Baby Diaper Market Overview:
Global baby diapers market is expected to garner $59.4 billion by 2020. The global baby diaper market covers different types of diapers provided by the manufacturers within the baby diapers. The different types of diapers manufactured around the globe are Cloth diapers, Disposable diapers, Training nappy, Swim pants and Bio-degradable diapers.
Cloth diapers are further segmented into Flat Cloth diapers, Fitted cloth diapers, pre-fold cloth diapers, all-in-one cloth diapers and others. Depending on the type of absorbent material used in manufacturing, disposable diapers are also segmented into Ultra absorbent disposable diapers, Regular disposable diapers, Super absorbent diapers and bio-degradable disposable diapers. Increase in disposable income and rising health care expenditures have driven the demand for baby diapers. The key factors which drive the growth of baby diapers market include frequent use of diapers to maintain hygiene and prevent rashes in babies’ skin. Additionally, increasing birth rate, rapid urbanization and continuously improving economic conditions in developing countries have fuelled the growth of baby diaper industry.
GLOBAL BIRTH RATES, BY COUNTRY (BIRTHS/1,000 POPULATION)
The leading players in the global Baby Diaper market with wide product ranges are seeking growth opportunities for advancement in the market to increase their market share. The market share analysis is done for baby diaper manufacturers and excludes the revenue generated by providing other baby care products. Companies profiled in the report are Procter & Gamble, Kimberly-Clark, SCA Hygiene, Hengan, Unicharm, KAO Corporation, Bumkins, Ontex International, First Quality Enterprises and Domtar.
The global baby diapers market is segmented into cloth, disposable, training nappy, swim pants and biodegradable diapers. During 2013, the disposable diapers’ segment amassed the largest market share of about 66% of the global market. Super absorbent diapers have a special night lock feature, Luvs Diaper, which provides large absorbency area, ensuring the baby’s comfort. Cloth diapers usually called as Cotton diapers provide a soft padding to the baby’s skin and help clear rashes on the baby’s skin.
Pre fold cloth diaper has replaced the use of pins with ‘Snappie’, which is very convenient for the parents. The pre fold cloth diapers are manufactured for infants, new born babies and premium customers. Training Nappy is an intermediary between transitions from nappies to underwear. This phase of child development is important and is highly valued by the diaper manufacturing companies. The diaper manufacturers such as Huggies provide training pants and online information on their products, which is both informative and convenient for the parents.
The disposable and reusable swim nappies allow water to escape which helps the baby while swimming. The biodegradable diapers are accepted by the customers as the natural materials used for manufacturing these are eco-friendly and skin friendly. The government regulations and environmental need makes the biodegradable diapers popular among the customers.
MARKET SHARE ANALYSIS OF CLOTH DIAPER BY TYPE, (% COMPARISON)
Stakeholders may find the market entry barriers to be at a higher side as initial development cost for the product is high. The common entry barrier for the baby diaper manufacturers are the legislations regulating the commercialization of the diaper manufacturing, and the numerous clinical trials required. Bio-degradable diapers are expected to have lowest entry barriers as these diapers face less regulatory issues and low development cost for production. Europe was the largest regional market in 2013 followed by Asia-Pacific.
Asia Pacific is expected to have fastest growth of 8.3% during the forecast period. Disposable diapers covered the largest market share in North America owing to the environmental regulations and adoption of eco-friendly diapers in the American market. As a result of which, biodegradable diapers are expected to reach a highest growth rate during the forecasted period.
PERCENTAGE OF FEMALE LABOR PARTICIPATION
ASIA-PACIFIC MARKET SCENARIO
Improving disposable income has motivated the parents to pay more attention for their babies in terms of fashionable, convenient and disposable diapers. The customers look for diapers which provides dual facility, for instance, in Thailand disposable diapers used are in the form of pull-up-pants replacing the tape-fastening disposable diapers. This trend is followed all over the Asian market with availability of different substitutes.
The developing countries creates ample of opportunities in the growth and development of the baby diaper industry. Making the fruitful use of the opportunity, the companies have shown major development in these regions by introducing some impactful launches. For instance, P&G introduced Pampers Magic Nickers, Huggies introduced Huggies New Born specially targeting mothers of new born babies.
Customers of the Asia-Pacific are price sensitive and increasing awareness and rise in the disposable income have made them to invest in hygiene related products. As a result, Biodegradable diapers is estimated to show highest growth rate during the forecast period.
BABY DIAPERS MARKET KEY BENEFITS
- The in-depth research and analysis of key market players will enable manufacturers to adopt new strategies that would help them in taking decisions regarding growth and eventfully gain competitive advantage
- The market estimation for 2020 should facilitate in formulating long term strategies to garner a higher market share
- The highlights of the changing customer needs and demand should enable the companies to manufacture newer variants in accordance to the consumer preferences.
- The report provides an extensive analysis of diaper manufacturing industries, current trends in the market, drivers and challenges
- Porter’s five force model and SWOT analysis discussed for global baby diapers market should help in making strategic decisions
- The report has segregated the market in terms of the type and geography.
BABY DIAPERS MARKET SEGMENT
By Product Types
- Cloth Diapers
- Flat Cloth Diapers
- Fitted Cloth Diapers
- Pre-Fold Cloth Diapers
- All in one Cloth Diapers
- Other Cloth Diapers
- Disposable Diapers
- Ultra Absorbent Disposable Diapers
- Regular Disposable Diapers
- Super Absorbent Disposable Diapers
- Bio-Degradable Disposable Diapers
- Training Nappies
- Swim Pants
- Biodegradable Diapers
- North America
- United States
- United Kingdom
- Saudi Arabia