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Australia Bathroom Products Market

Australia Bathroom Products Market by Price Point (Standard, Premium, and Luxury), by Application, (Commercial and Residential), by Distribution Channel (B2B, and B2C), by Type (toiletries, Soap Dispensers, Faucets & Showers, Basin & Bathtubs, and Others): Opportunity Analysis and Industry Forecast, 2021–2030

A15934
Pages: 119
Apr 2022 | 320 Views
   
Author(s) : Raju Kale, Shankar Bhandalkar , Roshan Deshmukh
Tables: 42
Charts: 29
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COVID-19

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The Australia bathroom products market size was valued at $2,471.1 million in 2020, and is projected to reach $4,536.2 million by 2030, registering a CAGR of 6.3%. 

Strong global concerns about the pandemic coronavirus have negatively impacted the growth of the Australia bathroom products market industry. Australian domestic visitors resulted in significant decline in 2020 as compared to 2019. This ridiculously affected the revenue of the global and local players operating in the bathroom products industry across the commercial application, but the impact had been seen slightly increase in residential sector.

 

Australia bathroom products include toiletries, soap dispensers, faucets & showers, basin & bathtubs, and others. Toiletries products considered in the report are soaps, body wash, bath additives, liquid soap, disinfectants, and others. Bathroom accessories are made up of brass, metals, steel, acrylic plastic, glass, and porcelain and have a high demand in the residential and commercial sectors, as increase in urbanization led to change in economic activities and growth of infrastructures such as hospitals, residential areas, educational institutes, and corporate offices. This has a positive impact on urbanization which boosts the Australia bathroom products market growth

Australia-Bathroom-Products-Market

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The demand for luxurious bathtubs such as whirlpool bathtubs, which are designed for body massage and therapeutic soaks with an emphasis on comforting customers, is increasing considerably. Moreover, bathtubs with the facility of spa and skin care for relaxation and comfort have been installed and are in more demand from the hospitality industry. Thus, rapid development of the hospitality industry is propelling the demand for both premium and luxurious bathtubs, thereby contributing toward the growth of the market.

COVID-19 has severely impacted the consumer purchase behavior approach toward toiletries products such as liquid soaps, body wash, bath additives, liquid soap, and disinfectant, among others. The pandemic acts as a catalyst for consumer inclination toward natural ingredient based toiletries products. Sourcing of ingredients to manufacture products and hygiene at commercial offices, and schools is anticipated to play a vital role in product purchase during the pandemic. Before the outbreak of the pandemic, consumers avoided the purchase of artificial ingredient and preservative-based toiletries products, due to the risk of infection on skin. With more concern surrounding shelf-stability and sanitation across consumer packaged goods (CPG), consumers will be more willing to accept these ingredients as long as brands provide evidence of efficacy and safety, both from a health and environmental perspective. 

Australia Bathroom Products Market
By Price Point

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Premium segment would witness the fastest growth, registering a CAGR of 6.9% during the forecast period.

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Raw material suppliers play a significant role in the Australia home decor and bathroom products accessories market. Increase in cost of raw materials hamper the market growth. In addition, stringent regulations imposed on production and import of raw materials have resulted in a scarce supply of high-quality material, thereby limiting the adoption of bathroom products.


According to the Australia bathroom products market analysis, the market is segmented on the basis of price point, application, distribution channel, and type. On the basis of price point, the market is categorized into standard, premium, and luxury. According to application, the Australia bathroom products market is fragmented into commercial and residential. Based on the distribution channel, the market is bifurcated into B2B, and B2C. The type of bathroom products considered in the report are toiletries, soap dispensers, faucets & showers, basin & bathtubs, and other.

Australia Bathroom Products Market
By Application

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Commercial segment would witness the fastest growth, registering a CAGR of 6.9% during the forecast period.

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Based on the price point, the standard segment held the major Australia bathroom products market share in 2020. The people with limited income or the middle class are the major consumers of this segment. The average prices considered for this segment for bathroom faucets range from $60-$75, $170-$210 for showers, $80-$100 for soap dispenser, and $170-$190 for the basin & bathtubs. The number of consumers is increasing on a regular basis across Australia, thereby escalating the demand for this range of product.

By application, residential segment held the major share in the market. The rapid increase in urbanization is a major factor that boosts the growth of the bathroom products market as rise in population leads to growth of infrastructures such as residential houses & building, corporate offices, hospitals, educational instructions, and other commercial projects, which is influencing the bathroom products market demand in Australia. 

Australia Bathroom Products Market
By Distribution Channel

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B2C would witness the largest segment registering a major share of 74.3% during the forecast period.

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Based on the type, faucets & showers segment held the major share in the market. Faucets are widely used in the bathroom application for showerheads, bathtubs, toilets, among others. With the increasing concerns about energy conservation, and hygiene standard, key participants are significantly adopting concepts of smart bathroom with modern smart accessories. Bathroom faucets are one of the essential accessories that are gaining increasing focus among consumers as well as manufacturers.

Major players operating in the Australia bathroom products market include Decina Bathroomware, Felton Industries Ltd, Gessi SPA, GWA Group Limited, Kohler Co., Masco Corporation, Robertson Bathware, Sussex Taps, The Procter and Gamble Company, and Tribata.

Australia Bathroom Products Market
By Type

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Others segment would witness the fastest growth, registering a CAGR of 7.8% during the forecast period.

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Key Benefits For Stakeholders

  • The study provides an in-depth analysis of the Australia bathroom products market trends, with current and future trends to explain the imminent investment pockets in the market.
  • Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
  • The report provides information regarding drivers, restraints, and opportunities with impact analysis. 
  • A quantitative analysis of the current market and estimation for the same from 2020 to 2030 is provided to showcase the financial competency of the Australia bathroom products industry.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
  • Competitive intelligence highlights the business practices followed by the leading market players across Australia.   

Key Market Segments

  • By Price Point
    • Standard
    • Premium
    • Luxury
  • By Application
    • Commercial
    • Residential
  • By Distribution Channel
    • B2B
    • B2C
  • By Type
    • Toiletries
    • Soap Dispensers
    • Faucets & Showers
    • Basin & Bathtubs
    • Others
 

CHAPTER 1:INTRODUCTION

1.1.Key benefits for stakeholders
1.2.Key market segment
1.3.Research methodology

1.3.1.Secondary Sources
1.3.2.Primary Sources

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings

3.2.1.Top investment pockets

3.3.Porter’s five forces analysis
3.4.Market dynamics

3.4.1.Drivers

3.4.1.1.Expansion of the hospitality industry in Australia
3.4.1.2.Demand for premium faucets owing to increase in investment in luxury homes
3.4.1.3.Impact on consumer purchase behavior due to COVID-19

3.4.2.Restraint

3.4.2.1.Increase in cost of raw materials

3.4.3.Opportunities

3.4.3.1.Bathtub fabrication is a trending manufacturing process
3.4.3.2.Increase in demand for smart/electronic bathroom products accessories

3.5.Impact of COVID-19 on the Australia bathroom products market
3.6.COVID impact on travel and tourism industry

CHAPTER 4:AUSTRALIA BATHROOM PRODUCTS MARKET, BY PRICE POINT

4.1.Overview

4.1.1.Market size and forecast

4.2.Standard

4.2.1.Key market trends, growth factors, and opportunities

4.3.Premium

4.3.1.Key market trends, growth factors, and opportunities

4.4.Luxury

4.4.1.Key market trends, growth factors, and opportunities

CHAPTER 5:AUSTRALIA BATHROOM PRODUCTS MARKET, BY APPLICATION

5.1.Overview

5.1.1.Market size and forecast

5.2.Commercial

5.2.1.Key market trends, growth factors, and opportunities

5.3.Residential

5.3.1.Key market trends, growth factors, and opportunities

CHAPTER 6:AUSTRALIA BATHROOM PRODUCTS MARKET, BY DISTRIBUTION CHANNEL

6.1.Overview

6.1.1.Market size and forecast

6.2.B2B

6.2.1.Key market trends, growth factors, and opportunities

6.3.B2C

6.3.1.Key market trends, growth factors, and opportunities

CHAPTER 7:AUSTRALIA BATHROOM PRODUCTS MARKET, BY TYPE

7.1.Overview

7.1.1.Market size and forecast

7.2.Toiletries

7.2.1.Key market trends, growth factors, and opportunities

7.3.Soap dispenser

7.3.1.Key market trends, growth factors, and opportunities

7.4.Faucets & showers

7.4.1.Key market trends, growth factors, and opportunities

7.5.Basin & bathtubs

7.5.1.Key market trends, growth factors, and opportunities

7.6.Others

7.6.1.Key market trends, growth factors, and opportunities

CHAPTER 8:COMPETITION LANDSCAPE

8.1.Overview
8.2.Competitive dashboard
8.3.Competitive heat map
8.4.Product mapping
8.5.Top winning strategies
8.6.Key developments

8.6.1.Acquisition
8.6.2.Business Expansion
8.6.3.Collaboration
8.6.4.Partnership
8.6.5.Product Launch

8.7.Top player positioning

CHAPTER 9:COMPANY PROFILES

9.1.DECINA BATHROOMWARE

9.1.1.Company overview
9.1.2.Key Executives
9.1.3.Company snapshot
9.1.4.Product portfolio
9.1.5.Key strategic moves and developments

9.2.FELTON INDUSTRIES LTD.

9.2.1.Company overview
9.2.2.Key Executives
9.2.3.Company snapshot
9.2.4.Product portfolio

9.3.GESSI SPA

9.3.1.Company overview
9.3.2.Key Executives
9.3.3.Company snapshot
9.3.4.Product portfolio
9.3.5.Key strategic moves and developments

9.4.GWA GROUP LIMITED

9.4.1.Company overview
9.4.2.Key Executives
9.4.3.Company snapshot
9.4.4.Product portfolio
9.4.5.Business performance

9.5.KOHLER CO.

9.5.1.Company overview
9.5.2.Key Executives
9.5.3.Company snapshot
9.5.4.Product portfolio
9.5.5.Key strategic moves and developments

9.6.MASCO CORPORATION

9.6.1.Company overview
9.6.2.Key Executives
9.6.3.Company snapshot
9.6.4.Operating business segments
9.6.5.Product portfolio
9.6.6.Business performance

9.7.ROBERTSON BATHWARE

9.7.1.Company overview
9.7.2.Key Executives
9.7.3.Company snapshot
9.7.4.Product portfolio
9.7.5.Key strategic moves and developments

9.8.SUSSEX TAPS

9.8.1.Company overview
9.8.2.Key Executives
9.8.3.Company snapshot
9.8.4.Product portfolio

9.9.THE PROCTER & GAMBLE COMPANY

9.9.1.Company overview
9.9.2.Key executives
9.9.3.Company snapshot
9.9.4.Operating business segments
9.9.5.Product portfolio
9.9.6.R&D expenditure
9.9.7.Business performance
9.9.8.Key strategic moves and developments

9.10.TRIBATA

9.10.1.Company overview
9.10.2.Key Executives
9.10.3.Company snapshot
9.10.4.Product portfolio

LIST OF TABLES

TABLE 01.SHORT TERM VISITOR ARRIVALS IN 2020 COMPARED WITH CORRESPONDING PERIOD IN 2019
TABLE 02.AUSTRALIAN TOURISM SUMMARY, LOSSES TO THE PANDEMIC
TABLE 03.AUSTRALIA BATHROOM PRODUCTS MARKET REVENUE, BY PRICE POINT, 2020–2030 ($MILLION)
TABLE 04.AUSTRALIA BATHROOM PRODUCTS MARKET REVENUE, BY APPLICATION, 2020–2030 ($MILLION)
TABLE 05.AUSTRALIA BATHROOM PRODUCTS MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2020–2030 ($MILLION)
TABLE 06.AUSTRALIA BATHROOM PRODUCTS MARKET REVENUE, BY TYPES, 2020–2030 ($MILLION)
TABLE 07.DECINA BATHROOMWARE: KEY EXECUTIVES
TABLE 08.DECINA BATHROOMWARE: COMPANY SNAPSHOT
TABLE 09.DECINA BATHROOMWARE: PRODUCT PORTFOLIO
TABLE 10.FELTON INDUSTRIES LTD.: KEY EXECUTIVES
TABLE 11.FELTON INDUSTRIES LTD.: COMPANY SNAPSHOT
TABLE 12.FELTON INDUSTRIES LTD.: PRODUCT PORTFOLIO
TABLE 13.GESSI SPA: KEY EXECUTIVES
TABLE 14.GESSI SPA: COMPANY SNAPSHOT
TABLE 15.GESSI SPA: PRODUCT PORTFOLIO
TABLE 16.GWA GROUP LIMITED: KEY EXECUTIVES
TABLE 17.GWA GROUP LIMITED: COMPANY SNAPSHOT
TABLE 18.GWA GROUP LIMITED: PRODUCT PORTFOLIO
TABLE 19.GWA GROUP LIMITED: NET SALES, 2019–2021 ($MILLION)
TABLE 20.KOHLER CO.: KEY EXECUTIVES
TABLE 21.KOHLER CO.: COMPANY SNAPSHOT
TABLE 22.KOHLER CO.: PRODUCT PORTFOLIO
TABLE 23.MASCO CORPORATION: KEY EXECUTIVES
TABLE 24.MASCO CORPORATION: COMPANY SNAPSHOT
TABLE 25.MASCO CORPORATION: OPERATING SEGMENTS
TABLE 26.MASCO CORPORATION: PRODUCT PORTFOLIO
TABLE 27.MASCO CORPORATION: NET SALES, 2018–2020 ($MILLION)
TABLE 28.ROBERTSON BATHWARE: KEY EXECUTIVES
TABLE 29.ROBERTSON BATHWARE: COMPANY SNAPSHOT
TABLE 30.ROBERTSON BATHWARE: PRODUCT PORTFOLIO
TABLE 31.SUSSEX TAPS: KEY EXECUTIVES
TABLE 32.SUSSEX TAPS: COMPANY SNAPSHOT
TABLE 33.SUSSEX TAPS: PRODUCT PORTFOLIO
TABLE 34.THE PROCTER & GAMBLE COMPANY: KEY EXECUTIVES
TABLE 35.THE PROCTER & GAMBLE COMPANY: COMPANY SNAPSHOT
TABLE 36.THE PROCTER & GAMBLE COMPANY: OPERATING SEGMENTS
TABLE 37.THE PROCTER & GAMBLE COMPANY: PRODUCT PORTFOLIO
TABLE 38.THE PROCTER & GAMBLE COMPANY: R&D EXPENDITURE, 2019–2021 ($MILLION)
TABLE 39.THE PROCTER & GAMBLE COMPANY: NET SALES, 2019–2021 ($MILLION)
TABLE 40.TRIBATA: KEY EXECUTIVES
TABLE 41.TRIBATA: COMPANY SNAPSHOT
TABLE 42.TRIBATA: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01.AUSTRALIA BATHROOM PRODUCTS MARKET SNAPSHOT
FIGURE 02.AUSTRALIA BATHROOM PRODUCTS MARKET: SEGMENTATION
FIGURE 03.TOP INVESTMENT POCKETS
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.LOW THREAT OF SUBSTITUTION
FIGURE 07.MODERATE THREAT OF NEW ENTRANTS
FIGURE 08.MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.AUSTRALIA BATHROOM PRODUCTS MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 10.AUSTRALIA INTERNATIONAL TOURISTS ARRIVALS FROM 2010 TO 2020 (IN MILLION)
FIGURE 11.AUSTRALIA BATHROOM PRODUCTS MARKET, BY PRICE POINT, 2020 (%)
FIGURE 12.AUSTRALIA BATHROOM PRODUCTS MARKET, BY APPLICATION, 2020 (%)
FIGURE 13.AUSTRALIA BATHROOM PRODUCTS MARKET, BY DISTRIBUTION CHANNEL, 2020 (%)
FIGURE 14.AUSTRALIA BATHROOM PRODUCTS MARKET, BY TYPES, 2020 (%)
FIGURE 15.COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 16.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 17.PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 18.TOP WINNING STRATEGIES, BY YEAR, 2019–2021
FIGURE 19.TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019–2021 (%)
FIGURE 20.TOP WINNING STRATEGIES, BY COMPANY, 2019–2021
FIGURE 21.PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 22.GWA GROUP LIMITED: NET SALES, 2019–2021 ($MILLION)
FIGURE 23.GWA GROUP LIMITED: REVENUE SHARE BY REGION, 2021 (%)
FIGURE 24.MASCO CORPORATION: NET SALES, 2018–2020 ($MILLION)
FIGURE 25.MASCO CORPORATION: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 26.MASCO CORPORATION: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 27.THE PROCTER & GAMBLE COMPANY: R&D EXPENDITURE, 2019–2021 ($MILLION)
FIGURE 28.THE PROCTER & GAMBLE COMPANY: NET SALES, 2019–2021 ($MILLION)
FIGURE 29.THE PROCTER & GAMBLE COMPANY: REVENUE SHARE BY SEGMENT, 2021 (%)


 
 

According to the insights of CXOs of leading companies, the demand for bathroom products is on the rise across Australia. Industry players have implemented key development tactics such as product launch, to fuel the growth of the Australia bathroom products market. Market players have launched advanced designs to increase the demand for bathroom products. In recent years, the expanding business sector has also aided the expansion of the bathroom products market.

The bathroom products market in Australia is influenced significantly by the online purchasing trend. For maximum reach, market players are choosing to sell their products through e-commerce platforms. Another growing trend in the market is collaborations between bathroom products producers and interior designers, which serve as an increasing sales channel for the manufacturers. In addition, there is an increase in the demand for eco-friendly furniture due to rise in environmental awareness among consumers in the region. The fundamental problem that operational players in this region face is a shortage of skilled labor. Further, the fluctuating cost of materials such as brass, metals, steel, acrylic plastic, glass, and porcelain for bathroom accessories such as faucets, and bath showers, also restrict the market growth. 
 

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A. The Australia bathroom products market size was valued at $2,471.1 million in 2020, and is projected to reach $4,536.2 million by 2030, registering a CAGR of 6.3%.

A. The CAGR of Australia Bathroom Products Market is 6.3%.

A. Kindly get in touch with the sales person for better options.

A. The forecast period of the Australia Bathroom Products market is from 2021-2030.

A. Price point, application, distribution channel, and type are the segments of the Australia Bathroom Products Market.

A. The Major players operating in the Australia bathroom products market include Decina Bathroomware, Felton Industries Ltd, Gessi SPA, GWA Group Limited, Kohler Co., Masco Corporation, Robertson Bathware, Sussex Taps, The Procter and Gamble Company, and Tribata.

A. Faucets & showers is the leading segment in the type.

A. The impact of Post COVID-19 scenario in Australia Bathroom Products Market is slightly negative.

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