Allied Market Research


Automotive Tuner Market

Automotive Tuner Market Size, Share, Competitive Landscape and Trend Analysis Report by Component Type, by Vehicle Type, by Fuel Type, by Sales Channel and by Covers : Global Opportunity Analysis and Industry Forecast, 2023-2032

AT : Automotive systems and accessories

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Author's: | Lalit Janardhan Katare
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Automotive Tuner Market Outlook 2030 -

Automotive tuner consists of both hardware and software is used to tune the vehicle’s output. It offers the consumers to boost the vehicle efficiency and provide details on vehicle torque and horsepower. Mostly, engine parts are tuned to increase the power delivery of the engine. The automotive tuners are used to improve the performance of the vehicle by installing additional components such as electronic control unit (ECU) software upgrades which enables the vehicle to run more efficiently, produce more power than stock software and hardware and increase the fuel mileage. The growing demand for high performance vehicles gives an opportunity for automobile repair and maintenance companies to improve vehicle performance and quality. Automotive tuner comes under aftermarket accessory which consumer uses to enhance the performance of the vehicle according to their demand since, the vehicles which are lower end have lower performance than the high end. So, aftermarket tunning not only improves the performance also the cost is lower. Therefore, the growing demand for vehicle performance enhancing is expected to drive the growth of automotive tuner market.

COVID-19 Impact Analysis:

COVID-19 has caused a major disruption in the automotive industry and transportation sector the key users of automotive tuner. As government has declared lockdowns over the past few months the demand and supply of automotive tuner has also been affected. Moreover, COVID-19 has also affected the economy of major countries lowering the income the people thus affecting the sales and of automobiles. Also, due to lockdowns all the vehicle repair and maintenance shops are closed affecting the automotive tuner market. Automotive tuner is an evolving sector which is hampered due to COVID-19 pandemic because of which all the production and installation across the affected countries has been disrupted. Also, due the pandemic unavailability of labour affected the automotive tuner market since, people had to maintain social distancing and avoid travelling due to the restrictions.    

Top Impacting Factors

  • Rise in consumer preference for high-power engines & fuel-efficient vehicles, rise in disposable income of consumer and rise in aftermarket vehicle repair & services drive growth of the market.
  • However, rise in engine upgrading cost, environmental regulations and government policies tend to hamper growth of the market.
  • Moreover, use of advanced engine technology such as ECU, rise in sales of high-end luxury vehicles and rise in the cost of original equipment manufacturer (OEM) manufactured high powered vehicles act as an opportunity for growth of the market.

Market Trends

Rise in consumer preference for high-power engines & fuel-efficient vehicles

Due to the government rules & regulation regarding vehicles manufacturing the OEMs can only manufacture vehicle according to the norms with particular specifications for vehicle power output. Also, the vehicles which have high powered engine tend to be expensive and cannot be afforded by all customer. Therefore, people go for aftermarket automobile tuning to increase the performance of their vehicle. For instance, the steady rise in vehicle purchase, increasing vehicle parc, and rise in demand for vehicle tunning & ECU mapping has driven the growth of automotive tuner market.

Key Benefits of the Report:

  • This study presents the analytical depiction of the automotive tuner market along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with challenges of the automotive tuner market.
  • The current market is quantitatively analyzed to highlight the market growth scenario.
  • The report provides detailed automotive tuner market analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the automotive tuner market research report:

  • Which are the leading market players active in the automotive tuner market?
  • What would be the detailed impact of COVID-19 on the market?
  • What current trends would influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the automotive tuner market?
  • What are the projections for the future that would help in taking further strategic steps?

Automotive Tuner Market Report Highlights

Aspects Details
By Component Type
  • Hardware Component
  • Software Component
By Vehicle Type
  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle
By Fuel Type
  • Gasoline
  • Diesel
By Sales Channel
  • Direct Sales
  • Third Party Online Channel
  • Independent Stores
  • Others
By Covers
  • FM/AM Tuner
  • TV Tuner
By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
Key Market Players

Mountune, Autotuner, Edge Products, EFI Live, Roo Systems, Magic Motorsports, Derive Systems, Alientech SRL, Flashtec SA, Cobb Tuning

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Automotive Tuner Market

Global Opportunity Analysis and Industry Forecast, 2023-2032