Allied Market Research


Automotive Wheel Coating Market

Automotive Wheel Coating Market Size, Share, Competitive Landscape and Trend Analysis Report, by Rim Size, by Material, by Vehicle Class and, by Vehicle Type : Global Opportunity Analysis and Industry Forecast, 2023-2032

AT : Automotive systems and accessories

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Author's: | Lalit Janardhan Katare
Publish Date:

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Automotive Wheel Coating Market Outlook - 2027

Automotive wheel coating specializes in various special wheel coatings, which aremanufactured by making a composition of different pigments, chemicals,and raisins.Thiscoating protects the wheel against heat, wear &tear, break, dust, chemicals, and chipping. In addition,automotive wheel coating improves the exterior look of the wheel. Themarket is expected to boostdue to various reasons such as millennial requirement, increased efficiency in terms of fuel, protection, etc. Therefore,automotive wheel coating not only provides exterior advancement but also the overall technological advancement of the vehicle as well as the industry.

COVID-19 scenario:analysis

  • COVID-19 has rapidly affected the sale of automotive industries due to closure of all markets,thus hampering the growth of the automotive wheel coating market.
  • Earlier,the automotive wheel coating marketwas expected to register a significant growth in 2021, but due to COVID-19, the market is expected to decline in the near future until the situation becomes stable.
  • Sales in the automotive wheel coating market plays very important role,but industries are facing a slower production due to lockdown and low demand of vehicles.This is expected toeventually lead to the decrease in the revenue of top companies.
  • Due to decreased demand forvehicles, most of such companies havestopped their production.However,after the situation becomes stable, the market is expected to grow rapidly.

Top impacting factors: Market scenario analysis, trends, drivers, and impact analysis

Increase in demand forall-weather wheel coating and change in preferences of customers due to change in consumer dynamics drive the growth of the automotive wheel coating market.Moreover, high volatility and closure of some plants due to certain reasons hamper the growth of the automotive wheel coating market. Furthermore,advanced materials and new wheel compositions provide lucrative opportunitiesthat are expected to supplementthe growth of the automotive wheel coating market.

Increase in demand forall-weather wheel coating

There is constant rise in demand forall-weather wheel coating, which helpstoprotect wheelsfrom wear &tear and bad weather &road conditions,thereby increasing the market value of manufacturers. A strong coating acts as a shield during harsh conditions and rough terrains, thereby reducing corrosion,which provides durability and longevity to the wheel.Therefore, these factors increase the demand forautomotive wheel coatings.

Change in preferences due to change in consumer dynamics

With rise in millennial requirements, the need for attractive vehicles has increased.Thesevehicles require alloy wheels of different categories,such asalloy with aluminum, magnesium, titanium, which make vehicles look attractive and stand out among other non-coated vehicles.This requires customers to pay more,thereby resulting indriving the growth of theautomotive wheel coating market.

Key benefits of the report:

  • This study presents the analytical depiction of the automotive wheel coating market along with current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the automotive wheel coating market share.
  • The current market is analyzed from 2020 to 2027 to highlight the automotive wheel coating market growth scenario.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
  • The report provides a detailed analysis based on competitive intensity and how the competition will take shape in coming years.

Questions answered in the automotive wheel coating marketresearch report:

  • Which are the leading market players active in the market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities of the market?
  • What are the projections for the future that would help in taking further strategic steps?

Automotive Wheel Coating Market Report Highlights

Aspects Details
By Rim Size
  • 13”-15”
  • 16”-18”
  • 19”-21”
  • Above 21”
By Material
  • Steel
  • Alloy
  • Carbon Fibers and Others
By Vehicle Class
  • Economy
  • Mid-priced
  • Luxury-priced
By Vehicle Type
  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle
By Region
  • North America  (US, Canada)
  • Europe  (Germany, UK, France, rest of Europe)
  • Asia-Pacific  (China, Japan, India, rest of Asia-Pacific)
  • Latin America  (Brazil, Mexioo, rest of LATAM)
  • the Middle East 
  • Africa 
Key Market Players

Borbet, Enkei, Mefro Wheels, Mangles Industrial, Iochpe-Maxion, Superior Industries International, Citic Dicastal, Accuride Corporation, Steel Strip Wheels, Hitachi Metals

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Automotive Wheel Coating Market

Global Opportunity Analysis and Industry Forecast, 2023-2032