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2020

Automotive Advanced High Strength Steel (ahss) Market

Automotive Advanced High Strength Steel (AHSS) Market Size, Share, Competitive Landscape and Trend Analysis Report by Product (Dual Phase, TRIP, Complex Phase, and Others), Application (Structural Assembly & Closures, Bumpers, Suspension, and Others), and Vehicle Type (Passenger Vehicles and Commercial Vehicles): Global Opportunity Analysis and Industry Forecast, 2019-2026

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Author's: Abhay Singh and Lalit Katare | Lalit Janardhan Katare
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Automotive Advanced High Strength Steel (AHSS) Market Statistics - 2026

The global automotive AHSS (advanced high strength steel) market was valued at $12.80 billion in 2018, and is projected to reach $33.85 billion by 2026, registering a CAGR of 13.1%. North America was the highest revenue contributor, accounting for $4.63 billion in 2018, and is estimated to reach $11.52 billion by 2026, with a CAGR of 12.2%. Asia-Pacific is estimated to reach $10.91 billion by 2026, at a significant CAGR of 14.9%. North America and Asia-Pacific collectively accounted for around 64.6% share in 2018, with the former constituting around 36.2% share. Asia-Pacific and Europe are expected to witness considerable CAGRs of 14.9% and 14.1%, respectively, during the forecast period. The cumulative share of these two segments was 49.9% in 2018 and is anticipated to reach 55.4% by 2026.                                

Advanced high strength steel is a special form of steel, which has a wide application in the automotive industry due to various features such as its microstructures and high tensile strength. It is a new generation of steel grade, which possesses ultrahigh strength and is widely applicable in automobile and other industries such as construction. In the automotive industry, the adoption of AHSS allows automakers and engineers to ensure complete safety, efficiency, manufacturability, durability, and quality of vehicle at a significantly low cost.  

Automotive Advanced High Strength Steel Market

It also helps in the reduction of weight of a vehicle to a large extent, which has supplemented the growth of the Automotive AHSS (advanced high strength steel) market. In addition, adoption of advanced high strength steel helps in the reduction of harmful emissions from vehicles by reducing the weight, leading to less fuel consumption, thereby ensuring complete safety to the environment. 

Factors such as increase in vehicle production and rise in demand for lightweight automotive components drive market growth. However, factors such as availability of substitutes in the market is supposed to hamper its growth. Further, factors such as continuous growth in automotive industry and increase in need to curb CO2 emissions is expected to create numerous opportunities for the growth and expansion of the market.

Automotive Advanced High Strength Steel (AHSS) Market
By Product
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Dual Phase is projected as the most lucrative segments

The automotive advanced high strength steel (AHSS) market is segmented on the basis of product, application, vehicle type, and region. By product, it is segmented into transformation induced plasticity (TRIP) steel, complex phase, dual phase steel, and others. By application, it is categorized into structural assembly and closures, bumpers, suspension, and other applications. On the basis of vehicle type, it is classified into passenger vehicles and commercial vehicles. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.  

Key players includes AK Steel Holding Corporation, ArcelorMittal SA, Baoshan Iron & Steel Co. Ltd., Kobe Steel Ltd., Nucor, POSCO, SSAB AB, Tata Steel Ltd., ThyssenKrupp AG, and United Steel Corporation account for a major automotive AHSS (advanced high strength steel) share.

Automotive Advanced High Strength Steel (AHSS) Market
By Application
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Bumpers is projected as the most lucrative segments

Increased Vehicle Production

The increased vehicle production across the globe has supplemented the advanced high strength steel (AHSS) market as the automotive industry is one of the largest key users of AHSS. The increased demand for better and efficient vehicles which are lighter in weight as well as are equipped with strong components has made the manufacturers to develop high strength steel for the application in automobiles. Also, the rise in disposable income of individuals across the globe has led to the increased demand for light weight vehicles which supplements the market growth. Thus, the increased vehicle production boosts the demand for automotive advanced high-strength steels (AHSS) to manufacture multiple identical parts to be mass produced efficiently and effectively with highest specifications thereby leading to the growth of the market.

Increased Demand for Lightweight Automotive Components

Automotive manufacturers have focused on designing lightweight vehicles with an aim to provide passenger safety, reduce greenhouse gas emissions, increase fuel economy, and facilitate balanced performance. Advanced high-strength steel is a lightweight component, which offers thinner gauges, reduces the vehicle weight by 30–40% by decreasing vehicle mass, and meets crash safety standards. North America has witnessed a high penetration of lightweight steel, particularly AHSS, owing to increased demand for lighter and stronger vehicles. Moreover, the adoption rate of AHSS in Asia-Pacific is growing significantly, owing to high demand of lighter and faster vehicles with enhanced safety. In addition, upsurge in demand of fuel-efficient vehicles from the end customers fuels the need for deploying advanced high-strength steel while manufacturing that meets fuel-efficient standards. For instance, the Corporate Average Fuel Economy (CAFÉ) standards from the U.S. are designed to drive the incremental fuel economy gains in the U.S. automotive market. 

Furthermore, replacing cast iron and conventional steel components with AHSS directly reduces chassis weight by 50% which minimizes vehicle's fuel consumption. Thus, the increased adoption of lightweight automotive components supplements the growth of automotive advanced high strength steel (AHSS) market thereby increasing the application in automotive industry.

Automotive Advanced High Strength Steel (AHSS) Market
By Vehicle Type
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Commercial vehicle is projected as the most lucrative segments

Availability of Substitutes in the Market:

Aluminum, magnesium, and carbon fiber composite are some of the other materials that are widely used in a vehicle's chassis and body structure. The use of aluminum in an automobile reduces the weight of the vehicle body. Moreover, low density and high energy absorption performance offered by aluminum are the important properties, which fuel its adoption. This leads to the replacement of advanced high strength steel (AHSS) in a vehicle's body, particularly for chassis, thereby hampering the growth of the market.

Continuous Growth in Automotive Industry

The automotive industry is one of the key end users of the AHSS market. The automotive market is expected to grow at a considerable rate during the forecast period, due to low interest rates and increase in disposable income. The global automotive sales reached record levels in last few years, and this trend is expected to continue in the future owing to the increased demand for light weight and fuel efficient vehicles. A German supplier, Continental Automotive estimates that the global production of cars and light trucks will grow slightly in the near future which increases the demand for AHSS. The increase in sales is being witnessed significantly in North America, Asia-Pacific, and LAMEA, while moderate growth is witnessed in Europe. Although penetration of these automobiles into households has increased over the past decade, there is scope for further gains as the middle classes in these countries are expanding. Thus continuous growth in automotive industry supplements the growth of advanced high strength steel to be used in automobiles eventually leading to the market growth.

Automotive Advanced High Strength Steel (AHSS) Market
By Region
2026
North America 
Europe
Asia-Pacific
LAMEA

Asia-Pacific would exhibit the highest CAGR of 14.9% during 2019-2026.

Key Benefits for Stakeholders:

  • This study includes the analytical depiction of the automotive advanced high strength steel (AHSS) market along with current trends and future estimations to determine the imminent investment pockets.
  • The overall automotive AHSS (advanced high strength steel) market opportunity is determined by understanding profitable trends to gain a stronger foothold.
  • The report presents information related to the key drivers, restraints, and opportunities of the market with a detailed impact analysis.
  • The current automotive advanced high strength steel (AHSS) market is quantitatively analyzed from 2018 to 2026 to benchmark the financial competency.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

Automotive Advanced High Strength Steel (AHSS) Market Report Highlights

Aspects Details
Automotive Advanced High Strength Steel (AHSS) Market By PRODUCT
By PRODUCT
  • Transformation induced plasticity (TRIP) steel
  • Dual phase steel
  • Complex phase (CP)
  • Others
Automotive Advanced High Strength Steel (AHSS) Market By APPLICATION
By APPLICATION
  • Structural Assembly & Closures
  • Bumpers
  • Suspension
  • Others
Automotive Advanced High Strength Steel (AHSS) Market By VEHICLE TYPE
By VEHICLE TYPE
  • PASSENGER VEHICLES
  • COMMERCIAL VEHICLES
Automotive Advanced High Strength Steel (AHSS) Market By Region
By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, France, UK, Italy, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players
Key Market Players

ArcelorMittal, Tata Steel Limited, United States Steel Corporation, thyssenkrupp AG, Baoshan Iron & Steel Company Limited, SSAB AB, POSCO, AK Steel Corporation, Kobe Steel, Ltd, Nucor Corporation

Analyst Review

Advanced high strength steels are a special form of steel which have a wider application in automotive industry due to various features such as its microstructures, high tensile strength and others which has increased its application. They are a new generation of steel grade, which possesses ultrahigh strength, and is widely applicable in the automobile and other industries such as construction. Numerous developments have been carried out by different companies recited to the development of advanced material for use in automobiles, which has supplemented the growth of the market. For instance, AK Steel Corporation launched an innovative family of high strength steels, known as NEXMET, which would be useful for automotive light weighting applications. Similar types of developments have been carried out by different companies that supplements the market growth.

Factors such as increase in vehicle production and rise in demand for lightweight automotive components drive market growth. However, factors such as availability of substitutes in the market is supposed to hamper its growth. Further, factors such as continuous growth in automotive industry and increase in need to curb CO2 emissions is expected to create numerous opportunities for the growth and expansion of the market.

Among the analyzed regions, North America is the highest revenue contributor followed by Asia-Pacific, Europe and LAMEA. Based on the forecast, Asia-Pacific is expected to maintain the lead during the forecast period owing to an increased CAGR as compared to other regions.

Author Name(s) : Abhay Singh and Lalit Katare | Lalit Janardhan Katare

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Automotive Advanced High Strength Steel (ahss) Market

Global Opportunity Analysis and Industry Forecast, 2019-2026