Baby monitor is basically a baby alarm, which facilitates parents to remotely track the movements and other activities of the baby. A basic audio monitor consists of a transmitter and microphone, which enables a two-way communication between the parent and the baby. Baby video monitor is an advanced version of baby monitor, which allows parents to see and monitor baby’s movements. Further, baby monitors with movement trackers and preinstalled lullabies, are also available in the market, to cater to the varying needs of the parents.
Increase in the number of working parents and nuclear families has led to a higher adoption of baby monitors in homes and day care centers. Growing awareness about baby safety, increasing disposable income and increased online retailing are other factors that have fueled the growth of the market. However, declining birth rate due to sedentary lifestyle and safety concerns associated with these products are amongst major challenges for the players operating in the industry. Irrespective of challenges, the industry is anticipated to offer attractive business opportunities in developed as well as developing regions in near future.
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The world baby monitors market is segmented on the basis of type, mode of connection and geography. Based on type, baby monitors are categorized as audio and video baby monitors. Market is categorized as wired and wireless baby monitors depending on mode of connection. Wireless baby monitors offer the advantage of portability, ease of installation and connection as these can be easily connected to WLAN. The world baby monitors market is analyzed on the basis of geographical regions, which include North America, Europe, Asia-Pacific and LAMEA.
FIGURE 1. TOP FACTORS IMPACTING WORLD BABY MONITOR MARKET
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Source: AMR analysis
Rise in the number of employed parents
Rise in number of employed parents in the countries such as the United States, Canada, China and others, is the major factor that drives baby monitor’s market. This increase in number is subjected to increase in number of working mothers. These baby monitors enable employed parents to watch their baby or track baby’s movements when they are away from home or at workplace. Increase penetration of smartphones and growing usage of internet have enabled parents to watch their baby from a remote location.
Declining birth rates
Declining birth rate is a key challenge faced by manufacturers of baby monitors. Sedentary lifestyle and high stress level are the main causes of low birth rate. Urbanization, smaller household, a higher number of people are entering into education and career, and population control have led to increase in the stress level of consumers. Low fertility is observed especially in the Western European countries, Japan, Canada, Russia, and Poland which limits market growth.
Increasing demand from emerging countries
Emerging countries, such as India, China, Brazil, South Africa, and Thailand, offer lucrative opportunities for baby monitors market, owing to the large population, increase in the number of women workforce, improved level of education, and rise in disposable income. Moreover, changes in one-child policy in China would drive baby monitors market in the region.
U.S.: DOMINANT MARKET FOR BABY MONITOR
U.S. is the dominant market for all baby monitors. Better technological infrastructure and increase in adoption of innovative & niche baby products are some of the major factors for the growth of baby monitors in the U.S. Increase in online retailing in U.S. is another major factor that has fuelled the growth of the baby monitor market.
Different models of audio and video, wired and wireless baby monitors with additional features such as infrared night light, in-built lullabies, temperature sensors are available in the United States. Primarily, video wireless monitors wireless baby monitors are popular in this region. The United States is home for some of the biggest players of the market. They offer various security and safety features that put parent’s minds at rest. Baby monitors are available in stores specialized for babies and are also sold online as well. In spite of being the dominant market for baby monitor, the U.S. market faces many challenges such as threat of hacking and emission of chronic radiation.
FIGURE 2. U.S. BABY MONITOR MARKET REVENUE, 2014-2020 ($MILLION)
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Source: Secondary sources and AMR analysis
The key players profiled in the report include Samsung Electronics Co. Ltd., Dorel Industries Inc., Angelcare Monitors Inc., LOREX Technology Inc., VTech Holdings Ltd., ShenZhen Foscam Intelligent Technology Co. Ltd, Summer Infant Inc., Koninklijke Philips N.V, Nest Lab. Inc. and Withings Inc. Presently, the baby monitor market is largely driven by growth strategies such as product launch and acquisition. Lorex Technology Inc., Summer Infant Inc., Nest Labs, Inc. and VTech Holdings Ltd. have launched new baby monitors in recent past to attract more number of customers and increase their market share.
- This study provides an in-depth analysis of baby monitors market with current and future trends to elucidate the imminent investment pockets in the market.
- The report provides information regarding key drivers, restraints and opportunities with impact analysis.
- Porter’s five forces analysis of industry and SWOT analysis of the key market players have been provided to illustrate the business strategies adopted by them.
- The value chain analysis of the industry highlights the key intermediaries involved and elaborates their roles and value additions at every stage in the value chain.
- The quantitative analysis of the market during the period of 2014-2020 has been provided to elaborate the market potential.
The market is segmented on the basis of type mode of connect and geography.
MARKET BY TYPE
MARKET BY MODE OF CONNECTION
MARKET BY GEOGRAPHY
- North America
- Samsung Electronics Co. Ltd.
- Dorel Industries Inc.
- Angelcare Monitors Inc.
- LOREX Technology Inc.
- VTech Holdings Ltd.
- ShenZhen Foscam Intelligent Technology Co., Ltd
- Summer Infant Inc.
- Koninklijke Philips N.V
- Nest Lab. Inc.
- Withings Inc.
Table of Contents
CHAPTER 1 INTRODUCTION
1.1 Report description
1.2 Key benefits
1.3 Key market segments
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Industry structure
3.3 Government regulations
3.4 Key Findings
3.4.1 Top impacting factor
3.4.2 Top winning strategies
3.4.3 Top investment pockets
3.5 Value chain analysis
3.6 Porters five forces analysis
3.6.1 Demand of high-end differentiated products and presence of numerous big and small players in the industry increases the bargaining power of the buyers
3.6.2 Presence of many small and big suppliers and low switching costs decreases the bargaining power of suppliers
3.6.3 High initial cost required to enter into the industry and government regulations lower the threat of new entrants
3.6.4 High threat of substitutes due to presence of other baby caring and monitoring options
3.6.5 High industrial rivalry due to the presence of numerous players
3.7 Market share analysis, 2014
3.8.1 Rise in the number of employed parents
3.8.2 Increasing awareness about baby safety
3.8.3 Growing online retailing
3.8.4 Increase in disposable income
3.9.1 Declining birth rates
3.9.2 Safety Concerns
3.10.1 Increasing demand from emerging countries
CHAPTER 4 WORLD BABY MONITOR MARKET BY TYPE
4.1 Audio baby monitor
4.1.1 Key market trends
4.1.2 Key growth factors and opportunities
4.1.3 Competitive Scenario
4.1.4 Market size and forecast
4.2 Video baby monitor
4.2.1 Key market trends
4.2.2 Key growth factors and opportunities
4.2.3 Competitive Scenario
4.2.4 Market size and forecast
CHAPTER 5 WORLD BABY MONITOR MARKET BY MODE OF CONNECTION
5.1 Wired baby monitor
5.1.1 Key market trends
5.1.2 Key growth factors and opportunities
5.1.3 Competitive Scenario
5.1.4 Market size and forecast
5.2 Wireless baby monitor
5.2.1 Key market trends
5.2.2 Key growth factors and opportunities
5.2.3 Competitive Scenario
5.2.4 Market size and forecast
CHAPTER 6 WORLD BABY MONITOR MARKET BY GEOGRAPHY
6.1 North America
6.1.1 Key market trends
6.1.2 Key growth factors and opportunities
6.1.3 Competitive Scenario
6.1.4 Market size and forecast
6.2.1 Key market trends
6.2.2 Key growth factors and opportunities
6.2.3 Competitive Scenario
6.2.4 Market size and forecast
6.3.1 Key market trends
6.3.2 Key growth factors and opportunities
6.3.3 Competitive Scenario
6.3.4 Market size and forecast
6.4.1 Key market trends
6.4.2 Key growth factors and opportunities
6.4.3 Competitive Scenario
6.4.4 Market size and forecast
CHAPTER 7 COMPANY PROFILE
7.1 Samsung Electronics Co. Ltd.
7.1.1 Company overview
7.1.2 Business performance
7.1.3 Strategic moves and developments
7.1.4 SWOT Analysis of Samsung Electronics Co. Ltd.
7.2 Dorel Industries Inc.
7.2.1 Company overview
7.2.2 Business performance
7.2.3 Strategic moves and developments
7.2.4 SWOT Analysis of Dorel Industries Inc.
7.3 Angelcare Monitors Inc.
7.3.1 Company overview
7.3.2 Business performance
7.3.3 Strategic moves and developments
7.3.4 SWOT Analysis of Angelcare Monitors Inc.
7.4 LOREX Technology Inc. (FLIR Systems, Inc.)
7.4.1 Company overview
7.4.2 Business performance
7.4.3 Strategic moves and developments
7.4.4 SWOT Analysis of Lorex Technology Inc.
7.5 VTech Holdings Limited
7.5.1 Company overview
7.5.2 Business performance
7.5.3 Strategic moves and developments
7.5.4 SWOT Analysis of VTech Holdings Limited
7.6 ShenZhen Foscam Intelligent Technology Co., Ltd.
7.6.1 Company overview
7.6.2 Business performance
7.6.3 Strategic moves and developments
7.6.4 SWOT Analysis of ShenZhen Foscam Intelligent Technology Co., Ltd
7.7 Summer Infant, Inc.
7.7.1 Company overview
7.7.2 Business performance
7.7.3 Strategic moves and developments
7.7.4 SWOT Analysis of Summer Infant, Inc.
7.8 Koninklijke Philips N.V
7.8.1 Company overview
7.8.2 Business performance
7.8.3 Strategic moves and developments
7.8.4 SWOT Analysis of Koninklijke Philips N.V
7.9 Nest Labs, Inc. (Google Inc.)
7.9.1 Company overview
7.9.2 Business performance
7.9.3 Strategy move and development
7.9.4 SWOT Analysis of Nest Labs, Inc.
7.10 Withings Inc.
7.10.1 Company overview
7.10.2 Business performance
7.10.3 Strategy move and development
7.10.4 SWOT Analysis of Withings Inc.
List of Tables
TABLE 1 WORLD BABY MONITOR MARKET REVENUE BY GEOGRAPHY, 2014-2020 ($MILLION)
TABLE 2 WORLD BABY MONITOR MARKET REVENUE BY PRODUCT TYPE, 2014-2020 ($MILLION)
TABLE 3 WORLD AUDIO BABY MONITOR MARKET REVENUE, 2014-2020 ($MILLION)
TABLE 4 WORLD VIDEO BABY MONITOR MARKET REVENUE, 2014-2020 ($MILLION)
TABLE 5 WORLD BABY MONITOR MARKET REVENUE BY MODE OF CONNECTION, 2014-2020 ($MILLION)
TABLE 6 WORLD WIRED BABY MONITOR MARKET REVENUE, 2014-2020 ($MILLION)
TABLE 7 WORLD WIRELESS BABY MONITOR MARKET REVENUE, 2014-2020 ($MILLION)
TABLE 8 NORTH AMERICA BABY MONITOR MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 9 NORTH AMERICA BABY MONITOR MARKET REVENUE BY MODE OF CONNECTION, 2014-2020 ($MILLION)
TABLE 10 EUROPE BABY MONITOR MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 11 EUROPE BABY MONITOR MARKET REVENUE BY MODE OF CONNECTION, 2014-2020 ($MILLION)
TABLE 12 ASIA-PACIFIC BABY MONITOR MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 13 ASIA-PACIFIC BABY MONITOR MARKET REVENUE BY MODE OF CONNECTION, 2014-2020 ($MILLION)
TABLE 14 LAMEA BABY MONITOR MARKET REVENUE BY TYPE, 2014-2020 ($MILLION)
TABLE 15 LAMEA BABY MONITOR MARKET REVENUE BY MODE OF CONNECTION, 2014-2020 ($MILLION)
TABLE 16 SNAPSHOT OF SAMSUNG ELECTRONICS CO. LTD
TABLE 17 SNAPSHOT OF DOREL INDUSTRIES INC
TABLE 18 SNAPSHOT OF ANGELCARE MONITORS INC.
TABLE 19 SNAPSHOT OF LOREX TECHNOLOGY INC.
TABLE 20 SNAPSHOT OF VTECH HOLDINGS LIMITED
TABLE 21 SNAPSHOT OF SHENZHEN FOSCAM INTELLIGENT TECHNOLOGY CO., LTD
TABLE 22 SNAPSHOT OF SUMMER INFANT, INC.
TABLE 23 SNAPSHOT OF KONINKLIJKE PHILIPS N.V
TABLE 24 SNAPSHOT OF NEST LABS, INC.
TABLE 25 SNAPSHOT OF WITHINGS INC.
List of Figures
FIG. 1 TOP IMPACTING FACTORS
FIG. 2 TOP WINNING STRATEGIES
FIG. 3 TOP WINNING STRATEGIES COMPARISON, 2015(%)
FIG. 4 TOP INVESTMENT POCKETS
FIG. 5 PORTERS FIVE FORCE ANALYSIS
FIG. 6 VALUE CHAIN ANALYSIS
FIG. 7 MARKET SHARE ANALYSIS, 2014(%)
FIG. 8 REVENUE OF SAMSUNG ELECTRONICS CO. LTD, 2013-2014 ($MILLION)
FIG. 9 SWOT ANALYSIS OF SAMSUNG ELECTRONICS CO. LTD.
FIG. 10 REVENUE OF DOREL INDUSTRIES INC., 2012-2014 ($MILLION)
FIG. 11 REVENUE OF DOREL INDUSTRIES INC BY BUSINESS SEGMENT (%), 2014
FIG. 12 SWOT ANALYSIS OF DOREL INDUSTRIES INC.
FIG. 13 SWOT ANALYSIS OF ANGELCARE MONITORS INC.
FIG. 14 SWOT ANALYSIS OF LOREX TECHNOLOGY INC.
FIG. 15 REVENUE OF VTECH HOLDINGS LTD., 2014-2015 ($MILLION)
FIG. 16 REVENUE OF VTECH HOLDINGS LTD., BY REGION (%), 2015
FIG. 17 SWOT ANALYSIS OF VTECH HOLDINGS LTD.
FIG. 18 SWOT ANALYSIS OF SHENZHEN FOSCAM INTELLIGENT TECHNOLOGY CO., LTD.
FIG. 19 REVENUE OF SUMMER INFANT, INC., 2012-2014 ($MILLION)
FIG. 20 REVENUE OF SUMMER INFANT, INC., BY REGION (%), 2014
FIG. 21 SWOT ANALYSIS OF SUMMER INFANT, INC.
FIG. 22 REVENUE OF KONINKLIJKE PHILIPS N.V., 2012-2014 ($MILLION)
FIG. 23 SWOT ANALYSIS OF KONINKLIJKE PHILIPS N.V
FIG. 24 SWOT ANALYSIS OF NEST LABS, INC.
FIG. 25 SWOT ANALYSIS OF WITHINGS INC.