Baby Diapers Market

The global baby diapers market size was valued at $48,913.4 million in 2020, and is projected to reach $80,994.0 million by 2030, registering a CAGR of 5.3%.  

Baby diaper is one of the most emerging markets among the baby care products owing to increase in health awareness among the customers. Moreover, rise in working women population creates an opportunity for countries to increase the size of their workforce and achieve additional economic growth. In addition, more the number of working mothers, more the growth of the baby diapers in the market. Furthermore, disposable diapers are convenient, safe and time saving materials, which becomes a boon for working women as these are disposable and do not require washing nappies for reuse purpose. Therefore, the demand for diapers by the households has been increasing even among the consumer who are less affluent.  

Innovation in the disposable diapers is the development of smart diapers. There is a small patch that is fixed in front of the diaper, which consists of four small, colored squares and this reacts differently when they come in contact with certain proteins, bacteria or water content. The advantage of this smart diapers is very less frequency of diaper change is needed, which helps in relieving the tension of parents. Moreover, manufacturers have also made an application that alerts parents when their baby wets the diaper. A sensor is inserted in the baby’s diaper, which senses humidity and notifies the parent with the help of smartphone application. Furthermore, rise in advanced baby diaper designs have produced improvements in environmental impact as leading producers are introducing thinner diapers, less packaging and great efficiency during all stages of product development and distribution. Thus, increase in development of smart diapers along with advanced baby diaper designs is further augmenting the growth of the baby diapers market.  However, most of the parents are not aware of the adverse effect of baby diapers on their baby’s health. Diaper rash, candida infections, skin irritation and food sensitivities are symptoms that appear to be a diaper allergy.  In addition, baby diaper also leads to serious urinary infections in babies due to lot of moisture, germs and warmth. Moreover, use of chemicals such as polypropylene and sodium polyacrylate, in making diapers can damage baby’s skin and cause allergies. Furthermore, owing to allergy related problem with baby’s most of the doctors don’t advice the use of baby diaper. Thus, rise in allergies among babies is restricting the baby diapers market growth. 

The baby diapers industry has been segmented based on product type, size, age group, expenditure type, distribution channel and region. Based on product type, the baby diapers market is bifurcated into cloth diapers and disposable diapers. Based on size, the market is divided into size small & extra small (S & XS), medium (M), large (L) and extra-large (XL). By age group, the market is segmented into infants (0‐6 months), babies & young toddlers (6‐18 months), toddlers (18‐24 months) and children above 2 years. On the basis of distribution channel, the market is categorized into hypermarket/supermarket, convenience stores, pharmacy/drug stores, online sales channel and others. Region wise, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

Based on product type, the baby diapers market is bifurcated into cloth diapers and disposable diapers.  Disposable diapers constitute a major baby diapers market share; however, the cloth diapers segment is projected to experience growth at the highest CAGR during the baby diapers market forecast period. Presence of large infant population and rise in disposable income across Asia, Latin America, Middle East, and Africa significantly contribute toward the growth of the disposable diapers. 

Based on size, the baby diapers market is divided into size small & extra small (S & XS), medium (M), large (L) and extra-large (XL). Medium (M) lead in terms of market share and is expected to continue to grow with robust CAGR during the forecast period. Huge infant population in countries such as India and China, is anticipated to provide opportunity to the diaper manufacturers, thereby driving the sales.

By age group, the babies & young toddlers (6‐18 Months) segment dominated the global market and is expected to retain its dominance during the forecast period. However, the toddlers (18‐24 Months) segment is anticipated to garner significant market growth during the upcoming years. 

On the basis of distribution channel, the baby diapers market is categorized into hypermarket/supermarket, convenience stores, pharmacy/drug stores, online sales channel and others. The hypermarket/supermarket segment held the major share in the market, and is projected to remain dominant during the forecast period. Hypermarket/Supermarket is gaining popularity owing to the availability of broad range of consumer goods under a single roof, ample parking space and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts the popularity of hypermarkets in the developed and the developing region

The key players profiled in the report includes Bumkins Finer Baby Products Inc., Domtar Corporation, Essity Aktiebolag (PUBL), First Quality Enterprises Inc., Hengan International Group Company Limited, Kao Corporation, Kimberly-Clark Corporation, Ontex Group NV, The Procter & Gamble Company and Unicharm Corporation. 

Covid-19 Impact Analysis

• Covid-19 is an infectious disease that originated in Hubei province of the Wuhan city in China in late December 2020.
• Baby diapers market is one of the least negatively impacted market due to pandemic.
• Countries around the world imposed lockdowns, and curfews, which has hugely impacted lifestyles, health & wellbeing, and also affected the manufacturing industries.
• Import and export restrictions on goods and quarantine and lockdown measures imposed by governments are key challenges exporters are facing during this pandemic.

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current baby diapers market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.      
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing Baby Diapers market opportunities.   
• Drivers and restraints are analyzed depending on type in the Baby Diapers market. 

 Baby Diapers Market Report Highlights