Scope of the Study
For the purpose of analysis, the report covers a micro-level study of different ad format, type, industry vertical. The analysis presented in this section elaborates the attractiveness of each country to identify the lucrative market areas for investment. Country wise, the report includes the Asia-Pacific programmatic display advertising market trends across China, India, Japan, Australia, South Korea, Rest Of Asia-Pacific. In addition, the study covers quantitative analysis for Asia-Pacific programmatic display advertising market from 2021-2031. The CAGR is calculated for 2022-2031, considering all the macro and micro economic factors, which impact the growth of the Asia-Pacific programmatic display advertising market.
Market Landscape
The study comprises various parameters such as top player positioning in the base year, Porter’s five force analysis, value chain analysis, impact of government regulations on the market, and market dynamics (drivers, restraints, and opportunities), which directly or indirectly impact the growth of the market.
On the basis of segments, the Asia-Pacific programmatic display advertising market by ad format (online video, online display, mobile video, mobile display), by type (private marketplaces, real time bidding, automated guaranteed), by industry vertical (bfsi, automotive, manufacturing, healthcare, government, it and telecom, others).
Regional Analysis
The Asia-Pacific programmatic display advertising market is analyzed across four key countries, which include China, India, Japan, Australia, South Korea, Rest Of Asia-Pacific.
Research Methodology
AMR offers its clients with comprehensive research and analysis based on a wide variety of factual inputs, which majorly include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models distill the data & statistics and enhance the accuracy of our recommendations and advice.
By Ad Format
Mobile Video segment was the leading segment during forecast period.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic has had a notable impact on the global economy. The report provides an analysis on micro and macro economic impact due to the COVID-19. Moreover, it outlines the direct impact of COVID-19 on the Asia-Pacific programmatic display advertising market in form of a qualitative analysis. Furthermore, also it will cover the details about the market size and share with the impact of COVID-19. The report further provides an analysis on the key strategies adopted by key players during the COVID-19 pandemic. In addition, it focuses on how the global health crisis influenced the supply chain of Asia-Pacific programmatic display advertising market. The report further showcases a post COVID-19 scenario, due to decline in the risk of infection and introduction of vaccines.
By Type
Real time Bidding segment would witness the fastest growth, registering a CAGR of 35.5% during the forecast period.
Key Questions Answered in AMR’s Asia-Pacific programmatic display advertising market Report
The Asia-Pacific programmatic display advertising market analysis covers in-depth information of major industry participants. Porter’s five forces analysis helps to analyze the potential of buyers & suppliers and the competitive scenario of the industry for strategy building. Major countries have been mapped according to their individual revenue contribution to the market. The comprehensive report on Asia-Pacific programmatic display advertising market addressed critical questions for the players operating in the market or planning to enter in the market, and help them to take strategic decisions.
How do you see the growth of Asia-Pacific programmatic display advertising market in the next five years?
What are the top winning strategies adopted by the leading players operating in the market?
Who are the targeted customers in the Asia-Pacific programmatic display advertising market?
Which are the major players in the Asia-Pacific programmatic display advertising market
What is the impact of COVID-19 on this market?
Key insights of Asia-Pacific programmatic display advertising market Report
AMR helps to analyze the value chain of a particular market from all participants view.
The study includes Porter’s five forces analysis to understand the competitive scenario of the industry and role of each stakeholder.
Market dynamics includes drivers, restraints, and opportunities of the market. Drivers state the factors that boost the growth of the market, whereas restraints are likely to hamper the market growth. Opportunities are the factors that act as the catalysts of the market. All these factors, along with data facts, are covered in the study.
ASIA-PACIFIC PROGRAMMATIC DISPLAY ADVERTISING MARKET REVENUE
Graph for representation purpose only
Asia-Pacific Programmatic Display Advertising Market Report Highlights
| Aspects | Details |
 By Ad Format |
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 By Type |
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 By Industry Vertical |
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 By Country |
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