Allied Market Research
Allied Market Research

Automation Testing Market by Component (Software and Services), Testing Type (API Testing, Security Testing, Performance Testing, Compatibility Testing, Compliance Testing, Usability Testing, and Others), Organization Size (Small & Medium-sized Enterprises and Large Enterprises), and Industry Vertical (BFSI, Automotive, Healthcare, Retail, Manufacturing, Energy & Utilities, Telecommunications & IT, Media & Entertainment, and Others): Global Opportunity Analysis and Industry Forecast, 2020–2027

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Automation Testing Market Statistics

Automated testing or test automation is a sort of programming testing procedure that utilizes software tools to control execution of software applications and then compare actual test results with predicted results. In automation testing, a test engineer writes programming scripts and use appropriate software to test these application cases. Tools and strategies used in automation testing can decrease the requirement for manual involvement in repetitive processes. From a more extensive perspective, automation testing can be considered as the technique that utilizes automated applications to accelerate development of software through its complete life cycle. The primary objective of test automation is to improve efficiency of test cases and develop value of a software.


Market scope and structure analysis:

                  Report Metric


  Market size available for years


  Base year considered


  Forecast period


  Forecast units

Value (USD)

  Segments covered

Component, Testing Type, Endpoint Interface, Organization Size, Industry Vertical, and Region

  Regions covered

North America (U.S. and Canada), Europe (Germany, UK, France, and Rest of Europe), Asia-Pacific (China, Japan, India, and Rest of Asia-Pacific), Latin America (Brazil, Mexico, and Rest of LATAM) and Middle East and Africa

  Companies covered

Major players analyzed include Afour Technologies, Astegic Inc., Capgemini SE, CA Technologies, IBM Corporation, Microsoft Corporation, Micro Focus, Mobisoft Infotech LLC, Smart Bear Software, Inc., and Tricentis


COVID-19 Scenario Analysis: 

  • Businesses that invested in digital transformation initiatives in the past have proved to be more resilient than companies that have been reluctant in technology adoption.
  • Project-oriented services, such as custom application development, consulting, and systems integration are expected to reduce sharply in the short-term with COVID-19 outbreak.
  • Managed services, such as hosting services, application management, IT outsourcing, and network management, are expected to reduce marginally for a short-term. Further, it is expected that support services would witness a surge for alternative support extended to remote working experts.

Top impacting factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

Increase in investments in Artificial Intelligence (AI), coupled with rapid deployment of AI-powered solutions among various companies act as the major drivers for the growth of the global automation testing market. Moreover, rise in demand for AI and machine learning in quality assurance and testing among enterprises is another factor expected to drive growth of the market in the coming years. However, automation testing cannot replace all manual testing solutions, which hampers the adoption rate of automation testing solutions. Furthermore, continuous development in the IT sector with help of automation technologies is an opportunistic factor of the global automation testing market.

Rise in investments in AI

The global automation testing market is characterized on the basis of technology that include AI, IoT, and DevOps. AI is estimated to account for a major share in the automation testing market as it has the ability to learn from different user flows and create test cases based on actual user data. Thus, helping test engineers to reduce time spent on creating new test data as AI automates the test cases based on actual user data, which is a major factor for companies to opt for automation testing solutions. This helps to increase test handling cases and make the automated tests much more effective. 

Moreover, replacing static locators with dynamic locators is expected to make testing software more stable, owing to which authoring and execution of tests run at high speed. For instance, in October 2019, IBM Corporation, announced that the company has released its Auto AI. It is a new set of competences for its flagship product “Watson Studio”. These new capabilities are designed for automating several of the often complex and monotonous activities associated with governing, optimizing and designing AI in the company.  

Increase in demand for automation testing vs manual testing

Software testing is an essential part of development for a successful software project. Software testing itself consists of a huge domain in which many alternatives such as selenium and test complete exist. Software testing is classified into two categories, namely, manual and automated testing. In manual testing, a testing engineer manually executes test cases. Manual testing does not use any tools or scripts. This means that a testing engineer must prepare a dataset and scenario for generating right inputs or actions to test described scenario. Whereas, in automated testing, tools and scripts are used to prepare data and state that automatically execute desired steps required to verify the scenario in an automated way. Therefore, automation tests play important role in software development and come in handy where processes can be automated. Thus, many organizations incline towards automation testing due to its aforementioned factors.

Key segments covered:




  • Software
  • Services

  Testing Type

  • API Testing
  • Security Testing
  • Performance Testing
  • Compatibility Testing
  • Compliance Testing
  • Usability Testing
  • Others

  Organization Size

  • Small and Medium-sized Enterprises
  • Large Enterprises

  Industry Vertical

  • BFSI
  • Automotive
  • Healthcare
  • Retail
  • Manufacturing
  • Energy & Utilities
  • Telecommunications & IT
  • Media & Entertainment
  • Others


Key benefits of the report:

  • This study presents the analytical depiction of the global automation testing industry along with the current trends and future estimations to determine imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global automation testing market share.
  • The current market is quantitatively analyzed from 2020 to 2027 to highlight the global automation testing market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market. 
  • The report provides a detailed market analysis based on the present and future competitive intensity of the market.
With collective industry experience of about 200 years of its analysts and experts, Allied Market Research (AMR) encompasses most infallible research methodology for its market intelligence and industry analysis. We do not only engrave the deepest levels of markets but also sneak through its slimmest details for the purpose of our market estimates and forecasts. Our approach helps in building greater market consensus view for size, shape and industry trends within each industry segment. We carefully factor in industry trends and real developments for identifying key growth factors and future course of the market. Our research proceeds are the resultant of high quality data, expert views and analysis and high value independent opinions. Our research process is designed to deliver balanced view of the global markets and allow stakeholders to make informed decisions.

We offer our clients exhaustive research and analysis based on wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics and regional intelligence. Our in-house industry experts play instrumental role in designing analytic tools and models, tailored to the requirements of particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of our recommendations and advice. With AMR’s calibrated research process and 360` degree data-evaluation methodology, our clients are assured of receiving:

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With a strong methodology we are, therefore, confident that our research and analysis are most reliable and guarantees sound business planning.

Secondary research
We refer a broad array of industry sources for our secondary, which typically include; however, not limited to: Company SEC filings, annual reports, company websites, broker & financial reports and investor presentations for competitive scenario and shape of the industry

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Our primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks and face-to-face interactions. We are also in professional corporate relations with various companies that allow us greater flexibility for reaching out industry participants and commentators for interviews and discussions, fulfilling following functions:

  • Validates and improves the data quality and strengthens research proceeds
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  • Supplies authentic information about market size, share, growth and forecasts

Our primary research interview and discussion panels are typically composed of most experienced industry members. These participants include; however, not limited to:

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AMR has developed set of analyst tools and data models to supplement and expedite the analysis process. Corresponding to markets, where there is significant lack of information and estimates, AMR’s team of experts and analyst develop specific analyst tools and industry models to translate qualitative and quantitative industry indicators into exact industry estimates. These models also allow analysts to examine the prospects and opportunities prevailing in the market to accurately forecast the course of the market.

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