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2021
Asia-pacific Back-to-school Market

Asia-Pacific Back-to-school Market by Product Type, (Backpack, Electronic, Stationery, Clothing, Shoes, and Other) and Sales Channel (Hypermarket/Supermarket, E-commerce, Dollar Stores, Specialty Stores, and Others): Opportunity Analysis and Industry Forecast, 2021–2030

A13084
Pages: 189
Aug 2021 | 398 Views
   
Author(s) : Himanshu Vig , Roshan Deshmukh
Tables: 83
Charts: 62
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COVID-19

Pandemic disrupted the entire world and affected many industries.

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The Asia-Pacific back to school market size was valued at $26.3 billion in 2020, and is projected reach $58.2 billion by 2030, registering a CAGR of 6.0% from 2021 to 2030. The stationery segment led in terms of Asia-Pacific back to school market share in 2020 and is expected to retain its dominance throughout the forecast period.

Back-to-school products include essential items such as backpacks, pens, pencils, erasers, sharpeners, rulers, uniforms, and shoes. Most of these products are conventional, however, many unique ideas are being implemented in these products, which are driving the market expansion. Backpacks have seen prominent changes over the years. For instance, backpacks, nowadays, are made with memory foam shoulder pads to provide maximum comfort and support at back. Furthermore, backpacks are designed to evenly distribute the weight of the materials to lower stress on shoulders. On the similar lines, novel innovations in pens have been witnessed in recent years such as leak-proof cartridges, smooth flow ink, and vibration reduction technology to reduce the vibrations while writing have resulted in market expansion. In addition, introduction of notebooks with ideas such as interactive origami papers and 3D front covers to make them more appealing to children is notably contributing toward the market growth. Thus, increase in innovations in back-to-school supplies fosters the growth of the market in Asia-Pacific.

Asia-Pacific-Back-to-School-Market

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The outbreak of COVID-19 began in late 2019, and has spread throughout the world in early 2020. After the diseases was declared a pandemic, affected countries declared complete lockdown, which resulted in the closure of schools. Classes were shifted online, which caused a reduction in the sale of clothes, shoes, lunch boxes, water bottles, and art & craft supplies. The sales of stationeries were reduced, as students were staying at home, as the study material was recorded and shared in a digital format, which led to major losses for stationary brands. Moreover, schools remained closed for months, and were reopened periodically for a few weeks or a months, depending on the various conditions of the pandemic in the region. Thus, closure of schools was a major setback for the growth of the back-to-school market.

Segment review

The Asia-Pacific back to school market is segmented on the basis of product type, distribution channels, and countries. Based on product type, the Asia-Pacific market is divided into bagpack, electronic, stationery, clothing, shoes, and other. The report also segments the market on the basis of distribution channels mainly hypermarket/supermarket, e-commerce, dollar stores, specialty stores, and others. Furthermore, it includes revenue generated from the sales of Asia-Pacific back to school market across China, India, Japan, Australia, South Korea, Indonesia, Malaysia, Singapore, Vietnam, and Rest of Asia-Pacific.

By product type, the Asia-Pacific back to school market is segmented into bagpack, electronic, stationery, clothing, shoes, and other. Stationery is the largest segment in the market due to the fact that stationery is the primary tool used for education and learning. Stationery is expected to remain the dominant segment at the end of the forecast period.

Asia-Pacific Back-to-school Market
By Type

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Stationery segment would exhibit the highest CAGR of 6.5% during 2021-2030.

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Depending on the distribution channel, the Asia-Pacific back to school market is divided into hypermarket/supermarket, e-commerce, dollar stores, specialty stores, and others. Specialty store are the most predominant channel for the purchase of back to school products and the e-commerce segment is expected to have the highest growth.

Asia-Pacific Back-to-school Market
By Distribution Channel

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E-Commerce segment would exhibit the highest CAGR of 6.0% during 2021-2030.

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The report focuses on the Asia-Pacific back to school market growth prospects, restraints, and opportunities of the Asia-Pacific back to school market. The study provides Porter’s five forces analysis to understand the impact of various factors such as competitive intensity of competitors, bargaining power of suppliers, threat of substitutes, threat of new entrants, and bargaining power of buyers of the Asia-Pacific back to school market.

Asia-Pacific Back-to-school Market
By Country

2030
China 
India
Japan
Australia
South Korea
Indonesia
Malaysia
Singapore
Vietnam
Rest Of Asia-pacific

India would exhibit the highest CAGR of 6.8% during 2021-2030.

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Some of the major players profiled for in the Asia-Pacific back to school market analysis include Acco Brands, Adidas AG, Harlequin International Group Pty Ltd., ITC Limited, Kokuyo Camlin Ltd., Mitsubishi Pencil Co., Ltd., Pelikan International Corporation Berhad, Puma Se, Wh Smith Plc, and Zebra Pen Corp. Other prominent players analyzed in the report are Faber-Castell, Nike, Skybags., Izod, Staedtler., Canson, and Wildcraft.

Covid-19 Impact Analysis

  • Asia-Pacific back to school industry was negatively impacted by the pandemic owing to country wide lockdowns and closing down of schools
  • The COVID-19 pandemic had disrupted the sales of Asia-Pacific back to school via brick and mortar stores resulting in transition of consumers towards online sales channels to purchase back to school products.
  • However, with changing consumer behavior demand for innovative, ergonomic and premium quality products is likely to increase.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging Asia-Pacific back to school market trends and opportunities.
  • The report provides detailed qualitative and quantitative analysis of the current trends and future estimations that help evaluate the prevailing Asia-Pacific back to school market opportunities in the market.
  • The Asia-Pacific back to school market forecast is offered along with information related to key drivers, restraints, and opportunities.
  • The market analysis is conducted by following key product positioning and monitoring the top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential and niche segments or regions exhibiting favorable growth.

Asia-Pacific Back to School Market Segments

By Product type

  • Bagpack
  • Electronic
  • Stationery
  • Clothing
  • Shoes
  • Others

By Distribution Channel

  • Hypermarket/Supermarket
  • E-Commerce
  • Dollar Stores
  • Specialty Stores
  • Others

By Country

  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
  • Malaysia
  • Singapore
  • Vietnam
  • Rest of Asia-Pacific
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Primary research
1.4.2.Secondary research
1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings

2.1.1.Top impacting factors
2.1.2.Top investment pockets

2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Porter's five forces analysis

3.2.1.Bargaining power of suppliers
3.2.2.Bargaining power of buyers
3.2.3.Threat of substitution
3.2.4.Threat of new entrants
3.2.5.Intensity of competitive rivalry

3.3.Market dynamics

3.3.1.Drivers

3.3.1.1.Innovation in back-to-school products
3.3.1.2.Increase in government expenditure and emphasis on primary education
3.3.1.3.Removal of one-child policy by China and reduction of infant mortality rate in the region

3.3.2.Restraints

3.3.2.1.Choking hazard of small components and toxicity of certain stationery products
3.3.2.2.Outbreak of COVID-19

3.3.3.Opportunities

3.3.3.1.Increase in popularity of online shopping
3.3.3.2.Increase in trend of social media and digital marketing

3.4.COVID-19 analysis

3.4.1.Overview
3.4.2.Impact on consumer goods sector
3.4.3.Impact on back-to-school market

CHAPTER 4:ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY PRODUCT TYPE

4.1.Overview

4.1.1.Market size and forecast, by product type

4.2.Backpack

4.2.1.Key market trends, growth factors, and opportunities
4.2.2.Market size and forecast, by region
4.2.3.Market analysis, by country

4.3.Electronic

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast, by region
4.3.3.Market analysis, by country

4.4.Stationery

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast, by region
4.4.3.Market analysis, by country

4.5.Clothing

4.5.1.Key market trends, growth factors, and opportunities
4.5.2.Market size and forecast, by region
4.5.3.Market analysis, by country

4.6.Shoes

4.6.1.Key market trends, growth factors, and opportunities
4.6.2.Market size and forecast, by region
4.6.3.Market analysis, by country

4.7.Others

4.7.1.Key market trends, growth factors, and opportunities
4.7.2.Market size and forecast, by region
4.7.3.Market analysis, by country

CHAPTER 5:ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY DISTRIBUTION CHANNEL

5.1.Overview

5.1.1.Market size and forecast, by distribution channel

5.2.Hypermarket/supermarket

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast, by region
5.2.3.Market analysis, by country

5.3.E-commerce

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast, by region
5.3.3.Market analysis, by country

5.4.Dollar stores

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast, by region
5.4.3.Market analysis, by country

5.5.Specialty stores

5.5.1.Key market trends, growth factors, and opportunities
5.5.2.Market size and forecast, by region
5.5.3.Market analysis, by country

5.6.Others

5.6.1.Key market trends, growth factors, and opportunities
5.6.2.Market size and forecast, by region
5.6.3.Market analysis, by country

CHAPTER 6:ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY COUNTRY

6.1.Overview

6.1.1.Market size and forecast, by country

6.1.1.1.China

6.1.1.1.1.Market size and forecast, by product type
6.1.1.1.2.Market size and forecast, by distribution channel

6.1.1.2.India

6.1.1.2.1.Market size and forecast, by product type
6.1.1.2.2.Market size and forecast, by distribution channel

6.1.1.3.Japan

6.1.1.3.1.Market size and forecast, by product type
6.1.1.3.2.Market size and forecast, by distribution channel

6.1.1.4.Australia

6.1.1.4.1.Market size and forecast, by product type
6.1.1.4.2.Market size and forecast, by distribution channel

6.1.1.5.South Korea

6.1.1.5.1.Market size and forecast, by product type
6.1.1.5.2.Market size and forecast, by distribution channel

6.1.1.6.Indonesia

6.1.1.6.1.Market size and forecast, by product type
6.1.1.6.2.Market size and forecast, by distribution channel

6.1.1.7.Malaysia

6.1.1.7.1.Market size and forecast, by product type
6.1.1.7.2.Market size and forecast, by distribution channel

6.1.1.8.Singapore

6.1.1.8.1.Market size and forecast, by product type
6.1.1.8.2.Market size and forecast, by distribution channel

6.1.1.9.Vietnam

6.1.1.9.1.Market size and forecast, by product type
6.1.1.9.2.Market size and forecast, by distribution channel

6.1.1.10.Rest of Asia-Pacific

6.1.1.10.1.Market size and forecast, by product type
6.1.1.10.2.Market size and forecast, by distribution channel

CHAPTER 7:COMPETITION LANDSCAPE

7.1.Overview
7.2.Competitive dashboard
7.3.Competitive heatmap
7.4.Product mapping
7.5.Top winning strategies
7.6.Key developments

7.6.1.Acquisition
7.6.2.Business expansion
7.6.3.Partnership
7.6.4.Product launch

7.7.Top player positioning

CHAPTER 8:COMPANY PROFILES

8.1.ACCO BRANDS

8.1.1.Company overview
8.1.2.Key executives
8.1.3.Company snapshot
8.1.4.Operating business segments
8.1.5.Product portfolio
8.1.6.R&D expenditure
8.1.7.Business performance
8.1.8.Key strategic moves and developments

8.2.ADIDAS AG (REEBOK)

8.2.1.Company overview
8.2.2.Key executives
8.2.3.Company snapshot
8.2.4.Product portfolio
8.2.5.R&D expenditure
8.2.6.Business performance

8.3.HARLEQUIN INTERNATIONAL GROUP PTY LTD.

8.3.1.Company overview
8.3.2.Key executives
8.3.3.Company snapshot
8.3.4.Product portfolio

8.4.ITC LIMITED

8.4.1.Company overview
8.4.2.Key executives
8.4.3.Company snapshot
8.4.4.Operating business segments
8.4.5.Product portfolio
8.4.6.R&D expenditure
8.4.7.Business performance
8.4.8.Key strategic moves and developments

8.5.KOKUYO CAMLIN LTD.

8.5.1.Company overview
8.5.2.Key executives
8.5.3.Company snapshot
8.5.4.Product portfolio
8.5.5.R&D expenditure
8.5.6.Business performance
8.5.7.Key strategic moves and developments

8.6.MITSUBISHI PENCIL CO., LTD.

8.6.1.Company overview
8.6.2.Key executives
8.6.3.Company snapshot
8.6.4.Product portfolio
8.6.5.Business performance

8.7.PELIKAN INTERNATIONAL CORPORATION BERHAD

8.7.1.Company overview
8.7.2.Key executives
8.7.3.Company snapshot
8.7.4.Operating business segments
8.7.5.Product portfolio
8.7.6.R&D expenditure
8.7.7.Business performance

8.8.PUMA SE

8.8.1.Company overview
8.8.2.Key executives
8.8.3.Company snapshot
8.8.4.Operating business segments
8.8.5.Product portfolio
8.8.6.R&D expenditure
8.8.7.Business performance
8.8.8.Key strategic moves and developments

8.9.WH SMITH PLC.

8.9.1.Company overview
8.9.2.Key executives
8.9.3.Company snapshot
8.9.4.Operating business segments
8.9.5.Product portfolio
8.9.6.Business performance
8.9.7.Key strategic moves and developments

8.10.ZEBRA PEN CORP.

8.10.1.Company overview
8.10.2.Key executives
8.10.3.Company snapshot
8.10.4.Product portfolio
8.10.5.Key strategic moves and developments

LIST OF TABLES

TABLE 01.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 02.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR BACKPACK, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 03.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR ELECTRONIC, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 04.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR STATIONERY, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 05.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR CLOTHING, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 06.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR SHOES, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 07.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR OTHERS, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 08.ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 09.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR HYPERMARKET/SUPERMARKET, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 10.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR E-COMMERCE, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 11.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR DOLLAR STORES, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 12.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR SPECIALTY STORES, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 13.ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR OTHERS, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 14.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY COUNTRY, 2020–2030 ($MILLION)
TABLE 15.CHINA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 16.CHINA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 17.INDIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 18.INDIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 19.JAPAN BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 20.JAPAN BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 21.AUSTRALIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 22.AUSTRALIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 23.SOUTH KOREA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 24.SOUTH KOREA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 25.INDONESIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 26.INDONESIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 27.MALAYSIA BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 28.MALAYSIA BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 29.SINGAPORE BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 30.SINGAPORE BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 31.VIETNAM BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 32.VIETNAM BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 33.REST OF ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, BY PRODUCT TYPE, 2020–2030 ($MILLION)
TABLE 34.REST OF ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 35.ACCO BRANDS: KEY EXECUTIVES
TABLE 36.ACCO BRANDS: COMPANY SNAPSHOT
TABLE 37.ACCO BRANDS: OPERATING SEGMENTS
TABLE 38.ACCO BRANDS: PRODUCT PORTFOLIO
TABLE 39.ACCO BRANDS: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 40.ACCO BRANDS: NET SALES, 2018–2020 ($MILLION)
TABLE 41.ADIDAS AG: KEY EXECUTIVES
TABLE 42.ADIDAS AG: COMPANY SNAPSHOT
TABLE 43.ADIDAS AG: PRODUCT PORTFOLIO
TABLE 44.ADIDAS AG: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 45.ADIDAS AG: NET SALES, 2018–2020 ($MILLION)
TABLE 46.HARLEQUIN INTERNATIONAL GROUP PTY LTD.: KEY EXECUTIVES
TABLE 47.HARLEQUIN INTERNATIONAL GROUP PTY LTD.: COMPANY SNAPSHOT
TABLE 48.HARLEQUIN INTERNATIONAL GROUP PTY LTD.: PRODUCT PORTFOLIO
TABLE 49.ITC LIMITED: KEY EXECUTIVES
TABLE 50.ITC LIMITED: COMPANY SNAPSHOT
TABLE 51.ITC LIMITED: OPERATING SEGMENTS
TABLE 52.ITC LIMITED: PRODUCT PORTFOLIO
TABLE 53.ITC LIMITED: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 54.ITC LIMITED: NET SALES, 2018–2020 ($MILLION)
TABLE 55.KOKUYO CAMLIN LTD.: KEY EXECUTIVES
TABLE 56.KOKUYO CAMLIN LTD.: COMPANY SNAPSHOT
TABLE 57.KOKUYO CAMLIN LTD.: PRODUCT PORTFOLIO
TABLE 58.KOKUYO CAMLIN LTD.: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 59.KOKUYO CAMLIN LTD.: NET SALES, 2018–2020 ($MILLION)
TABLE 60.MITSUBISHI PENCIL CO., LTD.: KEY EXECUTIVES
TABLE 61.MITSUBISHI PENCIL CO., LTD.: COMPANY SNAPSHOT
TABLE 62.MITSUBISHI PENCIL CO., LTD.: PRODUCT PORTFOLIO
TABLE 63.MITSUBISHI PENCIL CO., LTD.: NET SALES, 2018–2020 ($MILLION)
TABLE 64.PELIKAN INTERNATIONAL CORPORATION BERHAD: KEY EXECUTIVES
TABLE 65.PELIKAN INTERNATIONAL CORPORATION BERHAD: COMPANY SNAPSHOT
TABLE 66.PELIKAN INTERNATIONAL CORPORATION BERHAD: OPERATING SEGMENTS
TABLE 67.PELIKAN INTERNATIONAL CORPORATION BERHAD: PRODUCT PORTFOLIO
TABLE 68.PELIKAN INTERNATIONAL CORPORATION BERHAD: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 69.PELIKAN INTERNATIONAL CORPORATION BERHAD: NET SALES, 2018–2020 ($MILLION)
TABLE 70.PUMA SE: KEY EXECUTIVES
TABLE 71.PUMA SE: COMPANY SNAPSHOT
TABLE 72.PUMA SE: OPERATING SEGMENTS
TABLE 73.PUMA SE: PRODUCT PORTFOLIO
TABLE 74.PUMA SE: R&D EXPENDITURE, 2018–2020 ($MILLION)
TABLE 75.PUMA SE: NET SALES, 2018–2020 ($MILLION)
TABLE 76.WH SMITH PLC: KEY EXECUTIVES
TABLE 77.WH SMITH PLC: COMPANY SNAPSHOT
TABLE 78.WH SMITH PLC: OPERATING SEGMENTS
TABLE 79.WH SMITH PLC: PRODUCT PORTFOLIO
TABLE 80.WH SMITH PLC: NET SALES, 2018–2020 ($MILLION)
TABLE 81.ZEBRA PEN CORP.: KEY EXECUTIVES
TABLE 82.ZEBRA PEN CORP.: COMPANY SNAPSHOT
TABLE 83.ZEBRA PEN CORP.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.ASIA-PACIFIC BACK-TO-SCHOOL MARKET SNAPSHOT, 2021–2030
FIGURE 03.TOP IMPACTING FACTORS
FIGURE 04.TOP INVESTMENT POCKETS
FIGURE 05.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 06.HIGH BARGAINING POWER OF BUYERS
FIGURE 07.LOW THREAT OF SUBSTITUTION
FIGURE 08.MODERATE THREAT OF NEW ENTRANTS
FIGURE 09.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 10.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY PRODUCT TYPE, 2020 (%)
FIGURE 11.COMPARATIVE VALUE SHARE ANALYSIS OF ASIA-PACIFIC BACK-TO-SCHOOL MARKET FOR BACKPACK,  BY COUNTRY, 2020 & 2030 (%)
FIGURE 12.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL MARKET FOR ELECTRONIC, BY COUNTRY,  2020 & 2030 (%)
FIGURE 13.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL MARKET FOR STATIONERY, BY COUNTRY,  2020 & 2030 (%)
FIGURE 14.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL MARKET FOR CLOTHING, BY COUNTRY,  2020 & 2030 (%)
FIGURE 15.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL MARKET FOR SHOES, BY COUNTRY,  2020 & 2030 (%)
FIGURE 16.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL MARKET FOR OTHERS, BY COUNTRY,  2020 & 2030 (%)
FIGURE 17.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY DISTRIBUTION CHANNEL, 2020 (%)
FIGURE 18.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL FOR HYPERMARKET/SUPERMARKET, BY COUNTRY, 2020 & 2030 (%)
FIGURE 19.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL FOR E-COMMERCE, BY COUNTRY,  2020 & 2030 (%)
FIGURE 20.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL VIA DOLLAR STORES, BY COUNTRY,  2020 & 2030 (%)
FIGURE 21.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL FOR SPECIALTY STORES, BY COUNTRY,  2020 & 2030 (%)
FIGURE 22.COMPARATIVE VALUE SHARE ANALYSIS OF BACK-TO-SCHOOL FOR OTHERS, BY COUNTRY, 2020 & 2030 (%)
FIGURE 23.ASIA-PACIFIC BACK-TO-SCHOOL MARKET, BY COUNTRY, 2020 (%)
FIGURE 24.CHINA BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 25.INDIA BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 26.JAPAN BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 27.AUSTRALIA BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 28.SOUTH KOREA BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 29.INDONESIA BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 30.MALAYSIA BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 31.SINGAPORE BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 32.VIETNAM BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 33.REST OF ASIA-PACIFIC BACK-TO-SCHOOL MARKET VALUE, 2020-2030 ($MILLION)
FIGURE 34.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 35.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 36.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 37.TOP WINNING STRATEGIES, BY YEAR, 2018–2021*
FIGURE 38.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2021* (%)
FIGURE 39.TOP WINNING STRATEGIES, BY COMPANY, 2018–2021*
FIGURE 40.PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 41.ACCO BRANDS: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 42.ACCO BRANDS: NET SALES, 2018–2020 ($MILLION)
FIGURE 43.ACCO BRANDS: REVENUE SHARE BY SEGMENT, 20120 (%)
FIGURE 44.ACCO BRANDS: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 45.ADIDAS AG: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 46.ADIDAS AG: NET SALES, 2018–2020 ($MILLION)
FIGURE 47.ADIDAS AG: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 48.ITC LIMITED: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 49.ITC LIMITED: NET SALES, 2018–2020 ($MILLION)
FIGURE 50.ITC LIMITED: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 51.ITC LIMITED: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 52.KOKUYO CAMLIN LTD.: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 53.KOKUYO CAMLIN LTD.: NET SALES, 2018–2020 ($MILLION)
FIGURE 54.MITSUBISHI PENCIL CO., LTD.: NET SALES, 2018–2020 ($MILLION)
FIGURE 55.PELIKAN INTERNATIONAL CORPORATION BERHAD: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 56.PELIKAN INTERNATIONAL CORPORATION BERHAD: NET SALES, 2018–2020 ($MILLION)
FIGURE 57.PELIKAN INTERNATIONAL CORPORATION BERHAD: REVENUE SHARE BY SEGMENT, 2019 (%)
FIGURE 58.PUMA SE: R&D EXPENDITURE, 2018–2020 ($MILLION)
FIGURE 59.PUMA SE: NET SALES, 2018–2020 ($MILLION)
FIGURE 60.PUMA SE: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 61.WH SMITH PLC: NET SALES, 2018–2020 ($MILLION)
FIGURE 62.WH SMITH PLC: REVENUE SHARE BY SEGMENT, 2020 (%)

 
 

Last few years have witnessed an increase in the rate of literacy in Asia-Pacific. A large number of children are getting access to primary education, due to the efforts and initiatives taken by governments to improve the education standards in the countries. Moreover, many rural areas are establishing new schools and facilities to promote education, with many other nongovernment organizations pitching in to further improve education across the region.

The COVID-19 outbreak was witnessed in the Hubei province of the Wuhan city in China in late December. A lot of countries in Asia-Pacific imposed complete lockdown that resulted in closing down of schools for a significant period of time. In addition, the impact was felt by manufacturers and retailers of stationery and related products. However, with reopening of schools, the demand for stationary products is likely to escalate in the upcoming years.

In addition, with changing consumer behavior toward online shopping, engaged stakeholders in the industry have transitioned toward online channels to deliver back-to-school products. Higher convenience, secured payments, and myriad of options have resulted in increasing popularity of online channels. Thus, sales of such products is likely to proliferate with improving digital infrastructure and rising awareness regarding such channels.

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A. The Asia-Pacific back-to-school market is expected to reach $58.2 billion by 2030

A. The Asia-Pacific back-to-school market is poised to grow with CAGR of 6.0% from 2021 to 2030.

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A. 2020 is the base year calculated in the Asia-Pacific back-to-school market report.

A. The Asia-Pacific back-to-school market is segmented on the basis of product type, distribution channels, and countries.

A. Some of the major players operating in the Asia-Pacific back to school market include Acco Brands, Adidas AG, Harlequin International Group Pty Ltd., ITC Limited, Kokuyo Camlin Ltd., Mitsubishi Pencil Co., Ltd., Pelikan International Corporation Berhad, Puma Se, Wh Smith Plc, and Zebra Pen Corp.

A. The stationery segment holds the maximum market share Asia-Pacific back to school market.

A. The Asia-Pacific back to school market is likely to witness robust growth in the post Covid-19 world.

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