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2021

Automotive Pneumatic Comfort Seat System Market

Automotive Pneumatic Comfort Seat System Market Size, Share, Competitive Landscape and Trend Analysis Report by Vehicle Type, Propulsion Type and Function : Global Opportunity Analysis and Industry Forecast, 2021-2030

AT : Automotive systems and accessories

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Author's: Mayank Halmare | Lalit Janardhan Katare
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Automotive Pneumatic Comfort Seat System Market Statistics 2030 -

The global automotive pneumatic comfort seat system market was valued at $1.11 billion in 2020, and is projected to reach $2.03 billion by 2030, registering a CAGR of 6.5%. North America was the highest revenue contributor, accounting for $366.2 million in 2020, and is estimated to reach $631.8 million by 2030, with a CAGR of 5.8%.

Automotive seat is an essential component of any automobile since it offers comfort to both the driver and the passengers. In addition, these seats provide a vehicle with a luxury appeal, due to their ability to incorporate numerous interior elements and different types of fabric materials. Furthermore, automobile seats are one of the most important components in vehicles since they are meant to support the thighs, lower and upper back, and head. They are generally built of steel, aluminum, or a combination of the two. Rise in sales of passenger, electric, and commercial vehicles throughout the world are one of the key reasons boosting the growth of the automotive seat market. The automotive pneumatic comfort seating system is a sophisticated seating system that offers the driver and co-passengers comfort and geometric flexibility during long travels. For vehicles, these seating systems include heated, heated & ventilated, heated & cooled, massage, lumbar support, and other features. These features contribute towards improving the automobile's overall driving experience.

Automotive-Pneumatic-Comfort-Seat-System-Market-2021-2030

The factors, such as rise in demand for premium automobiles in developing countries, and increase in need for comfortable commercial vehicle seating technology, are expected to drive the growth of the automotive pneumatic comfort seat system market. However, high costs associated with pneumatic seating solutions and malfunctioning issues of pneumatic seating solutions are expected to restrict the growth of the market during the forecast period. Moreover, increase in adoption of lightweight and durable seating solutions, and retrofitting of existing automotive are the factors anticipated to supplement the global automotive pneumatic comfort seat system market growth. 

The automotive pneumatic comfort seat system market is divided into vehicle type, propulsion type, function, and region. By vehicle type, it is divided into passenger vehicles, light commercial vehicles, and heavy commercial vehicle. On the basis of propulsion type, it is classified into ICE vehicles, and electric & hybrid vehicles. By function, it is segmented into pneumatic lumbar support, pneumatic massage, seat climate system, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players, including Adient plc, Alfmeier, Continental AG, Faurecia, Gentherm, Grammer AG, Konsberg Automotive, Lear Corporation, Leggat and Platt, Magna International Inc., Robert Bosch GMB, Tangtring Seating Technology Inc., Toyota Boshoku. TS Tech, and others hold major automotive pneumatic comfort seat system market share.

Rise in demand for premium automobiles in developing countries

As a consequence of urbanization and rise in consumer spending in developing nations, demand for premium automobiles in emerging countries is projected to surge in the coming years. A significant increase has been witnessed in the sales of luxury vehicles in developing regions. The demand for luxury automobiles in emerging countries has been fuelled by a large increase in demand for advanced automotive systems in vehicles, a movement in customer preferences from sedans to SUVs, and rising disposable incomes. Manufacturers are rapidly establishing manufacturing plants in emerging nations in response to the rise in demand for luxury vehicles in the area. Thus, the manufacturing of premium cars has increased in developing countries. This is also attributable to favorable government policies, rise in GDP, and other factors. Increased production of high-performance automobiles has resulted in a considerable increase in demand for automotive pneumatic comfort seat systems. For instance, Volkswagen announced ID.4, an all-electric crossover/SUV with pneumatic lumbar supports and a built-in massage function, in September 2020. In addition, rise in demand for smart passenger automobiles in developing nations boost the automotive production in the region significantly. Customers in emerging nations such as India, Brazil, and others have demonstrated a significant increase in adoption of comfortable automobile seating systems, resulting in higher demand for automotive pneumatic comfort seat systems in the developing nations.

Automotive Pneumatic Comfort Seat System Market
By Vehicle Type
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Heavy commercial vehicle is projected as the most lucrative segments

Increase in need for comfortable commercial vehicle seating technology 

Driving for a long duration takes a substantial amount of effort and increases the driver's fatigue. Therefore, many commercial vehicle owners have switched to pneumatic automotive comfort seat systems for a smooth driving experience and optimum comfort even in bumper-to-bumper traffic. The pneumatic seating systems increase driving comfort while also allowing for climate control and ease. In addition, in developed economies such as the U.S., the UK, and others, the majority of commercial vehicle end-users are adopting seat comfort systems such as backrest supports and lumbar systems, which include full plastic, full wire, or plastic-wire hybrid solutions with a variety of electric, lever, and rotary adjusters. Automotive component manufacturers have developed advanced automotive pneumatic comfort seat systems that minimize fatigue in response to the rising demand for enhanced comfortable seating solutions for commercial vehicles. For instance, Grammer AG launched the MSG 115 premium driver's seat with air suspension in August 2021, which includes features such as pneumatic lumbar support, an active climate control system, seat heating, and adjustable side bolsters and shoulder support. Furthermore, the rising sales of commercial vehicles around the world further boost the demand for pneumatic comfort seat systems. For instance, global commercial vehicle sales were 26,693,300 in 2019 and 24,372,388 in 2020, according to the Organisation Internationale des Constructeurs d'Automobiles (OICA). Commercial vehicle sales fell by just 8.69% in 2020, compared to a steep drop of 15.89% in the passenger car category, showing a robust demand for commercial vehicles throughout the world. The market for automotive pneumatic comfort seat systems has grown in response to the rising demand for comfort seating solutions for commercial vehicles.

Automotive Pneumatic Comfort Seat System Market
By Propulsion Type
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Electric and Hybrid Vehicles is projected as the most lucrative segments

High costs associated with pneumatic seating solutions

Aluminum and steel are the most common materials used in the production of metal framework of an automobile seat. Martinrea International Inc., Novelis, ArcelorMittal, Baosteel Group Hu, POSCO, Jiangsu Shagang, Tata Steel Group, HYUNDAI Steel Company, and JFE Steel Corporation are among the major aluminum and steel providers. One of the biggest obstacles is the higher total cost owing to the type of metal body utilized for seat frames. As a result, changes in the cost of aluminum and steel cause fluctuations in the prices of manufacturing seats, restricting the market's growth. There is a significant increase in the cost of metal due to the trade war between the U.S. and China. Steel prices surged by about 20% when the U.S. imposed tariffs on metal imports in July 2018. Pneumatic comfort seats have a high maintenance and installation cost, limiting their use primarily to premium automobiles. Low costs associated with the mechanical comfort seating solutions further lowers the adoption of automotive pneumatic seating systems. Furthermore, the development of advanced automobile seats demands the use of high-precision manufacturing facilities, raising the cost of automotive pneumatic seats. Commercial vehicle pneumatic seat systems have high installation and maintenance costs, which limits the market growth in the predicted time.

Automotive Pneumatic Comfort Seat System Market
By Functions
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Pneumatic Massage is projected as the most lucrative segments

Increase in adoption of lightweight and durable seating solutions

To enhance fuel efficiency while maintaining safety and performance, modern automobiles require advanced materials. Lightweight materials can dramatically enhance vehicle economy since it requires less energy to accelerate a lighter entity than a heavier one. Lightweight automotive pneumatic comfort seating solutions have been developed as a consequence of regulatory demands on manufacturers and technological developments in automotive seating. For instance, in October 2021, Hyundai Transys and Brose Fahrzeugteile signed a Joint Development Agreement (JDA) for the development of seating systems with pneumatic control, control technology, and massage functions. Automotive component manufacturers benefit from a mix of advanced hardware and software that helps them reduce the weight of automotive components like seating systems. The pneumatic comfort seat systems automatically adapt the seat's side bolsters to the current driving condition, guaranteeing maximum occupant stability at all times. The benefits of a comfort seat and those of a sports vehicle seat are therefore blended in a pneumatic comfort seat promoting its adoption across the world. Pneumatic seat systems are quieter than electromechanical seat systems and weigh substantially less. They also allow for more accurate body shape modification and can tolerate more mechanical load. Automotive seat manufacturers are using weight reduction techniques such as using special lightweight conduits due to the increase in demand for durable and lightweight automotive seating solutions and increase in performance by offering the most efficient materials with an extremely high degree of modularity and standardization. The market for automotive pneumatic comfort seat systems is expected to grow in response to the rise in demand for lightweight and durable automotive components.

Automotive Pneumatic Comfort Seat System Market
By Region
2030
North America 
Europe
Asia-Pacific
LAMEA

Asia Pacific would exhibit the highest CAGR of 7.5% during 2021-2030.

COVID-19 Impact Analysis 

  • The impact of COVID-19 on the automotive pneumatic comfort seat systems market is unclear and it is expected to remain restricted until the second quarter of 2021. 
  • To prevent spread of the COVID-19 virus, governments across the globe implemented strict lockdowns and made social distancing mandatory. Consequently, several organizations began work from home programs as precautionary measure. This led to a sudden fall in global demand for automobiles.
  • Moreover, nationwide lockdowns disrupted the supply chain as several manufacturing facilities across the globe were forced to partially or completely shut down their operations.
  • The adverse impacts of the COVID-19 pandemic resulted in massive supply-demand challenges across the globe.

Key Benefits For Stakeholders

  • This study presents the analytical depiction of the global automotive pneumatic comfort seat systems analysis along with the current trends and future estimations to depict imminent investment pockets.
  • The overall automotive pneumatic comfort seat systems market opportunity is determined by understanding profitable trends to gain a stronger foothold.
  • The report presents information related to key drivers, restraints, and opportunities of the market with detailed impact analysis.
  • The current market is quantitatively analyzed from 2020 to 2030 to benchmark financial competency.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

Automotive Pneumatic Comfort Seat System Market Report Highlights

Aspects Details
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By Vehicle Type
  • Passenger Car
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle
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By Propulsion Type
  • ICE Vehicles
  • Electric and Hybrid Vehicles
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By Functions
  • Pneumatic Lumbar Support
  • Pneumatic Massage
  • Seat Climate System
  • Others
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By Region
  • North America  (U.S, Canada, Mexico)
  • Europe  (Germany, France, Spain, UK, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

Gentherm, Lear Corporation, Konsberg Automotive, Adient PLC, Continental AG, TS Tech, Robert Bosch Gmbh, Magna International Inc., Faurecia, Alfmeier, Grammer AG, Leggat And Platt, Toyota Boshoku., Tangtring Seating Technology Inc.

Analyst Review

The global automotive pneumatic comfort seat system market is expected to witness significant growth due to the rise in demand for premium automotive comfort systems around the world.

Manufacturers of automobile pneumatic comfort seat systems are focusing on developing innovative lightweight and luxurious seating systems. The automotive pneumatic comfort seat system market is projected to develop at a magnificent rate in the future due to the obvious increase in adoption of premium automotive technology throughout the world. Vehicle production operations throughout the world are driving the demand for automotive pneumatic comfort seat systems. However, the global automobile production has decreased in the past two years, and the COVID-19 pandemic has delayed global automotive production in 2020. Furthermore, surge in automotive production activities are expected to boost the demand for automotive pneumatic comfort seat systems in the near future.

Market participants are getting into contracts and agreements to acquire long-term commercial possibilities to cope with the shifting demand scenario. In addition, market participants are constantly focused on product development efforts to meet changing end-user requirements and improve automobile operational efficiency. Asia-Pacific is the major automotive production region, where production activities are increasing momentum due to adequate raw material availability, cost-effective labor, and government measures to increase manufacturing activities. Thus, Asia-Pacific is expected to be the most promising area for the automotive pneumatic comfort seat system market.

Author Name(s) : Mayank Halmare | Lalit Janardhan Katare
Frequently Asked Questions?

The global automotive pneumatic comfort seat system market was valued at $1,108.1 million in 2020.

The global automotive pneumatic comfort seat system market was valued at $1,108.1 million in 2020.

Development of lightweight and automatic pneumatic comfort seat system for commercial vehicles and passenger cars are the recent developments in automotive pneumatic seat comfort system industry.

The report sample for global automotive pneumatic seat comfort system report can be obtained on demand from the website.

Evolution of automotive pneumatic seat comfort systems for electric vehicles and autonomous vehicles.

The global automotive pneumatic comfort seat system market is projected to reach $2.03 billion by 2030, registering a CAGR of 6.5%.

The company profiles of the top players of the automotive pneumatic comfort seat system market can be obtained from the company profile section mentioned in the report. This section includes analysis of top ten player’s operating in the industry along with their last three year revenue, segmental revenue, product offerings, key strategies adopted, and geographical revenue generated.

The passenger car segment was the highest contributor to the market, with $589.4 million in 2020 and the light commercial vehicle and heavy commercial vehicle segments were valued at $405.5 million and $113.2 million in 2020 respectively.

The pneumatic lumbar support segment was the highest contributor to the automotive pneumatic seat comfort system market, with $462.3 million market share in 2020.

U.S., Germany, and China are the key matured markets growing in the automotive pneumatic seat comfort system industry.

Rise in demand for premium automobiles in developing countries, and inrease in adoption of lightweight and durable seating solutions are the known and unknown adjacencies impacting the automotive pneumatic seat comfort system market.

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Automotive Pneumatic Comfort Seat System Market

Global Opportunity Analysis and Industry Forecast, 2021-2030