Global Automotive NVH Materials Market by Product (Polyurethane, Polypropylene, Polyvinyl Chloride, Textile Materials, Fiber Glasses, and Others), Application (Floor Module, Trunk Module, Wheels, Roof Module, Engine Casing, and Others) and Vehicle Type (Cars, Buses, HCV, and LCV) - Global Opportunity Analysis and Industry Forecast, 2020-2027

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Automotive noise, vibration, and harshness (NVH) materials are used to modify the noise and vibration characteristics in automobiles, especially in buses and cars. The vibration or noise is transmitted from various engine accessories such as steering wheels, cooling fans, floor, and pedals, which are reduced by absorption or through the use of barrier materials. With the growth of the automobile industry, the demand for automotive NVH materials is expected to witness lucrative growth opportunities.


The demand for non-woven automobile NVH materials has increased owing to their excellent properties such as lightweight, integrated production, and superior water, oil, and diesel resistance. In addition, application of products such as polyurethane, polypropylene, and polyvinyl chloride in the truck, roof, and floor of vehicles has increased and this has fueled the demand for NVH materials in the automotive sector. The demand for polyurethane based materials is expected to witness significant traction owing to the increase in introduction of polyurethane based products. Excellent finishing and durability in floor module products are expected to drive the market growth in this segment. With the rise in per capita income, the demand for passenger cars has increased and this trend has resulted in manufacturers processing excellent quality materials, which is expected to create potential growth opportunities. In addition, the demand for NVH materials is expected to increase in heavy commercial vehicles (HCV) so as to improve their operational efficiency. Volatility in raw material pricings coupled with the introduction of alternatives such as active noise control systems are expected to hamper the growth of the market. However, governmental regulations on noise reduction coupled with the introduction of recyclable natural NVH materials are expected to boost its market demand by creating potential growth opportunities. Fosshield is a premier fiber technology of Warren Nonwovens Ltd., which offers products without the use of synthetic or chlorinated chemicals.

Europe and North America are the major regions for the automotive NVH materials market owing to the increase in demand for automobiles coupled with government regulations against the increase in noise pollution. Low manufacturing and labor costs in emerging economies such as China and Japan are expected to fuel the market growth in Asia-Pacific. The rise in disposable income is also expected to drive the market growth in Latin America and Africa.

The report on the global automotive NVH materials market is segmented based on products, application, vehicle type, and geography. Based on products the report includes polyurethane, polypropylene, polyvinyl chloride, textile materials, fiberglass, and others. Based on application, it includes floor modules, truck modules, wheels, roof module, engine casing, and others. Cars, buses, light commercial vehicles, and heavy commercial vehicles are included under vehicle types. Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Top market players include Exxon Mobil, Mitsui Chemicals Inc, 3M Co, Covestro, Borgers AG, Huntsman Corporation, Warren Nonwoven Ltd, The Dow Chemicals Company, BASF SE, and Celanese Corporation.

Automotive NVH Materials Market Key Segmentation

By Products

  • Polyurethane
  • Polypropylene
  • Polyvinyl Chloride
  • Textile materials
  • Fiberglass
  • Others

By Application

  • Floor modules
  • Truck modules
  • Wheels
  • Roof module
  • Engine casing
  • Others

By End User

  • Cars
  • Buses
  • Light Commercial Vehicles (LCV)
  • Heavy Commercial Vehicles (HCV)

By Geography

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Rest of Asia-Pacific
    • Brazil
    • South Africa
    • Saudi Arabia
    • Rest of LAMEA
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