Allied Market Research

2024

Baby Carriage Market

Baby Carriage Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by End User and by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2023-2032

CG : Baby products and supplies

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Author's: | Roshan Deshmukh
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The baby carriage is a transportation method for easily carrying the babies from one place to another. Baby carriages include stroller, pram, infant car seats, bassinets, bicycle carriers, buggies, and others. The baby transportation system has been used from ancient times and has evolved with technical advancements. The commercial baby carriages were first manufactured and sold in the 1830s by Benjamin Potter Crandall in the U.S. The F.A. Whitney Carriage Company, found in the year 1858, was the first manufacturer of baby carriages in America. The development of modern baby carriages has presented ease of carrying and handling the babies more efficiently according to the needs of parents. In recent times, the modern baby stroller is widely used throughout the world. The variants of stroller such as a full-sized stroller, umbrella stroller, lightweight stroller, jogging stroller, a double stroller, a car seat stroller, multi-functional stroller, and self-propelled stroller are launched in the baby carriage market.

COVID-19 Scenario Analysis

  • The COVID-19 pandemic has impacted the sales of the baby carriage market as the requirement for modern baby carriages has reduced due to the least mobility scenario caused by the implementation of social distancing and lockdown.
  • The reduction in sales and revenue of the baby carriage market has been perceived due to the shutdown of kid’s specialty stores in various countries.
  • The sales and revenue through the e-commerce platform have also declined due to the delayed deliveries and spread of the coronavirus through surface contact.
  • The baby carriage companies had to initially shut down their manufacturing units and then they faced a shortage of manpower due to the lockdown scenario, which in turn led to a shortage in production.
  • The export and import ban in several countries has led to difficulty in the global supply chain of the baby carriage market.

Top Impacting Factors: Market Scenario Analysis, Trends, Drivers, and Impact Analysis

The baby carriage market has evolved gradually and launched different carriage systems with technological incorporations. The baby carriage market has advanced from the introduction of lighter carrycots to the smart self-propelled stroller. The increase in awareness about new technological products, increased requirement of the baby carriage, rise in birth rate, investment in automation & technology, ease & accessibility of baby carriage with daily activities, enhanced safety features, improved functionality & convenience, ease of travel, high function stroller system, extra storage in baby carriages, extended product life, multi-functional baby carriage, shock absorption wheels, expandable canopies, improved product quality, lightweight & ease of handling baby carriages, variants in several colors & design, built-in cup-holder or snack tray, foldable baby carriages, the product according to the varying age, carrycot with webcam & microphone, anti-theft sensor, electric feeding bottle warmer, baby carriages with adjustable height, increased disposable income, and e-commerce platforms are the key drivers which lead to the growth of global baby carriage market. However, increased competition, complex & advanced design baby carriage, safety features of the smart carrycot, hinges & edges in the carriers, availability of alternative products, high cost of raw material, and expensive baby carriages hinder the market growth.

The Global Baby Carriage Market Trends

Additional Features in Baby Carriages

The baby carriage has become a necessity for the handling of infants and toddlers while performing daily activities. The baby transportation carriage has changed extensively in recent times due to the reliability of leading technology. The key manufacturers are focused on launching baby carriages in unique designs & colors with enhanced safety features and multi-functionality. The specialized models for twin babies with superior protection features have also been launched in the market. The convertible baby carriage to backpack and infant car seat has emerged as a single product that can be used for multiple purposes.

The key players are inclined toward the enhancement of the safety of baby carriages by incorporating features such as stroller breaks, safety harness, and footrest.  For instance, Bugaboo International has launched series of baby carriages made from soft-mesh pique fabric with the cool and dry properties to maintain the perfect temperature, moisture control, air circulation, head to toe coverage, zip-up windows, and optimal ventilation. They have also introduced the baby carriage accessories such as cup holder, adjustable parasols, extra coverage, and rain cover. Also, Smartbe Intelligent Stroller has launched smart baby carriage which can be managed by smartphones and smartwatches. 

Key Benefits of the Report

  • This study presents the analytical depiction of the global baby carriage industry along with the current trends and future estimations to determine the imminent investment pockets.
  • The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global baby carriage market share.
  • The current market is quantitatively analyzed to highlight the growth scenario of the global baby carriage market.
  • Porter’s five forces analysis illustrates the potency of buyers and suppliers in the market.
  • The report provides detailed global baby carriage market analysis based on competitive intensity and how the competition will take shape in the coming years.

Questions Answered in the Baby Carriage Market Research Report

  • Which are the leading players active in the baby carriage market?
  • What are the current trends that will influence the market in the next few years?
  • What are the driving factors, restraints, and opportunities in the market?
  • What future projections would help in taking further strategic steps?

Baby Carriage Market Report Highlights

Aspects Details
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By Product Type
  • Stroller
  • Pram
  • Infant Car Seats
  • Bassinets
  • Others
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By End User
  • Infants
  • Toddlers
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By Distribution Channel
  • Online
  • Offline
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (France, Germany, Italy, Spain, UK, Russia, Rest of Europe)
  • Asia-Pacific  (China, Japan, India, South Korea, Australia, Thailand, Rest of Asia-Pacific)
  • LAMEA  (Brazil, South Africa, Saudi Arabia, UAE, Argentina, Rest of LAMEA)
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Key Market Players

Goodbaby International, Bugaboo International, Stokke AS, Artsana Group, Peg Perego, Combi USA, SitoBrevi, Alpha Group Co. Ltd, Newell Brands, Mamas & Papas, Brainbees Solution Pvt. Ltd, Dorel Industries

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Baby Carriage Market

Global Opportunity Analysis and Industry Forecast, 2023-2032