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2019

Automated Turf Harvester Market

Automated Turf Harvester Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type and Application : Global Opportunity Analysis and Industry Forecast, 2019-2026

CM : Engineering, Equipment and Machinery

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Author's: Vivek Banik & Tanvi Pednekar | Sonia Mutreja
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Automated Turf Harvester Market Outlook-2026

The global Automated Turf Harvester market size is expected to reach $155,947.8 thousand in 2026, from $62,151.5 thousand in 2018, growing at a CAGR of 12.6% from 2019 to 2026. Automated Turf Harvester are upgraded traditional turf harvesters, which automatically cut, roll, and stack turf in a single operation. They are generally used to harvest turf from cultivation farms. The two major types of Automated Turf Harvester are roll turf harvesters and slab turf harvesters. The automation facility also provides product quality monitoring, which rejects the defective roll or slab by sensing its weight and thickness.

Automated Turf Harvesters Market

Moreover, Automated Turf Harvester are provided with remote monitoring and diagnostics features, cellular or wireless communication systems, bilingual interface, and other features. Furthermore, the customers, majorly sod farmers, are switching toward automated equipment to increase the overall quality of the harvested turf. Thus, the Automated Turf Harvester industry has witnessed an unprecedented growth in recent years, owing to the high-quality harvesting process. In addition, the labor costs are mainly reduced by the implementation of Automated Turf Harvester on sod farms.

The Automated Turf Harvester market growth is driven by the shift of consumer preferences toward automated agricultural equipment. The Automated Turf Harvester enable better product quality than non-automated versions and also save time and labor required for the harvesting process. Furthermore, according to the data published by Sports Turf Managers Association, nearly 84% injuries were caused by playing on artificial turf and 92% players established that artificial turf was the reason for shortening of sports’ career. Thus, various sports federations are opting for natural turf on sports fields, which fuels the demand for turf cultivation and thereby, propels the Automated Turf Harvester market.

Moreover, labor shortages and high costs associated with labor intensive farming drives the demand for Automated Turf Harvester in the market. On the contrary, residential turf users are switching toward artificial turf for applications in lawns, which reduces the demand for natural turf and thereby, restrains the Automated Turf Harvester market. Also, the high costs of the Automated Turf Harvester is a major restraint for the market growth. The small and medium sized farm owners do not generate enough revenue to compensate the amount invested in the automated turf harvesting machines.

Automated Turf Harvester Market
By Product Type
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Slab Turf Harvesters is projected to grow at a significant CAGR

Moreover, the high investment cost creates a risk for the turf cultivators as turf is a perishable product.  However, the growth in construction of golf courses in countries such as China, creates a demand for turf cultivation and thereby, creates lucrative opportunities for the growth of the Automated Turf Harvester industry. Golf courses require turf on a large scale and also necessitates the use of best quality of turf. This increase a demand for the production of more turf through farming and thereby, create opportunities for the use of Automated Turf Harvester for producing better quality turf on the turf farms during the forecast period.

Automated Turf Harvester Market
By Application
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Residential segment holds dominant position in 2018

The residential segment of the market accounted for around 60.3% market share in 2018, owing to increased construction of residential buildings in major countries. Whereas, the golf courses segment is expected to be the fastest growing segment by 2026, owing to the increase in number of golf course constructions in countries such as China and Japan. Considering the product type segment, the roll turfs have the largest share in terms of the revenue in 2018, mainly because of the ease of utilization during replanting. The segment is expected to grow at a CAGR of 11.6% during the forecast period. Europe is a major consumer of Automated Turf Harvester with respect to the golf course segment, owing to the highest number of golf courses, especially in England. These factors together are anticipated to grow the market significantly.

The global Automated Turf Harvester market is segmented on the basis of product type, application, and region. By product type, it is divided into roll turf harvester and slab turf harvester. The slab turf harvester segment is anticipated to dominate the market in the coming years, owing to the increase in demand from the residential sector. However, the Automated Turf Harvester market share is maximum for roll turf harvesters. By application, it is classified into residential, commercial, golf courses, and sports/athletics. The commercial segment is projected to dominate the global Automated Turf Harvester market during the forecast period.

Automated Turf Harvester Market
By Region
2026
North America 
Europe
Asia-Pacific

North America holds a dominant position in 2018 . Europe is expected to grow at a highest rate during the forecast period.

The global Automated Turf Harvester market is analyzed across three geographical regions, which include North America (the U.S. and Canada) Europe (the Netherlands, the UK, Germany and rest of Europe), and Asia-Pacific (Australia and rest of Asia-Pacific). According to the Automated Turf Harvester market analysis, U.S. is expected to hold the largest market share throughout the study period. Automated Turf Harvester market size is expected to grow at the fastest rate in Europe. Although, Asia-Pacific is expected to exhibit growth during the forecast period, Australia is already a major contributor for the market growth.

COMPETITION ANALYSIS

The key market players profiled in the report include FireFly Automatix, Inc., Kesmac Inc., KWMI Equipment, MAGNUM ENP, Trebro Manufacturing, Inc. and Turf Tick Products B.V.
The companies are adopting product development strategy to expand their product features according to the growing market demands. For instance, FireFly Automatix Inc. developed an automated turf harvester, ProSlab 155, by introducing a new feature of GPS Auto-Steer. The guidance system enables the operator to harvest the field in straight lines, on different terrains such as slopes, rolling terrains or rough grounds.  

Key Benefits for Automated Turf Harvester Market:

  • The report provides an extensive analysis of the current and emerging global Automated Turf Harvester market trends and dynamics.  
  • In-depth analysis of the Automated Turf Harvester market is conducted by constructing market estimations for the key market segments between 2018 and 2026. 
  • Extensive analysis of the market is conducted by following key product positioning and monitoring of the top competitors within the market framework.
  • A comprehensive analysis of all the regions is provided to determine the prevailing opportunities.
  • The global Automated Turf Harvester market forecast analysis from 2019 to 2026 is included in the report.
  • The key market players within the market are profiled in this report and their strategies are analyzed thoroughly, which helps understand the competitive outlook of the industry. 

Automated Turf Harvester Key Market Segments:

By Product Type

  • Roll Turf Harvesters
  • Slab Turf Harvesters

By Application

  • Residential
  • Commercial
  • Golf Courses
  • Sports/Athletics

By Region

  • North America
  • U.S.
  • Canada
  • Europe
  • Netherlands
  • The UK
  • Germany
  • Rest of Europe
  • Asia-Pacific
  • Australia
  • Rest of Asia-Pacific

Automated Turf Harvester Market Report Highlights

Aspects Details
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By Product Type
  • Roll Turf Harvesters
  • Slab Turf Harvesters
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By Application
  • Residential
  • Commercial
  • Golf Courses
  • Sports/Athletics
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Trebro Manufacturing, Inc., Turf Tick Products B.V., MAGNUM ENP, Kesmac Inc, KWMI Equipment, FireFly Automatix, Inc

Analyst Review

The global automated turf harvesters market holds high potential in residential applications. The current business scenario experiences increasing demand of automation in the agricultural industry, mainly owing to labor shortages on farms, leading to the adoption of automated products, particularly in North America and Europe. Companies in this industry adopt various innovative features to provide better quality end-products and reduce wastage of turfs.

The shift of consumer preferences toward automated agricultural machinery positively impacts the use of automated turf harvesters in the turf industry. Furthermore, high labor costs lead to the dependence on automated machinery such as automated turf harvesters, which require only one operator to conduct the process, in turn, results in upsurge in the demand for automated turf harvesters. Also, the adoption of natural turf for sports fields is one of the major factors that propels the market growth. However, high cost of the machine, affordable by farmers with large farms, and popularity of alternatives such as artificial turf mainly in residential lawns, impede the growth of this market. Furthermore, the increase in the number of golf courses mainly in developing nations such as China is expected to create lucrative opportunities for the key players the market.

The key players in the market have focused on product development strategies to strengthen their foothold in the turf industry. For instance, FireFly Automatix Inc. developed their ProSlab 155 model of automated turf harvester by updating the CompactRIO controller, which provides monitoring and high-performance control for operations in harsh environments. It includes new processor and a technology named Field-Programmable Gate Array (FPGA), which improves reliability, speed, and security in the equipment. Moreover, Autostack 3, launched by Trebro Manufacturing, Inc., features rear mounted camera and dual ultra-automatic steering, which allows harvesting in two directions and the stacker has 88 spears which transfers 10 rolls of harvested turf in a single operation.
 

Author Name(s) : Vivek Banik & Tanvi Pednekar | Sonia Mutreja
Frequently Asked Questions?

The global automated turf harvester market size was $62,151.5 thousand in 2018 and is projected to reach $155,947.8 thousand in 2026, growing at a CAGR of 12.6%.

The forecast period considered for the automated turf harvester market is 2019 to 2026, wherein, 2018 is the base year, 2019 is the estimated year, and 2026 is the forecast year.

The base year considered in the automated turf harvester market is 2018.

Yes, the automated turf harvester market report provides Value Chain Analysis.

On the basis of region, North America is expected to be the most influencing segment growing in the automated turf harvester market report.

Based on the product type, in 2018, the roll turf harvester segment generated the highest revenue, accounting for more than half of the market, and is projected to grow at a CAGR of 11.6% from 2018 to 2026.

The key trending markets based on the application, in the automated turf harvester market are, the residential and commercial.

The report contains an exclusive company profile section, where leading 6 companies in the market are profiled. These profiles typically covers company overview, geographical presence, and market dominance (in terms of revenue and volume sales).

The market value of automated turf harvester market is $68,086.9 thousand in 2018.

The growth in construction of residential and commercial buildings in Europe is influencing the market growth of automated turf harvester in the region. Here, the roll turf harvester are most widely utilized to sustain the demand from these sectors.

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Automated Turf Harvester Market

Global Opportunity Analysis and Industry Forecast, 2019-2026