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Baby Toiletries Market by Product type (skin care products, hair care products, diapers, baby wipes and other toiletries), by mode of sale (offline and online) and Geography - Global Opportunity Analysis and Industry Forecast, 2014-2022

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Pages: 120
Apr 2017 | 3209 Views
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Author's : Kritika Mamtani
Tables: 50
Charts: 30
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Baby Toiletries Market Overview:

Global Baby Toiletries Market was valued at $56,938 million in 2015 and is expected to garner $87,339 million by 2022, registering a CAGR of 6.4% during the forecast period 2016 - 2022. Baby toiletries has witnessed increased adoption owing to factors such as increase in the hygiene care for babies, rising birth rate, and increasing disposable income of customers. Increase in the number of working women ratio and improving standards of living of people in emerging economies such as India and China creates numerous opportunities in the global baby toiletries market.

Increasing awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues is further driving the global baby toiletries market growth. However, presence of harmful chemicals in baby toiletries products such as phthalates and formaldehyde in shampoos and lotions hinders the growth of baby toiletries industry. Furthermore, these products have to undergo various clinical tests since they are to be used for the babies, the companies have to incur higher costs for R&D and clinical tests.

The report segments global baby toiletries market on the basis of product type, mode of sales, and region. Based on product type, the baby toiletries market is segmented into skin care products, hair care products, diapers, wipes, bathing products, and others. The online mode of sale, is expected to witness the fastest growth, registering a CAGR of 8.6%. Among the product type segment, diaper segment dominated the baby toiletries market with over 58% share in 2015, and is projected to maintain this trend throughout the forecast period.

Key players profiled in the report are Johnson & Johnson Consumer Inc. Procter & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Aveeno, and Cotton Babies, Inc., SCA Hygiene.

Geography Overview

The geographical analysis of the global baby toiletries market covers North America, Europe, Asia-Pacific, and LAMEA. Various countries covered under each region are studied and analyzed to identify the major trends demonstrated by these respective regions. Europe dominated the global baby toiletries market in 2015, followed by Asia-Pacific.

Top Impacting Factors

Rising Birth Rate

As the number of births is increasing in countries such as India and U.S, the demand for baby products and toiletries is expected to increase. Baby diapers, baby wipes, cotton buds, lotions, shampoos, conditioners, and other toiletries such as toothpaste and toothbrushes, are all the products which are used by the babies under the age of five. Therefore, as the number of births increases, the usage of baby toiletries is expected to rise, thereby creating many opportunities for small manufacturers to enter into the baby toiletries market with affordable costs.

Increasing Hygiene Care for Babies

According to World Health Organization (WHO), in 2015, around 5.9 million children died under the age of five. One of the leading causes of death is hygiene issues, which causes diarrheal diseases and other infections among children. Therefore, various health and hygiene awareness campaigns are being launched by leading companies such as Kimberly Clarks Huggies and many NGOs such as National Diaper banks, which have come forward to create awareness among parents to use biodegradable diapers and provide complete aid to the parents for the babys health.

Presence of Harmful Chemicals in Baby Toiletries Industry

Many chemicals are used in baby wipes, such as formaldehyde, which are harmful and can cause severe effects on the body. Formaldehyde can cause dermatitis in the skin, which is a skin infection, and can cause harmful reactions such as red skin, itchiness, and rashes. To limit the usage of some of these chemicals, namely phthalates, major countries like the US have permanently banned the usage of phthalates BP, DBP, and DEHP in baby products. For instance, Johnson & Johnson restricted the usage of chemicals such as formaldehyde and 1, 4-dioxane in its baby shampoo line. In 2014, P&G removed the phthalate chemicals from fragrances used in its products.

Increase in Working Women Ratio

Working mothers are amongst the prime consumer segments for baby toiletries manufacturers. The growth of the baby care industry, specifically the diaper industry, is in direct proportion with the working women ratio. Greater the number of working women, more will be the demand of the baby toiletries products. The number of women as a part of the labor workforce has increased over the past few years. The ratio is estimated to increase in the near future because of the supporting government policies. The ease and convenience provided by these baby products allows parents to save their time and simultaneously take care of the babies. This is expected to boost the baby toiletries market in the forecast period.

The factors affecting the baby toiletries market include rising birth rates, increasing hygiene care for babies, increasing disposable income of consumers, stringent regulations for usage of chemicals in baby products, and increase in the working women population. These major factors have boosted the adoption of baby toiletries owing to their various benefits including convenient usage, complete hygiene and care for babies, amongst others.

As the literacy rate continues to grow, the participation of women in the workforce has been increasing. The ease and convenience provided by these baby products allows parents to save their time and simultaneously takes care of the babies. In countries like US, labor force participation rate of mothers has been increasing.

Baby Toiletries Market Key Benefits

  • The report provides an in-depth analysis of global baby toiletries industry to identify the potential investment pockets.
  • The key drivers, restraints, and opportunities along with their detailed impact analysis have been elucidated.
  • Porters five forces model helps in analyzing the potential buyers and suppliers and the competitive sketch of the market, which is expected to guide the market players to develop strategies accordingly.

Baby Toiletries Market Key Segments

By Product Type

  • Skin care products (Lotion, creams and powder)
  • Hair care products (Shampoo, oil)
  • Diapers
    • Cloth diapers
    • Disposable diapers
    • Training nappies
    • Swim pants
  • Wipes
  • Bathing products (Soaps, cleansers)
  • Others (Baby perfumes and fragrances)

By Mode of Sale

  • Offline
  • Online

By Geography

  • North America
    • U.S
    • Canada
    • Mexico
  • Europe
    • U.K
    • Germany
    • France
    • Rest of Europe
  • Asia-Pacific
    • India
    • China
    • Japan
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle-East
    • Africa

Key Market Players

  • Johnson & Johnson Consumer Inc.
  • Procter & Gamble
  • Kimberly-Clark Corporation,
  • Ontex International
  • Hengan
  • Beiersdorf AG
  • Unicharm
  • KAO Corporation
  • Dabur India Limited
  • Unilever
 

Chapter: 1 INTRODUCTION

1.1. REPORT DESCRIPTION
1.2. RESEARCH METHODOLOGY

1.2.1. Secondary research
1.2.2. Primary research
1.2.3. Analyst tools and models

Chapter: 2 EXECUTIVE SUMMARY

2.1. CXO PERSPECTIVE

Chapter: 3 MARKET OVERVIEW

3.1. MARKET DEFINITION AND SCOPE
3.2. KEY FINDINGS

3.2.1. Top impacting factors
3.2.2. Top winning strategies
3.2.3. Top investment pockets

3.3. PORTERS FIVE FORCES ANALYSIS

3.3.1. Low bargaining power of suppliers
3.3.2. High bargaining power of buyers
3.3.3. Moderate threat of substitution
3.3.4. Low threat of new entrants
3.3.5. High competitive rivalry

3.4. MARKET PLAYER POSITIONING, 2015
3.5. MARKET DYNAMICS

3.5.1. Drivers

3.5.1.1. Rising birth rate
3.5.1.2. Increasing hygiene care for babies
3.5.1.3. Increasing disposable income of consumers

3.5.2. Restraints

3.5.2.1. Presence of harmful chemicals in baby toiletries

3.5.3. Opportunities

3.5.3.1. Increase in working women ratio

Chapter: 4 BABY TOILETRIES MARKET, BY PRODUCT TYPE

4.1. OVERVIEW

4.1.1. Market size and forecast

4.2. SKIN CARE PRODUCTS

4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast

4.3. HAIR CARE PRODUCTS

4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast

4.4. BABY DIAPERS

4.4.1. Key market trends
4.4.2. Key growth factors and opportunities
4.4.3. Market size and forecast

4.4.3.1. Cloth diapers

4.4.3.1.1. Key growth factors and opportunities

4.4.3.2. Disposable diapers

4.4.3.2.1. Key growth factors and opportunities

4.4.3.3. Swim pants

4.4.3.3.1. Key growth factors and opportunities

4.4.3.4. Training nappies

4.4.3.4.1. Key growth factors and opportunities

4.5. BABY WIPES

4.5.1. Key market trends
4.5.2. Key growth factors and opportunities
4.5.3. Market size and forecast

4.6. BABY BATH PRODUCTS

4.6.1. Key market trends
4.6.2. Key growth factors and opportunities
4.6.3. Market size and forecast

4.7. OTHERS

4.7.1. Key market trends
4.7.2. Key growth factors and opportunities
4.7.3. Market size and forecast

Chapter: 5 BABY TOILETRIES MARKET, BY MODE OF SALE

5.1. OVERVIEW

5.1.1. Market size and forecast

5.2. OFFLINE SALES

5.2.1. Key market trends
5.2.2. Key growth factors and opportunities
5.2.3. Market size and forecast

5.3. ONLINE SALES

5.3.1. Key market trends
5.3.2. Key growth factors and opportunities
5.3.3. Market size and forecast

Chapter: 6 BABY TOILETRIES MARKET, BY REGION

6.1. OVERVIEW

6.1.1. Market size and forecast

6.2. NORTH AMERICA

6.2.1. Key market trends
6.2.2. Key growth factors and opportunities
6.2.3. Market size and forecast

6.2.3.1. U.S.
6.2.3.2. Canada
6.2.3.3. Mexico

6.3. EUROPE

6.3.1. Key market trends
6.3.2. Key growth factors and opportunities
6.3.3. Market size and forecast

6.3.3.1. UK
6.3.3.2. Germany
6.3.3.3. France
6.3.3.4. Rest of Europe

6.4. ASIA-PACIFIC

6.4.1. Key market trends
6.4.2. Key growth factors and opportunities
6.4.3. Market size and forecast

6.4.3.1. China
6.4.3.2. Japan
6.4.3.3. India
6.4.3.4. Rest of Asia-Pacific

6.5. LAMEA

6.5.1. Key market trends
6.5.2. Key growth factors and opportunities
6.5.3. Market size and forecast

6.5.3.1. Latin America
6.5.3.2. Middle East
6.5.3.3. Africa

Chapter: 7 COMPANY PROFILES

7.1. JOHNSON & JOHNSON CONSUMER INC.

7.1.1. Company overview
7.1.2. Operating business segments
7.1.3. Business performance
7.1.4. Key strategic moves and developments

7.2. PROCTER & GAMBLE

7.2.1. Company overview
7.2.2. Operating business segments
7.2.3. Business performance
7.2.4. Key strategic moves and developments

7.3. KIMBERLY-CLARK CORPORATION

7.3.1. Company overview
7.3.2. Operating business segments
7.3.3. Business performance
7.3.4. Key strategic moves and developments

7.4.Ontex International

7.4.1. Company overview
7.4.2. Operating business segments
7.4.3. Business performance
7.4.4. Key strategic moves and developments

7.5. Hengan

7.5.1. Company overview
7.5.2. Operating business segments
7.5.3. Business performance
7.5.4. Key strategic moves and developments

7.6. Beiersdorf AG

7.6.1. Company overview
7.6.2. Operating business segments
7.6.3. Business performance
7.6.4. Key strategic moves and developments

7.7.Unicharm

7.7.1. Company overview
7.7.2. Operating business segments
7.7.3. Business performance
7.7.4. Key strategic moves and developments

7.8. KAO Corporation

7.8.1. Company overview
7.8.1. Operating business segments
7.8.2. Business performance
7.8.3. Key strategic moves and developments

7.9. Dabur India Limited

7.9.1. Company overview
7.9.2. Operating business segments
7.9.3. Business performance
7.9.4. Key strategic moves and developments

7.10. Unilever

7.10.1. Company overview
7.10.2. Operating business segments
7.10.3. Business performance
7.10.4. Key strategic moves and developments

LIST OF TABLES

TABLE 1. GLOBAL BABY TOILETRIES MARKET REVENUE, BY PRODUCT TYPE, 2014-2022 ($MILLION)
TABLE 2. BABY SKIN CARE PRODUCTS MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 3. BABY HAIR CARE PRODUCTS MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 4. BABY DIAPERS MARKET, BY REGION, 2014-2022($MILLION)
TABLE 5. BABY DIAPERS MARKET, BY TYPE, 2014-2022 ($MILLION)
TABLE 6. BABY WIPES MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 7. BABY BATH PRODUCTS MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 8. OTHERS BABY TOILETRIES MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 9. GLOBAL BABY TOILETRIES MARKET, BY MODE OF SALE, 2014-2022 ($MILLION)
TABLE 10. BABY TOILETRIES MARKET REVENUE FROM OFFLINE SALES, BY REGION, 2014-2022 ($MILLION)
TABLE 11. BABY TOILETRIES MARKET REVENUE FROM ONLINE SALES, BY REGION, 2014-2022 ($MILLION)
TABLE 12. GLOBAL BABY TOILETRIES MARKET, BY REGION, 2014-2022 ($MILLION)
TABLE 13. NORTH AMERICA BABY TOILETRIES MARKET, REVENUE, BY PRODUCT TYPE, 2014-2022 ($MILLION)
TABLE 14. NORTH AMERICA BABY TOILETRIES MARKET, REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 15. EUROPE BABY TOILETRIES MARKET, REVENUE, BY PRODUCT TYPE, 2014-2022 ($MILLION)
TABLE 16. EUROPE BABY TOILETRIES MARKET, REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 17. ASIA-PACIFIC BABY TOILETRIES MARKET, REVENUE, BY PRODUCT TYPE, 2014-2022 ($MILLION)
TABLE 18. ASIA-PACIFIC BABY TOILETRIES MARKET, REVENUE, BY COUNTRY, 2014-2022 ($MILLION)
TABLE 19. LAMEA BABY TOILETRIES MARKET, REVENUE, BY PRODUCT TYPE, 2014-2022 ($MILLION)
TABLE 20. LAMEA BABY TOILETRIES MARKET, REVENUE, BY REGION, 2014-2022 ($MILLION)
TABLE 21. JOHNSON & JOHNSON CONSUMER INC.: COMPANY SNAPSHOT
TABLE 22. JOHNSON & JOHNSON CONSUMER INC.: OPERATING SEGMENTS
TABLE 23. JOHNSON & JOHNSON CONSUMER INC.: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 24. PROCTER & GAMBLE: COMPANY SNAPSHOT
TABLE 25. PROCTER & GAMBLE: OPERATING SEGMENTS
TABLE 26. PROCTER & GAMBLE: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 27. KIMBERLY-CLARK CORPORATION: COMPANY SNAPSHOT
TABLE 28. KIMBERLY-CLARK CORPORATION: OPERATING SEGMENTS
TABLE 29. KIMBERLY-CLARK CORPORATION: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 30. ONTEX INTERNATIONAL: COMPANY SNAPSHOT
TABLE 31. ONTEX INTERNATIONAL: OPERATING SEGMENTS
TABLE 32. ONTEX INTERNATIONAL: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 33. HENGAN: COMPANY SNAPSHOT
TABLE 34. HENGAN: OPERATING SEGMENTS
TABLE 35. HENGAN: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 36. BEIERSDORF AG.: COMPANY SNAPSHOT
TABLE 37. BEIERSDORF AG.: OPERATING SEGMENTS
TABLE 38. BEIERSDORF AG.: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 39. UNICHARM.: COMPANY SNAPSHOT
TABLE 40. UNICHARM.: OPERATING SEGMENTS
TABLE 41. UNICHARM.: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 42. KAO CORPORATION: COMPANY SNAPSHOT
TABLE 43. KAO CORPORATION: OPERATING SEGMENTS
TABLE 44. KAO CORPORATION: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 45. DABUR INDIA LIMITED.: COMPANY SNAPSHOT
TABLE 46. DABUR INDIA LIMITED.: OPERATING SEGMENTS
TABLE 47. DABUR INDIA LIMITED.: STRATEGIC MOVES AND DEVELOPMENTS
TABLE 48. UNILEVER: COMPANY SNAPSHOT
TABLE 49. UNILEVER: OPERATING SEGMENTS
TABLE 50. UNILEVER: STRATEGIC MOVES AND DEVELOPMENTS

LIST OF FIGURES

FIGURE 1. BABY TOILETRIES MARKET SEGMENTATION
FIGURE 2. EXECUTIVE SUMMARY OF GLOBAL BABY TOILETRIES MARKET
FIGURE 3. TOP IMPACTING FACTORS OF BABY TOILETRIES MARKET
FIGURE 4. TOP WINNING STRATEGY ANALYSIS
FIGURE 5. TOP WINNING STRATEGIES, BY COMPANY, 2013-2016 (%)
FIGURE 6. TOP INVESTMENT POCKETS
FIGURE 7. GLOBAL BABY TOILETRIES MARKET (2015): MARKET PLAYER POSITIONING
FIGURE 8. BIRTH RATE PER THOUSAND POPULATION IN DIFFERENT COUNTRIES
FIGURE 9. GDP GROWTH RATE IN INDIA (%)
FIGURE 10. LABOR FORCE PARTICIPATION OF MOTHERS IN U.S (%)
FIGURE 11. GLOBAL BABY TOILETRIES MARKET, BY PRODUCT TYPE, 2015 (%SHARE)
FIGURE 12. GLOBAL BABY SKIN CARE PRODUCTS MARKET, REVENUE, 2014-2022 ($MILLION)
FIGURE 13. GLOBAL BABY HAIR CARE PRODUCTS MARKET, REVENUE, 2014-2022 ($MILLION)
FIGURE 14. GLOBAL BABY DIAPERS MARKET, BY TYPE, 2014-2022
FIGURE 15. GLOBAL BABY DIAPERS MARKET, REVENUE, 2014-2022 ($MILLION)
FIGURE 16. GLOBAL BABY WIPES MARKET, REVENUE, 2014-2022 ($MILLION)
FIGURE 17. GLOBAL BABY BATH PRODUCTS MARKET, REVENUE, 2014-2022 ($MILLION)
FIGURE 18. GLOBAL OTHERS BABY TOILETRIES MARKET, REVENUE, 2014-2022 ($MILLION)
FIGURE 19. GLOBAL BABY TOILETRIES MARKET, BY MODE OF SALE, 2014-2022
FIGURE 20. GLOBAL BABY TOILETRIES MARKET REVENUE FROM OFFLINE SALES, 2014-2022 ($MILLION)
FIGURE 21. GLOBAL BABY TOILETRIES MARKET REVENUE FROM ONLINE SALES, 2014-2022 ($MILLION)
FIGURE 22. GLOBAL BABY TOILETRIES MARKET SHARE, BY REGION, 2015(%)
FIGURE 23. NORTH AMERICA BABY TOILETRIES MARKET REVENUE, BY COUNTRY & PRODUCT TYPE, 2014-2022 ($MILLION)
FIGURE 24. NORTH AMERICA BABY TOILETRIES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 25. EUROPE BABY TOILETRIES MARKET REVENUE, BY COUNTRY & PRODUCT TYPE, 2014-2022 ($MILLION)
FIGURE 26. EUROPE BABY TOILETRIES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 27. ASIA-PACIFIC BABY TOILETRIES MARKET REVENUE, BY COUNTRY & PRODUCT TYPE, 2014-2022 ($MILLION)
FIGURE 28. ASIA-PACIFIC BABY TOILETRIES MARKET SHARE, BY COUNTRY, 2014-2022 (%)
FIGURE 29. LAMEA BABY TOILETRIES MARKET REVENUE, BY REGION & PRODUCT TYPE, 2014-2022 ($MILLION)
FIGURE 30. LAMEA BABY TOILETRIES MARKET SHARE, BY REGION, 2014-2022 (%)

 

Baby toiletries industry is estimated to depict a significant growth during the forecast period in Asia-Pacific, owing to the increase in hygiene care for babies; rise in birth rate in India, China, and other countries; and availability of wide range of branded baby products, such as sun screen lotions, detanglers, diapers, colognes, and wipes. Furthermore, owing to increase in the number of child-bearing women and their participation in labor workforce, the baby care products are used at a highest rate as these provide ease and convenience for working mothers to take care of their baby’s health, which further supplements the baby toiletries market growth.

Improvements in standard of living and rise in GDP in various regions of Asia-Pacific have encouraged people to use baby toiletries for their newborn and children. Moreover, change in people’s mentality over the usage of the baby products, such as diapers act as a major supporting factor to increase the growth of baby toiletries market. Many diaper banks, (such as The Diaper Bank and National Diaper Bank Network) assisted poor families in providing free diapers to the unprivileged families and spreading awareness regarding the benefits of using them. Various baby toiletries key players, such as Kimberly Clark, Procter & Gamble, and other NGOs are spreading awareness regarding baby health, which is further supplementing the market growth.

 

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