Allied Market Research


Automotive Digital Services Market

Automotive Digital Services Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type and, by Application : Global Opportunity Analysis and Industry Forecast, 2023-2032

AT : Automotive systems and accessories

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Author's: | Lalit Janardhan Katare
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Automotive Digital Services Market Outlook 2030 -

Traditionally, “digital retail” in the automotive industry means that customers can learn, research, and compare vehicle features from traditional sources such as OEM websites and consumer reports. Recently, many digital disruptors like Tesla have entered the market to provide unique Omni channel experiences, such as flexible return policies, virtual auctions, remote parking assistance, door-to-door delivery, online transactions, and virtual exchange valuations. These digital leaders recognize the shift in customer expectations and focus on creating a seamless user experience throughout the purchase process by involving the application. Customers can use the app to activate additional functions for their vehicles. Automotive software, automotive operating systems, and operations that can be performed with it are the core of the digital service business model in the automotive industry.

COVID-19 Impact analysis

The COVID-19 outbreak has disrupted the automotive industry on a large scale. It has led to the suspension of manufacturing facilities and a fall in the volume of sales but it has positively affected the automotive digital services market as it has forced dealers to use digital tools to complete remote sales and changed the ratio of sales operatives per vehicle for the first time in 20 years. Also, it has awakened the supply chain managers and manufacturing companies to adopt automation and robotics in order to reduce dependence on human labor and increase productivity, hence preventing the chances of future plant shutdowns. Thus, this pandemic provides the automotive industry opportunity to adopt trends like IoT, AI, and digitalization and change the way of operating.

Top Impacting Factors

  • The rising safety and security concerns for fleet, growing demand for driver assistance systems and rising-in vehicles connectivity are driving the global automotive digital services market.
  • High cost of digital services is a major factor restraining the growth of the global automotive digital services market.
  • Technological innovations in the areas of connected cars and artificial intelligence are creating new opportunities for the players operating in the global automotive digital services market. Many of the human–machine interface systems in cars would soon become fully digital, thereby increasing the digital content consumption of the driver and the passengers.

Market Trends

Artificial Intelligence projected to amplify adoption

Artificial Intelligence (AI) is changing the way we do business and lifestyle. From healthcare to finance, data security, travel and transportation, and social media, it is making advancements every day. When it comes to the automotive industry, artificial intelligence will bring about tremendous changes. One of the primary concerns of the automotive industry is to ensure the safety of the driver while driving. AI provides advanced safety features that can identify dangerous situations and alert the driver when a potential accident is detected. If the driver can no longer drive, it can also carry out emergency control of the vehicle. In addition, the artificial intelligence cloud platform ensures data is available when needed. By monitoring millions of data points per second, artificial intelligence can predict component failures and repair them before they wear out. It can not only save the driver's life but also save his bank deposits. Artificial Intelligence is making major breakthroughs and developments in the automotive industry. Coupled with the power of machine learning and big data, it will completely change the way we get to our destination. It can not only simplify traffic flow and monitor congestion but also improve driver safety. It will also provide new chances for marketing and entertainment.

Key benefits of the report:

  • This study presents the analytical depiction of the digital services industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with challenges of automotive digital services market.
  • The current market is quantitatively analyzed to highlight the automotive digital services market growth scenario.
  • The report provides a detailed automotive digital services market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the digital services market research report:

  • Which are the leading market players active in the automotive digital services market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the automotive digital services market?
  • What are the projections for the future that would help in taking further strategic steps?

Automotive Digital Services Market Report Highlights

Aspects Details
By Product Type
  • Mobility on Demand Service
  • Logistic Fleet Management Service
  • In-vehicle Digital Service
By Application
  • Vehicle Owner
  • Automobile Manufacturer
  • Automobile Service Provider
  • Transportation Management Company
  • Others
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Volkswagen, MAN, FEV Group, Uber Technologies, Continental, TomTom, Bayerische Motoren Werke (BMW) Group, PCG, Daimler, Bosch

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Automotive Digital Services Market

Global Opportunity Analysis and Industry Forecast, 2023-2032