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2023

Astrology Market

Astrology Market Size, Share, Competitive Landscape and Trend Analysis Report, by Type, by Mode, by End User Generation : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Consumer and general services

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Author's: Samriddhi Chauhan | Roshan Deshmukh
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Astrology Market Research, 2031

The global Astrology Market Size was valued at $12.8 billion in 2021, and is projected to reach $22.8 billion by 2031, growing at a CAGR of 5.7% from 2022 to 2031.

Astrology Market

Astrology has evolved over time and is still widely practiced around the world. Science and technology advancements have not deterred astrologers or those seeking their services. Even though there is no scientific evidence to support the accuracy of astrology, people have continued to study and believe in it. Astrology has experienced a revival since the 1960s.

People were suffering all over again as the pandemic brought the country to a halt. Some were mourning the loss of loved ones; others were looking for ways to survive in a stale year, and a few were reveling in the luxury of boredom. They were all looking for the light at the end of the tunnel. The desire for help, connection, and normalcy were as unusual as the pandemic situation. than their previous experience or performance.

People were concerned about their health as well as their wealth because of the repeated lockdowns. People were flocking to astrologers in search of remedies because of the gloomy times. They wanted to know what was going to happen next and find solutions to current health and financial problems in a country where Covid-19 cases have risen to millions, with millions of deaths. People were turning to astrologers for everything from wealth to weddings now more than ever in these uncertain times.

Searches for "birth chart" and "astrology" reached a five-year high last year, according to Google Trends. However, astrology as a business did not emerge from thin air during the pandemic. Astrology as a business has grown dramatically over the last few decades.

Clients can now consult astrologers from all over the world and study the branch of astrology that most interests them. Although astrology began as a study of omens and astronomy, it has since strayed from both. Because of advancements in information technology, astrology is gaining popularity. This appears to be counter-intuitive because one would expect technology to erode people's faith in distant stars to guide their lives.

Trained astrologers and specialists have begun to embrace technology in a big way. In addition to online astrology consultation platforms, they also offer solutions to their customers via email or live video conferences. Customers benefit greatly from this because they can obtain solutions from the comfort of their own homes.

With the advancement of technology, astrologers have begun to use advanced software that reduces prediction time and errors while also providing customized solutions to meet the needs of their clients. Such tools have created a plethora of opportunities for independent astrology practitioners who want to develop astrology apps and expand their businesses online.

While horoscopes have long been popular in popular culture, the market has shifted. Whereas consumers previously had to visit a psychic in person or call a phone hotline, astrology apps have removed the barriers associated with both owing to the rising online Astrology Market Demand. The ease with which users can access astrological information on their mobile devices, combined with a growing audience for such information because of societal factors, have played significant roles in driving the genre's popularity and establishing it as one in which app developers are finding increasing success.

However, a lack of personnel skills hampers the Astrology Industry growth. Any application requires specific resources to be built, and for that, an app development team with a multi-domain mindset is required. Creating a mobile application for an astrology consultancy service, on the other hand, necessitates highly specialized skills. The target audience for the online astrology market is very diverse, and anyone developing an app for such a dynamic crowd should have extensive experience handling every aspect of astrology. The online astrologer app should be highly adaptable and functional on any device. Furthermore, the app must have a user-friendly interface with a responsive design. Taking on all of this without a skilled team is a massive undertaking.

A dedicated team of skilled UI/UX designers and experienced programmers is required to combat this. A dedicated team can create the best astrology app with an easy-to-use interface. This enables people with varying levels of digital literacy to use the app with ease. A knowledgeable team can also optimize the consultation app to run on less powerful devices. As a result, when creating an astrology app, always hire skilled developers to make up for any lack of technical expertise in creating a full-fledged application. Clients encounter numerous errors because of a lack of skills, resulting in a loss of consumer trust in the app. As a result, the Astrology Industry expansion is hampered.

Just a few examples include Siri, Alexa, robots, coding, banking, e-commerce, and even immortality. The examples clearly cover the entire range of human imagination. In contrast, artificial intelligence in astronomy is a relatively unexplored but equally exciting area. Astronomers are increasingly using AI as a powerful discovery tool, for example, to provide rich and complex data, classify galaxies, sift through data for signals, find pulsar stars, and identify unusual exoplanets.

In short, a whole new world of unexplored and infinite applications is being explored, resulting in a slew of AI-powered astronomy tools known as Artificial Astronomers, which will bring numerous opportunities to the astrology market.

The astrology market is segmented based on type, mode, end-user generation, and region. By type, the market is categorized into love astrology, vedic astrology, natal astrology, medical astrology, horary astrology, electional astrology, and uranian astrology. On the basis of mode, the market is bifurcated into online and offline in which online is further divided into apps & websites and the offline segment comprises all the offline registered players available in the market. By end-user generation, the market is categorized into gen z, millennials, gen x, and boomers. Region-wise the market is classified into North America (U.S., Canada, and Mexico) Europe (U.K., Germany, France, Italy, Sweden, Spain, Russia, Netherlands, and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Thailand, Australia, New Zealand, and Rest of Asia-Pacific, and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Egypt, and Rest of LAMEA).

Astrology Market by Type

Based on type, the love astrology segment had the dominating Astrology Market Size of  in 2021 and is expected to remain dominant during the Astrology Market Forecast period. The growing splitting rate of couples is one of the largest factors responsible for users checking out their love astrology and whether they will be able to stick together or not. Instead of couples considering communication, they are preferring to check out their love astrology more. This is because the belief towards astrology is rising more among millennials and Gen Z, which is boosting the market of astrology for love and relationships.

Astrology Market by Mode

By mode, the online segment had the dominating Astrology Market Share  in 2021 and is likely to remain dominant during the forecast period. While some applications connect users to experts for readings and insights into their charts, others are data-driven and provide an in-depth look at the positioning of the planets. There are apps for everything, including daily horoscopes, tools for tracking every planet's retrograde, mindfulness tools that work with the moon, and astrology dating services. The App Store has given each of the 22 apps on the list at least four stars, and most of them are free to download. There is an app on this list for everyone, regardless of the client's level of astrology expertise. Therefore, the growing popularity and availability of such apps for every user are fostering the market growth of astrology apps.

Astrology Market by End User Generation

Based on the end-user generation, the millennials segment dominated the global market in 2021 and is likely to remain dominant during the forecast period. Millennials are "caught up" on social media trends and are just as likely as Gen Z to post zodiac-related memes and use astrology as a means of self-identification. Examples of these memes include toxic Scorpio men, indecisive Libras agonizing over their Starbucks order, and sentimental Pisces yearning for their childhood. A deep-seated belief in the occult, including at least a partial acceptance of what their horoscope predicts, coexists with millennials' technological advantage over previous generations, which allows them to look up information and post their social media posts.

Astrology Market by Region

Based on region, Asia-Pacific dominated the global market in 2021 and is expected to remain dominant during the forecast period. This is attributed to the high belief in astrology and usage of all the 3 types of astrology in the region which includes western, vedic, and Chinese astrology. The ratio of superstition is very high in the region. For instance, in China zodiac signs are given great importance when selecting an employee.

According to the China Youth Daily, more than three-quarters of recently hired graduates were treated unfairly or were denied jobs based on their zodiac sign and blood type rather than their experience or performance. Therefore, high belief in astrology in the region is the factor behind the high market share of the market in the region.

The players operating in the global astrology market have adopted various developmental strategies including but not limited to product launches, geographical expansion, and acquisitions to increase their market share, gain profitability, and remain competitive in the market. The key players included in the astrology market analysis are - Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, Inc., AstroGraph Software, Inc., Indianet Consultants LLP, My Path Astrology LLC, AstroswamiG Solutions, CodeYeti Software Solutions Pvt. Ltd., Liquid Software Mobile, Inc., CoStar Astrology Society, Seattle Astrology, The Mountain Astrologer, Astro-Vision Futuretech Pvt. Ltd., Adviqo Technology Corp., Appsella LTD, Barges Technologies, Inc., Jessica Adams Proprietary Limited., Astroyogi, and Ojas Softech Pvt. Ltd.

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Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, Astrology Market Trends, estimations, and dynamics of the astrology market analysis from 2021 to 2031 to identify the prevailing Astrology Market Opportunity.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the astrology market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global astrology market trends, key players, market segments, application areas, and Astrology Market Growth strategies.

Astrology Market Report Highlights

Aspects Details
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Market Size By 2031

USD 22.8 billion

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Growth Rate

CAGR of 5.7%

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Forecast period

2021 - 2031

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Report Pages

250

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By Type
  • Natal Astrology
  • Medical Astrology
  • Horary Astrology
  • Electional Astrology
  • Uranian Astrology
  • Love Astrology
  • Vedic Astrology
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By Mode
  • Online
    • Apps
    • Websites
  • Offline
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By End User Generation
  • Gen Z
  • Millennials
  • Gen X
  • Boomers
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (UK, Germany, France, Italy, Sweden, Spain, Russia, Netherlands, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Thailand, Australia, New Zealand, Rest of Asia-Pacific)
  • LAMEA  (Brazil, Argentina, United Arab Emirates, Saudi Arabia, South Africa, Egypt, Rest of LAMEA)
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Key Market Players

Barges Technologies, Inc., Horoscope.com, Inc., CoStar Astrology Society, Astro-Vision Futuretech Pvt. Ltd., The Mountain Astrologer, Seattle Astrology, Astroyogi, AstroGraph Software, Inc., Jessica Adams Proprietary Limited., Appsella LTD, My Path Astrology LLC, Indianet Consultants LLP, Adviqo Technology Corp., AstroswamiG Solutions, Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., CodeYeti Software Solutions Pvt. Ltd., Ojas Softech Pvt. Ltd., Susan Miller Omni Media Inc., Liquid Software Mobile, Inc.

Analyst Review

For centuries, astrology has played an important role in shaping how people think about their place in the world in non-western countries such as India and China. However, it has recently gained traction in the West, as people increasingly seek guidance from the stars through social media accounts. Astrology has entered the mainstream, permeating almost every aspect of popular culture, from daily horoscope apps and memes to influencer astrologists and articles about dress or self-care based on the star sign.

Almost every industry has found a place for online platforms, and astrology is no different. The astrology industry is diverse and offers a wide range of services. For this fragmented market to reach its full potential, it needs to be consolidated and properly set up.

Approximately 100,000 new astrologers enter the market each year. Numerology, palmistry, Tarot card reading, selling semi-precious stones, reading horoscopes, predicting stars and planets, and Vastu shastra are just a few of the many services offered by the vast field of astrology. The possibility for astrologers to bring them all together under one platform is enormous.

Uncertainty is another major factor that draws people to astrology. Studies show that not knowing what could happen is more stressful than knowing something bad will happen. The astrological framework, through its predictions, assists humans in achieving the certainty they seek. If they are going through a difficult time, they suddenly begin to take what is written on their sign much more seriously.

The ongoing Covid19 pandemic, for example, has wreaked havoc around the world and introduced a slew of uncertainties to the plans of people. And astrologers in India, the United States, and the United Kingdom, among other places, have been busy predicting when the coronavirus will vanish. Indeed, astrologers and tarot card readers claim to have been working around the clock since the lockdown began, with Indian companies such as AstroTalk and AstroYogi reporting that their revenues have nearly doubled during the pandemic. Therefore, uncertainties foster market growth.

Author Name(s) : Samriddhi Chauhan | Roshan Deshmukh
Frequently Asked Questions?

The global astrology market was valued at $12,816.7 million in 2021 and is projected to reach $22,809.6 million by 2031, registering a CAGR of 5.7% from 2022 to 2031

The report provides data from 2021 to 2031, and 2022-2031 would be the forecast period in the market report.

The study of the positions and movements of the planets and stars as well as some people's belief systems about how they impact individuals and events in astrology. $12,816.7 million is the market value of the Astrology market in 2021.

North America, Europe, Asia-Pacific, and LAMEA are the region analyzed in this report. 2021 is the base year calculated in the Astrology market report.

Truthstar Future Vision Pvt Ltd., Sanctuary Ventures Inc., Susan Miller Omni Media Inc., Horoscope.com, Inc., AstroGraph Software, Inc., Indianet Consultants LLP, My Path Astrology LLC, AstroswamiG Solutions, and CodeYeti Software Solutions Pvt. Ltd. are the top companies to hold the market share in Astrology

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Astrology Market

Global Opportunity Analysis and Industry Forecast, 2021-2031