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Augmented Analytics Market by Component (Software and Services), Deployment (On-Premise and Cloud), Organization Size (Small & Medium Sized Enterprises and Large Enterprises), Business Function (Sales & Marketing, Finance, IT, Operations, and Others), and Industry Verticals (Retail, Healthcare & Life Sciences, BFSI, Telecom & IT, Manufacturing, Government, Transportation & Logistics, and Others): Global Opportunity Analysis and Industry Forecast, 2018 - 2025

IC_195140
Pages: 318
Jan 2019 | 2146 Views
 
Author(s) : Vishwa Gaul
Tables: 146
Charts: 64
 

Augmented Analytics Market Overview:

The global augmented analytics market size was valued at $4,094 million in 2017 and is projected to reach $29,856 million by 2025, growing at a CAGR of 28.4% from 2018 to 2025. Augmented analytics automates the data insights by utilizing machine learning and natural language generation for automating data preparation, data discovery, and insight sharing. It embeds artificial intelligence in business intelligence tools to make the analytics work easier for citizen data scientists and other business users. It helps expert data scientists in focusing on specialized problems, provide most relevant actionable insights to decision makers, and reduce the time spent on exploring data.

Rise in need to democratize the analytics and increase productivity, growth in awareness of enterprises to utilize growing streams of data from various sources in innovative ways and increase in need to make the work easier for citizen data scientists and business users are some of the factors driving the growth of the global augmented analytics market. Currently, the adoption of augmented analytics is major in BFSI industry.

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North America dominated the overall augmented analytics market share in 2017, due to early adoption of AI-driven analytics and rising augmented analytics market application in business intelligence.

The report focuses on the growth prospects, restraints, and augmented analytics market trends. The study provides Porters five forces analysis of the augmented analytics market to understand the impact of various factors such as bargaining power of suppliers, competitive rivalry, the threat of new entrants, the threat of substitutes, and bargaining power of buyers on the augmented analytics market growth.

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Segment review

The global augmented analytics market is segmented based on component, deployment, analytics type, application, end user, and region. In terms of component, the market is bifurcated into software and services. On the basis of deployment, it is fragmented into on-premise and cloud. Depending on organization size, it is segregated into small- and medium-sized enterprises (SMEs) and large enterprises. By business function, it is classified into sales & marketing, finance, IT, operations, and others. By industry verticals segment, it is divided into retail, healthcare & life sciences, BFSI, telecom & IT, manufacturing, government, transportation & logistics, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The key players operating in the global augmented analytics market analysis include IBM Corporation, Qlik, Tableau Software, Tibco Software, Salesforce, Sisense Inc., SAP SE, SAS Institute, Microsoft, and ThoughtSpot.

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Top impacting factors

Rise in need to democratize the analytics, increase productivity, and increase in need to make the work easier for citizen data scientists and business users are expected to drive the market growth. However, security concerns related to critical data among different industry verticals is expected to restrict the growth of this market.

Rise in need to democratize the analytics and increase productivity

The huge amount of data is stored in organizations and to convert that raw data into actionable insights, certain technical steps are needed to be taken. These analytical skills are only performed by hiring the dedicated individuals usually called as data scientists or data analysts. However, there is scarcity of data scientists which restricts the organizations, especially, smaller businesses to leverage the advantage of actionable insights generated by utilizing the analytics. For instance, the U.S. economy alone could be short as many as 250,000 data scientists by 2024. Thus, organizations face the need for democratizing the analytics and increase their productivity. This can be possible by utilizing artificial intelligence, machine learning, and natural language generation, which generates automated insights for any non-technical user. One feature of augmented analytics which is different from other technologies is the ability to carry out natural-language generation, which undoes complex jargon and delivers insights in simple terms. Similar to self-service BI, augmented analytics and smart data discovery technologies will enable humans to interact with data using conversations.

Increase in need to make the work easier for citizen data scientists and business users

Citizen data scientist create or generate models that use advanced diagnostic analytics or predictive and prescriptive capabilities, but whose primary job function is outside the field of statistics and analytics. Analytic and BI tools are extending their reach to incorporate easier accessibility to both data and analytics. Technology developments include augmented analytics that incorporate ML capability to automate data preparation, insight discovery, and data science.

Thus, these technological developments including augmented analytics make the work of citizen data scientist and business users much easier, which in turn is expected to drive the growth of the global augmented analytics market.

In practice, data scientists spend over 80% of their time doing simple mechanical things such as labeling and cleaning the data. This time can be reduced by using augmented analytics. It is designed to conduct analysis and generate business insights automatically with minor or no supervision and can be used directly by business users without assistance of a business analyst or data scientist. It relieves the companys dependence on data scientists by automating insight generation.

Security concerns related to critical data among different industry verticals

Data security and privacy management are one of the biggest concerns of organizations from various industry verticals such as BFSI, healthcare, IT, and others. Organizations have to face ethical, legal, and regulatory challenges with data governance, due to complexities in data management. Thus, industry verticals are hesitant while adopting big data analytics solutions, especially when they are not on-premise solutions.

Key Benefits for Augmented Analytics Market:

  • This study presents the analytical depiction of the global augmented analytics market along with the current trends and augmented analytics market forecast to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and augmented analytics market opportunity.
  • The current market is quantitatively analyzed from 2017 to 2025 to highlight the financial competency of the industry.
  • Porters five forces analysis illustrates the potency of buyers & suppliers in the global augmented analytics market.

Augmented Analytics Key Market Segments:

By Component

  • Software
  • Services

By Deployment

  • On-Premise
  • Cloud

By Organization Size

  • Small & Medium Sized Enterprises (SMEs)
  • Large Enterprises

By Business Function

  • Sales & Marketing
  • Finance
  • IT
  • Operations
  • Others

By Industry Verticals

  • Retail
  • Healthcare and Life Sciences
  • BFSI
  • Telecom and IT
  • Manufacturing
  • Government
  • Transportation and Logistics
  • Others

By Region

  • North America

    • U.S.
    • Canada
  • Europe

    • UK
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific

    • China
    • India
    • Japan
    • Rest of Asia-Pacific
  • LAMEA

    • Latin America
    • Middle East
    • Africa

Key Market Players

  • IBM Corporation
  • Microsoft
  • Qlik
  • SAP SE
  • Salesforce
  • SAS Institute
  • Sisense Inc.
  • Tableau Software
  • TIBCO Software Inc.
  • ThoughtSpot
 

CHAPTER 1:    INTRODUCTION

1.1.    REPORT DESCRIPTION
1.2.    KEY BENEFITS FOR STAKEHOLDERS
1.3.    RESEARCH METHODOLOGY

1.3.1.    Secondary research
1.3.2.    Primary research
1.3.3.    Analyst tools & models

CHAPTER 2:    EXECUTIVE SUMMARY

2.1.    CXO PERSPECTIVE

CHAPTER 3:    MARKET OVERVIEW

3.1.    MARKET DEFINITION AND SCOPE
3.2.    KEY FINDINGS

3.2.1.    Top impacting factors
3.2.2.    Top investment pockets
3.2.3.    Top winning strategies

3.3.    PORTER'S FIVE FORCES ANALYSIS
3.4.    KEY PLAYER POSITIONING, 2017
3.5.    MARKET DYNAMICS

3.5.1.    Drivers

3.5.1.1.    Increase in need to democratize the analytics and increase productivity
3.5.1.2.    Rising awareness of enterprises to utilize growing streams of data from various sources in innovative ways
3.5.1.3.    Growing need to make the work easier for citizen data scientists and business users

3.5.2.    Restraints

3.5.2.1.    Security concerns related to critical data among different industry verticals
3.5.2.2.    Slow adoption of advanced analytics solutions in the underdeveloped regions

3.5.3.    Opportunities

3.5.3.1.    Increasing investments in bots

CHAPTER 4:    AUGMENTED ANALYTICS MARKET, BY COMPONENT

4.1.    OVERVIEW
4.2.    SOFTWARE

4.2.1.    Key market trends
4.2.2.    Key growth factors and opportunities
4.2.3.    Market size and forecast, by region
4.2.4.    Market analysis, by country

4.3.    SERVICES

4.3.1.    Key market trends
4.3.2.    Key growth factors and opportunities
4.3.3.    Market size and forecast, by region
4.3.4.    Market analysis, by country

CHAPTER 5:    AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT

5.1.    OVERVIEW
5.2.    ON-PREMISE

5.2.1.    Key market trends
5.2.2.    Key growth factors and opportunities
5.2.3.    Market size and forecast, by region
5.2.4.    Market analysis, by country

5.3.    CLOUD

5.3.1.    Key market trends
5.3.2.    Key growth factors and opportunities
5.3.3.    Market size and forecast, by region
5.3.4.    Market analysis, by country

CHAPTER 6:    AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE

6.1.    OVERVIEW
6.2.    SMALL AND MEDIUM SIZED ENTERPRISES (SMES)

6.2.1.    Key market trends
6.2.2.    Key growth factors and opportunities
6.2.3.    Market size and forecast, by region
6.2.4.    Market analysis, by country

6.3.    LARGE ENTERPRISES

6.3.1.    Key market trends
6.3.2.    Key growth factors and opportunities
6.3.3.    Market size and forecast, by region
6.3.4.    Market analysis, by country

CHAPTER 7:    AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION

7.1.    OVERVIEW
7.2.    SALES & MARKETING

7.2.1.    Key market trends
7.2.2.    Key growth factors and opportunities
7.2.3.    Market size and forecast, by region
7.2.4.    Market analysis, by country

7.3.    FINANCE

7.3.1.    Key market trends
7.3.2.    Key growth factors and opportunities
7.3.3.    Market size and forecast, by region
7.3.4.    Market analysis, by country

7.4.    IT

7.4.1.    Key market trends
7.4.2.    Key growth factors and opportunities
7.4.3.    Market size and forecast, by region
7.4.4.    Market analysis, by country

7.5.    OPERATIONS

7.5.1.    Key market trends
7.5.2.    Key growth factors and opportunities
7.5.3.    Market size and forecast, by region
7.5.4.    Market analysis, by country

7.6.    OTHERS

7.6.1.    Key market trends
7.6.2.    Key growth factors and opportunities
7.6.3.    Market size and forecast, by region
7.6.4.    Market analysis, by country

CHAPTER 8:    AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS

8.1.    OVERVIEW
8.2.    RETAIL

8.2.1.    Key market trends
8.2.2.    Key growth factors and opportunities
8.2.3.    Market size and forecast, by region
8.2.4.    Market analysis, by country

8.3.    HEALTHCARE AND LIFE SCIENCES

8.3.1.    Key market trends
8.3.2.    Key growth factors and opportunities
8.3.3.    Market size and forecast, by region
8.3.4.    Market analysis, by country

8.4.    BFSI

8.4.1.    Key market trends
8.4.2.    Key growth factors and opportunities
8.4.3.    Market size and forecast, by region
8.4.4.    Market analysis, by country

8.5.    TELECOM AND IT

8.5.1.    Key market trends
8.5.2.    Key growth factors and opportunities
8.5.3.    Market size and forecast, by region
8.5.4.    Market analysis, by country

8.6.    MANUFACTURING

8.6.1.    Key market trends
8.6.2.    Key growth factors and opportunities
8.6.3.    Market size and forecast, by region
8.6.4.    Market analysis, by country

8.7.    GOVERNMENT

8.7.1.    Key market trends
8.7.2.    Key growth factors and opportunities
8.7.3.    Market size and forecast, by region
8.7.4.    Market analysis, by country

8.8.    TRANSPORTATION AND LOGISTICS

8.8.1.    Key market trends
8.8.2.    Key growth factors and opportunities
8.8.3.    Market size and forecast, by region
8.8.4.    Market analysis, by country

8.9.    OTHERS

8.9.1.    Key market trends
8.9.2.    Key growth factors and opportunities
8.9.3.    Market size and forecast, by region
8.9.4.    Market analysis, by country

CHAPTER 9:    AUGMENTED ANALYTICS MARKET, BY REGION

9.1.    OVERVIEW
9.2.    NORTH AMERICA

9.2.1.    Key market trends
9.2.2.    Key growth factors and opportunities
9.2.3.    Market size and forecast

9.2.3.1.    Market size and forecast, by component
9.2.3.2.    Market size and forecast, by deployment
9.2.3.3.    Market size and forecast, by organization size
9.2.3.4.    Market size and forecast, by business function
9.2.3.5.    Market size and forecast, by industry verticals
9.2.3.6.    Market size and forecast, by country
9.2.3.7.    U.S.

9.2.3.7.1.    Market size and forecast, by component
9.2.3.7.2.    Market size and forecast, by deployment
9.2.3.7.3.    Market size and forecast, by organization size
9.2.3.7.4.    Market size and forecast, by business function
9.2.3.7.5.    Market size and forecast, by industry verticals

9.2.3.8.    Canada

9.2.3.8.1.    Market size and forecast, by component
9.2.3.8.2.    Market size and forecast, by deployment
9.2.3.8.3.    Market size and forecast, by organization size
9.2.3.8.4.    Market size and forecast, by business function
9.2.3.8.5.    Market size and forecast, by industry verticals

9.3.    EUROPE

9.3.1.    Key market trends
9.3.2.    Key growth factors and opportunities
9.3.3.    Market size and forecast

9.3.3.1.    Market size and forecast, by component
9.3.3.2.    Market size and forecast, by deployment
9.3.3.3.    Market size and forecast, by organization size
9.3.3.4.    Market size and forecast, by business function
9.3.3.5.    Market size and forecast, by industry verticals
9.3.3.6.    Market size and forecast, by country
9.3.3.7.    UK

9.3.3.7.1.    Market size and forecast, by component
9.3.3.7.2.    Market size and forecast, by deployment
9.3.3.7.3.    Market size and forecast, by organization size
9.3.3.7.4.    Market size and forecast, by business function
9.3.3.7.5.    Market size and forecast, by industry verticals

9.3.3.8.    Germany

9.3.3.8.1.    Market size and forecast, by component
9.3.3.8.2.    Market size and forecast, by deployment
9.3.3.8.3.    Market size and forecast, by organization size
9.3.3.8.4.    Market size and forecast, by business function
9.3.3.8.5.    Market size and forecast, by industry verticals

9.3.3.9.    France

9.3.3.9.1.    Market size and forecast, by component
9.3.3.9.2.    Market size and forecast, by deployment
9.3.3.9.3.    Market size and forecast, by organization size
9.3.3.9.4.    Market size and forecast, by business function
9.3.3.9.5.    Market size and forecast, by industry verticals

9.3.3.10.    Rest of Europe

9.3.3.10.1.    Market size and forecast, by component
9.3.3.10.2.    Market size and forecast, by deployment
9.3.3.10.3.    Market size and forecast, by organization size
9.3.3.10.4.    Market size and forecast, by business function
9.3.3.10.5.    Market size and forecast, by industry verticals

9.4.    ASIA-PACIFIC

9.4.1.    Key market trends
9.4.2.    Key growth factors and opportunities
9.4.3.    Market size and forecast

9.4.3.1.    Market size and forecast, by component
9.4.3.2.    Market size and forecast, by deployment
9.4.3.3.    Market size and forecast, by organization size
9.4.3.4.    Market size and forecast, by business function
9.4.3.5.    Market size and forecast, by industry verticals
9.4.3.6.    Market size and forecast, by country
9.4.3.7.    China

9.4.3.7.1.    Market size and forecast, by component
9.4.3.7.2.    Market size and forecast, by deployment
9.4.3.7.3.    Market size and forecast, by organization size
9.4.3.7.4.    Market size and forecast, by business function
9.4.3.7.5.    Market size and forecast, by industry verticals

9.4.3.8.    India

9.4.3.8.1.    Market size and forecast, by component
9.4.3.8.2.    Market size and forecast, by deployment
9.4.3.8.3.    Market size and forecast, by organization size
9.4.3.8.4.    Market size and forecast, by business function
9.4.3.8.5.    Market size and forecast, by industry verticals

9.4.3.9.    Japan

9.4.3.9.1.    Market size and forecast, by component
9.4.3.9.2.    Market size and forecast, by deployment
9.4.3.9.3.    Market size and forecast, by organization size
9.4.3.9.4.    Market size and forecast, by business function
9.4.3.9.5.    Market size and forecast, by industry verticals

9.4.3.10.    Rest of Asia-Pacific

9.4.3.10.1.    Market size and forecast, by component
9.4.3.10.2.    Market size and forecast, by deployment
9.4.3.10.3.    Market size and forecast, by organization size
9.4.3.10.4.    Market size and forecast, by business function
9.4.3.10.5.    Market size and forecast, by industry verticals

9.5.    LAMEA

9.5.1.    Key market trends
9.5.2.    Key growth factors and opportunities
9.5.3.    Market size and forecast

9.5.3.1.    Market size and forecast, by component
9.5.3.2.    Market size and forecast, by deployment
9.5.3.3.    Market size and forecast, by organization size
9.5.3.4.    Market size and forecast, by business function
9.5.3.5.    Market size and forecast, by industry verticals
9.5.3.6.    Market size and forecast, by country
9.5.3.7.    Latin America

9.5.3.7.1.    Market size and forecast, by component
9.5.3.7.2.    Market size and forecast, by deployment
9.5.3.7.3.    Market size and forecast, by organization size
9.5.3.7.4.    Market size and forecast, by business function
9.5.3.7.5.    Market size and forecast, by industry verticals

9.5.3.8.    Middle East

9.5.3.8.1.    Market size and forecast, by component
9.5.3.8.2.    Market size and forecast, by deployment
9.5.3.8.3.    Market size and forecast, by organization size
9.5.3.8.4.    Market size and forecast, by business function
9.5.3.8.5.    Market size and forecast, by industry verticals

9.5.3.9.    Africa

9.5.3.9.1.    Market size and forecast, by component
9.5.3.9.2.    Market size and forecast, by deployment
9.5.3.9.3.    Market size and forecast, by organization size
9.5.3.9.4.    Market size and forecast, by business function
9.5.3.9.5.    Market size and forecast, by industry verticals

CHAPTER 10:    COMPANY PROFILES

10.1.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)

10.1.1.    Company overview
10.1.2.    Company snapshot
10.1.3.    Operating business segments
10.1.4.    Product portfolio
10.1.5.    Business performance
10.1.6.    Key strategic moves and developments

10.2.    MICROSOFT

10.2.1.    Company overview
10.2.2.    Company snapshot
10.2.3.    Operating business segments
10.2.4.    Product portfolio
10.2.5.    Business performance
10.2.6.    Key strategic moves and developments

10.3.    QLIK

10.3.1.    Company overview
10.3.2.    Company snapshot
10.3.3.    Product portfolio
10.3.4.    Key strategic moves and developments

10.4.    SAP SE

10.4.1.    Company overview
10.4.2.    Company snapshot
10.4.3.    Operating business segments
10.4.4.    Product portfolio
10.4.5.    Business performance
10.4.6.    Key strategic moves and developments

10.5.    SALESFORCE.COM, INC.

10.5.1.    Company overview
10.5.2.    Company snapshot
10.5.3.    Operating business segments
10.5.4.    Product portfolio
10.5.5.    Business performance
10.5.6.    Key strategic moves and developments

10.6.    SAS INSTITUTE INC.

10.6.1.    Company overview
10.6.2.    Company snapshot
10.6.3.    Product portfolio
10.6.4.    Business performance
10.6.5.    Key strategic moves and developments

10.7.    SISENSE INC.

10.7.1.    Company overview
10.7.2.    Company snapshot
10.7.3.    Product portfolio
10.7.4.    Key strategic moves and developments

10.8.    TABLEAU SOFTWARE

10.8.1.    Company overview
10.8.2.    Company snapshot
10.8.3.    Product portfolio
10.8.4.    Business performance
10.8.5.    Key strategic moves and developments

10.9.    TIBCO SOFTWARE INC.

10.9.1.    Company overview
10.9.2.    Company snapshot
10.9.3.    Operating business segments
10.9.4.    Product portfolio
10.9.5.    Key strategic moves and developments

10.10.    THOUGHTSPOT

10.10.1.    Company overview
10.10.2.    Company snapshot
10.10.3.    Product portfolio
10.10.4.    Key strategic moves and developments

LIST OF TABLES

TABLE 01.    GLOBAL AUGMENTED ANALYTICS MARKET REVENUE, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 02.    AUGMENTED ANALYTICS SOFTWARE MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 03.    AUGMENTED ANALYTICS SERVICES MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 04.    GLOBAL AUGMENTED ANALYTICS MARKET REVENUE, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 05.    ON-PREMISE AUGMENTED ANALYTICS MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 06.    CLOUD AUGMENTED ANALYTICS MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 07.    GLOBAL AUGMENTED ANALYTICS MARKET REVENUE, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 08.    AUGMENTED ANALYTICS, FOR SMES MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 09.    AUGMENTED ANALYTICS MARKET FOR LARGE ENTERPRISES, BY REGION, 2017–2025 ($MILLION)
TABLE 10.    GLOBAL AUGMENTED ANALYTICS MARKET REVENUE, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 11.    AUGMENTED ANALYTICS MARKET FOR CLINICAL ANALYTICS, BY REGION, 2017–2025 ($MILLION)
TABLE 12.    AUGMENTED ANALYTICS MARKET FOR FINANCE, BY REGION, 2017–2025 ($MILLION)
TABLE 13.    AUGMENTED ANALYTICS, FOR IT MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 14.    AUGMENTED ANALYTICS FOR OPERATIONS MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 15.    AUGMENTED ANALYTICS, FOR OTHERS MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 16.    GLOBAL AUGMENTED ANALYTICS MARKET REVENUE, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 17.    AUGMENTED ANALYTICS MARKET FOR RETAIL, BY REGION, 2017–2025 ($MILLION)
TABLE 18.    AUGMENTED ANALYTICS MARKET FOR HEALTHCARE AND LIFE SCIENCES, BY REGION, 2017–2025 ($MILLION)
TABLE 19.    AUGMENTED ANALYTICS MARKET FOR BFSI, BY REGION, 2017–2025 ($MILLION)
TABLE 20.    AUGMENTED ANALYTICS MARKET FOR BFSI, BY REGION, 2017–2025 ($MILLION)
TABLE 21.    AUGMENTED ANALYTICS MARKET FOR BFSI, BY REGION, 2017–2025 ($MILLION)
TABLE 22.    AUGMENTED ANALYTICS MARKET FOR BFSI, BY REGION, 2017–2025 ($MILLION)
TABLE 23.    AUGMENTED ANALYTICS MARKET FOR TRANSPORTATION AND LOGISTICS, BY REGION, 2017–2025 ($MILLION)
TABLE 24.    AUGMENTED ANALYTICS MARKET FOR OTHERS, BY REGION, 2017–2025 ($MILLION)
TABLE 25.    AUGMENTED ANALYTICS MARKET REVENUE, BY REGION, 2017–2025 ($MILLION)
TABLE 26.    NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 27.    NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 28.    NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 29.    NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 30.    NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 31.    NORTH AMERICA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 32.    U.S. AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 33.    U.S. AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 34.    U.S. AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 35.    U.S. AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 36.    U.S. AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 37.    CANADA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 38.    CANADA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 39.    CANADA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 40.    CANADA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 41.    CANADA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 42.    EUROPE AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 43.    EUROPE AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 44.    EUROPE AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 45.    EUROPE AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 46.    EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 47.    EUROPE AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 48.    UK AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 49.    UK AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 50.    UK AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 51.    UK AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 52.    UK AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 53.    GERMANY AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 54.    GERMANY AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 55.    GERMANY AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 56.    GERMANY AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 57.    GERMANY AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 58.    FRANCE AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 59.    FRANCE AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 60.    FRANCE AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 61.    FRANCE AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 62.    FRANCE AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 63.    REST OF EUROPE AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 64.    REST OF EUROPE AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 65.    REST OF EUROPE AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 66.    REST OF EUROPE AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 67.    REST OF EUROPE AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 68.    ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 69.    ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 70.    ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 71.    ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 72.    ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 73.    ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 74.    CHINA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 75.    CHINA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 76.    CHINA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 77.    CHINA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 78.    CHINA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 79.    INDIA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 80.    INDIA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 81.    INDIA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 82.    INDIA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 83.    INDIA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 84.    JAPAN AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 85.    JAPAN AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 86.    JAPAN AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 87.    JAPAN AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 88.    JAPAN AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 89.    REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 90.    REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 91.    REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 92.    REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 93.    REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 94.    LAMEA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 95.    LAMEA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 96.    LAMEA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 97.    LAMEA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 98.    LAMEA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 99.    LAMEA AUGMENTED ANALYTICS MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 100.    LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 101.    LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 102.    LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 103.    LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 104.    LATIN AMERICA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 105.    MIDDLE EAST AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 106.    MIDDLE EAST AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 107.    MIDDLE EAST AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 108.    MIDDLE EAST AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 109.    MIDDLE EAST AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 110.    AFRICA AUGMENTED ANALYTICS MARKET, BY COMPONENT, 2017–2025 ($MILLION)
TABLE 111.    AFRICA AUGMENTED ANALYTICS MARKET, BY DEPLOYMENT, 2017–2025 ($MILLION)
TABLE 112.    AFRICA AUGMENTED ANALYTICS MARKET, BY ORGANIZATION SIZE, 2017–2025 ($MILLION)
TABLE 113.    AFRICA AUGMENTED ANALYTICS MARKET, BY BUSINESS FUNCTION, 2017–2025 ($MILLION)
TABLE 114.    AFRICA AUGMENTED ANALYTICS MARKET, BY INDUSTRY VERTICALS, 2017–2025 ($MILLION)
TABLE 115.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): COMPANY SNAPSHOT
TABLE 116.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): OPERATING SEGMENTS
TABLE 117.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): PRODUCT PORTFOLIO
TABLE 118.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 119.    MICROSOFT: COMPANY SNAPSHOT
TABLE 120.    MICROSOFT: OPERATING SEGMENTS
TABLE 121.    MICROSOFT: PRODUCT PORTFOLIO
TABLE 122.    QLIK: COMPANY SNAPSHOT
TABLE 123.    QLIK: PRODUCT PORTFOLIO
TABLE 124.    QLIK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 125.    SAP SE: COMPANY SNAPSHOT
TABLE 126.    SAP SE: OPERATING SEGMENTS
TABLE 127.    SAP SE: PRODUCT PORTFOLIO
TABLE 128.    SALESFORCE.COM, INC: COMPANY SNAPSHOT
TABLE 129.    SALESFORCE.COM, INC: PRODUCT CATEGORIES
TABLE 130.    SALESFORCE.COM, INC: PRODUCT PORTFOLIO
TABLE 131.    SAS INSTITUTE INC.: COMPANY SNAPSHOT
TABLE 132.    SAS INSTITUTE INC.: PRODUCT PORTFOLIO
TABLE 133.    SAS INSTITUTE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 134.    SISENSE INC.: COMPANY SNAPSHOT
TABLE 135.    SISENSE INC.: PRODUCT PORTFOLIO
TABLE 136.    SISENSE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 137.    TABLEAU SOFTWARE: COMPANY SNAPSHOT
TABLE 138.    TABLEAU SOFTWARE: PRODUCT PORTFOLIO
TABLE 139.    TABLEAU SOFTWARE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 140.    TIBCO SOFTWARE INC.: COMPANY SNAPSHOT
TABLE 141.    TIBCO SOFTWARE INC.: OPERATING SOLUTIONS
TABLE 142.    TIBCO SOFTWARE INC.: PRODUCT PORTFOLIO
TABLE 143.    TIBCO SOFTWARE INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 144.    THOUGHTSPOT: COMPANY SNAPSHOT
TABLE 145.    THOUGHTSPOT: PRODUCT PORTFOLIO
TABLE 146.    THOUGHTSPOT: KEY STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 01.    GLOBAL AUGMENTED ANALYTICS MARKET, 2017–2025
FIGURE 02.    AUGMENTED ANALYTICS MARKET, BY REGION, 2017–2025
FIGURE 03.    GLOBAL AUGMENTED ANALYTICS MARKET: KEY PLAYERS
FIGURE 04.    GLOBAL AUGMENTED ANALYTICS MARKET SEGMENTATION
FIGURE 05.    TOP IMPACTING FACTORS
FIGURE 06.    TOP INVESTMENT POCKETS
FIGURE 07.    TOP WINNING STRATEGIES, BY YEAR, 2015–2018*
FIGURE 08.    TOP WINNING STRATEGIES, BY DEVELOPMENT, 2015–2018* (%)
FIGURE 09.    TOP WINNING STRATEGIES, BY COMPANY, 2015–2018*
FIGURE 10.    MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 11.    MODERATE TO HIGH BARGAINING POWER OF BUYERS
FIGURE 12.    MODERATE THREAT OF SUBSTITUTES
FIGURE 13.    MODERATE-TO-HIGH THREAT OF NEW ENTRANTS
FIGURE 14.    HIGH COMPETITIVE RIVALRY
FIGURE 15.    KEY PLAYER POSITIONING, 2017
FIGURE 16.    DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 17.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS SOFTWARE MARKET, BY COUNTRY,  2017 & 2025 (%)
FIGURE 18.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS SERVICES MARKET, BY COUNTRY,  2017 & 2025 (%)
FIGURE 19.    COMPARATIVE SHARE ANALYSIS OF ON-PREMISE AUGMENTED ANALYTICS MARKET, BY COUNTRY,  2017 & 2025 (%)
FIGURE 20.    COMPARATIVE SHARE ANALYSIS OF CLOUD AUGMENTED ANALYTICS MARKET, BY COUNTRY,  2017 & 2025 (%)
FIGURE 21.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR SMES, BY COUNTRY, 2017 & 2025 (%)
FIGURE 22.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR LARGE ENTERPRISES, BY COUNTRY, 2017 & 2025 (%)
FIGURE 23.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR CLINICAL ANALYTICS, BY COUNTRY, 2017 & 2025 (%)
FIGURE 24.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR FINANCE, BY COUNTRY, 2017 & 2025 (%)
FIGURE 25.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS, FOR IT MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 26.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS, FOR OPERATIONS MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 27.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS, FOR OTHERS MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 28.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR RETAIL, BY COUNTRY, 2017 & 2025 (%)
FIGURE 29.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR HEALTHCARE AND LIFE SCIENCES, BY COUNTRY, 2017 & 2025 (%)
FIGURE 30.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2017 & 2025 (%)
FIGURE 31.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2017 & 2025 (%)
FIGURE 32.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2017 & 2025 (%)
FIGURE 33.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR BFSI, BY COUNTRY, 2017 & 2025 (%)
FIGURE 34.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR TRANSPORTATION AND LOGISTICS, BY COUNTRY, 2017 & 2025 (%)
FIGURE 35.    COMPARATIVE SHARE ANALYSIS OF AUGMENTED ANALYTICS MARKET FOR OTHERS, BY COUNTRY, 2017 & 2025 (%)
FIGURE 36.    U.S. AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 37.    CANADA AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 38.    UK AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 39.    GERMANY AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 40.    FRANCE AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 41.    REST OF EUROPE AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 42.    CHINA AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 43.    INDIA AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 44.    JAPAN AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 45.    REST OF ASIA-PACIFIC AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 46.    LATIN AMERICA AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 47.    MIDDLE EAST AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 48.    AFRICA AUGMENTED ANALYTICS MARKET, 2017–2025 ($MILLION)
FIGURE 49.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): REVENUE, 2015–2017 ($MILLION)
FIGURE 50.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 51.    INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM): REVENUE SHARE BY REGION, 2017 (%)
FIGURE 52.    MICROSOFT: REVENUE, 2016–2018 ($MILLION)
FIGURE 53.    MICROSOFT: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 54.    MICROSOFT: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 55.    SAP SE: REVENUE, 2015–2017 ($MILLION)
FIGURE 56.    SAP SE: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 57.    SAP SE: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 58.    SALESFORCE.COM, INC: REVENUE, 2015–2017 ($MILLION)
FIGURE 59.    SALESFORCE.COM, INC: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 60.    SAS INSTITUTE INC.: REVENUE, 2015–2017 ($MILLION)
FIGURE 61.    SAS INSTITUTE INC.: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 62.    TABLEAU SOFTWARE: REVENUE, 2015–2017 ($MILLION)
FIGURE 63.    TABLEAU SOFTWARE: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 64.    TABLEAU SOFTWARE: REVENUE SHARE BY REGION , 2017 (%)

 
 

Augmented analytics can be defined as the paradigm to automate the insights by using artificial intelligence (AI), machine learning, and natural language generation. It comprises data preparation, augmented data discovery, augmented machine learning, and data science.

The global augmented analytics market is projected to witness significant growth, especially, in Asia-Pacific due to rise in adoption of AI in business intelligence in this region. The market is projected to grow at a CAGR of 28.40% from 2018 to 2025, owing to rise in need for democratizing the data analytics for making the work of citizen data scientists and other business users much simpler and increasing adoption of modern technologies in data analytics.

Vendors operating across the augmented analytics market are concentrating on bringing interoperability and accuracy through AI driven data analytics. Furthermore, the market is witnessing the trend of building solutions designed for specific business functions such as sales & marketing, IT, finance, and others to cater the challenging requirements in the related sector. This is anticipated to boost the growth of the market during the forecast period. In addition, augmented analytics, will soon be a prevailing driver of new purchases of business intelligence tools, embedded analytics software, and data science and machine learning platforms.

The key players profiled in the report include IBM Corporation, Qlik, Tableau Software, Tibco Software, Salesforce, Sisense Inc., SAP SE, SAS Institute, Microsoft, and ThoughtSpot. Key market players have adopted various strategies such as merger & acquisition or strategic alliance with start-ups and well-established players to expand their market presence and enhance their product portfolio.

 

 

 

 

 

 

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