The baby feeding bottles market size was valued at $2.8 billion in 2018 and is expected to reach $4.2 billion by 2026, registering a CAGR of 5.10% from 2019 to 2026.The global baby products market was valued at $12.2 billion in 2018. Rise in disposable income of consumers, coupled with rapid urbanization has been some of the key factors that help drive the market, in terms of value sales. Baby feeding bottles are bottles with teat or nipples usually made of plastic, which help newborn babies to drink milk or water with ease.
Over the years, the baby feeding bottles market has witnessed continuous level of evolution, in terms of product offerings. Baby feeding bottle manufacturers have been strategizing on innovations, which specifically caters to target requirements of customers. For instance, Olababy Inc., one of the key brands operating in the global market, came up with a new line of baby bottles under the brand name Olababy GentleBottle, which features an off-set nipple to promote latching and discourage bottle rejection. The texture of this soft, medical-grade silicone bottle makes it easy to hold and the bottle contains a dual venting system to reduce colic and aid air flow. Hence innovation turns out to be an influential factor during the baby feeding bottles market forecast.
Premiumization is a process where the manufacturers make a brand or a product more appealing to consumers by emphasizing on its superior quality and exclusivity. It is driven by preference for high-quality products and the desire to demonstrate success. Customers tend to choose premium quality products owing to the rise in per capita income. Some of the baby feeding bottles are premium products due to high pricing with value added features and specification. Such features attract the attention of the customers, who can afford premium range of products. This is expected to increase the adoption of Baby Feeding Bottles among its end users. This in turn boosts the baby feeding bottles market growth.
The global baby feeding bottles market is segmented on the basis of material, distribution channel, and region. By material, it is segmented into plastic, stainless steel, silicone and glass. By distribution channel, it is divided into hypermarkets/supermarkets, specialty stores, and online stores. On the basis of region, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, Spain, the UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Latin America, the Middle East and Africa).
By material type, the global baby feeding bottles market is segmented into plastic, stainless steel, silicone and glass. The plastic segment accounts for a higher value baby feeding bottles market share. This is attributable to the fact that plastic baby feeding bottles are easily available at affordable prices. However, some side effects associated with plastic bottles have resulted in the revision of its product offerings. The U.S. based baby bottle manufacturers have stopped making bottles containing BPA (Bisphenol A) as the chemical has been proved to be hazardous for health of children. Hence, majority of the plastic baby feeding bottles are BPA free. Avent, Medela, Pigeon, and Tommee Tippee are some of the key brands operating in this segment.
By Material Type
The Plastic segment dominates the global market and is expected to retain its dominance throughout the forecast period.
By distribution channel, the global baby feeding bottles market is segmented into hypermarket/supermarket, specialty stores and online stores. The sales through hypermarkets/supermarkets accounted for a higher value share. It accounts for a higher share as most of the baby care products are easily available in such stores at affordable rates. Such stores facilitate the availability of both branded as well as private label baby care products. As a result, customer base in supermarket is higher as compared to any other stores. Walmart, Target are some of the key supermarket brands in the segment.
By Distribution Channel
The Hypermarket/Supermarket segment dominates the global market and is expected to retain its dominance throughout the forecast period.
Based on region, the Baby Feeding Bottles industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Customers in the Asia-Pacific region are price sensitive and rise in disposable income has driven them to invest in hygiene related baby products. In the developing regions of Asia-Pacific such as India, the awareness of using baby care products has increased over a past few years, thereby increasing the adoption rate. This has led to increase in demand for different types of baby feeding bottles as well. Majority of Asian customers being price sensitive, some of the plastic baby feeding bottles have witnessed higher level of traction. Brands such as Pigeon, Avent, U-Grow, BEEBABY and Cutieco are some of the key players operating in Asia Pacific baby nail trimmer market. China, India and Japan are the potential markets, expected to witness considerably higher value sales growth rates over the forecast period due to higher number of infant population.
The Asia-Pacific dominates the global and is expected to retain its dominance throughout the forecast period.
Key players profiled in the report include Mayborn Group Limited, BABISIL, Handi-Craft Company, Munchkin, Steribottle Ltd, PACIFIC BABY INC., Nutrits Ltd., Mason Bottle, Pura, Mapa Spontex UK Ltd. and other such.
Key Benefits for Stakeholders:
- The report provides an extensive Baby Feeding Bottles market analysis of the current and emerging market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current Baby Feeding Bottles market trends and future estimations that help evaluate the prevailing Baby Feeding Bottles market opportunity.
- A comprehensive analysis of the factors that drive and restrict the Baby Feeding Bottles market
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable growth.
Baby Feeding Bottles Market Report Highlights
By DISTRIBUTION CHANNEL
Key Market Players
Mayborn Group Ltd, Cherub Baby Australia, Pura Stainless LLC, nanobébé, Handi-Craft Company, Steri-bottle, PACIFIC BABY INC, Mason Bottle, Munchkin, Inc, Babisil International Ltd
According to the insights of CXOs of leading companies, the rise in number of infant populations coupled with increase in per capita income of parents have been some of the key factors that help drive the demand for baby feeding bottles.
Baby feeding bottles manufacturers consider adopting some of the key marketing strategies to help trigger demand for its products among the target customers. Manufacturers sight these marketing channels as an effective platform that help promote their baby feeding bottle products and accordingly increase their customer base.
Apart from marketing, according to some of the key manufacturers in the global baby feeding bottles market, innovations in their product offerings play an influential role in triggering the demand for products. Manufacturers have been continuously improvising their product features and specifications that matches the expectations and requirement of target customers.
The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the specifications and features of the baby feeding bottles products among the target customers