Baby Toiletries Market

Global baby toiletries market size was valued at $66,711.2 million in 2020 and is expected to garner $1,37,156.4 million by 2031, registering a CAGR of 6.7% during the forecast period 2022 - 2031. Baby toiletries witnessed increased adoption, owing to factors such as increase in hygiene care for babies, rise in birth rate, and surge in disposable income of customers. Increase in number of working women ratio and improvements in standard of living of people in the emerging economies such as India and China create numerous opportunities in the global baby toiletries market.

Despite the unfavorable situation, there are some positive scenarios that occurred during the pandemic. The development of vaccines and their approval in few countries  provided some relief. The global baby toiletries market is expected to witness a V-shaped recovery post-pandemic. However, an upward trend has been noticed in the revenue of the key market players in the fourth quarter of 2020-2021.

Increase in awareness regarding the benefits of the baby products such as baby wipes, diapers, and tissues drives the global baby toiletries market growth. However, presence of harmful chemicals in baby toiletries products such as phthalates and formaldehyde in shampoos and lotions hinders the growth of baby toiletries industry. These products have harmful effects on children and can cause skin allergies, and even asthma. Many of the ingredients used in baby wipes are contaminated with the content of formaldehyde, which is a harmful ingredient and has severe effects on the body. 

Rising parental concerns about the skin of infants drive the growth of the baby skin care products segment. Moreover, the skin of infants is generally delicate and therefore it needs to be protected from exposure to dirt. People are most likely to prefer skin care products owing to increasing awareness regarding hygiene and overall health of babies. Moreover, kids are more prone to catch chronic diseases and attract bacteria that lead to diseases. Many companies have developed innovative ideas to showcase the importance of hygiene in babies and how this can affect their health. 

Various companies launch new innovative products to increase their customer base. For instance, Johnson’s baby has a product called Johnson’s baby cologne which has a gentle fresh fragrance, is clinically proven, contains a combination of floral and citrus hints, and is alcohol-free. These innovations help companies to expand their portfolio and attract customers to purchase their products, thereby increasing the growth rate.

According to the baby toiletries market analysis, the market is segmented on the basis of product type, end user, mode of sale, and region. On the basis of product type, the market is fragmented into skin care products, hair care products, diapers, baby wipes, and other toiletries. According to end user, the market is classified into new born, infant, and toddlers. According to mode of sale, the market is divided into offline and online. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.   

According to product type, the diapers segment was the highest revenue generator with 56% of the total revenue generated by product type in baby toiletries market. The usage of diapers has been drastically increasing as the awareness is spreading on a large basis. Many diaper banks have been emerging over the past few years to create awareness about the benefits of diapers and providing free diapers for the underprivileged babies.

Depending on end user, the infants segment held the major share in the market. Rise in parental concerns over baby hygiene and increased spending on these products is supporting the growth of bath products such as shampoos and conditioners for infants.

As per mode of sale, offline sales  segment held the major baby toiletries market share. Customers like to touch and feel the products before purchasing them so that they can be satisfied with the quality for the money they are paying. Therefore, many retail outlets such as FirstCry and Babytown operate offline since the competition with the big giants such as Amazon and Flipkart has become a tough task for the manufacturers. Supermarkets were initially introduced in developed countries, and were a popular medium for the sale of products among manufacturers.

GRegion wise, Europe held the major share in the market. Germany, the UK, Italy, and France are expected to increase their revenue generated during the baby toiletries market forecast period. Healthy economic conditions have led the consumers to adopt baby toiletries for various purposes; increase in healthcare for babies drive the market growth in this region. Global players have expanded their market share in Europe by offering incontinence products under the leading domestic brands. Manufacturers in these regions are adding cartoons and pictures on various toiletries such as diapers to attract more customers. 

The key leading players operating in this market include Johnson & Johnson Consumer Inc., Procter & Gamble, Kimberly-Clark Corporation, Artsana S.p.A., Beiersdorf AG, Burt's Bees, Inc., California Baby, Inc., Aveeno, Cotton Babies, Inc., and SCA Hygiene.

Key Benefits For Stakeholders 

• The report provides a quantitative analysis of the current baby toiletries market trends, estimations, and dynamics of the market size from 2020 to 2031 to identify the prevailing opportunities.       
• The Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.  
• In-depth analysis and the market size and segmentation assist to determine the prevailing baby toiletries market opportunities.      
• Drivers and restraints are analyzed depending on type in the baby toiletries industry.    

 Baby Toiletries Market Report Highlights