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Australia Adventure Tourism Market

Australia Adventure Tourism Market by Type (Hard, Soft, and Others), by Activity (Land-Based Activity, Water-Based Activity, and Air-Based Activity) by Type of Traveler (Solo, Friends/Group, Couple, and Family) By Age Group (30 Years, 30–41 Years, 42–49 Years, and 50 Years & Above), By Sales Channel (Travel Agent and Direct): Opportunity Analysis and Industry Forecast, 2021–2027.

A12705
Pages: 122
Aug 2021 | 424 Views
   
Author(s) : Sumesh Kumar , Roshan Deshmukh
Tables: 33
Charts: 37
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The Australia adventure tourism market size was valued at $22,370 million in 2019 and is estimated to reach the market value of $33,519 million by 2027, grow at a CAGR of 21.0% from 2021 to 2027. Based on type, soft was the most prominent segment accounting for $14,027 million in 2019. Adventure tourism is defined as travelling outside a person’s regular environment. Adventure tourism involves exploration or travel to remote exotic areas. It includes unique and challenging experiences during the vacation, in which travelers interact with the local population and connect with their core values. Adventure travel in Australia is widely popular among travelers from around the world. This is due to presence of great landscapes, good food and accommodation facilities. Australia is also home to beaches and wildlife sanctuary, which further increase its popularity as a destination for travel.

The inbound tourism in Australia took a major hit after the COVID-19 incident in 2020. It caused severe disruptions to the demand for the Australian tourism industry. The industry experienced a sudden halt in international visitation, restrictions on mobility, and increased health and safety concerns. According to the “Tourism Australia – Travel Sentiment Tracker”, only two-thirds of travelers within Australia felt safe to travel during the poll of September 2020.

Australia-Adventure-Tourism-Market-2021-2027

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The growth of the Australia adventure tourism market can be attributed to presence of attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism drives the country’s adventure tourism industry. However, risk involved in adventure travelling and unpredictable weather conditions hamper the growth of the adventure tourism industry in Australia. These factors can thereby hamper the growth of the market. Conversely, increase in social media networking and rise in popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, are further expected to pique the interest of travelers around the world. This is expected to increase the popularity of Australia as a tourist attraction, making way for the Australia adventure tourism market growth in future years.

The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others. Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30–41 years, 42–49 years, and 50 years & above. The sales channel segment includes travel agent and direct.

By type, the soft segment was the highest contributor to the Australia adventure tourism market in 2019 and is expect to remain dominant through the forecast period. The growth of this segment can be attributed to activities in this category having moderate to low risk level, and thus, being highly popular among adventure grazers, adventurers, and adventure enthusiasts. The hard segment is also projected to grow at a notable growth rate throughout the forecast owing to gradual increase in the number of people/travelers who are willing to partake in high risk activities.

Australia Adventure Tourism Market
By Type

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Australia Adventure Tourism Market, by Type, 2019–2027 ($ Million)

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On the basis of Australia adventure tourism market analysis by activity, the land-based activity segment was the most prominent category accounting for the highest share in 2019. The growth in this segment can be attributed to the fact that these activities are easy to do and are quite economical compared to the other activities. However, the air-based activity is expected to witness the highest growth throughout the forecast period.

Australia Adventure Tourism Market
By Activity

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Australia Adventure Tourism Market, by Activity, 2019–2027 ($ Million)

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As per the Australia adventure tourism market forecast based type of traveler, the couple segment was the highest contributor to the Australia adventure tourism market in 2019 and is estimated to growing at a notable CAGR of 21.7% from 2021 to 2027. The family segment is expected to witness modest growth throughout the forecast period.

Australia Adventure Tourism Market
By Type of Traveler

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Australia Adventure Tourism Market, by Type of Traveler, 2019–2027 ($ Million)

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According to the age group, the 30-41 years segment dominated the market in 2019. The growth in this segment can be attributed to people in this age group being financially stable and having the energy as well as health to go for different adventure/activities.

Australia Adventure Tourism Market
By Age Group

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Australia Adventure Tourism Market, by Age Group, 2019–2027 ($ Million)

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Depending on sales channel, the direct segment was the highest contributor to the Australia adventure tourism market in 2019. The growth in this segment can be attributed to it being far cheaper than the alternative. The direct sales channel was also the fastest growing segment in the sales channel category and is expected to grow at a CAGR of 21.2% from 2021-2027.

Australia Adventure Tourism Market
By Sales Channel

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Australia Adventure Tourism Market, by Sales Channel, 2019–2027 ($ Million)

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The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the Australia adventure tourism market share. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd. 

Key Benefits For Stakeholders

  • The report provides a quantitative analysis of the current Australia adventure tourism market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • In-depth analysis and the market size and segmentation assists to determine the prevailing Australia adventure tourism market opportunities.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.

Key Market Segments

By Type

  • Hard
  • Soft
  • Others

By Activity 

  • Land-Based Activity
  • Water-Based Activity
  • Air-Based Activity 

By Type of Traveler

  • Solo
  • Friends/Group
  • Couple
  • Family

By Age Group 

  • Below 30 Years
  • 30–41 Years
  • 42–49 Years
  • 50 Years & Above

By Sales Channel 

  • Travel Agents
  • Direct
 

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key benefits for stakeholders
1.3.Key market segments
1.4.Research methodology

1.4.1.Secondary research
1.4.2.Primary research

1.5.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Australia adventure tourism market snapshot
2.2.Key findings of the study
2.3.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter's five forces analysis
3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Development of the global travel & tourism industry
3.4.1.2.Rise in disposable income
3.4.1.3.Pursuit of unique experiences to augment the tourism industry
3.4.1.4.Mobile applications, big data analytics, and artificial intelligence evolving together amid the proliferating tourism industry
3.4.1.5.High penetration of internet

3.4.2.Restraints

3.4.2.1.Increase in terrorism & crime rate, political uncertainty, and natural calamities
3.4.2.2.Nature and tourism no longer in sync

3.4.3.Opportunity

3.4.3.1.Rise of social media positively impacting the travel industry

3.5.COVID-19 impact analysis

3.5.1.Introduction
3.5.2.Impact on Australia adventure tourism market

CHAPTER 4:AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE

4.1.Overview

4.1.1.Market size and forecast

4.2.Hard

4.2.1.Key market trends, growth factors, and opportunities
4.2.3.Market size and forecast

4.3.Soft

4.3.1.Key market trends, growth factors, and opportunities
4.3.2.Market size and forecast

4.4.Others

4.4.1.Key market trends, growth factors, and opportunities
4.4.2.Market size and forecast

CHAPTER 5:AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY

5.1.Overview

5.1.1.Market size and forecast

5.2.Land-based activity

5.2.1.Key market trends, growth factors, and opportunities
5.2.2.Market size and forecast

5.3.Water-based activity

5.3.1.Key market trends, growth factors, and opportunities
5.3.2.Market size and forecast

5.4.Air-based activity

5.4.1.Key market trends, growth factors, and opportunities
5.4.2.Market size and forecast

CHAPTER 6:AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER

6.1.Overview

6.1.1.Market size and forecast

6.2.Solo

6.2.1.Key market trends, growth factors, and opportunities
6.2.3.Market size and forecast

6.3.Friends/Group

6.3.1.Key market trends, growth factors, and opportunities
6.3.2.Market size and forecast

6.4.Couple

6.4.1.Key market trends, growth factors, and opportunities
6.4.2.Market size and forecast

6.5.Family

6.5.1.Key market trends, growth factors, and opportunities
6.5.2.Market size and forecast

CHAPTER 7:AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP

7.1.Overview

7.1.1.Market size and forecast

7.2.Below 30 Years

7.2.1.Key market trends, growth factors, and opportunities
7.2.3.Market size and forecast

7.3.30–41 Years

7.3.1.Key market trends, growth factors, and opportunities
7.3.2.Market size and forecast

7.4.42–49 Years

7.4.1.Key market trends, growth factors, and opportunities
7.4.2.Market size and forecast

7.5.50 Years & above

7.5.1.Key market trends, growth factors, and opportunities
7.5.2.Market size and forecast

CHAPTER 8:AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL

8.1.Overview

8.1.1.Market size and forecast

8.2.Travel agents

8.2.1.Key market trends, growth factors, and opportunities
8.2.3.Market size and forecast

8.3.Direct

8.3.1.Key market trends, growth factors, and opportunities
8.3.2.Market size and forecast

CHAPTER 9:COMPETITION LANDSCAPE

9.1.Top winning strategies
9.2.Product mapping
9.3.Competitive dashboard
9.4.Competitive heat map
9.5.Key developments

9.5.1.Business Expansion
9.5.2.Product Launch

CHAPTER 10:COMPANY PROFILES

10.1.AAT KINGS TOURS LIMITED

10.1.1.Company overview
10.1.2.Key Executives
10.1.3.Company snapshot
10.1.4.Product portfolio
10.1.5.Key strategic moves and developments

10.2.DISCOVERY NOMADS

10.2.1.Company overview
10.2.2.Company snapshot
10.2.3.Product portfolio

10.3.TRAFALGAR TRAVEL

10.3.1.Company overview
10.3.2.Key Executives
10.3.3.Company snapshot
10.3.4.Product portfolio

10.4.CONTIKI

10.4.1.Company overview
10.4.2.Key Executives
10.4.3.Company snapshot
10.4.4.Product portfolio
10.4.5.Key strategic moves and developments

10.5.G ADVENTURES

10.5.1.Company overview
10.5.2.Key Executives
10.5.3.Company snapshot
10.5.4.Product portfolio
10.5.5.Key strategic moves and developments

10.6.INSIGHT VACATIONS

10.6.1.Company overview
10.6.2.Key Executives
10.6.3.Company snapshot
10.6.4.Product portfolio

10.7.INSPIRING JOURNEYS

10.7.1.Company overview
10.7.2.Company snapshot
10.7.3.Product portfolio
10.7.4.Key strategic moves and developments

10.8.INTREPID GROUP, LTD.

10.8.1.Company overview
10.8.2.Key Executives
10.8.3.Company snapshot
10.8.4.Product portfolio
10.8.5.Key strategic moves and developments

10.9.INTRO TRAVEL

10.9.1.Company overview
10.9.2.Key Executives
10.9.3.Company snapshot
10.9.4.Product portfolio

10.10.ULTIMATE ADVENTURE TRAVEL PTY LTD.

10.10.1.Company overview
10.10.2.Key Executives
10.10.3.Company snapshot
10.10.4.Product portfolio

LIST OF TABLES

TABLE 01.AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE, 2019-2027 ($MILLION)
TABLE 02.AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2019-2027 ($MILLION)
TABLE 03.AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2019-2027 ($MILLION)
TABLE 04.AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2019-2027 ($MILLION)
TABLE 05.AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2019-2027 ($MILLION)
TABLE 06.AAT KINGS TOURS LIMITED: KEY EXECUTIVES
TABLE 07.AAT KINGS TOURS LIMITED: COMPANY SNAPSHOT
TABLE 08.AAT KINGS TOURS LIMITED: PRODUCT PORTFOLIO
TABLE 09.DISCOVERY NOMADS: COMPANY SNAPSHOT
TABLE 10.DISCOVERY NOMADS: PRODUCT PORTFOLIO
TABLE 11.TRAFALGAR TRAVEL: KEY EXECUTIVES
TABLE 12.TRAFALGAR TRAVEL: COMPANY SNAPSHOT
TABLE 13.TRAFALGAR TRAVEL: PRODUCT PORTFOLIO
TABLE 14.CONTIKI : KEY EXECUTIVES
TABLE 15.CONTIKI : COMPANY SNAPSHOT
TABLE 16.CONTIKI : PRODUCT PORTFOLIO
TABLE 17.G ADVENTURES : KEY EXECUTIVES
TABLE 18.G ADVENTURES : COMPANY SNAPSHOT
TABLE 19.G ADVENTURES : PRODUCT PORTFOLIO
TABLE 20.INSIGHT VACATIONS: KEY EXECUTIVES
TABLE 21.INSIGHT VACATIONS: COMPANY SNAPSHOT
TABLE 22.INSIGHT VACATIONS: PRODUCT PORTFOLIO
TABLE 23.INSPIRING JOURNEYS: COMPANY SNAPSHOT
TABLE 24.INSPIRING JOURNEYS: PRODUCT PORTFOLIO
TABLE 25.INTREPID GROUP, LTD. : KEY EXECUTIVES
TABLE 26.INTREPID GROUP, LTD. : COMPANY SNAPSHOT
TABLE 27.INTREPID GROUP, LTD. : PRODUCT PORTFOLIO
TABLE 28.INTRO TRAVEL: KEY EXECUTIVES
TABLE 29.INTRO TRAVEL: COMPANY SNAPSHOT
TABLE 30.INTRO TRAVEL: PRODUCT PORTFOLIO
TABLE 31.ULTIMATE ADVENTURE TRAVEL PTY LTD.: KEY EXECUTIVES
TABLE 32.ULTIMATE ADVENTURE TRAVEL PTY LTD.: COMPANY SNAPSHOT
TABLE 33.ULTIMATE ADVENTURE TRAVEL PTY LTD.: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.AUSTRALIA ADVENTURE TOURISM MARKET SEGMENTATION
FIGURE 02.AUSTRALIA ADVENTURE TOURISM MARKET, 2019–2027
FIGURE 03.TOP INVESTMENT POCKET, BY ACTIVITY
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.HIGH THREAT OF NEW ENTRANTS
FIGURE 07.HIGH THREAT OF SUBSTITUTES
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.AUSTRALIA ADVENTURE TOURISM MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10.IMPACT OF COVID-19 ON AUSTRALIA ADVENTURE TOURISM MARKET FORECAST
FIGURE 11.AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE, 2019 (%)
FIGURE 12.AUSTRALIA ADVENTURE TOURISM MARKET FOR HARD TYPE, 2019-2027 ($MILLION)
FIGURE 13.AUSTRALIA ADVENTURE TOURISM MARKET FOR SOFT TYPE, 2019-2027 ($MILLION)
FIGURE 14.AUSTRALIA ADVENTURE TOURISM MARKET FOR OTHERS, 2019-2027 ($MILLION)
FIGURE 15.AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY, 2019 (%)
FIGURE 16.AUSTRALIA ADVENTURE TOURISM MARKET FOR LAND-BASED ACTIVITY, 2019-2027 ($MILLION)
FIGURE 17.AUSTRALIA ADVENTURE TOURISM MARKET FOR WATER-BASED ACTIVITY, 2019-2027 ($MILLION)
FIGURE 18.AUSTRALIA ADVENTURE TOURISM MARKET FOR AIR-BASED ACTIVITY, 2019-2027 ($MILLION)
FIGURE 19.AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER, 2019 (%)
FIGURE 20.AUSTRALIA ADVENTURE TOURISM MARKET FOR SOLO, 2019-2027 ($MILLION)
FIGURE 21.AUSTRALIA ADVENTURE TOURISM MARKET FOR FRIENDS/GROUP, 2019-2027 ($MILLION)
FIGURE 22.AUSTRALIA ADVENTURE TOURISM MARKET FOR COUPLE, 2019-2027 ($MILLION)
FIGURE 23.AUSTRALIA ADVENTURE TOURISM MARKET FOR FAMILY, 2019-2027 ($MILLION)
FIGURE 24.AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP, 2019 (%)
FIGURE 25.AUSTRALIA ADVENTURE TOURISM MARKET FOR BELOW 30 YEARS, 2019-2027 ($MILLION)
FIGURE 26.AUSTRALIA ADVENTURE TOURISM MARKET FOR 30–41 YEARS, 2019-2027 ($MILLION)
FIGURE 27.AUSTRALIA ADVENTURE TOURISM MARKET FOR 42–49 YEARS, 2019-2027 ($MILLION)
FIGURE 28.AUSTRALIA ADVENTURE TOURISM MARKET FOR 50 YEARS & ABOVE, 2019-2027 ($MILLION)
FIGURE 29.AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL, 2019 (%)
FIGURE 30.AUSTRALIA ADVENTURE TOURISM MARKET FOR TRAVEL AGENTS, 2019-2027 ($MILLION)
FIGURE 31.AUSTRALIA ADVENTURE TOURISM MARKET FOR DIRECT, 2019-2027 ($MILLION)
FIGURE 32.TOP WINNING STRATEGIES, BY YEAR, 2018–2021*
FIGURE 33.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2018–2021* (%)
FIGURE 34.TOP WINNING STRATEGIES, BY COMPANY, 2018–2021*
FIGURE 35.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 36.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 37.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS

 
 

According to the CXOs, the Australia adventure tourism market is anticipated to witness steady growth, due to economic growth and increase in trend of adventure travel. The key motivating factor of adventure seekers is transformative experiences. In addition, rise in competition among airlines, availability of affordable carriers, and liberal travel and immigration laws foster the market growth.

Moreover, rise in adoption of mobile devices and increase in accessibility of the internet have enhanced the communication among travelers, resulting in exchange of experiences and thoughts personally as well as on social media. This in turn motivates other adventure seekers to plan for adventure activities, thus promoting market expansion. In addition, technology has enabled travelers to book their vacation directly with the service provider, thereby cutting the cost of middle person within the sales channel.

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A. The Australia adventure tourism market size was valued at $22,370 million in 2019

A. The Australia adventure tourism market is estimated togrow at a CAGR of 21.0% from 2021 to 2027

A. The sample for the report can be acquired for the official Allied Market Research website.

A. The base year for the report is 2019.

A. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.

A. The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel.

A. The inbound tourism in Australia took a major hit after the COVID-19 incident in 2020. It caused severe disruptions to the demand for the Australian tourism industry. The industry experienced a sudden halt in international visitation, restrictions on mobility, and increased health and safety concerns

A. Based on type, the soft segment was the highest contributor to the Australia adventure tourism market in 2019.

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