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2020

Baby Monitor Market

Baby Monitor Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, Connectivity and Distribution Channel : Global Opportunity Analysis and Industry Forecast 2020-2027

CG : Baby products and supplies

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Author's: Onkar Ambegaonkar | Roshan Deshmukh
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The baby monitor market size was valued at $1.2 billion in 2019, and is projected to reach $1.9 billion by 2027, growing at a CAGR of 5.4% from 2020 to 2027.The baby monitors are used to keep a watch on a baby as well as to connecting directly with the child through video whenever possible. They are used by the parents to keep update of baby’s movement in their absence .Some customers use these monitors to hear the sounds from their baby’s room, while some customers use them to keep watch on their children through video monitoring. Audio and video managers are used to keep watch on the babies and kids. 

The global baby monitor market is witnessing significant growth, owing to development of the global electronic industry and growth in digitalization. In addition, rise in dual working families and increase in the number of working women are some of the major factors that drive the demand for baby monitor market. However, high cost of the cameras especially in developing economies hampers the growth of the market.

Baby-Monitor-Market-2020-2027

Increase in consumer preference toward wireless monitors has been witnessed, owing to ease of connection and simple design compared to the conventional wired cameras. Further, surge in disposable income, improvement in living standard, rise in baby care expenditure, and large-scale promotion of video surveillance to its benefits, such as real-time interaction with the kids supplement the growth of the video baby monitor products. Increase in disposable income leads to high standard of living. Moreover, rise in the demand for surveillance in baby’s rooms and increase in working population boost the market growth .In addition, the baby monitor market demand is also expected to rise due to arrival of various latest technologies such as smart monitors and temperature sensors in the monitors. Customers are looking for addition of smart technologies and easily interactive facilities in the monitors, which is expected to drive the growth of the baby monitor market.

All smart and AI powered monitors are more expensive than the conventional products. They also increase inventory cost of products to meet the needs of more smart features and AI enabled monitors; this increases the overall cost of production as well as the cost of the product.

The countries in Asia-Pacific and LAMEA have witnessed substantial economic growth over the past few years. This has increased the number of working people; there by, increasing the demand for video baby monitors by the working parents.

Baby Monitor Market
By Product Type
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Video segment dominates the global market and is expected to retain its dominance throughout the forecast period.

The global baby monitor market is segmented on the basis of product type, connectivity, distribution channel, and region. Deepening on product type, the market is categorized into audio and video. Among these, the video monitor segment accounted for a higher value share in 2019, owing to surge in demand for smart video monitors from the customers. On the basis of connectivity, the market is divided into wired and wireless. The wireless monitor accounted for a higher baby monitor market share in 2019, owing to the rise in demand for wireless smart monitors. On the basis of distribution channel, the baby monitors market is categorized into retail stores, supermarket/hyper market, specialty stores, and E-commerce. The retail stores segment witnessed the highest revenue of the baby monitors market in 2019, owing to rise in number of retail outlets in both urban and rural areas worldwide. Moreover, availability of different types of monitors in these retail stores is the major factor that boosts the growth of the baby monitors through retail stores.

Baby Monitor Market
By Connectivity
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Wireless segment is expected to grow at a highest CAGR of 5.6% during the forecast period.

North America and Europe are known to be the dominant regions in the baby monitor market. North America has witnessed higher rate of traction for different types of smart monitors, owing to their increased demand from the busy parents. Some of the key macroeconomic factors such as rise in internet penetration rate and surge in per-capita income also play an important role in contributing toward the overall growth of the market.

Baby Monitor Market
By Distribution Channel
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E-Commerce segment is expected to grow at a highest CAGR of 7.4% during the forecast period.

However, Asia-Pacific is expected to exhibit significant growth in the future, owing to rise in demand for different types of baby monitors from the customers. In addition, the region has witnessed considerable surge in the number of millen nials, who are the forefront customers of advanced technological gadgets and digital systems. Therefore, rise in millennial population is anticipated to offer remunerative opportunities for the market growth.

Baby Monitor Market
By Region
2027
North America 
Europe
Asia Pacific
LAMEA

North America dominates the market and is expected to grow with a CAGR of 3.9% during the forecast period

The key players operating baby monitor industry report include Samsung Electronics Co. Ltd., Dorel Industries Inc., Angelcare Monitors Inc., LOREX Technology Inc., VT ech Holdings Ltd., Shen Zhen Foscam Intelligent Technology Co. Ltd, Summer Infant Inc., Koninklijke Philips N.V, Nest Lab. Inc., and Withings Inc.

Key Benefits For Stakeholders

  • The report provides an extensive analysis of the current and emerging baby monitor market trends and opportunities in the market.

  • The report provides detailed qualitative and quantitative analysis of current trends and future estimations that help evaluate the prevailing baby monitor market opportunity.

  • A comprehensive analysis of the factors that drive and restrict the baby monitor market growth is provided.

  • An extensive baby monitor market analysis is conducted by following key product positioning and monitoring the top competitors within the market frame work.

  • The report provides extensive qualitative insights on the potential baby monitor market segments or regions exhibiting favorable growth.

Baby Monitor Market Report Highlights

Aspects Details
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By Product Type
  • Audio
  • Video
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By CONNECTIVITY
  • Wired
  • Wireless
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By Distribution Channel
  • Retail Stores
  • Supermarket/Hypermarket
  • E-Commerce
  • Specialty Stores
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By Region
  • North America  (U.S., Canada, Mexico)
  • Europe  (Germany, UK, France, Italy, Spain, Rest of Europe)
  • Asia-Pacific  (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific)
  • LAMEA  (Latin America, Middle East, Africa)
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Key Market Players

Withings Inc., Dorel Industries Inc., Nest Labs, Inc. (Alphabet Inc.), Lorex Technology Inc., VTech Holdings Limited, Samsung Electronics Co. Ltd., Koninklijke Philips N.V., ShenZhen Foscam Intelligent Technology Co., Ltd., Summer Infant, Inc., Angelcare Monitor Inc

Analyst Review

The baby monitor industry haswitnessed a consistent growthin the past few years. Increase in the number of working parents, growth inawareness towardbaby safety, increase in disposable income, and improved online retailing are some of the major factors supplementing the growth of the industry. Currently, North America is the highest revenue-generating region,owing to higher per capita spending of parents towardbaby safety.The baby monitor market is in nascent stage in the emerging countries, such as India and China.However, it is expected to witness notable growth in the APAC region during the forecast period due to increase inawareness towardhigh-end baby care products coupled with rise innumber of nuclear families and employed parentsover the years.

Video monitors with advanced features, such as in-built lullabies, night vision, room temperature sensor, and motion sensors,are anticipated to witness greater adoption in the coming years due to innovative product launches and effective marketing strategies by the leading players. Several companies have launched smart baby monitors that comprise features such as heart-rate monitoring, temperature sensors, and others to increase customer base and gain competitive advantage. However, factors such as declining birth rate in several geographical regions and increasing popularity of other monitoring devices, such as I.P. cameras and CCTV cameras,hinder the growth of the market. Moreover, issues related to the hacking of internet-connected baby monitors is among the other major challenges for the market players. 
 

Author Name(s) : Onkar Ambegaonkar | Roshan Deshmukh
Frequently Asked Questions?

The baby monitor market size was valued at $1.2 billion in 2019

The baby monitor market size is projected to reach $1.9 billion by 2027

The baby monitor market forecast period would be from 2020 to 2027.

The global baby monitor market is segmented on the basis of product type, connectivity, distribution channel, and region.

The key players operating baby monitor industry report include Samsung Electronics Co. Ltd., Dorel Industries Inc., Angelcare Monitors Inc., LOREX Technology Inc., VTech Holdings Ltd., ShenZhen Foscam Intelligent Technology Co. Ltd, Summer Infant Inc., Koninklijke Philips N.V, Nest Lab. Inc., and Withings Inc.

Latest models of baby monitors also offer compatibility with android and iOS operating systems and can be operated through smartphones; thereby, providing ease of use and convenience. Thus, increase in number of working parents, coupled with technological advancements, is expected to drive the baby monitor market in the coming years.

The baby monitor market is expected grow at a CAGR of 5.4% from 2020 to 2027.

North America and Europe will provide more business opportunities for baby monitor market in coming years.

North America and Europe collectively accounted for around 74.5% share in 2019, with the former constituting around 53.2% share.

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Baby Monitor Market

Global Opportunity Analysis and Industry Forecast 2020-2027