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Armenia Consumer Goods Market by Product Type (Fast Moving Consumer Goods and Consumer Durables), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-commerce, and Others): Opportunity Analysis and Industry Forecast, 2019-2026

A05912
Pages: 142
Dec 2019 | 1619 Views
 
Author(s) : Bhavana Thorat , Roshan Deshmukh
Tables: 39
Charts: 56
 

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The Armenia consumer goods market size was valued at $1,734.5 million in 2018 and is projected to reach $ 2,519 million by 2026, growing at a CAGR of 4.7% from 2019 to 2026. Fast moving consumer goods (FMCG) is the largest group of consumer goods with regard to production, distribution, and marketing. This includes durable and nondurable goods such as food & beverages, personal care, health care, and home care products. 

FMCG products are required every day in human life. All sections of the society consume these products frequently and spend a significant portion of their income on these goods. The FMCG product group is an important contributor to the economy as these products have a quick turnover. 

Armenia consumer goods market

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Consumer durables refer to commodities or appliances that are purchased by consumers and are used repeatedly or continuously over a prolonged period. They generally include large home appliances used for regular housekeeping tasks such as cooking, washing laundry, food preservation, and others. These are normally equipped with special connections such as electrical, gas, plumbing, and ventilation arrangements, and thus, limits the mobility of appliances around a house. Consumer durables also include small appliances, which are portable and generally used on platforms such as counter-tops and tabletops. Some of the small appliances are air purifiers, humidifiers & de-humidifiers, blenders, clothe steamers & iron, electric kettle & coffee machines, and others. 

The rise in purchasing power and growing disposable income among Armenian consumers has driven the demand for Armenia consumer goods market products. Consumers are opting for products that provide convenience, efficiency, and save time. With the rise in number of working populations, these products tend to attain higher demand. In addition, fast-moving consumer goods (FMCG) are relatively low-cost, fragile, perishable in nature and easily available due to which they are sold quickly. These factors are likely to drive the Armenia consumer goods market.

However, the Armenian economy consists of monopolies/oligarchies, which obstructs smooth functioning of the marketplace. It leads to market distortions, market power abuse, persistent market entry barriers, and absence of economic competition for goods and services. In addition, the Eurasian Economic Union’s (EAEU) complex system of standardization is highly redundant. This causes major hindrances in dealing with custom authorities in Armenia and hampers the trading process.  

Conversely, the government is taking initiatives to encourage new entrants and investments in the country. They announced the removal of previous administrative and custom barriers to drive international players. E-platforms such as “Select Armenia” have been created, which presents Armenia’s investment opportunities and export potential in its “Invest Armenia” section. These initiatives by the government can create Armenia consumer goods market opportunity.   

According to Armenia consumer goods market, the consumer goods is segmented based on product type and distribution channel. By product type, the market is classified into fast moving consumer goods (FMCG) and consumer durables. FMCG products are further divided into food & beverages, personal care, health care, and home care. Among these, the food & beverages segment leads the market with maximum share in terms of revenue. However, the health care segment is expected to experience high demand in the market during the forecast period.  Consumer durable products are further categorized into refrigerator, air conditioner & heater, entertainment & information appliances, washing machine, kitchen appliances, cleaning appliances, and others. The retail trade in Armenia is gradually moving from small and medium stores to large supermarkets and hypermarkets. Hence, supermarkets & hypermarkets accounted for the highest market share in 2018. However, e-commerce channel is experiencing growth at a rapid pace owing to increase in internet penetration and convenience of online shopping. 

Armenia Consumer Goods Market
By Product Type

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Consumer durbales segment would exhibit the highest CAGR of 7.3% , during 2019-2026.

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Among the FMCG products segment, the food & beverages segment led with maximum Armenia consumer goods market share in terms of revenue, as consumers need and buy these on a daily or regular basis. However, the health care segment is expected to experience high demand in the Armenia consumer goods market during the forecast period, due to rise in health consciousness among consumers. Among the consumer durables segment, the kitchen appliances segment forms the Armenia consumer goods market trends in terms of revenue. 

Based on distribution channel, the Armenia consumer goods market is classified into supermarkets & hypermarkets, specialty stores, e-commerce, and others. Among these, the supermarkets & hypermarkets segment led the market with maximum share in terms of revenue since retail trade in Armenia is gradually moving from small and medium stores to supermarkets & hypermarkets. 
However, the Armenia consumer goods market segment for e-commerce is expected to experience high demand during the Armenia consumer goods market forecast period, since majority of Armenian households have access to internet and consumers shop widely on online platforms such as Amazon, Alibabaexpress, and Ebay to purchase consumer goods such as household appliances, books, personal care products and others. 

Armenia Consumer Goods Market
By Distribution Channel

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E-commerce segment would exhibit the highest CAGR of 7.2% during 2019-2026.

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The key players in the Armenia consumer goods industry include Procter & Gamble Company, The Coca-Cola Company, PepsiCo, Inc., Nestlé S.A., Samsung Electronics Co., Ltd., LG Electronics Inc., Haier Group Corporation, Panasonic Corporation, Electrolux AB, and Koninklijke Philips N.V.  

Key Benefits for Stakeholders:

  • This report provides a quantitative analysis of the current trends, estimations, and dynamics of the Armenia consumer goods market size from 2019 to 2026 to identify the prevailing market opportunity.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • A comprehensive analysis of factors that drive and restrict the Armenia consumer goods market growth is provided.
  • An in-depth Armenia consumer goods market analysis helps to determine the prevailing market opportunities.
  • The report includes details of the analysis of the country market, key players, market segments, application areas, and growth strategies.

Key Market Segments:

By Product Type

  • FMCG
    • Food & Beverages
    • Personal Care
    • Health Care
    • Home Care
  • Consumer Durables
    • Refrigerator
    • Air Conditioner and Heater
    • Entertainment and Information Appliances
    • Washing Machine
    • Kitchen appliances
    • Cleaning appliances
    • Others

By Distribution Channel

  • Supermarket & Hypermarket
  • Specialty Stores
  • E-commerce
  • Others 
 

CHAPTER 1:  INTRODUCTION

1.1.  Report description
1.2.  Key benefits for stakeholders
1.3.  Key market segments
1.4.  Research methodology

1.4.1.  Primary research
1.4.2.  Secondary research
1.4.3.  Analyst tools and models

CHAPTER 2:  EXECUTIVE SUMMARY

2.1.  Key findings

2.1.1.  Top investment pockets

2.2.  CXO perspective

CHAPTER 3:  MARKET OVERVIEW

3.1.  Market definition and scope
3.2.  Key forces shaping Armenia consumer goods market

3.3.  Market dynamics

3.3.1.  Drivers

3.3.1.1.  Purchasing power parity
3.3.1.2.  Growth in demand for convenience goods

3.3.2.  Restraints

3.3.2.1.  Robust monopolies in certain business sectors
3.3.2.2.  Price sensitive consumers
3.3.2.3.  Presence of trade barriers

3.3.3.  Opportunities

3.3.3.1.  Government initiatives to encourage new entrants and investments
3.3.3.2.  E-commerce – An opportunity not to be missed

3.4.  Export import scenario of consumer goods in Armenia

3.4.1.  Overview
3.4.2.  Major exporter countries to Armenia
3.4.3.  Key products imported in Armenia (2018)
3.4.4.  Key products exported from Armenia (2018)
3.4.5.  Import potential of Armenia

CHAPTER 4:  ARMENIA CONSUMER GOODS MARKET, BY PRODUCT

4.1.  Overview

4.1.1.  Market size and forecast

4.2.  FMCG

4.2.1.  Market size and forecast
4.2.2.  Food & beverage

4.2.2.1.  Market size and forecast

4.2.3.  Personal Care

4.2.3.1.  Market size and forecast

4.2.4.  Health Care

4.2.4.1.  Market size and forecast

4.2.5.  Home Care

4.2.5.1.  Market size and forecast

4.3.  Consumer durables

4.3.1.  Market size and forecast
4.3.2.  Refrigerator

4.3.2.1.  Market size and forecast

4.3.3.  Air conditioner and heater

4.3.3.1.  Market size and forecast

4.3.4.  Entertainment and information appliances

4.3.4.1.  Market size and forecast

4.3.5.  Washing machine

4.3.5.1.  Market size and forecast

4.3.6.  Kitchen appliances

4.3.6.1.  Market size and forecast

4.3.7.  Cleaning appliances

4.3.7.1.  Market size and forecast

4.3.8.  Others

4.3.8.1.  Market size and forecast

CHAPTER 5:  ARMENIA CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL

5.1.  Overview

5.1.1.  Supermarkets & hypermarkets

5.1.1.1.  Market size and forecast

5.1.2.  Specialty stores

5.1.2.1.  Market size and forecast

5.1.3.  E Commerce

5.1.3.1.  Market size and forecast

5.1.4.  Others

5.1.4.1.  Market size and forecast

CHAPTER 6:  COMPANY PROFILES

6.1.  PROCTER AND GAMBLE

6.1.1.  Company overview
6.1.2.  Company snapshot
6.1.3.  Operating business segments
6.1.4.  Product portfolio
6.1.5.  Business performance
6.1.6.  Key strategic moves and developments

6.2.  THE COCA-COLA COMPANY

6.2.1.  Company overview
6.2.2.  Company snapshot
6.2.3.  Operating business segments
6.2.4.  Product portfolio
6.2.5.  Business performance
6.2.6.  Key strategic moves and developments

6.3.  PEPSICO, INC.

6.3.1.  Company overview
6.3.2.  Company snapshot
6.3.3.  Operating business segments
6.3.4.  Product portfolio
6.3.5.  Business performance
6.3.6.  Key strategic moves and developments

6.4.  SAMSUNG ELECTRONICS CO. LTD.

6.4.1.  Company overview
6.4.2.  Key Executive
6.4.3.  Company snapshot
6.4.4.  Operating business segments
6.4.5.  Product portfolio
6.4.6.  R&D Expenditure
6.4.7.  Business performance

6.5.  HAIER ELECTRONICS GROUP CO., LTD.

6.5.1.  Company overview
6.5.2.  Company snapshot
6.5.3.  Operating business segments
6.5.4.  Product portfolio
6.5.5.  Business performance
6.5.6.  Key strategic moves and developments

6.6.  AB ELECTROLUX

6.6.1.  Company overview
6.6.2.  Company snapshot
6.6.3.  Operating business segments
6.6.4.  Product portfolio
6.6.5.  Business performance
6.6.6.  Key strategic moves and developments

6.7.  NESTLE S A

6.7.1.  Company overview
6.7.2.  Key Executive
6.7.3.  Company snapshot
6.7.4.  Operating business segments
6.7.5.  Product portfolio
6.7.6.  Business performance

6.8.  LG ELECTRONICS

6.8.1.  Company overview
6.8.2.  Company snapshot
6.8.3.  Operating business segments
6.8.4.  Product portfolio
6.8.5.  Business performance
6.8.6.  Key strategic moves and developments

6.9.  PANASONIC CORPORATION

6.9.1.  Company overview
6.9.2.  Company snapshot
6.9.3.  Operating business segments
6.9.4.  Product portfolio
6.9.5.  Business performance

6.10.  KONINKLIJKE PHILIPS N.V.

6.10.1.  Company overview
6.10.2.  Company snapshot
6.10.3.  Operating business segments
6.10.4.  Product portfolio
6.10.5.  Business performance

LIST OF TABLES

TABLE 01.  ARMENIA COSNUMER GOODS MARKET, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 02.  ARMENIA FMCG MARKET, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 03.  ARMENIA CONSUMER DURBALES MARKET, BY PRODUCT TYPE, 2018–2026 ($MILLION)
TABLE 04.  ARMENIA CONSUMER GOODS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018-2026 ($MILLION)
TABLE 05.  PROCTER AND GAMBLE: COMPANY SNAPSHOT
TABLE 06.  PROCTER AND GAMBLE: OPERATING SEGMENTS
TABLE 07.  PROCTER AND GAMBLE: PRODUCT PORTFOLIO
TABLE 08.  THE COCA-COLA COMPANY: COMPANY SNAPSHOT
TABLE 09.  THE COCA-COLA COMPANY: OPERATING SEGMENTS
TABLE 10.  THE COCA-COLA COMPANY: PRODUCT PORTFOLIO
TABLE 11.  PEPSICO, INC.: COMPANY SNAPSHOT
TABLE 12.  PEPSICO, INC.: OPERATING SEGMENTS
TABLE 13.  PEPSICO, INC.: PRODUCT PORTFOLIO
TABLE 14.  SAMSUNG: KEY EXECUTIVES
TABLE 15.  SAMSUNG: COMPANY SNAPSHOT
TABLE 16.  SAMSUNG: OPERATING SEGMENTS
TABLE 17.  SAMSUNG: PRODUCT PORTFOLIO
TABLE 18.  SAMSUNG: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 19.  SAMSUNG: NET SALES, 2016–2018 ($MILLION)
TABLE 20.  HAIER ELECTRONICS GROUP CO., LTD.: COMPANY SNAPSHOT
TABLE 21.  HAIER ELECTRONICS GROUP CO., LTD.: OPERATING SEGMENTS
TABLE 22.  HAIER ELECTRONICS GROUP CO., LTD.: PRODUCT PORTFOLIO
TABLE 23.  AB ELECTROLUX: COMPANY SNAPSHOT
TABLE 24.  AB ELECTROLUX: OPERATING SEGMENTS
TABLE 25.  AB ELECTROLUX: PRODUCT PORTFOLIO
TABLE 26.  NESTLE S A: KEY EXECUTIVES
TABLE 27.  NESTLE S A: COMPANY SNAPSHOT
TABLE 28.  NESTLE S A: OPERATING SEGMENTS
TABLE 29.  NESTLE S A: PRODUCT PORTFOLIO
TABLE 30.  NESTLE S A: NET SALES, 2016–2018 ($MILLION)
TABLE 31.  LG ELECTRONICS: COMPANY SNAPSHOT
TABLE 32.  LG ELECTRONICS: OPERATING SEGMENTS
TABLE 33.  LG ELECTRONICS: PRODUCT PORTFOLIO
TABLE 34.  PANASONIC CORPORATION: COMPANY SNAPSHOT
TABLE 35.  PANASONIC CORPORATION: OPERATING SEGMENTS
TABLE 36.  PANASONIC CORPORATION: PRODUCT PORTFOLIO
TABLE 37.  PHILIPS: COMPANY SNAPSHOT
TABLE 38.  PHILIPS: OPERATING SEGMENTS
TABLE 39.  PHILIPS: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.  KEY MARKET SEGMENTS
FIGURE 02.  EXECUTIVE SUMMARY
FIGURE 03.  TOP INVESTMENT POCKETS
FIGURE 04.  BARGAINING POWER OF SUPPLIERS
FIGURE 05.  BARGAINING POWER OF BUYER
FIGURE 06.  THREAT OF NEW ENTRANT
FIGURE 07.  THREAT OF SUBSTITUTE
FIGURE 08.  INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.  MARKET DYNAMIC ANALYSIS
FIGURE 10.  ARMENIA CONSUMER GOODS MARKET, BY PRODUCT TYPE, 2018
FIGURE 11.  ARMENIA FOOD & BEVERAGE MARKET, 2018-2026 ($MILLION)
FIGURE 12.  ARMENIA PERSONAL CARE MARKET, 2018-2026 ($MILLION)
FIGURE 13.  ARMENIA HEALTH CARE MARKET, 2018-2026 ($MILLION)
FIGURE 14.  ARMENIA HOME CARE MARKET, 2018-2026 ($MILLION)
FIGURE 15.  ARMENIA REFRIGERATOR MARKET, 2018-2026 ($MILLION)
FIGURE 16.  ARMENIA AIR CONDITIONER AND HEATER MARKET, 2018-2026 ($MILLION)
FIGURE 17.  ARMENIA ENTERTAINMENT AND INFORMATION APPLIANCES MARKET, 2018-2026 ($MILLION)
FIGURE 18.  ARMENIA WASHING MACHINE MARKET, 2018-2026 ($MILLION)
FIGURE 19.  ARMENIA KITCHEN APPLIANCES MARKET, 2018-2026 ($MILLION)
FIGURE 20.  ARMENIA CLEANING APPLIANCES MARKET, 2018-2026 ($MILLION)
FIGURE 21.  ARMENIA OTHERS MARKET, 2018-2026 ($MILLION)
FIGURE 22.  ARMENIA CONSUMER GOODS MARKET, BY DISTRIBUTION CHANNEL, 2018-2026
FIGURE 23.  ARMENIA SUPERMARKETS & HYPERMARKETS, 2018-2026 ($MILLION)
FIGURE 24.  ARMENIA SPECIALTY STORES MARKET, 2018-2026 ($MILLION)
FIGURE 25.  ARMENIA E COMMERCE MARKET, 2018-2026 ($MILLION)
FIGURE 26.  ARMENIA OTHER DISTRIBUTION CHANNELS MARKET, 2018-2026 ($MILLION)
FIGURE 27.  PROCTER AND GAMBLE: NET SALES, 2016–2018 ($MILLION)
FIGURE 28.  PROCTER AND GAMBLE: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 29.  PROCTER AND GAMBLE: REVENUE SHARE BY GEOGRAPHY, 2018 (%)
FIGURE 30.  THE COCA-COLA COMPANY: NET SALES, 2016–2018 ($MILLION)
FIGURE 31.  THE COCA-COLA COMPANY: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 32.  THE COCA-COLA COMPANY: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 33.  PEPSICO, INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 34.  PEPSICO, INC.: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 35.  PEPSICO, INC.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 36.  SAMSUNG: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 37.  SAMSUNG: NET SALES, 2016–2018 ($MILLION)
FIGURE 38.  SAMSUNG: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 39.  SAMSUNG: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 40.  HAIER ELECTRONICS GROUP CO., LTD.: NET SALES, 2016–2018 ($MILLION)
FIGURE 41.  HAIER ELECTRONICS GROUP CO., LTD.: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 42.  HAIER ELECTRONICS GROUP CO., LTD.: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 43.  AB ELECTROLUX: NET SALES, 2016–2018 ($MILLION)
FIGURE 44.  AB ELECTROLUX: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 45.  NESTLE S A: NET SALES, 2016–2018 ($MILLION)
FIGURE 46.  NESTLE S A: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 47.  NESTLE S A: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 48.  LG ELECTRONICS: NET SALES, 2016–2018 ($MILLION)
FIGURE 49.  LG ELECTRONICS: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 50.  LG ELECTRONICS: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 51.  PANASONIC CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 52.  PANASONIC CORPORATION: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 53.  PANASONIC CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 54.  PHILIPS: NET SALES, 2016–2018 ($MILLION)
FIGURE 55.  PHILIPS: REVENUE SHARE, BY SEGMENT, 2018 (%)
FIGURE 56.  PHILIPS: REVENUE SHARE BY GEOGRAPHY, 2018 (%)

 
 

In accordance to several interviews conducted, the CXOs of the leading companies stated that the Armenia consumer goods market is expected to witness a positive growth prospects in the future. Armenia is an industrial-agrarian country. The country's GDP comprises various segments including agriculture, industrial production, trade, construction, and transport. The Armenian economy is demand based as consumer lending and remittances support private consumption. Furthermore, the GDP (gross domestic product) is gradually rising, which generates positive outlook for consumer spending and hence, growth prospects for consumer goods products in the country.

According to key players operating in the Armenia market, the rise in per capita income and disposable income is one of the key influential factors that generates positive impact on the market demand for consumer goods.

The development of new products through product innovation has enabled to create higher market traction for consumer goods products, especially in entertainment and information appliances. In addition, internet penetration has experienced a significant growth in Armenia. As a result, there has been a rise in number of e-commerce players in the market. Taking this fact into account, majority of the consumer goods manufactures operating in Armenia consider online platform as a key tool to promote and sell their products in an effective manner.

However, the presence of monopolies in the market have created persistent market entry barriers and led to market power abuse. Furthermore, the Eurasian Economic Union’s (EAEU) complex system of standardization is extremely redundant which causes major hindrances in dealing with custom authorities in Armenia.

 

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FREQUENTLY ASKED QUESTIONS?
 

A. The Armenia consumer goods market was valued at $1,734.5 million in 2018.

A. The Armenia consumer goods market is projected to reach $2,519 million by 2026, registering a CAGR of 4.7% from 2019 to 2026

A. The Armenia consumer goods market is projected to grow at a CAGR of 4.7% from 2019 to 2026.

A. The food & beverages segment was the highest contributor in the FMCG market and kitchen appliances segment was the highest contributor in the consumer goods market share in 2018.

A. The government initiatives to encourage new entrants & investments and e-commerce are the key opportunities in the market. The government of Armenia is making comprehensive reforms in the business environment to provide promising investments and business opportunities for global stakeholders. Owing to the expanded use of the internet, credit cards. and online banking, the e-commerce platform in Armenia is developing rapidly and can be regarded as an opportunity.

A. The key companies operating in the market include Procter & Gamble Company, The Coca-Cola Company, PepsiCo, Inc., Nestlé S.A., Samsung Electronics Co., Ltd., LG Electronics Inc., Haier Group Corporation, Panasonic Corporation, Electrolux AB, and Koninklijke Philips N.V.

A. Armenia is an industrial-agrarian country. The Armenian economy is demand based as consumer lending and remittances support private consumption. The rise in per capita income and disposable income is one of the key influential factors that generates positive impact on the market demand for consumer goods. However, the presence of monopolies in the market have created persistent market entry barriers and led to market power abuse.

 

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