Automotive Front Seat Market

Automotive Front Seat Market Outlook 2030 -

Automotive seat is an important part of a vehicle as it provides comfort to the driver and occupant traveling in the vehicle. The front seats in the vehicles are manufactured taking extra care since the driver seat is the most used seat in the vehicle and also to provide good comfort to the driver while driving. Front seats in the modern cars are bucket type and in some older car model bench type seats were found are now discontinued in cars but might be found in some trucks. The seats mostly made of polyester material since it is durable. Moreover, the seats are manufactured according to the industry guidelines for thigh support, lumbar support, and head support inclination angle to dissipate the energy on impact of a collision. Furthermore, in luxury vehicles the front seats have battery-powered automatic control to adjust the seats and heated seats to warm the cushion for providing comfort during winters. Furthermore, original equipment manufacturers (OEMs) are currently focusing on developing lightweight seats to reduce the overall weight of the vehicle and improve the fuel efficiency of the vehicle.

COVID-19 Impact Analysis:

COVID-19 pandemic has affected the global economy in various countries since, the lockdown has caused travel bans and business shutdowns. Due to the lockdown all the automobile manufacturing has been halted. Thus, there has been a disruption in the demand for automotive seat directly affecting the automotive front seat market, Also, due to lockdown and social distancing norms there has been unavailability of labour required for manufacturing automotive front seat. Moreover, the raw material required for manufacturing of automotive seats were not available due to the pandemic which delayed the operation. Furthermore, automobile is an evolving sector, but its growth was affected by the pandemic which is expected to recover post pandemic and drive the market.

Top Impacting Factors

• Rise in vehicle production, rise in demand for luxury vehicles, and rise in demand for lightweight seats is expected to drive growth of the market.   
• However, high cost of seat manufacturing and heavy weight of vehicle seats can hamper growth of the market.
• Moreover, rise in demand for advanced technology, rise in demand for climate-controlled seat technology, and rise in demand for animal product free vehicles act as an opportunity for growth of the market.

Market Trends

Rise in demand for advanced technology

Currently, the high-end vehicles are provided with modular seats with various features such as powered, heated, ventilated, massage, and climate-controlled seats which offers better comfort and convenience as compared to conventional seats. Moreover, due to their high cost, their penetration is limited to high-end cars. Powered, heated, and ventilated applications are now getting commercialized and are being used in most mid-end SUVs, while massage seats are mostly offered in luxury vehicles manufactured by OEMs. For instance, automotive OEMs such as Mercedes-Benz, BMW, Jaguar, and Cadillac offer massage seats for front passengers. Most medium and premium passenger car models in developed regions offer memory seats as a standard feature in top-end variants. Thus, the demand for advanced technology in automotive seats act as an opportunity for growth of automotive front seat market.

Rise in demand for climate-controlled seat technology

With the rise in global warming at extreme temperatures, which further making difficult for the drivers as well as passengers to travel in the vehicle. The automotive seat market is expected to accommodate new technologies in wake of growing climate and environmental challenges. Moreover, if a passenger car is left in the sun all day, it will be uncomfortable for the passenger and driver to sit in the car due to trapped heat. Thus, technological advancements have led development of climate-controlled seating technology in the car seats, which allow you to cool them right away. For instance, Lear Corporation announced entering a partnership with Gentherm Inc. for R&D of thermal seating systems. The companies will be focusing on developing a modular and integrated heating and cooling system for Lear’s Intu seating systems. Thus, the aim to provide driver and passenger the best possible comfort act as an opportunity for growth of automotive front seat market.

Rise in demand for animal product free vehicles

The number of vegans is rapidly increasing across the globe, in U.S. vegan population was more than 5% in 2017 and is expected to increase further. Therefore, this is leading to increase in demand for vehicles that are free from animal products such as leather seats. Moreover, animal right activists also demand vehicles free from animal products. For instance, since 2017, Tesla’s seat options are vegan, and has announced that upcoming Model Y will be completely leather-free. Similarly, in April 2019, during an auto-show Land Rover's new line of leather-free, fully vegan materials was developed for its 2020 Range Rover Evoque, Range Rover Velar, and Jaguar I-Pace SUVs. Thus, such awareness and initiative for the use of animal product free vehicles will demand the growth for the automotive seat market which will act as an opportunity for growth of automotive front seat market.

Key Benefits of the Report:

• This study presents the analytical depiction of the automotive front seat market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with challenges of the automotive front seat market.
• The current market is quantitatively analyzed to highlight the market growth scenario.
• The report provides detailed automotive front seat market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the automotive front seat market research report:

• Which are the leading market players active in the automotive front seat market?
• What would be the detailed impact of COVID-19 on the market?
• What current trends would influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the automotive front seat market?
• What are the projections for the future that would help in taking further strategic steps?

 Automotive Front Seat Market Report Highlights