolio
10.4.4. Business performance
10.4.5. Key strategic moves and developments

10.5. AppsFlyer

10.5.1. Company overview
10.5.2. Company snapshot
10.5.3. Product portfolio
10.5.4. Key strategic moves and developments

10.6. Countly

10.6.1. Company overview
10.6.2. Company snapshot
10.6.3. Product portfolio

10.7. CleverTap

10.7.1. Company overview
10.7.2. Company snapshot
10.7.3. Product portfolio
10.7.4. Key strategic moves and developments

10.8. International Business Machines Corporation (IBM)

10.8.1. Company overview
10.8.2. Company snapshot
10.8.3. Operating business segments
10.8.4. Product portfolio
10.8.5. Business performance
10.8.6. Key strategic moves and developments

10.9. Localytics

10.9.1. Company overview
10.9.2. Company snapshot
10.9.3. Product portfolio
10.9.4. Key strategic moves and developments

10.10. Mixpanel

10.10.1. Company overview
10.10.2. Company snapshot
10.10.3. Product portfolio

LIST OF TABLES

TABLE 01. GLOBAL APP ANALYTICS MARKET REVENUE, BY TYPE, 2017 - 2025($MILLION)
TABLE 02. MOBILE APP ANALYTICS MARKET REVENUE, BY REGION, 2017 - 2025($MILLION)
TABLE 03. WEB APP ANALYTICS MARKET REVENUE, BY REGION, 2017 - 2025($MILLION)
TABLE 04. GLOBAL APP ANALYTICS MARKET REVENUE, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 05. APP ANALYTICS MARKET REVENUE FOR SOFTWARE, BY REGION, 2017 - 2025($MILLION)
TABLE 06. APP ANALYTICS MARKET REVENUE FOR SERVICES, BY REGION, 2017 - 2025($MILLION)
TABLE 07. GLOBAL APP ANALYTICS MARKET REVENUE, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 08. GLOBAL APP ANALYTICS MARKET REVENUE FOR ON-PREMISE, BY REGION, 2017 - 2025($MILLION)
TABLE 09. GLOBAL APP ANALYTICS MARKET REVENUE FOR CLOUD, BY REGION, 2017 - 2025($MILLION)
TABLE 10. GLOBAL APP ANALYTICS MARKET REVENUE, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 11. GLOBAL APP ANALYTICS MARKET REVENUE FOR ADVERTISING AND MARKETING ANALYTICS, BY REGION, 2017 - 2025($MILLION)
TABLE 12. GLOBAL APP ANALYTICS MARKET REVENUE FOR APP PERFORMANCE ANALYTICS, BY REGION, 2017 - 2025($MILLION)
TABLE 13. GLOBAL APP ANALYTICS MARKET REVENUE FOR USER ANALYTICS, BY REGION, 2017 - 2025($MILLION)
TABLE 14. GLOBAL APP ANALYTICS MARKET REVENUE FOR REVENUE ANALYTICS, BY REGION, 2017 - 2025($MILLION)
TABLE 15. GLOBAL APP ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 16. GLOBAL APP ANALYTICS MARKET REVENUE FOR GAMING , BY REGION, 2017 - 2025($MILLION)
TABLE 17. GLOBAL APP ANALYTICS MARKET REVENUE FOR ENTERTAINMENT, BY REGION, 2017 - 2025($MILLION)
TABLE 18. GLOBAL APP ANALYTICS MARKET REVENUE FOR SOCIAL MEDIA, BY REGION, 2017 - 2025($MILLION)
TABLE 19. GLOBAL APP ANALYTICS MARKET REVENUE FOR IT & TELECOM , BY REGION, 2017 - 2025($MILLION)
TABLE 20. GLOBAL APP ANALYTICS MARKET REVENUE FOR HEALTH & FITNESS , BY REGION, 2017 - 2025($MILLION)
TABLE 21. GLOBAL APP ANALYTICS MARKET REVENUE FOR TRAVEL & HOSPITALITY, BY REGION, 2017 - 2025($MILLION)
TABLE 22. GLOBAL APP ANALYTICS MARKET REVENUE FOR RETAIL & E-COMMERCE, BY REGION, 2017 - 2025($MILLION)
TABLE 23. GLOBAL APP ANALYTICS MARKET REVENUE FOR EDUCATION & LEARNING, BY REGION, 2017 - 2025($MILLION)
TABLE 24. GLOBAL APP ANALYTICS MARKET REVENUE FOR BFSI, BY REGION, 2017 - 2025($MILLION)
TABLE 25. GLOBAL APP ANALYTICS MARKET REVENUE FOR OTHERS, BY REGION, 2017 - 2025($MILLION)
TABLE 26. APP ANALYTICS MARKET REVENUE, BY REGION, 2017 - 2025($MILLION)
TABLE 27. NORTH AMERICA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 28. NORTH AMERICA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 29. NORTH AMERICA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 30. NORTH AMERICA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 31. NORTH AMERICA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 32. NORTH AMERICA APP ANALYTICS MARKET, BY COUNTRY, 2017 - 2025($MILLION)
TABLE 33. U.S. APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 34. U.S. APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 35. U.S. APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 36. U.S. APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 37. U.S. APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 38. CANADA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 39. CANADA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 40. CANADA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 41. CANADA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 42. CANADA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 43. EUROPE APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 44. EUROPE APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 45. EUROPE APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 46. EUROPE APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 47. EUROPE APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 48. EUROPE APP ANALYTICS MARKET, BY COUNTRY, 2017 - 2025($MILLION)
TABLE 49. UK APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 50. UK APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 51. UK APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 52. UK APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 53. UK APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 54. GERMANY APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 55. GERMANY APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 56. GERMANY APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 57. GERMANY APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 58. GERMANY APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 59. FRANCE APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 60. FRANCE APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 61. FRANCE APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 62. FRANCE APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 63. FRANCE APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 64. ITALY APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 65. ITALY APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 66. ITALY APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 67. ITALY APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 68. ITALY APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 69. REST OF EUROPE APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 70. REST OF EUROPE APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 71. REST OF EUROPE APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 72. REST OF EUROPE APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 73. REST OF EUROPE APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 74. ASIA-PACIFIC APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 75. ASIA-PACIFIC APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 76. ASIA-PACIFIC APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 77. ASIA-PACIFIC APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 78. ASIA-PACIFIC APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 79. ASIA-PACIFIC APP ANALYTICS MARKET, BY COUNTRY, 2017 - 2025($MILLION)
TABLE 80. CHINA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 81. CHINA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 82. CHINA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 83. CHINA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 84. CHINA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 85. INDIA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 86. INDIA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 87. INDIA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 88. INDIA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 89. INDIA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 90. JAPAN APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 91. JAPAN APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 92. JAPAN APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 93. JAPAN APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 94. JAPAN APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 95. AUSTRALIA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 96. AUSTRALIA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 97. AUSTRALIA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 98. AUSTRALIA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 99. AUSTRALIA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 100. SOUTH KOREA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 101. SOUTH KOREA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 102. SOUTH KOREA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 103. SOUTH KOREA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 104. SOUTH KOREA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 105. REST OF ASIA-PACIFIC APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 106. REST OF ASIA-PACIFIC APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 107. REST OF ASIA-PACIFIC APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 108. REST OF ASIA-PACIFIC APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 109. REST OF ASIA-PACIFIC APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 110. LAMEA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 111. LAMEA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 112. LAMEA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 113. LAMEA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 114. LAMEA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 115. LAMEA APP ANALYTICS MARKET, BY COUNTRY, 2017 - 2025($MILLION)
TABLE 116. LATIN AMERICA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 117. LATIN AMERICA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 118. LATIN AMERICA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 119. LATIN AMERICA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 120. LATIN AMERICA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 121. MIDDLE EAST APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 122. MIDDLE EAST APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 123. MIDDLE EAST APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 124. MIDDLE EAST APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 125. MIDDLE EAST APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 126. AFRICA APP ANALYTICS MARKET, BY TYPE, 2017 - 2025($MILLION)
TABLE 127. AFRICA APP ANALYTICS SOLUTIONS MARKET, BY COMPONENT, 2017 - 2025($MILLION)
TABLE 128. AFRICA APP ANALYTICS MARKET, BY DEPLOYMENT MODE, 2017 - 2025($MILLION)
TABLE 129. AFRICA APP ANALYTICS MARKET, BY APPLICATIONS, 2017 - 2025($MILLION)
TABLE 130. AFRICA APP ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2017 - 2025($MILLION)
TABLE 131. ADOBE: COMPANY SNAPSHOT
TABLE 132. ADOBE: OPERATING SEGMENTS
TABLE 133. ADOBE: PRODUCT PORTFOLIO
TABLE 134. ADOBE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 135. APPSEE: COMPANY SNAPSHOT
TABLE 136. APPSEE: PRODUCT PORTFOLIO
TABLE 137. APP ANNIE: COMPANY SNAPSHOT
TABLE 138. APP ANNIE: PRODUCT PORTFOLIO
TABLE 139. APP ANNIE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 140. APPDYNAMICS: COMPANY SNAPSHOT
TABLE 141. APPDYNAMICS: PRODUCT PORTFOLIO
TABLE 142. APPDYNAMICS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 143. APPSFLYER: COMPANY SNAPSHOT
TABLE 144. APPSFLYER: PRODUCT PORTFOLIO
TABLE 145. APPSFLYER: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 146. COUNTLY : COMPANY SNAPSHOT
TABLE 147. COUNTLY : PRODUCT PORTFOLIO
TABLE 148. CLEVERTAP: COMPANY SNAPSHOT
TABLE 149. CLEVERTAP: PRODUCT PORTFOLIO
TABLE 150. CLEVERTAP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 151. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): COMPANY SNAPSHOT
TABLE 152. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): OPERATING SEGMENTS
TABLE 153. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): PRODUCT PORTFOLIO
TABLE 154. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 155. LOCALYTICS: COMPANY SNAPSHOT
TABLE 156. LOCALYTICS: PRODUCT PORTFOLIO
TABLE 157. LOCALYTICS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 158. MIXPANEL: COMPANY SNAPSHOT
TABLE 159. MIXPANEL: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. GLOBAL APP ANALYTICS MARKET, 20172025
FIGURE 02. GLOBAL APP ANALYTICS MARKET, 20172025
FIGURE 03. APP ANALYTICS MARKET, BY REGION, 20172025
FIGURE 04. GLOBAL APP ANALYTICS MARKET: KEY PLAYERS
FIGURE 05. GLOBAL APP ANALYTICS MARKET SEGMENTATION
FIGURE 06. TOP IMPACTING FACTORS
FIGURE 07. TOP INVESTMENT POCKETS
FIGURE 08. TOP WINNING STRATEGIES, BY YEAR, 20152018*
FIGURE 09. TOP WINNING STRATEGIES, BY DEVELOPMENT, 20152018* (%)
FIGURE 10. TOP WINNING STRATEGIES, BY COMPANY, 20152018*
FIGURE 11. MODERATE BARGAINING POWER OF SUPPLIER
FIGURE 12. LOW-TO-HIGH BARGAINING POWER OF BUYER
FIGURE 13. LOW-TO-MODERATE THREAT OF SUBSTITUTES
FIGURE 14. MODERATE THREAT OF NEW ENTRANTS
FIGURE 15. MODERATE-TO-HIGH COMPETITIVE RIVALRY
FIGURE 16. APP ANALYTICS MARKET: KEY PLAYER POSITIONING, 2017
FIGURE 17. DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF MOBILE APP ANALYTICS MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF WEB APP ANALYTICS MARKET, BY COUNTRY, 2017 & 2025(%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR SOFTWARE, BY COUNTRY, 2017 & 2025(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR SERVICES, BY COUNTRY, 2017 & 2025(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR ON-PREMISE, BY COUNTRY, 2017 & 2025(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET REVENUE FOR SMES, BY COUNTRY, 2017 & 2025(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR ADVERTISING AND MARKETING ANALYTICS, BY COUNTRY, 2017 & 2025(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET REVENUE FOR APP PERFORMANCE ANALYTICS, BY COUNTRY, 2017 & 2025(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR USER ANALYTICS, BY COUNTRY, 2017 & 2025(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET REVENUE FOR REVENUE ANALYTICS, BY COUNTRY, 2017 & 2025(%)
FIGURE 28. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR GAMING, BY COUNTRY, 2017 & 2025(%)
FIGURE 29. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR ENTERTAINMENT, BY COUNTRY, 2017 & 2025(%)
FIGURE 30. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR SOCIAL MEDIA, BY COUNTRY, 2017 & 2025(%)
FIGURE 31. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR IT & TELECOM, BY COUNTRY, 2017 & 2025(%)
FIGURE 32. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR HEALTH & FITNESS, BY COUNTRY, 2017 & 2025(%)
FIGURE 33. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR TRAVEL & HOSPITALITY, BY COUNTRY, 2017 & 2025(%)
FIGURE 34. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR RETAIL & E-COMMERCE, BY COUNTRY, 2017 & 2025(%)
FIGURE 35. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR EDUCATION & LEARNING, BY COUNTRY, 2017 & 2025(%)
FIGURE 36. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2017 & 2025(%)
FIGURE 37. COMPARATIVE SHARE ANALYSIS OF APP ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2017 & 2025(%)
FIGURE 38. U.S. APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 39. CANADA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 40. UK APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 41. GERMANY APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 42. FRANCE APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 43. ITALY APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 44. REST OF EUROPE APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 45. CHINA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 46. INDIA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 47. JAPAN APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 48. AUSTRALIA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 49. SOUTH KOREA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 50. REST OF ASIA-PACIFIC APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 51. LATIN AMERICA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 52. MIDDLE EAST APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 53. AFRICA APP ANALYTICS MARKET, 2017 - 2025($MILLION)
FIGURE 54. ADOBE: REVENUE, 2015 - 2017 ($MILLION)
FIGURE 55. ADOBE: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 56. ADOBE: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 57. CISCO: REVENUE, 2016 - 2018 ($MILLION)
FIGURE 58. A CISCO: REVENUE SHARE BY PRODUCT AND SERVICES, 2018 (%)
FIGURE 59. CISCO: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 60. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): REVENUE, 2015 - 2017 ($MILLION)
FIGURE 61. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 62. INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): REVENUE SHARE BY REGION, 2017 (%)

 
 

The potential demand for app analytics is continuously on the rise in the BFSI industry, which fuels the growth of the market. The vendors of the market offer app analytics software to manage investment options, financial products, and transaction details. These software help organizations to detect fraudulent transactions. Moreover, app analytic solutions help banks to identify business segments and offer customized solutions to build a long-term mobile payments strategy. The mobile and desktop-centric user platform has introduced several mobile applications in the BFSI vertical. Adoption of app analytics in the BFSI vertical is expected to increase as it enables developers to gain a better understanding of the usage data of customers. In addition, various financial entities are using the app analytics solutions to boost the visibility of their apps, thereby increasing the overall customer experience. Moreover, the demand for app analytics software and services is continuously increasing in Asia-Pacific, which provides lucrative opportunities for the app analytics market. This growth in Asia-Pacific is attributed to the dynamic change in adoption of analytics solutions and services across multiple verticals. Also, the demand for analytics solutions and services is on the rise across the region, due to increase in volume of data and surge in use of digital technologies, Internet of Things (IoT), and connected devices, which drives the growth of the market.

The global app analytics market is highly fragmented due to presence of several international as well as regional vendors. There is intense competition among app analytics companies in terms of pricing, user-friendly interface, value-added benefits, and service portfolio. The focus of the players to enhance their product portfolio is expected to further intensify the level of competition among the players in the app analytics market. Some of the major key players profiled in the report include Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap. These players have adopted various strategies to enhance their product & service offerings and increase their market penetration.

 

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