The Asia-Pacific automotive performance tuning and engine remapping services market was valued at $4.31 billion in 2021, and is projected to reach $8.69 billion by 2031, registering a CAGR of 7.4% from 2022 to 2031.
A vehicle is a complicated mechanical device integration. Automotive performance tuning is the method of maintaining or improving an automobile's mechanical performance. This tuning often improves power, and overall performance of the vehicle. There are 3 stages in automotive performance tuning. A stage 1 tune is nothing more than an ECU remap or chiptune. Stage 2 necessitates not only remapping the engine, however backing up the changes with fresh parts capable of carrying them out. To obtain the desired performance, tuners generally remove restricting components of exhaust systems and replace them with performance alternatives. Stage 3 is the highest officially recognized level of tuning and contains significant component modifications. This stage includes upgrades to the engine such as forged pistons & connecting rods, a stronger clutch, a redesigned crankshaft, a more powerful powertrain, and numerous other options.
Rise in demand for motorcycles in several countries in Asia-Pacific including India, China, and ASEAN countries are expected to boost the demand for motorcycle performance tuning significantly. Furthermore, awareness among customers about safety and security while driving has increased due to the surge in number of road accidents all around the globe, which has led consumers to understand the importance of regular motorcycle maintenance and tune-up including lubrication, electrical maintenance, fluid changes, and an overall performance check. In addition, regular tune-ups assist riders in detecting faults before they become major incidents.
In Australia, according to the Heavy Vehicle National Regulator (HVNR). up to one out of every ten heavy trucks on Australian roads have illegally remapped engines, emitting unsafe amounts of harmful diesel pollutants and creating a significant safety risk by bypassing 100km/h speed limiter devices. Moreover, the Heavy Vehicle National Law (HVNL) prohibits tampering with a heavy vehicle's emission control system or speed limitation. For instance, if an emission control system is remapped to eliminate the need for diesel exhaust fluid such as AdBlue, or if it is otherwise no longer consistent with the Australian Design Rules, this may suggest illegal activity.
The rise in demand for high-power engines & fine-tuned engines, the application of advanced techniques for improving fuel consumption, and improved engine management systems are the major factors that propel the Asia-Pacific automotive performance tuning and engine remapping services market growth. However, engine remapping puts a lot of stress on the engine and legal restrictions on vehicle modification are the major factors that hamper the growth of the market. Furthermore, the growth in popularity of customizing & remapping commercial vehicles & passenger cars and the rise in aftermarket maintenance & service are the factors expected to offer growth opportunities during the forecast period.
The market is segmented on the basis of product type, vehicle type, and tuning stage. By product type, it is classified into the interior, engine, detuning, throttle bodies, fuel injectors, fuel pumps, o2 sensors, and MAP sensors. By vehicle type, it is divided into a motorcycle, passenger vehicle, truck, and 4x4 off-road. By tuning stage, it is categorized into stage 1, stage 2, and stage 3. By country, the market is analyzed across Japan, Australia, South Korea, Thailand, Malaysia, Indonesia, and the rest of Asia-Pacific.
Some leading companies profiled in the report comprises Blitz Co., Ltd., CODE 6 Tuning, DK Tuning, DNA Tuning Malaysia, Dynamic Performance System, ECU-TECH AUSTRALIA, EPG Group, HKS Co., Ltd., JUN Auto (Tanaka Industrial Co., Ltd.), KS Motorsport, Mines Co. Ltd., Powerhouse Amuse Co., Ltd, Quantum Tuning, Roo Systems, VAG Singapore Pte Ltd., and Wolf Moto.
The rising demand for high-power engines & fine-tuned engines
More horsepower an automobile has, the better its acceleration, which is an important aspect of total performance. In addition, torque is another engine specification that influences a vehicle's performance. It assesses twisting force. The more torque a vehicle possesses, the faster it can accelerate from a stop and the greater its towing capacity. Heavy vehicles are used to transport heavy loads such as cargo and passengers, hence they require high torque at low speeds. In addition, high-performance cars' engines are tuned so that the horsepower and torque ratings complement each other and create a well-balanced driving experience. Owning to this, the rising demand for high-power engines and fine-tuned engines. This is anticipated to create demand for automotive performance tuning and engine remapping. . In stage-1 performance, tuning and remapping the existing programming of vehicle is erased or modified in order to enhance engine power. Moreover, remapping the software and fine-tuning the engine can boost a vehicle's power and torque production while improving overall performance by up to 35%. For instance, in September 2018, The Nissan Note e-POWER NISMO S goes on sale in Japan with a maximum power of 100 kilowatts and 320 Nm of torque, the model is a higher-spec version of the Nissan Note e-POWER NISMO, released in December 2016. Sharing the same custom structural enhancements and custom suspension, the Note e-POWER NISMO S adds custom tuning for its inverter and vehicle control module, increased electrical output, and an improved reduction drive. The result is 25% greater power and torque compared with the Note e-POWER NISMO.
In addition, engine performance tuning includes the integration of turbochargers, camshafts, and fuel systems in engines. These can either alter a factory turbo with boost controllers and electronic wastegates to let more air in or replace it with a larger turbo that can also spool faster. This forces air at any rev, resulting in linear acceleration and no turbo lag. Alternatively, a turbocharger can be added to a naturally aspirated engine. Adding an intercooler to the mix will result in the engine sucking in more air at colder temperatures. Such fined-tuned engines help to improve engine power and vehicle performance.
Application of advanced techniques for improving fuel consumption
The amount of fuel consumed by a vehicle to travel a particular distance is measured as fuel consumption. It is measured in liters per hundred kilometers, or gallons per hundred miles in nations that use the imperial measurement. Vehicles that use less fuel generate less pollution over the same distance traveled and are also less expensive to run. Purchasing a more fuel-efficient vehicle can save customers thousands of dollars in gasoline expenditures over time. Owning to this, customers spend on purchasing fuel-efficient vehicles or improving the fuel consumption of vehicles.
However, even on sports vehicles, the great majority of cars will not have their engine's maximum potential performance available from the factory. Engine control units (ECUs) typically limit engine performance in order to enhance engine reliability, pollution, and fuel consumption. Due to this, many vehicle users adopted performance tuning and engine remapping techniques to improve the fuel consumption of vehicles. Remapping is the process of changing the settings of a vehicle's ECU to improve numerous aspects of the vehicle's performance. The user can re-program the automobile to handle the fuel injection, airflow, sensors, and other features by overwriting the old settings with fresh software (within legal limitations). In addition, remaps for this purpose provide more precise fuel regulation, resulting in a vehicle with improved fuel efficiency. This factor is expected to drive the adoption of engine remapping techniques to improve vehicle fuel consumption.
Legal restrictions on vehicle modification
Several Asia-Pacific countries require government approval to modify vehicle components that directly affect the expansion of the market. For instance, in Singapore, Land Transport Authority (LTA) approval is required for modification in engines, exhaust systems, superchargers or turbochargers, and transmission. In Malaysia, according to Section 12 of the Road Transport Act 1987, modifications made to any vehicles before or after registration must be done legally and some modification requires approval from Road Transport Department (JPJ) including engine modification, fueling system, and changes to vehicle structure panel (after an accident).
Moreover, in Australia, the Heavy Vehicle National Law (HVNL) forbids tampering with a heavy vehicle's emission control system or speed limitation. For instance, if an emission control system is remapped to eliminate the need for diesel exhaust fluid such as AdBlue, or if it is otherwise no longer consistent with the Australian Design Rules, this may reflect illegal acts. Possession of a device designed or adapted to allow tampering with a speed restriction is also illegal in South Australia. Moreover, according to the Australian Design Rules (the national standards for vehicle safety, anti-theft, and emissions), remapped engines pose a risk to public safety through the release of dangerous levels of toxic diesel emissions and the tampering of truck drivers’ 100km/h speed limiter controls can cause further speed-related accidents and road deaths involving heavy vehicles. These are expected to hamper the growth of the market.
By Product Type
Detuning segment is projected as the most lucrative segments
Growing popularity of customizing and remapping commercial vehicles & passenger cars
Passenger cars were originally specifically designed for transportation; however, it has since evolved into a tool for highlighting their style, design, and performance. In addition, growing popularity of customizing and remapping vehicles, because every automobile enthusiast desires to own a customized or project vehicle. Auto enthusiasts are frequently enthralled by the prospect of customizing their vehicles to their preferences, comfort, and hobbies, as well as to reflect their personality. This big modification resulted in tuning and remapping. For instance, in July 2021, Harrier is powered by a 2.0-litre 4-cylinder Kryotech turbo diesel unit sourced from Fiat. In its stock form, this unit returns a maximum output of 168 bhp and 350 Nm of torque. As per the owner, the car has undergone Stage 1 Code 6 ECU remapping. In this case, however, the re-tuned motor develops an output of 225 bhp and 470 Nm of peak torque. These figures are 57 bhp and 120 Nm more than its stock form which is a significant upgrade. This upgrade in output certainly leads to greater performance- increases its top speed as well as widens its torque band. The ECU remapping also extends the engine’s rev limit to a much higher rpm (around 6500rpm as against 4,500rpm in stock form). In the regular Harrier, the top speed is in the range of 180-190 kmph.
By Vehicle Type
Motorcycles segment is projected as the most lucrative segments
Moreover, commercial vehicles are customized to meet the expectations and requirements of the drivers such as increased engine responsiveness across the power range, more fuel efficiency, increase dynamics and maneuverability of the truck, and cleaner burn of fuel resulting in more efficiency & power, less build-up & CO2 emissions. Tuning, on the other hand, has evolved into a method of customizing the attributes of a vehicle to the owner's preferences. These are expected to supplement opportunities for the market during the forecast period.
By Tuning Stage
Stage 3 segment is projected as the most lucrative segment
COVID-19 Impact Analysis
Outbreak of the COVID-19 virus adversely affected and slowed down trade channels globally, wherein China was the first affected country in the world, owing to the pandemic. Trade restrictions imposed to curb the spread of the COVID-19 virus affected businesses globally. Automotive manufacturers further closed down manufacturing and assembly plants across the globe. These factors led to a decline in the demand for automotive components which in turn Asia-Pacific automotive performance tuning and engine remapping services market.
Indonesia would exhibit the highest CAGR of 8.4% during forecast period.
Key Benefits For Stakeholders
- This study presents the analytical depiction of the Asia-Pacific automotive performance tuning and engine remapping services market analysis along with the current trends and future estimations to depict imminent investment pockets.
- The overall Asia-pacific automotive performance tuning and engine remapping services market opportunity is determined by understanding profitable trends to gain a stronger foothold.
- The report presents information related to the key drivers, restraints, and opportunities of the Asia-pacific automotive performance tuning and engine remapping services market with a detailed impact analysis.
- The current Asia-Pacific automotive performance tuning and engine remapping services market is quantitatively analyzed from 2021 to 2031 to benchmark financial competency.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.
Asia-Pacific Automotive Performance Tuning and Engine Remapping Services Market Report Highlights
By Product Type
By Vehicle Type
By Tuning Stage
The Asia-Pacific automotive performance tuning and engine remapping services market is expected to witness remarkable growth in the future owing to the improved management systems. The application of advanced techniques for improving fuel consumption and the rise in demand for high-power engines & fine-tuned engines are anticipated to propel the growth of the Asia-Pacific automotive performance tuning and engine remapping services market. However, legal restrictions on vehicle modification are expected to hinder the market growth. Furthermore, the growth in popularity of customizing and remapping commercial vehicles & passenger cars is expected to provide remarkable growth opportunities for players operating in the Asia-Pacific automotive performance tuning and engine remapping services market.
Furthermore, a stage 1 tune is essentially a chip-tune or an engine control unit (ECU) remap. It is the most cost-effective method of improving the performance of any vehicle. Turbo-petrol and turbo-diesel vehicles respond particularly well to stage 1 tuning, with typical gains of 20 to 40% in horsepower and torque. Moreover, despite the advancements made in diesel engines over the last several decades, many diesel drivers are dissatisfied with the power and torque outputs provided by stock-standard diesel engines, resulting in a number of drivers turning to easy and effective performance enhancement alternatives such as ECU remapping. Furthermore, power and torque are products of force and RPM (revolutions per minute), and it determines how quickly an engine can reach its top speed. Vehicle manufacturers are notorious for purposely de-tuning their engines to fit various types of road surfaces, leading to lower power and torque figures; however, ECU remapping can eliminate these constraints and help the engine perform closer to its genuine capabilities. These features help to boost the growth of the market.