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2021

Australia Adventure Tourism Market

Australia Adventure Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report by Type (Hard, Soft, and Others), by Activity (Land-Based Activity, Water-Based Activity, and Air-Based Activity) by Type of Traveler (Solo, Friends/Group, Couple, and Family) By Age Group (30 Years, 30-41 Years, 42-49 Years, and 50 Years & Above), By Sales Channel (Travel Agent and Direct): Opportunity Analysis and Industry Forecast, 2021-2027.

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Author's: Sumesh Kumar | Roshan Deshmukh
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The Australia adventure tourism market size was valued at $22,370 million in 2019 and is estimated to reach the market value of $33,519 million by 2027, grow at a CAGR of 21.0% from 2021 to 2027. Based on type, soft was the most prominent segment accounting for $14,027 million in 2019. Adventure tourism is defined as travelling outside a person’s regular environment. Adventure tourism involves exploration or travel to remote exotic areas. It includes unique and challenging experiences during the vacation, in which travelers interact with the local population and connect with their core values. Adventure travel in Australia is widely popular among travelers from around the world. This is due to presence of great landscapes, good food and accommodation facilities. Australia is also home to beaches and wildlife sanctuary, which further increase its popularity as a destination for travel.

The inbound tourism in Australia took a major hit after the COVID-19 incident in 2020. It caused severe disruptions to the demand for the Australian tourism industry. The industry experienced a sudden halt in international visitation, restrictions on mobility, and increased health and safety concerns. According to the “Tourism Australia – Travel Sentiment Tracker”, only two-thirds of travelers within Australia felt safe to travel during the poll of September 2020.

Australia-Adventure-Tourism-Market-2021-2027

The growth of the Australia adventure tourism market can be attributed to presence of attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism drives the country’s adventure tourism industry. However, risk involved in adventure travelling and unpredictable weather conditions hamper the growth of the adventure tourism industry in Australia. These factors can thereby hamper the growth of the market. Conversely, increase in social media networking and rise in popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, are further expected to pique the interest of travelers around the world. This is expected to increase the popularity of Australia as a tourist attraction, making way for the Australia adventure tourism market growth in future years.

The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others. Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30–41 years, 42–49 years, and 50 years & above. The sales channel segment includes travel agent and direct.

By type, the soft segment was the highest contributor to the Australia adventure tourism market in 2019 and is expect to remain dominant through the forecast period. The growth of this segment can be attributed to activities in this category having moderate to low risk level, and thus, being highly popular among adventure grazers, adventurers, and adventure enthusiasts. The hard segment is also projected to grow at a notable growth rate throughout the forecast owing to gradual increase in the number of people/travelers who are willing to partake in high risk activities.

Australia Adventure Tourism Market
By Type
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Australia Adventure Tourism Market, by Type, 2019–2027 ($ Million)

On the basis of Australia adventure tourism market analysis by activity, the land-based activity segment was the most prominent category accounting for the highest share in 2019. The growth in this segment can be attributed to the fact that these activities are easy to do and are quite economical compared to the other activities. However, the air-based activity is expected to witness the highest growth throughout the forecast period.

Australia Adventure Tourism Market
By Activity
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Australia Adventure Tourism Market, by Activity, 2019–2027 ($ Million)

As per the Australia adventure tourism market forecast based type of traveler, the couple segment was the highest contributor to the Australia adventure tourism market in 2019 and is estimated to growing at a notable CAGR of 21.7% from 2021 to 2027. The family segment is expected to witness modest growth throughout the forecast period.

Australia Adventure Tourism Market
By Type Of Traveler
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Australia Adventure Tourism Market, by Type of Traveler, 2019–2027 ($ Million)

According to the age group, the 30-41 years segment dominated the market in 2019. The growth in this segment can be attributed to people in this age group being financially stable and having the energy as well as health to go for different adventure/activities.

Australia Adventure Tourism Market
By Age Group
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Australia Adventure Tourism Market, by Age Group, 2019–2027 ($ Million)

Depending on sales channel, the direct segment was the highest contributor to the Australia adventure tourism market in 2019. The growth in this segment can be attributed to it being far cheaper than the alternative. The direct sales channel was also the fastest growing segment in the sales channel category and is expected to grow at a CAGR of 21.2% from 2021-2027.

Australia Adventure Tourism Market
By Sales Channel
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Australia Adventure Tourism Market, by Sales Channel, 2019–2027 ($ Million)

The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the Australia adventure tourism market share. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd. 

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current Australia adventure tourism market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assists to determine the prevailing Australia adventure tourism market opportunities.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.

Key Market Segments

By Type

  • Hard
  • Soft
  • Others

By Activity 

  • Land-Based Activity
  • Water-Based Activity
  • Air-Based Activity 

By Type of Traveler

  • Solo
  • Friends/Group
  • Couple
  • Family

By Age Group 

  • Below 30 Years
  • 30–41 Years
  • 42–49 Years
  • 50 Years & Above

By Sales Channel 

  • Travel Agents
  • Direct

Australia Adventure Tourism Market Report Highlights

Aspects Details
Australia Adventure Tourism Market By Type
By Type
  • Hard
  • Soft
  • Others
Australia Adventure Tourism Market By Activity
By Activity
  • Land-Based Activity
  • Water-Based Activity
  • Air-Based Activity
Australia Adventure Tourism Market By Type of Traveler
By Type of Traveler
  • Solo
  • Friends/Group
  • Couple
  • Family
Australia Adventure Tourism Market By Age Group
By Age Group
  • Below 30 Years
  • 30–41 Years
  • 42–49 Years
  • 50 Years & Above
Australia Adventure Tourism Market By Sales Channel
By Sales Channel
  • Travel Agents
  • Direct
Key Market Players
Key Market Players

INTRO TRAVEL, INSIGHT VACATIONS, ULTIMATE ADVENTURE TRAVEL PTY LTD., .INTREPID GROUP, LTD., INSPIRING JOURNEYS, DISCOVERY NOMADS, G ADVENTURES, TRAFALGAR TRAVEL, CONTIKI, AAT KINGS TOURS LIMITED

Analyst Review

According to the CXOs, the Australia adventure tourism market is anticipated to witness steady growth, due to economic growth and increase in trend of adventure travel. The key motivating factor of adventure seekers is transformative experiences. In addition, rise in competition among airlines, availability of affordable carriers, and liberal travel and immigration laws foster the market growth.

Moreover, rise in adoption of mobile devices and increase in accessibility of the internet have enhanced the communication among travelers, resulting in exchange of experiences and thoughts personally as well as on social media. This in turn motivates other adventure seekers to plan for adventure activities, thus promoting market expansion. In addition, technology has enabled travelers to book their vacation directly with the service provider, thereby cutting the cost of middle person within the sales channel.

Author Name(s) : Sumesh Kumar | Roshan Deshmukh
Frequently Asked Questions?

The Australia adventure tourism market size was valued at $22,370 million in 2019

The Australia adventure tourism market is estimated togrow at a CAGR of 21.0% from 2021 to 2027

The sample for the report can be acquired for the official Allied Market Research website.

The base year for the report is 2019.

The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.

The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel.

The inbound tourism in Australia took a major hit after the COVID-19 incident in 2020. It caused severe disruptions to the demand for the Australian tourism industry. The industry experienced a sudden halt in international visitation, restrictions on mobility, and increased health and safety concerns

Based on type, the soft segment was the highest contributor to the Australia adventure tourism market in 2019.

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Australia Adventure Tourism Market

Opportunity Analysis and Industry Forecast, 2021-2027.