Baby Safety Gadgets Market Research, 2031
The baby safety gadgets market size was estimated $3.11 billion in 2021, and is estimated to reach $6.21 billion by 2031, growing at a CAGR of 7.2% from 2022 to 2031.
Baby safety gadgets is a life savior as it prevents baby or toddlers from death as well as from getting numerous injuries. In addition, product such as baby monitor used to keep infants protected and also to observe baby movement.
However, considering the consequences of using technology numerous customers in the market switch to traditional safety products for securing their babies and avoids safety devices to reduce the occurrences of harsh incidents. Hence, risk associated while using baby safety gadgets to protect and monitor babies and toddlers is hampering the baby safety gadgets market growth across the globe.Various baby safety gadgets sometimes don’t function properly and causes death due to operating these gadgets for a long time is one of the major reasons for hampering the growth of the baby safety gadgets. Moreover, nearly 348 out of 11,779 infant are died due to suffocation in car i.e around 3% died because of improper working of safety device impacting the growth of baby safety gadgets market forecast demand.
Under developing countries such as Niger, Central African Republic, Chad, Burundi, South Sudan, Mali as well as Sierra Leone has large population of lower income group and below poverty which cannot afford expensive products such as baby safety gadgets. On the other hand, only around 21% upper income group across the globe having purchasing power has found to be major customer of various baby safety gadgets which severely restrict the penetration of the market. Hence, inability of purchasing such safety gadgets by lower income group that is nearly 51% across the globe is hampering the growth of market.
On the other hand, parents are also becoming aware of various safety gadgets and products to secure their babies from death or injury. In addition, increase in number of working parents also create baby safety gadgets market opportunity to propel the demand. Safety gadgets such as baby monitor, smart baby stroller, smart baby car seat aids in monitoring babies or toddlers that many parents find convenient while managing both professional life and personal life. According to U.S. consumer product safety commission, all durable infant or toddler product are mandatorily meet certain children’s product safety requirements.
Each gadgets offering certain features to monitor and protect infants is one of the driving factors in this market. In addition, gadgets such as Nanit pro camera, Motorola p1p1510 connect 5-inch WiFi monitor, Eufy video baby monitor, Infant optics DXR-8 Pro baby monitor are some widely popular gadgets with numerous features. Demand from consumers for gadgets having multiple features in single device is a new trend in developing countries. Moreover, social media plays an important role to spread the trend and in visibility of various gadgets across the globe helps in growth of baby safety gadgets market demand. Hence, popularity, social media promotion, features are some of the factors affecting the positive growth in the baby safety gadgets industry.
In addition, sometimes parents accidently leave their babies and toddlers in a vehicle that leds to heatstroke and these factors contribute in demand of various smart car seat to provide new born a safety environment in parked vehicles. Moreover, parents’ preference towards baby safety gadgets such as smoke and carbon dioxide detector, baby monitor and pool alarms to protect their infants is driving the market across the globe. Moreover, increase in number of working parents in metropolitan cities also results in inclination towards the baby safety gadgets to protect as well as monitor their infants in home, creating huge demand in this market..
The baby safety gadgets market is segmented on the basis of product type, price range, distribution channel and region. On the basis of product type, the market is categorized into baby monitor, smart baby stroller, smart baby car seat, smoke and carbon monoxide detector, pool alarm and others. Based on price range it divided into economical and premium. According to distribution channel, the baby safety gadgets market is fragmented into online sales channel, hypermarket/supermarket, specialty stores and others
Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, Sweden, Netherlands, and the rest of Europe), Asia-Pacific (Japan, China, Australia, India, South Korea, Indonesia and the rest of Asia-Pacific), and LAMEA (Brazil, South Africa, UAE, Saudi Arabia, Turkey and the rest of LAMEA).
By product type, the baby monitor segment had highest revenue contributor in 2021 and had CAGR of 7.0%. Because it minimizes the concern of parent towards babies and this factor facilitate to contribute to largest share in the market. Moreover, baby monitor is widely preferred by new parents who are working to protect their babies and toddler is one of the key trends in this segment.
By price range, the economical segment has highest baby safety gadgets market share. In developing countries such as China, India and Brazil, there is a great growth opportunity to have huge demand. Also, affordability is one of the major reasons to boost the market.
By distribution channel, the hypermarket/supermarket held the largest market share i.e., $1,105.6 million in 2021 and is expected to reach $ 2,204.8 million by 2031 at a CAGR of 7.2% because of manufacturers who are offering special discounts through these hypermarkets and they encourage the hypermarkets and supermarkets chains to sell their own products majorly that boost the sale of baby safety gadgets.
North America had largest baby safety gadgets market size due rising number of working parents in U.S. and others countries including Canada and Mexico. Also, the high-income group also contribute towards the growth of the baby safety gadgets in this region. In addition, development of micro-firms and small- & medium-sized enterprises in the baby safety gadgets industry has a positive impact in demand.
The major players operating in the global baby safety gadgets market are Babymoov, Baby sense, BT, Munchkin, Inc, Nanit, Owlet Care, Phillips, Safe-o-Kia (Baby Safety Inc.), Summer Infant Inc and Sunza. The market players have implemented strategies such as business expansion, partnership and product launch to increase the demand and sale of the baby safety gadgets in the market.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the baby safety gadgets market analysis from 2021 to 2031 to identify the prevailing market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global baby safety gadgets market trends, key players, market segments, application areas, and market growth strategies.
Baby Safety Gadgets Market Report Highlights
| Aspects | Details |
 By Product type |
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 By Price Range |
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 By Distribution Channel |
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 By Region |
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 Key Market Players | Summer Infant Inc, Baby sense, Owlet Care, Sunza, babymoov group, BT, Nanit, Munchkin, Inc, Safe-o-Kia (Baby Safety Inc.), Phillips |
Analyst Review
According to the insights of CXOs of leading companies, baby safety gadgets are devices use to protect babies or infant from death or any injury. There are several different varieties of baby safety gadgets on the market, which are classified primarily by their fastening and the usage such as monitoring babies or toddlers, detection of any hazards that can harm infants. The product launches and customer-friendly developments in this sector, as well as safety, durability, are driving the global baby safety gadgets market. The market has grown as disposable income has increased and increase in number working parent so baby safety gadgets are required to monitor or protect them. In addition, the need for convenient and affordable safety gadgets has fueled the market growth.
Some of the most well-known manufacturers are found in North America, Europe, and Asia-Pacific. As a result, the baby safety gadgets are predicted to grow in these regions. Because of the rising awareness among parents about numerous baby safety device to protect their infant, the baby safety gadgets are expected to grow in forecast period. With Asia-Pacific rising as the fastest-growing area, particularly China, India because they are emerging countries. North America is predicted to grow with the largest market share in the baby safety gadgets market.
North America is the largest market for baby safety gadget due to safety concern among parents and increase in adoption of online distribution channels are driving the growth of the baby safety gadget market in North America. Also, increase in popularity of multi-functional baby safety gadgets with additional features is projected to boost the demand for such gadget in numerous households.
The top players operating in the global baby safety gadgets market are Babymoov, Baby sense, BT, Munchkin, Inc, Nanit, Owlet Care, Phillips, Safe-o-Kia (Baby Safety Inc.), Summer Infant Inc and Sunza. The market players have implemented strategies such as business expansion, partnership and product launch to increase the demand and sale of the baby safety gadgets in the market.
The upcoming trends of baby safety gadgets markets is demand of baby monitor market due to its mult-purpose features.Moreover, baby monitor is widely preferred by new parents who are working to protect their babies and toddler is one of the key trends in this segment.
Covid-19 had negative impact on baby safety gadgets market. The supply chain disruption was a major challenge faced by baby safety gadgets market. The shutdown of production units also hampered the supply of various safety gadgets in the market. However, this situation has improved as government started relaxing norms around the world for resuming business activities.
The baby safety gadgets market is segmented on the basis of product type, price range, distribution channel and region. On the basis of product type, the market is categorized into baby monitor, smart baby stroller, smart baby car seat, smoke and carbon monoxide detector, pool alarm and others. Based on price range it divided into economical and premium. According to distribution channel, the baby safety gadgets market is fragmented into online sales channel, hypermarket/supermarket, specialty stores and others
The total market value of baby safety gadgets are 3113.7 million in 2021 .This value estimated on the based on top-down apporach. In addition, various macro factors has been considered in the estimation.
India, China, Japan, and South Korea are lucrative markets for baby safety gadgets growing at a CAGR of 8.1%, 8.6%, 8.4%, and 7.7%, respectively, during the forecast period.
Product type segment is the most influencing segment in the market. This is attributed to the factots such as variety, adavance features in baby safety gadgets as well as multi-purpose of the gadgets.
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