Audience Analytics Market by Component (Solutions and Services), Enterprise Size (Large Enterprises and Small & Medium Enterprises), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), and Industry Vertical (Travel & Hospitality, Media & Entertainment, Retail & Consumer Goods, Telecommunications & IT, Healthcare & Life Sciences, Government & Public Sector, Banking, Financial Services, & Insurance, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

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Audience Analytics Market Outlook-2026

Audience analytics uses combination of multiple attributes to gain meaningful insights that are beneficiary for a business. This technology is used for analysis of audience or spectators. Audience analytics is a suite which includes predictive analytics to gain actionable insights by identifying the audience interests, level of understanding, trends, demands, and various other factors. It primarily consists of data management systems, predictive analytics technology, and multi-touch attributes. It is leveraged from cookies-based data, statistical data, and various other sources to develop accurate audience profile, which helps to optimize campaigns, to measure impressions systematically, and to leverage CRM models and web-data. It is widely used to empower trends from social channels and gain cross-channel insights. Audience analytics provides functionality to profile customers and discover new audiences, profile and grow current visitors, and discover non-intuitive attributes of converters for audience expansion. Ability to analyze audience performance, which is attributed to grow revenue and gain better insight into customer experience, is expected to lead to the global audience analytics market growth.


Increasing number of user engagement in digital platforms and rise in number of e-commerce activities across the globe are the major factors expected to boost global audience analytics market growth. Growth in focus to gain competitive intelligence from audience engagement increases adoption of audience analytics among media & entertainment and telecommunications sectors. However, complexities in analytical workflows and concerns associated with audience viewing data, security, and privacy restrict the global market growth.

The audience analytics market is segmented into component, enterprise size, application, industry vertical, and region. By component, it is bifurcated into solutions and services. By enterprise size, it is categorized into large enterprises and small & medium enterprises.  By application, it is classified into sales & marketing management, customer experience management, and competitive intelligence. In terms of industry vertical, it is divided into travel & hospitality, media & entertainment, retail & consumer goods, telecommunications & IT, healthcare & life sciences, government & public sector, BFFSI, and others. Region-wise, the global audience analytics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players profiled in the global audience analytics market analysis include Quividi, Google LLC, Adobe, Inc., Comscore, Inc., Cxense ASA, IBM Corporation, SAS Institute, Inc., Oracle Corporation, Socialbakers Ltd, Verto Analytics, Inc., Netbase Solutions, Inc., Akamai Technologies, Inc, Cadreon (IPG Mediabrands), Crimson Hexagon (Brandwatch), and FiscOwl, LLC (AnalyticOwl).


  • The study provides an in-depth analysis of the global audience analytics market trends and future estimations to elucidate the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on the global audience analytics market share is provided.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global audience analytics industry.
  • The quantitative analysis of the market size from 2019 to 2026 is provided to determine the global audience analytics market potential.


By Component

  • Solutions 
  • Services

By Enterprise Size

  • Large Enterprises 
  • Small & Medium Enterprises (SMEs)

By Application

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence

By Industry Vertical

  • Travel & Tourism
  • Media & Entertainment
  • Retail & Consumer Goods
  • Telecommunications & IT
  • Healthcare & Life Sciences
  • Government & Public Sector
  • Banking, Financial Services, & Insurance
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Europe 
  • UK
  • Germany 
  • France
  • Rest of Europe
  • Asia-Pacific 
  • China
  • India
  • Japan
  • Singapore
  • Rest of Asia-Pacific
  • Latin America 
  • Middle East
  • Africa


  • Quividi 
  • Google LLC
  • Adobe, Inc.
  • Comscore, Inc.
  • Cxense ASA
  • IBM Corporation
  • SAS Institute, Inc.
  • Oracle Corporation
  • Socialbakers Ltd
  • Verto Analytics, Inc.
  • Netbase Solutions, Inc.
  • Akamai Technologies, Inc
  • Cadreon (IPG Mediabrands)
  • Crimson Hexagon (Brandwatch)
  • FiscOwl, LLC (AnalyticOwl)
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