Allied Market Research

2024

Audience Analytics Market

Audience Analytics Market Size, Share, Competitive Landscape and Trend Analysis Report, by Component, by Application, by Organization Size and, by Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2023-2032

IC : High Tech, Enterprise & Consumer IT

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Author's: | Onkar Sumant
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Audience Analytics Market Outlook-2026

Audience analytics uses combination of multiple attributes to gain meaningful insights that are beneficiary for a business. This technology is used for analysis of audience or spectators. Audience analytics is a suite which includes predictive analytics to gain actionable insights by identifying the audience interests, level of understanding, trends, demands, and various other factors. It primarily consists of data management systems, predictive analytics technology, and multi-touch attributes. It is leveraged from cookies-based data, statistical data, and various other sources to develop accurate audience profile, which helps to optimize campaigns, to measure impressions systematically, and to leverage CRM models and web-data. It is widely used to empower trends from social channels and gain cross-channel insights. Audience analytics provides functionality to profile customers and discover new audiences, profile and grow current visitors, and discover non-intuitive attributes of converters for audience expansion. Ability to analyze audience performance, which is attributed to grow revenue and gain better insight into customer experience, is expected to lead to the global audience analytics market growth.

Increasing number of user engagement in digital platforms and rise in number of e-commerce activities across the globe are the major factors expected to boost global audience analytics market growth. Growth in focus to gain competitive intelligence from audience engagement increases adoption of audience analytics among media & entertainment and telecommunications sectors. However, complexities in analytical workflows and concerns associated with audience viewing data, security, and privacy restrict the global market growth.

The audience analytics market is segmented into component, enterprise size, application, industry vertical, and region. By component, it is bifurcated into solutions and services. By enterprise size, it is categorized into large enterprises and small & medium enterprises.  By application, it is classified into sales & marketing management, customer experience management, and competitive intelligence. In terms of industry vertical, it is divided into travel & hospitality, media & entertainment, retail & consumer goods, telecommunications & IT, healthcare & life sciences, government & public sector, BFFSI, and others. Region-wise, the global audience analytics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the global audience analytics market analysis include Quividi, Google LLC, Adobe, Inc., Comscore, Inc., Cxense ASA, IBM Corporation, SAS Institute, Inc., Oracle Corporation, Socialbakers Ltd, Verto Analytics, Inc., Netbase Solutions, Inc., Akamai Technologies, Inc, Cadreon (IPG Mediabrands), Crimson Hexagon (Brandwatch), and FiscOwl, LLC (AnalyticOwl).

KEY BENEFITS FOR STAKEHOLDERS

  • The study provides an in-depth analysis of the global audience analytics market trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global audience analytics market share is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global audience analytics industry.
  • The quantitative analysis of the market size is provided to determine the global audience analytics market potential.

Audience Analytics Market Report Highlights

Aspects Details
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By Component
  • Solution
  • Services
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By Application
  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
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By Organization Size
  • Large Enterprises
  • SMEs
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By Industry Vertical
  • BFSI
  • Healthcare
  • Retail and Consumer Goods
  • Media and Entertainment
  • Manufacturing
  • Government and Public Sector
  • IT and Telecom
  • Others
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By Region
  • North America  (U.S., Canada)
  • Europe  (France, Germany, Italy, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

NetBase Solutions, Inc., Google LLC, Oracle Corporation, Akamai Technologies, IBM Corporation, Lotame Solutions, Adobe Inc., SAS Institute, Hexagon AB, Verimatrix

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Audience Analytics Market

Global Opportunity Analysis and Industry Forecast, 2023-2032