Baby powders are made up of magnesium, silicon, and oxygen. They are used to keep skin dry and prevent skin from rashes, which are mainly caused by heavy diapers, skin irritations, allergies, and chafing. New born babies’ skins are gentle and immune system is also weak; therefore, use of normal talcum powder on babies may cause some chronic disease to babies such as cancer. In past few years, the baby powder industry has witnessed significant growth as importance of baby health care products has increase among consumers. Innovation in baby health care products has led to adoption of organic products, as these products are made up of natural ingredients and do not have any side effects on baby’s skin. Moreover, rise in disposable income of consumer is also prominent factor in the growth of the baby powder market.
COVID-19 Impact Analysis
- During COVID-19, globally many industries are suffering from economic crises, while in case of baby powders; it is least affected market as baby powders are essential requirement of babies.
- Nation-wide lockdown was imposed by government to control spread of corona virus diseases, which resulted into great disruption in supply chain as well as production cycle of baby powders. Baby powders play vital role in treatment of baby rashes and in skin irritation; however, shortage in supply of baby powder, its significant use in daily life, and panic purchasing by people hampered the growth of the baby powders market.
- E-commerce has played a significant role in uplifting of supply chain and gaining traction again. People are hesitating and avoiding instore purchase, as fear of spread of Wuhan virus is high among people.
Top Impacting Factors
- Key players are highly investing in innovation and R&D to offer new and improvised products to its consumers and to compete with rival products. They are introducing safe and organic products in market, which are made up of natural ingredient. Change in lifestyle has increased the concern regarding baby health in the consumers, which led to adoption of organic baby healthcare products. Some products with natural oils, which are non-toxic and 100% natural in nature, are also introduced by the manufacturers to keep babies’ skin moisturized. Innovation of organic products is key factor in the growth of the global baby powders market.
- In recent years, awareness among consumer about baby health products has increased. As Infant health is a matter of concern and parents have become more conscious about babies health which is resulted into the growing importance of baby health care products such as baby powders. Increase in awareness among parents is a key driver in growth of global baby powders market.
- Increase in disposable income of consumers resulted to rise in spending capacity, which resulted in rise in demand for baby health care products. Day-by-day people are getting more literate, especially increase in literacy rate of women has directly led to increase in demand of baby powder. These are the major factors that fuel the growth of the global baby powders market.
- Many key players are adopting aggressive marketing strategy, which is grabbing attention of consumer and boosting sale of baby healthcare products such as baby powders. Aggressive marketing strategy also led to brands promotion and to convey the benefits of products to customer and also helps spread awareness among consumers about their products. This is one of the main factors in the growth of the global baby powders market.
Market Trends
Rise in trend of using organic baby powder
Nowadays, parents are more concerned about babies’ health that resulted in adoption of organic baby health care products, which are free from chemicals substances. A normal baby powder contains some talc, which is consisting of asbestos substance, while inhaling oxygen these substances enter into baby’s bodies and may cause cancers to babies in lungs or around lungs. An organic baby powder is talc free and contains natural ingredients such as oat flour, arrowroot starch, corn-starch powders, and baking soda, which has no side effects on babies’ skin. These organic products also include some natural oils such as calendula and jojoba oil, which are 100% natural and non-toxic.
Surge in use of baby powders
After spread of corona virus diseases, parents are more worried about baby’s health, as normal infection and skin irritation can led to chronic diseases. Baby powders are used for prevention of skin irritations and rashes. They help keep babies’ skin dry and moisturized, as modern organic products include natural oils and skin friendly and non-toxic ingredients. These are prominent factors for surge in use of baby powders, which boosts the growth of the baby powders market.
Key Benefits of Report-
- This study presents the analytical depiction of the baby powder industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the baby powder market share.
- The current market is quantitatively analyzed to highlight the baby powder market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed baby powder market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions Answered in the Report
- Who are the leading market players active in the baby powder market?
- What are the current trends that will influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the market?
- What future projections would help in taking further strategic steps?
Baby Powder Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By End User |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Prestige Consumer Healthcare Inc., Goodbaby International Holdings Limited, Beiersdorf AG, Church & Dwight Co. Inc, Church and Dwight Co., Naterra International, Inc., Pigeon Corp, Johnson & Johnson Services Inc., The Moms Co., Gerber Products Company |
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