Rise in number of vehicle sales in ASEAN countries primarily drives the growth of the market. Moreover, integration of connected devices such as smartphones with in-vehicle systems (IVS) along with increase in demand for advanced car navigation systems from end users is anticipated to accelerate the market growth. Moreover, key players tend to spend considerable amount on R&D related to GPS navigation systems. Prominent players operating in the car GPS navigation systems market industry focus toward introduction of advanced in-car GPS navigation systems that are equipped with latest features. For instance, Pioneer Corporation is aimed at enriching its map creation capabilities with enhanced features. In addition, companies such as Denso Corporation focus onto developing next generation processors that have capabilities to enable external communication at high speeds. Moreover, companies are also focusing on decreasing the driver’s distraction and enhancing the viewers’ experience. For instance, Mercedes Benz enhance their command navigation infotainment systems; these are now compatible with Android Auto and Apple CarPlay.
Some of the key players profiled in the report include Alpine Electronics, Pioneer Corporation, TomTom International BV, Panasonic, Mitsubishi Electric Corporation., JVC KENWOOD Corporation, Robert Bosch, Garmin Ltd., Sony Corporation, Denso Corporation, and Continental AG. These players have adopted various strategies to enhance their service offerings and to increase their market penetration. For instance, in December 2017, Denso Corporation entered into a partnership with BlackBerry Limited, to develop world’s first integrated Human Machine Interface (HMI) platform. In this partnership, DENSO developed HMI products, such as instrument clusters, car navigation systems, and head-up displays that contribute to the safety and the convenience of automobiles.