Australia Bathroom Products Market

The Australia bathroom products market size was valued at $2,471.1 million in 2020, and is projected to reach $4,536.2 million by 2030, registering a CAGR of 6.3%. 

Strong global concerns about the pandemic coronavirus have negatively impacted the growth of the Australia bathroom products market industry. Australian domestic visitors resulted in significant decline in 2020 as compared to 2019. This ridiculously affected the revenue of the global and local players operating in the bathroom products industry across the commercial application, but the impact had been seen slightly increase in residential sector.

Australia bathroom products include toiletries, soap dispensers, faucets & showers, basin & bathtubs, and others. Toiletries products considered in the report are soaps, body wash, bath additives, liquid soap, disinfectants, and others. Bathroom accessories are made up of brass, metals, steel, acrylic plastic, glass, and porcelain and have a high demand in the residential and commercial sectors, as increase in urbanization led to change in economic activities and growth of infrastructures such as hospitals, residential areas, educational institutes, and corporate offices. This has a positive impact on urbanization which boosts the Australia bathroom products market growth

The demand for luxurious bathtubs such as whirlpool bathtubs, which are designed for body massage and therapeutic soaks with an emphasis on comforting customers, is increasing considerably. Moreover, bathtubs with the facility of spa and skin care for relaxation and comfort have been installed and are in more demand from the hospitality industry. Thus, rapid development of the hospitality industry is propelling the demand for both premium and luxurious bathtubs, thereby contributing toward the growth of the market.

COVID-19 has severely impacted the consumer purchase behavior approach toward toiletries products such as liquid soaps, body wash, bath additives, liquid soap, and disinfectant, among others. The pandemic acts as a catalyst for consumer inclination toward natural ingredient based toiletries products. Sourcing of ingredients to manufacture products and hygiene at commercial offices, and schools is anticipated to play a vital role in product purchase during the pandemic. Before the outbreak of the pandemic, consumers avoided the purchase of artificial ingredient and preservative-based toiletries products, due to the risk of infection on skin. With more concern surrounding shelf-stability and sanitation across consumer packaged goods (CPG), consumers will be more willing to accept these ingredients as long as brands provide evidence of efficacy and safety, both from a health and environmental perspective. 

Raw material suppliers play a significant role in the Australia home decor and bathroom products accessories market. Increase in cost of raw materials hamper the market growth. In addition, stringent regulations imposed on production and import of raw materials have resulted in a scarce supply of high-quality material, thereby limiting the adoption of bathroom products.

According to the Australia bathroom products market analysis, the market is segmented on the basis of price point, application, distribution channel, and type. On the basis of price point, the market is categorized into standard, premium, and luxury. According to application, the Australia bathroom products market is fragmented into commercial and residential. Based on the distribution channel, the market is bifurcated into B2B, and B2C. The type of bathroom products considered in the report are toiletries, soap dispensers, faucets & showers, basin & bathtubs, and other.

Based on the price point, the standard segment held the major Australia bathroom products market share in 2020. The people with limited income or the middle class are the major consumers of this segment. The average prices considered for this segment for bathroom faucets range from $60-$75, $170-$210 for showers, $80-$100 for soap dispenser, and $170-$190 for the basin & bathtubs. The number of consumers is increasing on a regular basis across Australia, thereby escalating the demand for this range of product.

By application, residential segment held the major share in the market. The rapid increase in urbanization is a major factor that boosts the growth of the bathroom products market as rise in population leads to growth of infrastructures such as residential houses & building, corporate offices, hospitals, educational instructions, and other commercial projects, which is influencing the bathroom products market demand in Australia. 

Based on the type, faucets & showers segment held the major share in the market. Faucets are widely used in the bathroom application for showerheads, bathtubs, toilets, among others. With the increasing concerns about energy conservation, and hygiene standard, key participants are significantly adopting concepts of smart bathroom with modern smart accessories. Bathroom faucets are one of the essential accessories that are gaining increasing focus among consumers as well as manufacturers.

Major players operating in the Australia bathroom products market include Decina Bathroomware, Felton Industries Ltd, Gessi SPA, GWA Group Limited, Kohler Co., Masco Corporation, Robertson Bathware, Sussex Taps, The Procter and Gamble Company, and Tribata.

Key Benefits For Stakeholders

• The study provides an in-depth analysis of the Australia bathroom products market trends, with current and future trends to explain the imminent investment pockets in the market.
• Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
• The report provides information regarding drivers, restraints, and opportunities with impact analysis. 
• A quantitative analysis of the current market and estimation for the same from 2020 to 2030 is provided to showcase the financial competency of the Australia bathroom products industry.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• Competitive intelligence highlights the business practices followed by the leading market players across Australia.   

 Australia Bathroom Products Market Report Highlights