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Athletic Footwear Market by Product Types (Sports, Running and walking shoes, Hiking and backpacking shoes, Aerobic and gym wear) and by User (Men, Women, Kids) - Global Opportunity Analysis and Industry Forecast, 2015 - 2022

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Pages: 100
May 2016 | 11801 Views
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Author's : Chandradeep Singh
Tables: 33
Charts: 28
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Athletic Footwear Market Overview

Global Athletic Footwear Market is expected to reach $114.8 billion by 2022, growing at a CAGR of 2.1% during the forecast period 2016 - 2022. Athletic footwear refers to those shoes that are designed for sports and other outdoor activities. Yet, the global consumption volume indicates a trend of these being used as casual and fashion footwear by people of all age groups. The market offers a variety of footwear with options in color, design, and price to cater to the needs and purchasing abilities of individual customers. Sales expansion through online channels, innovative product launches, and attractive marketing and promotional strategies that are adopted by the companies have fueled the growth of the athletic footwear market size. The market is highly competitive with players making huge investments in marketing channels and brand building. This highlights their presence and helps establish their brand value to attract an increased volume of consumers. There are numerous small-scale manufacturers that offer tough competition to the athletic footwear giants. Increasing environmental concerns over synthetic rubber and the rise in raw material prices have emerged as major challenges for the market.

The successful development strategies adopted by the companies are discussed in this report. This helps highlight the recommended growth strategies for the market.

TOP WINNING STRATEGIES FOR ATHLETIC FOOTWEAR MARKET

Market players strive continuously to gain a competitive advantage over their competitors and build a stronger base for themselves. Product launch, acquisitions, and mergers have been the prominent strategies implemented by key players to increase their footprints in the global market. Certain companies’ implemented acquisition to undertake the manufacturing facilities and distribution channels of the acquired company to spin profits or expand global presence. Prominent players, such as Nike, Adidas, and Asics Corporation, have regularly launched new products in the market. The continuous variety addition to their product portfolio helps attract consumers with their innovative design and features. Players also used joint ventures and partnerships to increase their consumer base or product portfolio.

GLOBAL ATHLETIC FOOTWEAR MARKET SEGMENT REVIEW

The demand for athletic footwear products is increasing rapidly due to its usage in sundry conditions. Athletic footwear are products used by various consumer types such as athletes and climbers. 
Then there are fitness conscious customers, gym goers, and ones who use them during mild fitness routines. The various types of athletic footwear available in the market are prepared from high quality raw materials, such as leather, foam, and plastic, which involve the use of advanced chemical additives. The athletic footwear market is segmented on the basis of type, user, and geography. By type, it is categorized into sports, running, and walking shoes; hiking and backpacking shoes; and aerobic and gym wear shoes. Sports shoe segment is further categorized into tennis shoes, soccer shoes, basketball shoes, and cricket shoes. By user, the market is segmented into men, women, and kids. A tremendous drift in youth fashion trends has been witnessed, which may increase the demand for new products in the developing market. Based on geography, the market is classified into North America, Europe, Asia-Pacific, and LAMEA.

TOP IMPACTING FACTORS FOR ATHLETIC FOOTWEAR MARKET

Emerging trends in sports and fitness

Obesity is a major health issue in developed countries, such as U.S. and Europe, with one out of three persons being obese. The regional populace is focused on activities such as yoga, gym, and jogging to combat obesity. Hence, the demand for athletic footwear is higher in these countries. The rising health awareness among consumers is expected to further increase this demand in the coming years.

Changing consumer lifestyle

Urbanization is an important factor that influences consumer lifestyle. According to the Department of Economic and Social Affairs, Population Division (2014) of the United Nations, 54% of the world’s population resided in urban areas in 2014, and by 2050, 66% of the world’s population is expected to move to urban areas. North America, Latin America, and Europe are the most urbanized regions with a large consumer base and emerging fashion trends. The changing consumer lifestyle is expected to increase the demand for the athletic footwear in the coming years.

Emerging role of e-commerce

E-commerce, or electronic commerce, which involves buying and selling products and services exclusively through electronic channels, has a huge demand globally. The most well-known form of e-commerce is online shopping. E-commerce has simplified the purchasing process for consumers by making it easier and more convenient. Online shopping is more popular in developed countries, such as America and Japan, compared with developing countries such as India and China. The current retail scenario is different from what it was ten years earlier. The industry has a huge opportunity owing to the emergence of e-commerce, which makes shopping simpler, easier, and more convenient. For instance, six out of the ten largest U.S. retailers in 1990 paved the way for new players, such as Amazon.com, Costco, and Walgreens.

ATHLETIC FOOTWEAR MARKET KEY BENEFITS

 

  • This report provides an extensive market scenario, covering the current trends and revenue figures that are forecast from 2016- 2022
  • Market intelligence for key development strategies adopted by top companies are explained through comprehensive impact analysis
  • Practical evaluation of the key market drivers and restraints for global athletic footwear industry segments such as applications and type are dealt with efficiently
  • Emphasis is laid on key athletic footwear market trends that have a direct impact on the growth figures. These factors are critically analyzed to reveal the most impactful influencing factors
  • Patent analysis of recently granted patents are explained according to geographies that give market intelligence of future trend and transitions

 

ATHLETIC FOOTWEAR MARKET KEY SEGMENTS

By Product Types

  • Sports shoes
    • Tennis Shoes
    • Soccer Shoes
    • Basketball Shoes
    • Cricket Shoes
    • Others
  • Running and walking shoes
  • Hiking and backpacking shoes
  • Aerobic and gym wear shoes

By User

  • Men
  • Women
  • Kids

By Geography

  • North America
  • Europe
  • Asia-Pacific
  • LAMEA
 

Chapter: 1 INTRODUCTION

1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology

1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1 Executive Summary
2.2 CXO perspective

Chapter: 3 MARKET OVERVIEW

3.1 Market definition and scope
3.2 Key Findings

3.2.1 Top impacting factors
3.2.2 Top winning strategies 2012-2015 (%)
3.2.3 Top investment pockets

3.3 Value chain analysis

3.3.1 Raw material suppliers
3.3.2 Athletic footwear manufacturers
3.3.3 Distribution platforms
3.3.4 End users

3.4 Porters five forces analysis
3.5 Market share analysis, 2015 (%)
3.6 Drivers

3.6.1 Growing health awareness
3.6.2 Growing number of retail outlets
3.6.3 Increasing disposable income
3.6.4 Innovative product launches

3.7 Restraints

3.7.1 Increasing environmental concerns
3.7.2 Rising prices of raw materials

3.8 Opportunities

3.8.1 Changing consumers lifestyle
3.8.2 Fashion trends
3.8.3 Emerging role of e-commerce

Chapter: 4 MARKET BY TYPE

4.1 Sports shoes

4.1.1 Key market trends
4.1.2 Competitive scenario
4.1.3 Key drivers and opportunities
4.1.4 Market size and forecast
4.1.5 Tennis shoes

4.1.5.1 Market overview
4.1.5.2 Market size and forecast

4.1.6 Soccer shoes

4.1.6.1 Market overview
4.1.6.2 Market size and forecast

4.1.7 Basketball shoes

4.1.7.1 Market overview
4.1.7.2 Market size and forecast

4.1.8 Cricket shoes

4.1.8.1 Market overview
4.1.8.2 Market size and forecast

4.1.9 Others

4.1.9.1 Market Overview
4.1.9.2 Market size and forecast

4.2 Running & walking shoes

4.2.1 Key market trends
4.2.2 Competitive Scenario
4.2.3 Key drivers and opportunities
4.2.4 Market size and forecast

4.3 Hiking & backpacking shoes

4.3.1 Key market trends
4.3.2 Competitive Scenario
4.3.3 Key drivers and opportunities
4.3.4 Market size and forecast

4.4 Aerobics & gym wear shoes

4.4.1 Key market trends
4.4.2 Competitive Scenario
4.4.3 Key drivers and opportunities
4.4.4 Market share and forecast

Chapter: 5 MARKET BY USER

5.1 Men

5.1.1 Market overview
5.1.2 Market size and forecast

5.2 Women

5.2.1 Market overview
5.2.2 Market size and forecast

5.3 Kids

5.3.1 Market overview
5.3.2 Market size and forecast

Chapter: 6 MARKET BY GEOGRAPHY

6.1 North America

6.1.1 Key market trends
6.1.2 Competitive scenario
6.1.3 Key drivers and opportunities
6.1.4 Market share and forecast

6.2 Europe

6.2.1 Key market trends
6.2.2 Competitive scenario
6.2.3 Key drivers and opportunities
6.2.4 Market share and forecast

6.3 Asia Pacific

6.3.1 Key market trends
6.3.2 Competitive scenario
6.3.3 Key drivers and opportunities
6.3.4 Market share and forecast

6.4 LAMEA

6.4.1 Key market trends
6.4.2 Competitive scenario
6.4.3 Key drivers and opportunities
6.4.4 Market share and forecast

Chapter: 7 COMPANY PROFILE

7.1 Asics Corporation

7.1.1 Company overview
7.1.2 Business performance
7.1.3 Strategic moves and developments
7.1.4 SWOT Analysis of Asics Corporation

7.2 Adidas group

7.2.1 Company overview
7.2.2 Business performance
7.2.3 Strategic moves and developments
7.2.4 SWOT Analysis of Adidas AG

7.3 Puma SE

7.3.1 Company overview
7.3.2 Business performance
7.3.3 Strategic moves and developments
7.3.4 SWOT Analysis of Puma SE

7.4 VF Corporation

7.4.1 Company overview
7.4.2 Business performance
7.4.3 Strategic moves and developments
7.4.4 SWOT Analysis of VF Corporation

7.5 Nike, Inc.

7.5.1 Company overview
7.5.2 Business performance
7.5.3 Strategic moves and developments
7.5.4 SWOT Analysis of Nike, Inc.

7.6 FILA Korea, Ltd.

7.6.1 Company overview
7.6.2 Business performance
7.6.3 Strategic moves and developments
7.6.4 SWOT Analysis of Fila Korea

7.7 New Balance, Inc.

7.7.1 Company overview
7.7.2 Business performance
7.7.3 Strategic moves and developments
7.7.4 SWOT Analysis of New Balance

7.8 SKECHERS, Inc.

7.8.1 Company overview
7.8.2 Business performance
7.8.3 Strategic moves and developments
7.8.4 SWOT Analysis of Skechers, Inc.

7.9 K-Swiss, Inc.

7.9.1 Company overview
7.9.2 Strategic moves and developments
7.9.3 SWOT Analysis of K-Swiss, Inc.

7.10 Wolverine World Wide, Inc.

7.10.1 Company overview
7.10.2 Business performance
7.10.3 Strategic moves and developments
7.10.4 SWOT Analysis of Wolverine World Wide, Inc.

List of Figures

FIG. 1 TOP IMPACTING FACTORS IN THE ATHLETIC FOOTWEAR INDUSTRY
FIG. 2 TOP WINNING STRATEGIES IN ATHLETIC FOOTWEAR INDUSTRY, 2010-2015 (%)
FIG. 3 TOP WINNING STRATEGIES COMPARISON, 2015 (%)
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 VALUE CHAIN ANALYSIS
FIG. 6 PORTERS FIVE FORCES ANALYSIS
FIG. 7 MARKET SHARE ANALYSIS, 2015 (%)
FIG. 8 GLOBAL ATHLETIC FOOTWEAR INDUSTRY BY GEOGRAPHY, 2015-2022 (%)
FIG. 9 GLOBAL ATHLETIC FOOTWEAR INDUSTRY BY CAGR, 2015-2022 (%)
FIG. 10 REVENUE OF THE ASICS CORPORATION, 2012-2014 ($MILLION)
FIG. 11 SWOT ANALYSIS OF THE ASICS CORPORATION
FIG. 12 REVENUE OF THE ADIDAS GROUP, 2012-2014 ($MILLION)
FIG. 13 SWOT ANALYSIS OF ADIDAS AG
FIG. 14 REVENUE OF PUMA SE, 2012-2014, ($MILLION)
FIG. 15 SWOT ANALYSIS OF PUMA
FIG. 16 REVENUE OF VF CORPORATION, 2012-2014 ($MILLION)
FIG. 17 SWOT ANALYSIS OF VF CORPORATION
FIG. 18 REVENUE OF NIKE, INC., 2012-2014 ($MILLION)
FIG. 19 SWOT ANALYSIS OF NIKE, INC.
FIG. 20 REVENUE OF FILA KOREA, LTD., 2012-2014 ($MILLION)
FIG. 21 SWOT ANALYSIS OF FILA KOREA, LTD.
FIG. 22 REVENUE OF NEW BALANCE, 2012-2014 ($MILLION)
FIG. 23 SWOT ANALYSIS OF NEW BALANCE, INC.
FIG. 24 REVENUE OF SKECHERS, INC., 2012-2014 ($MILLION)
FIG. 25 SWOT ANALYSIS OF SKECHERS, INC.
FIG. 26 SWOT ANALYSIS OF K-SWISS, INC.
FIG. 27 REVENUE OF THE WOLVERINE WORLD WIDE, INC., 2012-2014 ($MILLION)
FIG. 28 SWOT ANALYSIS OF WOLVERINE WORLD WIDE, INC.

List of Tables

TABLE 1 MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 2 MARKET BY PRODUCT TYPE, 2015-2022 ($MILLION)
TABLE 3 WORLD SPORTS SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 4 WORLD TENNIS SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 5 WORLD SOCCER SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 6 WORLD BASKETBALL SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 7 WORLD CRICKET SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 8 OTHER SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 9 WORLD RUNNING & WALKING SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 10 WORLD HIKING & BACKPACKING SHOES MARKET BY GEOGRAPHY, 2015- 2022 ($MILLION)
TABLE 11 WORLD AEROBIC & GYM WEAR SHOES MARKET BY GEOGRAPHY, 2015-2022 ($MILLION)
TABLE 12 MARKET BY USER, 2015-2022, ($MILLION)
TABLE 13 WORLD MEN ATHLETIC FOOTWEAR MARKET BY GEOGRAPHY, 2015-2022, ($MILLION)
TABLE 14 WORLD WOMEN ATHLETIC FOOTWEAR MARKET BY GEOGRAPHY, 2015-2022, ($MILLION)
TABLE 15 WORLD KIDS ATHLETIC FOOTWEAR MARKET BY GEOGRAPHY, 2015-2022, ($MILLION)
TABLE 16 NORTH AMERICA ATHLETIC FOOTWEAR MARKET BY TYPE, 2015- 2022, ($MILLION)
TABLE 17 NORTH AMERICA ATHLETIC FOOTWEAR MARKET BY USER, 2015- 2022, ($MILLION)
TABLE 18 EUROPE ATHLETIC FOOTWEAR MARKET BY TYPE, 2015-2022, ($MILLION)
TABLE 19 EUROPE ATHLETIC FOOTWEAR MARKET BY USER, 2015-2022, ($MILLION)
TABLE 20 ASIA PACIFIC ATHLETIC FOOTWEAR MARKET BY TYPE, 2015-2022, ($MILLION)
TABLE 21 ASIA PACIFIC ATHLETIC FOOTWEAR MARKET BY USER, 2015-2022, ($MILLION)
TABLE 22 LAMEA ATHLETIC FOOTWEAR MARKET BY TYPE, 2015-2022, ($MILLION)
TABLE 23 LAMEA ATHLETIC FOOTWEAR MARKET BY USER, 2015-2022, ($MILLION)
TABLE 24 SNAPSHOT OF ASICS CORPORATION
TABLE 25 SNAPSHOT OF ADIDAS GROUP
TABLE 26 SNAPSHOT OF PUMA SE
TABLE 27 SNAPSHOT OF VF CORPORATION
TABLE 28 SNAPSHOT OF NIKE, INC.
TABLE 29 SNAPSHOT OF FILA KOREA, LTD.
TABLE 30 SNAPSHOT OF NEW BALANCE, INC.
TABLE 31 SNAPSHOT OF SKECHERS, INC.
TABLE 32 SNAPSHOT OF K-SWISS, INC.
TABLE 33 SNAPSHOT OF WOLVERINE WORLD WIDE, INC.

 

Asia-Pacific constitutes the largest share in the global athletic footwear market because of the large population base and the high consumers’ involvement in sports activities in countries such as India and China. The various kinds of athletic footwear include sports shoes (tennis, cricket, soccer and similar other sports), running and walking shoes, hiking and backpacking shoes and shoes worn for aerobics and gymming. Within the different types of sports shoes as mentioned above, tennis shoes are anticipated to witness greater adoption across the world owing to their increasing usage as lifestyle and fashion footwear in countries such as the United States and Canada. Moreover, in emerging countries such as India and China, adoption of sports shoes is expected to increase as a result of increasing participation in sports like soccer and basketball. Government initiatives in these emerging economies have helped in popularizing various kinds of sports, leading to increase in the demand of athletic footwear in APAC region. The demand for high-quality athletic footwear is relatively lower in developing countries as compared to the developed markets, owing to price sensitivity.

Owing to strict government regulations to curb pollution and increasing consciousness towards health and environmental sustainability, manufacturers are looking for ways to move their production units toward industrial areas. In addition, players have adopted product launch and acquisition as their growth strategies to further strengthen their foothold in the athletic footwear market. For instance, Adidas acquired fitness technology firm Runtastic in August 2015, which provided mobile apps and proprietary hardware that enabled the users a detailed analysis of their fitness activities.

 

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